3 Lessons Learned From Spending Over $400k on Facebook Ads
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- Опубликовано: 4 июн 2018
- I've spent a ton of money on Facebook ads, hopefully you can learn from the EXPENSIVE mistakes I've made.
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Do you know what the most popular advertising network out there is? Google AdWords. You know what the number two most popular ad network out there is? Facebook ads.
But running Facebook ads isn't as simple and easy as you think. I spent a ton of money on Facebook, and I'm going to show it to you, my mistakes, so that way, hopefully you can be much more successful than I was.
Hi everyone, I'm Neil Patel, and today I'm going to share with you three important lessons learned from spending over $400,000 on Facebook ads.
The first lesson I learned is, don't spend money on buying subscribers. A lot of the money I spent was to build up my fanpage of over 900,000 fans. Algorithms keep changing, yes, they may restrict how much viral your post or your video content can end up going, and a lot has to do with your content. If your content's not amazing, you're not going to get a lot of reach. But if you're going to be spending money, make sure there's ROI in it.
The second thing I learned when you're doing ads, the best performing ads are videos by far. No one wants to create videos. Everyone wants to do banners because they're the easiest, but if you take the time to do videos, your cost is a lot less and your conversions are a lot higher. When you're optimizing for videos, make sure the text, there's a transcription, and it automatically starts playing, because video ads, the sound doesn't automatically show up for people. You want to have the transcription going there, so people can read, they're going to be much more likely to convert. With your video, it needs to convey emotions, it needs to be a good length.
You need to get really people hooked, tell a story, because if you don't and you just try to get people click through to your site, and have the cheapest amount of clicks, it won't necessarily generate you the most amount of revenue. Don't optimize just for spend reduction, optimize for ROI. It's okay to be spending an extra dollar per click if you're making more money. Don't focus on how much you're paying per click. Focus on how much revenue you're generating for how much you're spending. That's the key with Facebook ads.
The third tip I have for you, and this is what most people don't tell you, especially if you're running banners, in Facebook's algorithm, they look at hey this is a new ad, we're gonna push it, give it priority, and see how it does within the first few minutes or hour of it being up there. So what we started doing is, we would throw up ads, and within an hour of them being up, we would keep changing up the creative and the text or stopping them and running new ones.
By doing that, we were getting much cheaper impressions and premium placements, and we were generating a much higher ROI in our ads. Most people won't do this, because they're like oh this is too time-consuming. But I kid you not, that one little thing during our peak was reducing our spend by over 30%. That's over 30%. If you're spending hundreds of thousands of dollars, that's a huge savings.
Now eventually, as we kept scaling it out, we couldn't keep doing that, but we still do it with a lot of our campaigns, and still, to this day, when we're selling products for our clients, we're rotating up their creative so often, it's generating a much higher ROI. They think we're crazy, but hey you've got to do what you have to do if you want to compete in this competitive landscape, especially when Facebook ads continue rising in cost.
So hopefully you've learned from my experiences and my mistakes, and best of luck with your Facebook ads. If you're not sure on what you should do with your campaigns or your landing pages are off, you know what, leave a comment below. I don't want to just give generic landing page feedback because it's really different for every product type or business type. Leave a comment below, ask your questions. I'll be there, I'll respond, and I'll help you through the process. And again, if you liked the video, comment, like, share, tell other people about it. Thank you for watching. 
Хобби
Hi Neil, just wanted to say thanks. I learn every single day from you. I have found so many new tools n found about other people from your blog. If you recommend anyone I blindly believe it because you have earned my trust. That is the biggest compliment I can give anyone.
Thank you so much for the kind words and support!
I agree...Neil is a badass when it comes to content delivery including these videos....Thanks Neil....
You know I notice one thing u r getting good day by day...
First u started ur videos like today am gona teach u
but
now a days u say today am gona share wid u.
Great........ it seems friendly
Thanks, Suraj!
The third tip is absolutely gold Neil! I already experienced that but couldn't figure out the logic behind having more engagement on new ads compared to ads that has been running for like 10+ hours. I can not thank you enough for all the content you share with us for free. You said you believe in karma, I believe in it too, the good things you do and the positivity you spread will definitely came back to you, cheers!
You're welcome!!!
Just got new on the "Landing Pages" category when I searched for Facebook Ads your video was one on the top.
Fantastic! :)
Hey Neil, you really give quality info in these vids. THANK YOU
You're very welcome, Gus!
Hi Neil. Appreciate these videos. Keep up the good work. One question: pay per click or pay per impression??
I prefer click
Some great tips in here, I completely agree with #2. I think a lot of people just want to run banner ads when in reality videos can help you reach your goals a lot faster. Sure they may take a bit more effort to create, but I think the rewards in return from video ads out weigh the effort you need to put in - Volkan
Agreed :)
Thank You Neil!. The first thing you said was "don't spend money on buying subscribers". I tell my clients that all the time BUT they don't believe me? I have even quoted YOU!! Thanks for sharing your story.
You're welcome! Thanks, Evie!!
Completed 52 videos in just 2 days. I think now I am far better in SMM. Thank you Neil!
Nice!!!
Good message. Thank you for sharing your experience and cutting out the learning curve!
You're welcome!
Hey Neil, this video is soo amazing, and now I'm writing for your next video , thank you.
Thanks!
Hi Neil! I just started my eyelash extension business, made my website, created a facebook and instagram page for the business. Next step is actually finding clients. How do I stand out from the crowd and all the competition? Where do I even start when it comes to marketing with a tiny budget and not being very tech savvy? Thank you!!
You should connect with micro influencers in the beauty space that can promote your product in exchange for small pay/free products
Thank you!!! :)
Hello Neil! Another great video! What percentage of Revenue should we be willing to spend on Facebook ads. Do you have any default percentages that you go back to when in doubt or uncertain what a good starting point is?
Nope. No minimum, no default. Test to see what's comfortable for you and what gives you the ROI you are looking for.
Hey Neil, thanks! 👍
One question about first tip:
we don't need to start campaign for ''page likes''?
and we need to start promoting our posts with good content and send people to our site? (compane ''for Traffic'')
Did I understand you correctly or not? ⁉️
Or to specific landing pages, not just your site ;)
Thanks so much for the great information, Neil! We appreciate you! Question, when is it better to use FB ads vs google/bing ads?
Thanks, Pamela! You should use FB ads when the return is worth it. Experiment with Google and Bing as well.
Thanks! :-)
Hey Neil, thanks for the video. The thing I really like about you is that you are humble with your mistakes and want to offer them up as a learning experience for the rest of us! Our company is new and we just got into Facebook advertising. My question for you is, what is the best way to convert a Facebook advertisement to a consultation? I've been able to convert people to our website but have had no consultations booked which is our big Call to Action. Any advice would be appreciated!
Put the lead into a funnel where you continuously provide them with free exclusive content. This way they build trust over time.
@@neilpatel Thanks for the feedback! The part I am struggling with is how do you re-target the lead?
I really enjoy your content. Keep grinding!
Thanks, Sebastian!
Well that's a perspective the roi, very good to be reminded of the basics - excellent, thanks again!
Glad you enjoyed it!
Great video tutorial. Cheers for sharing marketing tutorials.
Thank you, Adam!
Hi Neil, Thanks so much for the awesome info! Curious about two things: 1) I was told that if you leave an ad on Fb (e.g. 7 days) it gets optimized over time to better target audience for conversions, but if you change it repeatedly as you suggest in Tip 3, do you lose this benefit? 2) Does repeatedly changing the copy, images, etc. for the same ad over a period of days interfere with A/B testing? Trying to understand how they could work together. Thanks again!
1. I have seen good results testing sooner than 7 days. It gave me a sense of what people were interested in clicking on. 2. No because essentially I was A/B testing
Thanks so much!
Thanks man!! Content is king!! Auuu!💪💪
Thats right :)
Your advice has helped me make my clients a bunch of money. Thank you sir!
That's awesome, Rees!!
This is a great information. I was stuck at the same place. Its just like re organising products in a store looks like new product launches and customers are attracted !
Exactly! :)
Great tips Neil!
Some of your info products are in the black market and people are selling your $997 products for $47. Why don't you do somthing for that?
I have. People keep stealing them and pirating them.
Hey Neil, Got a question:
For facebook ads conversion, i run for conversion (purchase) or should i start with traffic? and what is a good budget for facebook ads algorithm?
Drive traffic first and then start testing with conversions. Budget is relative. Start small to see what works before increasing.
Nice Video ! *Neil Patel* : A Pro Blogger & RUclipsr Who Make Videos To Help New Bloggers & RUclipsrs In A Cool Way ; Amazing Work : Keep Going !!!! ☺ 🖒
Thanks!!
Hi Neil just love the way you explain, please show us practically that would be more beneficial for users ... thanks
Thanks for the tip, Deepak!
Hey Neil, thank you for the amazing content. WOuld you recommend that we buy up domains and have them redirected to our main page?
That is definitely a strategy I use. Check out an article that I just published yesterday about this: neilpatel.com/blog/buying-websites/
Yes! Thank you. Is it ok if Vlog about this article and let people know about this article?
Great info. Very helpful. Thank You Neil
Glad it was helpful!
could you please go over tip 3. thanks
Really helpful video - thanks
You're welcome!
Hey Neil! Great video once again! I had a quick question that you might be able to answer for me. When trying a new product, how much do you think I should spend on an ad to see if it is a winning product or not? Should I start email marketing with less than 50 emails or should I wait until I have a bit more. Thank you!
Start small and test. You can start with 20 bucks per day to see how it goes then test a different ad and compare.
Hi Neil, thanks for this video it was very informative. One quick question, yesterday I ran an ad and after 30 minutes I tried to change the text but facebook told me that I can't do that after the ad starts running so how do you change the creative to get cheaper impressions?
Let the ad run for a day or two and then test a new ad with different copy for the same amount of time.
Neil Patel thank you!
Hi Neil. Great video! Was wondering why you stopped selling Info Products? It would be interesting to learn your insight. Thank you!
I prefer to give it away for free ;)
Cool. Thanks! :)
Hi Neil, great content! Is it better to focus on website traffic or engagement? I am looking to improve my SEO for my blog.
Both. Make sure your traffic is engaging ;)
Great content. I just started selling on amazon and i want to drive traffic trough facebook ads to my listing. Any tips, do you offer this service ?
Check out my blog ;)
hello im having a hard time with these ads for my facebook and website. any ideas?
Thank you, Neil. What length of video do you recommend to maximize views or click through?
There is no exact time. You need to test different times to see what your particular audience likes.
Great tips thank you so much Neil.
You're very welcome :)
Hey, so what did u mean about after throwing the ad, u kept on changing the post, like do u change it conpletely, or just the picture, or the headline?
Tweak everything. Copy, image, headline, etc.
good video-learned a lot-thanks Neil
You're welcome, Pete!
Great video Neil Patel :)
Thanks!
Neil, could you do some more videos on local business marketing? Think Retail brick and mortar's that won't move to an online store yet. (It's one area that's quite hard to find the right information on what works best)
Thanks for the suggestion, Liam!
Hey Neil,
I have been blogging from 2 months now.
- Have published 16 articles(2000+)
-Getting min. 10 FB shares within 24 hours of publishing.
-Seo score as per your SEO analyses is 75+ on every post.
But still my organic searching is 0 per day. Am I doing something wrong?
Two months is very little time. Keep going. Be patient.
Neil Patel ok😊
Nice Informative Video
Thanks
Great video Neil. Really appreciate these. Want tools would you recommend to use for doing Facebook video ads? Thank you.
Just record videos and start some ad campaigns ;)
Great Video Neil. Where to know more about TIP #1 ? Any Video/book explaining it?
Check out my blog: www.neilpatel.com/blog
Thank you for prompt reply. I willcheck it out for sure:) Thank you once again
Thank you so much for this video Neil, learnt a lot. But quick question though, I've been generating a lot of landing page views but no conversions. what do you think I'm doing wrong Neil? help please.
I'd make sure your landing page is set up for conversions and that you're targeting the right audience that will convert
hey there it is a great video thank you for this :) 2 days ago i was posting an ad and i wanted to send traffic to my landing page but the thing is i am not getting that amount of clicks nether impression maybe because in the ad settings i picked Traffic should i change this setting ? or should i please help me
Thank you very much
Test different types of ads, new audiences, new copy, etc. It's good to keep testing so you can optimize the process.
You are awesome Neil.
Thanks, Luke!
thanks. Where did u buy that white shirt...??? LOVE IT...been looking for that kind forever
I don't even know, Kevin. I think it was a gift.
Hey Neil, hope you good. so is it still possible to change the creatives on a running ad multiple times let's say change the image and add an illustration?
It is possible
Thanks.
Hey Neil, please tell me !!!!! What button will be beneficial for affiliate marketing to boost sales "Buy now" or "Add to cart"!!!!
There is no right answer. Test both and test others as well. See what provides the best results.
Hi Neil! Thanks for the video. Great insights. Look, I've got a question about tip number 3. When you say keep changing the creative you mean edit an ad which is active? Example, Ad1, first hour, change title, third hour, change image, and so on? Or do you suggest to active a whole new ad inside the same ad set every hour or two? And how many changes do you do per day? It does look a great strategy but could you be more specific to help me? Thanks a lot! You're great mate! Wish you the best!
Better to test multiple ads at the same time
Great Neil! Thanks! Will try it next week! Cheers mate!
Hey Neil!
Thank you so much for making amazing videos. I have a question if you have the time to answer it :D
How important is it to get the same name on all social media?
Is it okay to spin the name a bit around for example add nameFB or something along those lines.
Thank you for all your hard work
Better to have the same name. If you can't get it, use the name with "official" or something like that. Don't add "FB"
Thank you for taking the time to answer my question! :D
Hey Neil Thx. What program do you use for your landing pages please?
I have used a lot of different tools. Try Click Funnels or Unbounce.
Thank you
You have massive knowledge. Who says all these. Kid you not..! Except Neil sir. This is the reason I love him ❤️. Thank you sir 🙏🏻❤️
Wow, thank you
Hey Neil, thanks for the good piece of info.
I've a question, if we keep on changing our ad creative doesn't our social proof gets reset? All our likes and comments are removed by Facebook?
You can run a new ad
Neil Patel but if we run another ad with same targeting won't they complete against each other
wow ... very good information you share. thanks. I am far away to get adds but I like to learn from your videos
You are welcome! :)
Hi Sir! Thank you so much for this valuable insight. Hoping to run my ads better.
I just need more clarification in the third point Sir.
Best of luck!
@@neilpatel Thank you sir! Btw, I applied in your company. Hope you can notice my application. Thank you so much!
Neil, I also hear other marketers say that you need to give ads at least 5 days for the algorithm to determine what is performing and what's not and optimize for that. I agree that you can tell easily which ads are doing well and which aren't right away, but wouldn't changing an ad withinn 24 hrs of being live be too early?
I don't think so. 5 days is a very long time. You can easily test before that.
Most of the landing pages I see for fitness products or services area pretty long. Is there a basic template of formula I can apply fo creating a great converting landing page from the Facebook ads I spend on?
You can find "basic templates" but only use them as a guide and test different types to see what works best.
Hi Neil! firstly thanks for such amazing content. learnt alot. but is there any way to promote any digital product with less info online there. and very less audience ?
Not sure I understand your question
The learning is awesome. We believe for more new tools.
Thank you!
Hi Neil, thanks for the tips! I wanted to ask, if you're changing the creative every hour, doesn't it throw the entire ad back into review mode which may take a few hours to become live again?
Unfortunately, since this video was created there have been some changes to Facebook's ad review policy. Nowadays it takes longer for ads to be approved.
@@neilpatel thank you for replying. I see one way to by-pass this. Have many ads to run for a particular hour of the day under the same adset or campaign and have them run for an hour each. They'll all get approved at the same time and run for their 1hr slot...?
Hey Neil, Great tips and love your energy. How many new ads to run after the hour? What do you suggest for a 7 challenge?
It really depends on what you are advertising and what your goals are :)
On what basis should I be changing the creative to get it to convert really well?
Any tips on how the trail and error method works?
You just need to test with different variables to see which drives you the most success :)
But if we keep changing the text or the creative wont that keep going back in the learning phase?
Hey Neil, I have a question.
"By change the creative and the text" is referring to the caption or the banner?
Both
Great advice!
Glad you liked it!
Thanks alot Neil❤
You're welcome!
Thanks so much! x
You're welcome!
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Hey Neil, great tips and thank you for sharing value.
Question: For a service based business which usually requires a discovery call, will FB ads work ok for this or would I need to use some sort of trip wire/freebie and then try to follow up and convert into a call?
What would work best if you have experience in this?
Thanks in advance again.
It really depends, Hassan. It could work, yes. Tripwires help a lot. You should test everything to see what works best for your particular service and your particular audience.
You are right, testing is needed to determine.
Hi, Can I Promote and acquire users for WordPress cloud hosting and maintenance service in Facebook ads or Google Ads at better ROI
You can try. I haven't done that so I am not sure how that will work out for you.
If we're doing shopify, How to test out products on FB ads ? Which campaigns to start with ? Thanks my man ☺️
Start driving people to specific landing pages with a small budget to see what works the best
I have a print on demand service business, which ad type will work the best for us?
Test with different types to see what performs best for you :)
Hi Neil, regarding tips No 3, did you modify the currently running ads, or did you make a new ad and pause the old one? thanks :)
Both. I test everything possible.
Excellent information...Neil is the best in traffic generation #liffopedia
Thank you very much, Ravi!
If a campaign objective is purchase conversion, should we not give time to the campaign to optimize? If I make changes to my ad creative every hour or 4-5 hours, don't you think it'll affect the optimisation?
The Craxy Store I agree with you. I don't know if the tip regarding changing the creative is correct. Facebook advertising has a Learning Period and you should let it perform for 3 days at least.
Also, when you change the creative you lose all the engagement (likes, comments and shares). Such elements are important and they have huge impacts on metrics like CPC, CTR, and Relevance Score.
Neil, I love your work, but my core business is based on designing Facebook funnels for ecommerces and I know for sure that this is not a legit growth hack. Besides the that, you should come back more often to Brasil! I have watch you in events like E-commerce Brasil and Vtex Day! Love you, man! Cheers, Guile
Give it a day or two. Then test a new one. Or, test multiple ads simultaneously to see which brings the best results.
Hey Neil
I have an doubt that
How hard is to rank a keyword specific Domain.
Because i have an domain that have searches arround 2 million in a month but a big company whoam i have a domain related is rank of the top so how can i compete with them and how much time it will take to rank a keyword related domain.
Please Reply me ASAP
There is no right answer to this question. There are far too many factors at play.
Hey Neil, Great Content! I know my question is late, but I was wondering how much money does one need to make running Facebook Ads and Google Ads effective? Because I don't have 400k just lying around. Thanks!
You can start really small to find a good ROI and then scale up once you have money coming in from the results.
@@neilpatel Okay Thanks I'll try it
Neil, do you also rotate your Landing Pages when you first start an ad campaign?
What do you mean, friend?
I am a bit unsure when you mentioned in Top 3 to change creatives while you have just launched the ad. Do you mean pause, change the creative and make it active again? I have been warned that any changes I do would disturb the algorithm so I should duplicate and run a new creative as a new ad.
Test multiple different ads against each other to see which ones provide the best return
This is Very helpful
Glad you liked it!
OMG YOU REPLIED
Love your videos
Brilliant information
Thanks!
Hi Neil, thank you for the video. I am starting learning about content and digital MKT, so it's really helpful.
I have a question about Tip 3. As you recommend to review a FB ad after an hr launching and stop it and run new one - do you mean you always prepare various options to have FB review and run, or do you mean you stop that one and run that one again to take advantage of the FB algorithms?
It's kind of hard now as Facebook has changed their ad platform a bit. It takes a lot longer for ads to get approved now.
But what I meant was stop that ad a run a new ad!
@@neilpatel Thanks a lot for the information, Neil.
For accommodations what fo you think is the best landing page, i was testing with the website home but now I think maybe the contact form or the booking engine.. for sure I know barely nothing about fb ads but ive run a couple and I get calls and comments but people dont action on what I actually want which is bookings. Specially because the ad is to promote an specific date.
You can build separate landing pages specific to whatever the deal you will be offering
Thank you Neil! Do you know where I can find great examples of excellent Facebook video ads?
You're very welcome, Alex! There are some blogs that typically show off great examples. I know I have posted similar content in the past. Hubspot also does this from time to time.
Neil Patel it would be interesting to see what those ads have in common!
Hey Neil, great tips! To your third point, if we keep changing the creatives and texts wouldn't the engagements be gone?
Not if it's the same ad
@@neilpatel Why shouldn't I go for A/B testing?
Thanks for sharing Neil Patel.
For the tips #3, are you saying that we should run a FB ad for few hours and paused it and run another nee FB ads for a few hours and keep on continue the routine to get the better ROI?
You can run multiple ads at the same time as well with different creative
Mean I can run multiple ads with different creative at the same time and monitor which one to perform better and leverage on it?
Hey Neil Patel, Big fan! I Have been running ads for a month now and the number of returns I am getting is very bad like worse. Please help me out with the proper aspects of Facebook ads and targeting options.
Change up the ads, the copy, the images, the audiences, etc. Test new things to get new results. Don't just keep posting the same ad(s) if they are not bringing you results.
Thank you!
You're welcome!
Great information
Glad it was helpful!
Keep up the good work :)
Thanks!
Hi...could you please tell us..how to get best keywords for particular FB ads for web development for more leads and interaction.
Please reply
By researching your competition and understanding the audience you are targeting ;)
@@neilpatel - how would I know best audience ?
And how research competition?
Hi Neil, how long would you suggest running Facebook ads? I'll soon launch my website and was thinking of running them 3x per week for a year or 3 months at a time. What do you think?
Test different variations. Test a few different ads at different intervals to see what works best.
Thanks Neil !!!!!! One question.. is MBN, good for my proyects?
I don't have experience working with MBNs so I can't tell you for sure
Hi Neil.
I want to learn more & more about Facebook ads & Google ads. How can I generate leads from them. Can you please suggest more contents & video tutorials.
www.neilpatel.com/blog
Thank you so much ❤️
You’re welcome 😊
Happy teachers day because ur d best teacher for many ppl like me here🙏
Thank you!
@@neilpatel 😊😍👍