He was an innovative genius, and also extremely humble and philanthropic. Hearing about his death saddened me so much. He had so much more good to contribute to this world :(
Before he went offgrid, he actually said if somethig were to happen to him, there were people to blame who werr trying to shut him down. People kept saying he waz crazy or mentally ill because he had a temper or and was too honest or didnt give a damn about what society wanted him to do. That's the whole reason he created the company. Pfft. I really dont believe it was a suicide.
So happy to see people are aware of this as you are! In the video she is even saying He was mentally ill and it's backed up by police reports"! [Project Mocking Bird" anyone?]They can say whatever they want about you to make you look crazy unstable, suicidal!
If anyone thought they were in danger they would be acting the same way. He did say months ago he wouldn’t be here much longer and on instagram all anyone did was laugh at him and offered no help. He really did show up the beauty industry for the scam that it was. Clearly upset certain people who own most of the biggest beauty brands.
He openly admited to doing several different types of drugs while running the company and was officially diagnosed with bipolar disorder. those are facts.
EL got 28% of his business and they wanted more - the tipping point of 51%. When he said no, and they saw his sales were huge, they were not happy. Not sure what happened but it seems shady to me.
Estée Lauder and Nicole kilner ( Brandon so called friend , who back stabbed him for his job) didn't help- they just took over his company despite him being a majority share holder. Which is why Estée Lauder and now the ordinary are being boycotted. Let's not forget that Estée Lauder still test on animals
This all happened to save the company because he was mentally unwell. He closed all stores at one point and a ton of other stuff, people's jobs and pay weren't stable at all. Also, Estée Lauder only own a small percentage of the company. I don't think you understand what happened and the severity of everything
@@nunpho I understand very well actually! especially as I deal with mentally challenged people regularly. Estee lauder and Nicole kilner ruined and stole his company. You may well be one of the management trolls who are now trying to save things- especially as people are boycotting both estee lauder and the ordinary now. People can see through all these company lies and propaganda . They are trying to pay people off so that his death is not spoken about. I think these are things which you clearly don't understand!
@@reem7710 management trolls? Relax on your conspiracy theories. I do understand very well actually, my dad has been bipolar since I was 5 so I've had 27 years of knowing what to look for and certain behaviours. He gets very ill and has been sectioned more times than I can count, he's in the hospital again now. The way Brandon was speaking, acting and having paranoia is extremely similar to how my dad acts when he's on a manic high. I really care about this stuff
It's really sad that more people are not talking about him and his contributions to the skincare business community. I feel like he gave too much of himself, he seemed to really care in the early years. Then the stress of it all fractured his mental health, he kept trying to push forward. In hindsight he should have pulled back and took care of himself. People that are empathetic are highly susceptible to mental health issues. The piles of garbage he was posting was to bring light to plastic in the environment. The dead sheep was for animal testing. I don't see why these are disturbing images unless people dont like to face reality and just want to live in the clouds. 🤷🏽♀️
I totally agree!! Though I wouldn’t want to see the sheep I back the motivation of why he did that!! And you are SO right in all your insights. Highly empathetic people can make them so much more susceptible to mental illness. Thank you for this super understanding loving comment! I actually did a video about Brandon which stressed mental illness support and suicide prevention during the time when Estée Lauder needed to help save his company. So I’m so glad to hear people’s similar understanding insights on this great loss of a beautiful and special soul! He will be greatly missed!! 🌈💗
Absolutely. They were so envious of him. He shouldn’t have been alone at any moment. It’s really sad how they are tying to cover things up. He was murdered. My theory a competitor took advantage he gave out his address and sent someone there to throw him off to make it seem like a suicide.
it’s sad that more people are not talking about his death and that there are no details of how or why he died. he cared about customers and employees as well . I don’t know what led to his mental health issues but he should’ve been given more care and support to avoid such a tragic end
Hồng Anh I would agree with that. He fought their business model and they hated that. I just recently bought a serum from the Ordinary and I love it. I worked in the cosmetic business for 20 plus years, in the retail enviornment. 90 % of it is hype.
Thank you Cassandra for talking about this. You are the only beauty channel that I have come across that is even talking about this. None of my favourite RUclipsrs have even mentioned his passing. I didn’t even know he had passed away as none of my usual beauty RUclipsrs are even talking about it. I don’t even subscribe to your channel. This video popped up in my suggestions. Well I will be subscribing now :). Thank you for honouring Brandon’s legacy and his massive contribution to the beauty industry, especially regarding eco friendliness of his packaging and strong stance on animal testing. Now I am off to evaluate why I subscribe to so called beauty gurus that never bothered honouring this extraordinary man’s legacy. And yes I will never ever purchase anything from Estée Lauder ever again . Thanks again Cassandra for your kind and open heart :) x
Woooowww!!! That is so sad!!!! I LOVE the ordinary products! I remember when I first heard of the ordinary and I remember reading all his comments and all the controversy. But it never stopped me from buying his products! I didn’t know he got kicked out of his own company and it blows my mind that this isn’t being talked about!!
So saddening to hear of his loss to the beauty community & industry. He ruffled many feathers and he also paved the way for product transparency. My hope is that his brands continue in honor of him. Blessings to all affected by his loss. 💝🙌🏽
I had not watched one of your videos in years and you have grown into an amazing and loving woman. ❤️ we need more women like you out there, I will continue to follow, thank you for this video.
the time that i read the news about that; it was morning, i just woke up, i was so devastated, and i was like "what happened? did they truly help Brandon?" . what will be the future of the company? I just hope that they will continue the legacy Brandon did. He help thousand or even millions of people who don't have self confidence to face the people because of their acne. We love Brandon. We will miss you! Thank you !
Please, don’t apologize for being truthful. Love everything you said. I just heard about his death today. It is very sad. I saw some of his interviews. It looked like he was such a wonderful person with a big heart. I can’t believe that this wasn’t on the news. My condolence to his family, boyfriend and friends. Rest In Peace Brandon🙏
Omg I do not know how I did not hear about this..ughhhhh.. I am a ordinary freek..that is all I use for skin care. It has totally changed my skin beyond belief and at a price point I can afford ..on another note many brilliant minds suffer from depression...such a shame and a loss....my heart is saddened..I can only hope and pray that people try and understand depression more, and that the new CEO of the company keeps true to the vision that makes me buy and use these products ..they work..we can afford them. Carp now I am totally bummed out
Thank you for addressing this. As much as RUclipsrs talked about his products they’ve been awfully quiet about his death. I’ve thought it was very strange. Since the company is now owned by Lauder I doubt it will continue down the same path.
His name was Brendon! The beauty indusyry, the very ones who gushed all over him and his products, turned their backs on him and quickly began promoting new start-up lines that unabashedly claimed to be based on The Ordinary's concepts. Except these new star-up lines still added more cost to the consumer and some added more shit ingredients as well. Some of us remained loyal to his brand. Some of us have a much lower opinion of those beauty industry know-it-alls who not only basically boycotted his products, but also turned their backs on a fellow human and colleague when he could have used help. Some of us will continue to use his products as long as the ingredients and integrity do not change. Some of us have no desire to purchase and support these other 'knock off' brands. Some of us realize these the companies that are producing these knock offs where not there for us in the beginning. Some of use will remember those who blacklisted him. Some of us will miss his genius mind and concepts. Some of us hope he's now in peace.
OMG guys I think their formula changed because before when I used to order their niacinamide+zinc serum it used to work wonders but now I ordered one 4 months ago and it's not working that well!! Has anyone experienced this?
This makes me upset because I have start use The Ordinary products just 2 months ago and I am affraid what is going to happen with this brand, quality of products and prices. And I am feeling sorry for him 😞
wow :( tbh I was concerned when I saw his controversial post because to me didnt seem like a malice person . He just seemed like someone that Was having a Manic Episode. he seemed like he was someone that desperately needed and wanted help but didnt know how to get it. Do you think Deceim/The Ordinary will change now that he is gone ? Im kind of scared that they will Hype up Prices or Lower the Quality in Ingredients . I wonder if its still safe to buy from them what are your thoughts on that ?
vee gomi exactly my thoughts! I really hope the quality will remain the same and so is the price. And I’m afraid some other company may take other them but with different philosophy..
No....I believe his death wasn't an accident. He was calling out some nasty things in the beauty industry and then he just falls off his balcony? No lol sorry.
@@AG-nn8lp No im sorry but you need to stop believing in invalid conspiracy theories. its crazy and disrespectful towards the person death. prety insane how people ignore facts and jump to conspiracy theories now of days. he has been showing signs of mental illness and distress and his death is not something that came out of the blue like you said . He needed help and never received it and took his life because of it. This is a case of mental illness not being taken seriously. dont taint it with a conspiracy theory.
Am I the only one finding this weird ? The guy sold better products for what they are actually worth and was an instant success worldwide then suddenly died 🤔
I don’t own any Estée Lauder currently and I’m 100% certain I can continue to live without it. The super rich old white dude who owns it creeps me out and this whole situation seems wrong to me and like me might’ve been framed - I’m just now finding out about it but, it doesn’t really add up why the guy would at such a late age in life, after accomplishing so much in life- why he would choose to take such dangerous drugs as he was alleged as taking..... I wouldn’t consider it impossible that someone might have laced a less extreme drug with something way worse..... In order to make him look crazy.... to cover up later crimes against him. It sounded like he was trying to expose Estée Lauder and was taking a stand against the customer being ripped off and the integrity of his creations being damaged, diluted and marked up as well..... There was ALOT of money at stake too..... So if he was actually taking a stand, and unlike others was willing to sacrifice profits for principles..... That to me could be motive for them to actively sabotage him or worse..... Seems like he might’ve been pushed off the balcony or wherever he fell.... Highly, HIGHLY suspicious.
I totally agree with you, I see a little bit of myself in him and we do judge in others is what we judge in ourselves. I love you, Cassandra, for being so honest and not choosing the path that is dishonest just to avoid controversy and please EVERYONE.
Thank you for taking the time to talk about Brandon. I feel really sad about his death and the poor way in wich he was treated by the very ones who should have been grateful to him. Very touchingxx
So sad to find this out! Been using the ordinary now for two years. Great, honest products! I’m sorry that this happened, I know it must have hit home for you Cassandra! Stay strong girl!
I love how real and honest you are! I feel like I can completely trust you in everything because you’re not out here to make money promote things you’re not about . You’re real and actually care about us , like what other RUclipsr is on here educating us on skin care and this industry !? Thank you for this ! You’re a real one 💕
I've just seen this for the first time.. Been looking into The Ordinary and feel like it's for me... I'm tearing up 😢 I adore you Cassandra and love all the information you bring.. ♥
I never post comments on videos. But you are such a wonderful woman and your videos have changed my life. You talk about things that matter and about accepting yourself with all your flaws and you bring such positivity into everything. So glad you brought this topic up that almost everyone should have been talking about but isn't.
If this is not a conspiracy I don't know what is. He was obviously murdered. I doubt it's his mental health unless he got tired of being harassed and threatened. Super sad. I've just started buying some of his products.
Brandon needed it help .he needed his baby back he was a genius helping lots of people and proud of being Persian person , ELC wanted the brand. this is how the big company do :being part of companies and taking control . He created a revolution by making amazing products with very low prices.making realizing that the beauty brands make up and beauty were just making profit .May he rest in Peace and he is happy and in peace now .
Great video!!! Love what you had to say. Not familiar with him but have heard of The Ordinary products. Like his concept of pure and honest. RIP Brandon!!
This amazing person was murdered, no doubt, once he developed a brand that was growing very large and attracted other beauty companies attention and consumers, other companies quickly realized how much of a threat he was to their BILLION dollar industry. Developing products that will actually WORK, doesn’t need marketing, no stupid packaging with golds flakes, better yet no gold flakes ‘floating’ around in his solutions to make it seem like it’s the tears of angels. None of that extra stuff serves any purpose, so no doubt in my mind he was murdered, it’s obvious lol.
Brandons message travelled as far as Pakistan to an average household person like me who was never obsessed about skincare (thankfully i never spent on ridiculously expensive creams) but he gave us awareness.I am surprised how people know about the ugliness of beauty industry yet dont boycott these giants who just care about money!
I totally agree, his legacy should be that we, the people, do not have to be slaves to the beauty industry. I hope a much need movement against the beauty industry playing us as hostage to our needs begin in order for his contribution to society not got to waste.
Thank you for honoring Brandon. You are so badasss & genuine; and I really appreciate you. And I love your messages. And you look so beautiful in this video. Thank you for not looking and acting all crazy like the other RUclipsrsssss
Love that you commented on this topic, I was also very sadden by his death because I love his skincare brand so much!! I agree with you, I also thought he was an incredible innovator who was ahead of his time and he was so open and honest with everything he did. I’m glad you focused on his impact in the beauty industry and the issue of mental illness because people are quick to judge based on his controversial statements and often overlook how important mental health is. Keep educating people cass, you are the best!! Xoxo PS. We have a Canadian prime minister Justin Trudeau, not a Canadian president lol 😉
GOOD for you, SO many RUclipsrs have chosen not to talk of it because he became persona non grata after his comments. P.S. your eyebrows look amazing x
Truly very sad that such an influential man in this big world has gone. Let’s remember that influence every day and be so thankful. Our thoughts are with his family.
Yes I agree. You have an amazing knowledge of skin care and the ingredients and how it all works. Start your own line but don't get involved with other beauty companies. Love you, love the way your helping us understand all the beauty products and how they work and also love your honesty. Sending lots of love and blessings your way. Xxx
OMG! 😣😭 I only started using his products 4 months ago and they helped me more then everything ever combined in my last 4 years since I gave up skin picking so I did not have acne recently but had to work on hyperpigmentation and surface improvement. And not to mention how sympathetic is the whole idea brand.
Hello Ladies , So I use the AHA30%+BHA 2% peeling solution at least once a week in the evening(should use it twice I just forget). Then after that the Alpha Arbutin 2%+AHA. Then in the morning the Niacinamide 10%+Zinc 1% and top it off with 'Buffet'. They really helped me! Good luck! Look these up on their website so you can see the description.
I believe he was murdered, because he threatened the big beauty companies and industry by revealing how the system works and why we all pay much more money than we need. I hope this will be thoroughly investigated. RIP, he was a briliant person.
I just now have learned of Brandon, a troubled man in the end but a man with a tender soul and a genius. I've watched so many videos of his life and you can see his kindness. I believe a movie about his life would be a wonderful idea. One video, made from many with his partner, made me cry. I first heard of him when Nicola was interviewed. She believes, as you can see from his last rant where he was so unpredictable and obviously unstable, that he fell from that building. She said he was a man who never drank, or hardly ever. He speaks of being drunk from Tequila, a very well known and expensive brand. IDK if others know this but that alcohol is the one type that has a speedy effect. If he was manic to begin with well, the rest is so very sad. What's tragic is that the Mental Health Community cannot help in many instances. He obviously should have been in a more protective environment. It seems it is like alcoholism, one refuses to even be in need until, at times, it is too late. RIP sweet man. You touched my heart and my condolences go out to all who loved you, especially your partner of many years. I felt the love.
Wow. I had no idea & probably would have never heard about this otherwise. I use & love all the products I have used from The Ordinary. How terribly sad!
So sweet of you dear Cassandra!! I was as well a bit disheartened hearing this news myself, his innovation and strength he had, and helping many many people, me included!! May he Rise in Paradise!! Thank you for caring and being who you are, Beautiful!!! ❤️🌹✨ When you ever start your own beauty line, I wish you much success and love!! Blessings to you!! 🙏🏼😊🌹❤️
Thank you for sharing, this is the first I'd heard of Brendan Truaxe's death. He seemed to be truly struggling from what I saw & I can't help but wonder if anyone tried to reach out to help him. The Ordinary products & affordability are wonderful & should be part of Brendan's legacy. I'm sad that he's gone & extend my condolences to his family and friends - & also to you, Cassie. Take ❤ care.
I didn't agree with the way he treated many of his consumers, specifically how he'd communicate with his followers on Insta.. to the point where I had to unfollow because the drama was getting so bad. He clearly was a troubled soul but he didn't deserve such a tragic end. It's really fucked up how all these people that refuse to conform to society's norms seem to die so young. The Ordinary's Matrixyl Serum is still my go to, super basic, affordable w/ no citric acid or propylene glycol - a rare find. Knowing that he's gone will just make me appreciate the product even more. RIP Brandon.
I’m not making light of mental health in no way bc it’s real and it affects a lot of people. But, I think as the world, we don’t see or we don’t want to see the ugly part of corporations. It’s all about profit and anyone who wants to go against the grain of that becomes a serious threat to them. The narration to how a lot of these people die are always they are crazy, they struggled with self medication, in the last of their days they were uncontrollable etc. and then they commit suicide. This maybe a far reach but nevertheless not everything is as it seems....don’t believe everything that is said about these people...the world of business is toxic and very dark and people who want to make a change literally get a serious fight
I love you so much you’ve inspired me to do better on my skin and f... all the haters I’ve seen people hate on you f them I love you stay healthy and stay beautiful inside and out :)
Omg! Yesterday shakes in Venezuela and Colombia... And shakes the beauty industry again? Really love this video. Your channel too, but this video is tremendously important. Thanks
Brandon was a true visionary, someone who truly shook up an industry dominated by what he himself coined "selling hope" and not results. As he said he was not anti-hype but pro-transparency. If you want to hear him speak please go to Nadine Baggott's channel and watch her interview with him. Unfortunately she's interrupting him a number of times (overenthusiasm I think), but his deep intelligence and passion shine through in every word he utters. Rest in peace Brandon, hope you have found your peace.
Such a good video Cass! I was following his instagram when he was posting all of that. I was so confused and left with a bad taste in my mouth for him and his company. Just the weird and unprofessionalism that he allowed to share with people who followed him was off putting. I followed the account because I really like the products (and the price of course!) I had no clue what was truly going on. His videos definitely made me question if he was manic. Hopefully people can learn from this sad situation.
Omg , sad sad sad he was very honest, smart and caring little guys... I love ordinary products because of the simplicity and price I never used acid peels before ordinary it was affordable and no nonsense just pure! We will miss him so much! Rest and peace
I’m curious because people keep saying it was his mental health and he died from mania or something like that. But did the guy have a history of mental health? Like at all? Because he was 40 years old when he died. If it was a mental illness then it’s a little suspect that he just started getting episodes or showing signs the last year or so of his life after living for 40 years. Also in interviews of when the ordinary started getting popular he seemed like a well rounded down to earth intelligent type of dude. It just seems so out of character for him to end up in such a state towards the end of his life. So paranoid and always looking over his shoulder. Constantly asking for help on instagram because he fears for his life and safety. It just seems fishy
You are such an inspiration and your words are magnifying and have an impact. Thank you for your true opinion and your ethics. You’re awesome and we all love you!
Very sensible video, very nice!!!... and I thought you were sailing, haha, you could have not chosen a better scenario.., I do enjoy The Ordinary Products that I have been using for the past year or so... gretings from Spain :))) ¡qué tengas un buen día!!
If you ever start your own skincare brand cass I hope it’s with part of his same innovating techniques.
Omg! That would be so incredible! I would only use The Ordinary & "Butterfly Beauty"... 🦋 (Which would be such a great name for her line!)
Justin ? Brendan. True axe as his surname as pronounced by the man himself. This man revolutioned skin care.
Dysom also....
Dr Davin Lim amazing man.
Thank you Dr Davin. Clearly she didn’t spend enough time invested in actually knowing abt the person who created the brand she so “loved” 🙄
Brandon* Truaxe
Maybe he RIP. So upsetting.
He was an innovative genius, and also extremely humble and philanthropic. Hearing about his death saddened me so much. He had so much more good to contribute to this world :(
Sheeza Ejaz AMEN!! 🙏🌈💞
well said!
Before he went offgrid, he actually said if somethig were to happen to him, there were people to blame who werr trying to shut him down. People kept saying he waz crazy or mentally ill because he had a temper or and was too honest or didnt give a damn about what society wanted him to do. That's the whole reason he created the company. Pfft. I really dont believe it was a suicide.
Was he found hanging from a doorknob? Honestly can people just wake the fuck up already!
So happy to see people are aware of this as you are! In the video she is even saying He was mentally ill and it's backed up by police reports"! [Project Mocking Bird" anyone?]They can say whatever they want about you to make you look crazy unstable, suicidal!
If anyone thought they were in danger they would be acting the same way. He did say months ago he wouldn’t be here much longer and on instagram all anyone did was laugh at him and offered no help. He really did show up the beauty industry for the scam that it was. Clearly upset certain people who own most of the biggest beauty brands.
He openly admited to doing several different types of drugs while running the company and was officially diagnosed with bipolar disorder. those are facts.
@@alexmcdonald7140 WHO GIVES A FUUUCCCKKKKKKKKKK. HALF OF THE HUMAN RACE IS BIPOLAR. STFU.
EL got 28% of his business and they wanted more - the tipping point of 51%. When he said no, and they saw his sales were huge, they were not happy. Not sure what happened but it seems shady to me.
Heidi Aguilar very shady ...very very shady
Estée Lauder and Nicole kilner ( Brandon so called friend , who back stabbed him for his job) didn't help- they just took over his company despite him being a majority share holder. Which is why Estée Lauder and now the ordinary are being boycotted. Let's not forget that Estée Lauder still test on animals
This all happened to save the company because he was mentally unwell. He closed all stores at one point and a ton of other stuff, people's jobs and pay weren't stable at all. Also, Estée Lauder only own a small percentage of the company. I don't think you understand what happened and the severity of everything
@@nunpho I understand very well actually! especially as I deal with mentally challenged people regularly. Estee lauder and Nicole kilner ruined and stole his company. You may well be one of the management trolls who are now trying to save things- especially as people are boycotting both estee lauder and the ordinary now. People can see through all these company lies and propaganda . They are trying to pay people off so that his death is not spoken about. I think these are things which you clearly don't understand!
Well said - yep Estee Lauder being shady as hell - no one shold be surprised. I hope Shane Dawson covers this as a conspiracy theory.
@@NinaHProductions1 that's exactly what it is, a conspiracy theory but the op is speaking like this is fact.
@@reem7710 management trolls? Relax on your conspiracy theories. I do understand very well actually, my dad has been bipolar since I was 5 so I've had 27 years of knowing what to look for and certain behaviours. He gets very ill and has been sectioned more times than I can count, he's in the hospital again now. The way Brandon was speaking, acting and having paranoia is extremely similar to how my dad acts when he's on a manic high. I really care about this stuff
It's really sad that more people are not talking about him and his contributions to the skincare business community. I feel like he gave too much of himself, he seemed to really care in the early years. Then the stress of it all fractured his mental health, he kept trying to push forward. In hindsight he should have pulled back and took care of himself. People that are empathetic are highly susceptible to mental health issues. The piles of garbage he was posting was to bring light to plastic in the environment. The dead sheep was for animal testing. I don't see why these are disturbing images unless people dont like to face reality and just want to live in the clouds. 🤷🏽♀️
shivondevi is he really died or what??
I totally agree!! Though I wouldn’t want to see the sheep I back the motivation of why he did that!! And you are SO right in all your insights. Highly empathetic people can make them so much more susceptible to mental illness. Thank you for this super understanding loving comment! I actually did a video about Brandon which stressed mental illness support and suicide prevention during the time when Estée Lauder needed to help save his company. So I’m so glad to hear people’s similar understanding insights on this great loss of a beautiful and special soul! He will be greatly missed!! 🌈💗
@@Tebark2023 yes, sadly he is gone. May he rest in peace.
Exactly ❤️✌🏼
shivondevi, just going into the supermarket is disturbing; to see all the dead animals. Anyway, it is just an assumption that he committed suicide.
Dude was obviously murdered ... this is a no brainer. Stay awake people
I think the same. It's really sad and unfair
Same here, stay awake people !
Nansi Tey definitely
Absolutely. They were so envious of him. He shouldn’t have been alone at any moment. It’s really sad how they are tying to cover things up. He was murdered. My theory a competitor took advantage he gave out his address and sent someone there to throw him off to make it seem like a suicide.
Lol "stay awake"
it’s sad that more people are not talking about his death and that there are no details of how or why he died. he cared about customers and employees as well . I don’t know what led to his mental health issues but he should’ve been given more care and support to avoid such a tragic end
Oh my gosh is that true? I will never buy Estee Lauder!
@@honganh1750 they only own a small percentage
Hồng Anh I would agree with that. He fought their business model and they hated that. I just recently bought a serum from the Ordinary and I love it. I worked in the cosmetic business for 20 plus years, in the retail enviornment. 90 % of it is hype.
Im glad you touched on this subject!! I agree with everything you've said!
The ordinary changed my life.
May he rest in peace 🙏
He was a trailblazer when it came to skincare and it’s so sad to see that he’s gone!
This is so sad. I just started using The ordinary products to clear adult acne. May he rest in peace.
Thank you Cassandra for talking about this. You are the only beauty channel that I have come across that is even talking about this. None of my favourite RUclipsrs have even mentioned his passing. I didn’t even know he had passed away as none of my usual beauty RUclipsrs are even talking about it. I don’t even subscribe to your channel. This video popped up in my suggestions. Well I will be subscribing now :). Thank you for honouring Brandon’s legacy and his massive contribution to the beauty industry, especially regarding eco friendliness of his packaging and strong stance on animal testing. Now I am off to evaluate why I subscribe to so called beauty gurus that never bothered honouring this extraordinary man’s legacy. And yes I will never ever purchase anything from Estée Lauder ever again . Thanks again Cassandra for your kind and open heart :) x
Condolences to his family. It’s true that we do make mistakes. But we learn from them.
Love you Anna. So true. And why are you awake. You're gorgeous to the point you dont NEED beautysleep, but its never a bad idea lol girlie
Watch the prices skyrocket now that they have taken him out 😢😢
They have
Leah Thomas no they haven’t idiot
And changed formulas for cheaper crap.
Woooowww!!! That is so sad!!!! I LOVE the ordinary products! I remember when I first heard of the ordinary and I remember reading all his comments and all the controversy. But it never stopped me from buying his products! I didn’t know he got kicked out of his own company and it blows my mind that this isn’t being talked about!!
So saddening to hear of his loss to the beauty community & industry. He ruffled many feathers and he also paved the way for product transparency. My hope is that his brands continue in honor of him. Blessings to all affected by his loss. 💝🙌🏽
I had not watched one of your videos in years and you have grown into an amazing and loving woman. ❤️ we need more women like you out there, I will continue to follow, thank you for this video.
the time that i read the news about that; it was morning, i just woke up, i was so devastated, and i was like "what happened? did they truly help Brandon?" . what will be the future of the company? I just hope that they will continue the legacy Brandon did. He help thousand or even millions of people who don't have self confidence to face the people because of their acne. We love Brandon. We will miss you! Thank you !
Please, don’t apologize for being truthful. Love everything you said. I just heard about his death today. It is very sad. I saw some of his interviews. It looked like he was such a wonderful person with a big heart. I can’t believe that this wasn’t on the news. My condolence to his family, boyfriend and friends. Rest In Peace Brandon🙏
Omg I do not know how I did not hear about this..ughhhhh.. I am a ordinary freek..that is all I use for skin care. It has totally changed my skin beyond belief and at a price point I can afford ..on another note many brilliant minds suffer from depression...such a shame and a loss....my heart is saddened..I can only hope and pray that people try and understand depression more, and that the new CEO of the company keeps true to the vision that makes me buy and use these products ..they work..we can afford them. Carp now I am totally bummed out
What a beautiful heart you have. To bear such pain must have been beyond horrible. Even brilliant minds can hurt. Thank you for your heartfelt video.
Thank you for addressing this. As much as RUclipsrs talked about his products they’ve been awfully quiet about his death. I’ve thought it was very strange. Since the company is now owned by Lauder I doubt it will continue down the same path.
His name was Brendon!
The beauty indusyry, the very ones who gushed all over him and his products, turned their backs on him and quickly began promoting new start-up lines that unabashedly claimed to be based on The Ordinary's concepts. Except these new star-up lines still added more cost to the consumer and some added more shit ingredients as well.
Some of us remained loyal to his brand.
Some of us have a much lower opinion of those beauty industry know-it-alls who not only basically boycotted his products, but also turned their backs on a fellow human and colleague when he could have used help.
Some of us will continue to use his products as long as the ingredients and integrity do not change.
Some of us have no desire to purchase and support these other 'knock off' brands.
Some of us realize these the companies that are producing these knock offs where not there for us in the beginning.
Some of use will remember those who blacklisted him.
Some of us will miss his genius mind and concepts.
Some of us hope he's now in peace.
Brandon....
OMG guys I think their formula changed because before when I used to order their niacinamide+zinc serum it used to work wonders but now I ordered one 4 months ago and it's not working that well!! Has anyone experienced this?
This makes me upset because I have start use The Ordinary products just 2 months ago and I am affraid what is going to happen with this brand, quality of products and prices. And I am feeling sorry for him 😞
Magda léna me too!
The essence of humanity is connection ❤️ I love your message. You seem a very lovely young women ❤️❤️
They murdered him. He wanted to do so much more. Check his interviews.
Yup
🤦🏻♀️
wow :( tbh I was concerned when I saw his controversial post because to me didnt seem like a malice person . He just seemed like someone that Was having a Manic Episode. he seemed like he was someone that desperately needed and wanted help but didnt know how to get it.
Do you think Deceim/The Ordinary will change now that he is gone ? Im kind of scared that they will Hype up Prices or Lower the Quality in Ingredients . I wonder if its still safe to buy from them what are your thoughts on that ?
vee gomi exactly my thoughts! I really hope the quality will remain the same and so is the price. And I’m afraid some other company may take other them but with different philosophy..
Well he hasn't been part of the company for a while so I think it will stay the same, I hope so anyway.
No....I believe his death wasn't an accident. He was calling out some nasty things in the beauty industry and then he just falls off his balcony? No lol sorry.
@@AG-nn8lp
It is already changing, starting with pricing. Also, the other lines are not being supported as he wanted.
@@AG-nn8lp No im sorry but you need to stop believing in invalid conspiracy theories. its crazy and disrespectful towards the person death. prety insane how people ignore facts and jump to conspiracy theories now of days. he has been showing signs of mental illness and distress and his death is not something that came out of the blue like you said . He needed help and never received it and took his life because of it. This is a case of mental illness not being taken seriously. dont taint it with a conspiracy theory.
He did not only change my skin ! He did inspire me to start my own skincare line!
He was a visionary. A lot of visionaries are controversial ... he made a difference. He deserves to be remembered. I hope he rests in peace.
Am I the only one finding this weird ? The guy sold better products for what they are actually worth and was an instant success worldwide then suddenly died 🤔
Huge loss for all of us, he was beautiful and misunderstood. Truly a big shame that not more people spoke about this tragedy.
I don’t own any Estée Lauder currently and I’m 100% certain I can continue to live without it. The super rich old white dude who owns it creeps me out and this whole situation seems wrong to me and like me might’ve been framed - I’m just now finding out about it but, it doesn’t really add up why the guy would at such a late age in life, after accomplishing so much in life- why he would choose to take such dangerous drugs as he was alleged as taking..... I wouldn’t consider it impossible that someone might have laced a less extreme drug with something way worse..... In order to make him look crazy.... to cover up later crimes against him. It sounded like he was trying to expose Estée Lauder and was taking a stand against the customer being ripped off and the integrity of his creations being damaged, diluted and marked up as well..... There was ALOT of money at stake too..... So if he was actually taking a stand, and unlike others was willing to sacrifice profits for principles..... That to me could be motive for them to actively sabotage him or worse..... Seems like he might’ve been pushed off the balcony or wherever he fell.... Highly, HIGHLY suspicious.
Great one, Love The Ordinary, they have really changed my skin, so sorry to hear about what happy with Brandon.
I totally agree with you, I see a little bit of myself in him and we do judge in others is what we judge in ourselves. I love you, Cassandra, for being so honest and not choosing the path that is dishonest just to avoid controversy and please EVERYONE.
interesting video, you should also share your all time faves from the Ordinary in his memory to celebrate his life and work!
jMeow please can you share that???
Thank you for taking the time to talk about Brandon. I feel really sad about his death and the poor way in wich he was treated by the very ones who should have been grateful to him. Very touchingxx
So sad to find this out! Been using the ordinary now for two years. Great, honest products! I’m sorry that this happened, I know it must have hit home for you Cassandra! Stay strong girl!
Something about his death doesn’t feel right to me
I love how real and honest you are! I feel like I can completely trust you in everything because you’re not out here to make money promote things you’re not about . You’re real and actually care about us , like what other RUclipsr is on here educating us on skin care and this industry !? Thank you for this ! You’re a real one 💕
Yeah...I believe he was calling the skin care industry out and then all of a sudden he's dead...and the way he died. Something is messed up!!
Thank you for the video. He truly was innovative person. His products are legit. RIP
May be he was tellin the truth🤔may b he was nt ill!!!.....who knws😞his death seems very suspicious
I've just seen this for the first time.. Been looking into The Ordinary and feel like it's for me... I'm tearing up 😢
I adore you Cassandra and love all the information you bring.. ♥
I never post comments on videos. But you are such a wonderful woman and your videos have changed my life. You talk about things that matter and about accepting yourself with all your flaws and you bring such positivity into everything. So glad you brought this topic up that almost everyone should have been talking about but isn't.
If this is not a conspiracy I don't know what is. He was obviously murdered. I doubt it's his mental health unless he got tired of being harassed and threatened.
Super sad. I've just started buying some of his products.
It's so sad to c someone so honest and transparent about their company but not about themselves and their mental health😢
Brandon needed it help .he needed his baby back he was a genius helping lots of people and proud of being Persian person , ELC wanted the brand.
this is how the big company do :being part of companies and taking control .
He created a revolution by making amazing products with very low prices.making realizing that the beauty brands make up and beauty were just making profit .May he rest in Peace and he is happy and in peace now .
If Estée Lauder increase the price of TO, I will make sure all my friends stop buying their stuff
Great video!!! Love what you had to say. Not familiar with him but have heard of The Ordinary products. Like his concept of pure and honest. RIP Brandon!!
This amazing person was murdered, no doubt, once he developed a brand that was growing very large and attracted other beauty companies attention and consumers, other companies quickly realized how much of a threat he was to their BILLION dollar industry. Developing products that will actually WORK, doesn’t need marketing, no stupid packaging with golds flakes, better yet no gold flakes ‘floating’ around in his solutions to make it seem like it’s the tears of angels. None of that extra stuff serves any purpose, so no doubt in my mind he was murdered, it’s obvious lol.
Brandons message travelled as far as Pakistan to an average household person like me who was never obsessed about skincare (thankfully i never spent on ridiculously expensive creams) but he gave us awareness.I am surprised how people know about the ugliness of beauty industry yet dont boycott these giants who just care about money!
I totally agree, his legacy should be that we, the people, do not have to be slaves to the beauty industry. I hope a much need movement against the beauty industry playing us as hostage to our needs begin in order for his contribution to society not got to waste.
Omg :( i just started using them and i love their products! This is so sad. They are groundbreaking!
Thank you for honoring Brandon. You are so badasss & genuine; and I really appreciate you. And I love your messages. And you look so beautiful in this video. Thank you for not looking and acting all crazy like the other RUclipsrsssss
Love that you commented on this topic, I was also very sadden by his death because I love his skincare brand so much!! I agree with you, I also thought he was an incredible innovator who was ahead of his time and he was so open and honest with everything he did. I’m glad you focused on his impact in the beauty industry and the issue of mental illness because people are quick to judge based on his controversial statements and often overlook how important mental health is.
Keep educating people cass, you are the best!! Xoxo
PS. We have a Canadian prime minister Justin Trudeau, not a Canadian president lol 😉
FYI...Amazon has already doubled its already HIGH prices on the Ordinary products!! Makes me want to cancel my Prime membership!!
GOOD for you, SO many RUclipsrs have chosen not to talk of it because he became persona non grata after his comments. P.S. your eyebrows look amazing x
Truly very sad that such an influential man in this big world has gone. Let’s remember that influence every day and be so thankful. Our thoughts are with his family.
this video is much appreciated.
Cassy you should start ur own line❤️ follow in his light and make honest products for us women who need someone like Brandon’s products
Yes I agree. You have an amazing knowledge of skin care and the ingredients and how it all works. Start your own line but don't get involved with other beauty companies. Love you, love the way your helping us understand all the beauty products and how they work and also love your honesty. Sending lots of love and blessings your way. Xxx
OMG! 😣😭 I only started using his products 4 months ago and they helped me more then everything ever combined in my last 4 years since I gave up skin picking so I did not have acne recently but had to work on hyperpigmentation and surface improvement. And not to mention how sympathetic is the whole idea brand.
13Provence may I ask what products dis you use. I haven’t tried any from this brand. I have lots of texture and hyperpigmentation
Would you recommend the brand? I have acne and pigmentation.
Hello Ladies , So I use the AHA30%+BHA 2% peeling solution at least once a week in the evening(should use it twice I just forget). Then after that the Alpha Arbutin 2%+AHA. Then in the morning the Niacinamide 10%+Zinc 1% and top it off with 'Buffet'. They really helped me! Good luck! Look these up on their website so you can see the description.
I believe he was murdered, because he threatened the big beauty companies and industry by revealing how the system works and why we all pay much more money than we need. I hope this will be thoroughly investigated. RIP, he was a briliant person.
Amazing words, amazing video, amazing man, amazing company, and amazing products.
I just now have learned of Brandon, a troubled man in the end but a man with a tender soul and a genius. I've watched so many videos of his life and you can see his kindness. I believe a movie about his life would be a wonderful idea. One video, made from many with his partner, made me cry. I first heard of him when Nicola was interviewed. She believes, as you can see from his last rant where he was so unpredictable and obviously unstable, that he fell from that building. She said he was a man who never drank, or hardly ever. He speaks of being drunk from Tequila, a very well known and expensive brand. IDK if others know this but that alcohol is the one type that has a speedy effect. If he was manic to begin with well, the rest is so very sad. What's tragic is that the Mental Health Community cannot help in many instances. He obviously should have been in a more protective environment. It seems it is like alcoholism, one refuses to even be in need until, at times, it is too late. RIP sweet man. You touched my heart and my condolences go out to all who loved you, especially your partner of many years. I felt the love.
I love The Ordinary so much..he did so much good with this brand.!
Massive money in the beauty products/skincare, he was a genius the big boys were frightened of him and wanted him out of their competition
Thanks for making this from the heart unedited video. Well done. We are here to listen to you and I get it.
Thank you for this video! I didn't know about him. What a great loss. May he rest in peace. ❤
The Ordinary is back on Sephora, saw it online.
Gee I wonder why that is all of a sudden.....
Let's face it, dude was probably murdered for his company. That's why I won't be from The Ordinary company.
Hey Cassandra, thank you for sharing! Welcome to Hong Kong! Hope you have a great time here. We love u!
I think that lighter eyebrows would suit you so well
Wow. I had no idea & probably would have never heard about this otherwise. I use & love all the products I have used from The Ordinary. How terribly sad!
I love how intelligently Cassandra speaks. I don’t feel dumbed down from her channel.
I don't understand why are you saying that the brand was pulled out of the Sephora website because I checked and it's still available.
So sweet of you dear Cassandra!! I was as well a bit disheartened hearing this news myself, his innovation and strength he had, and helping many many people, me included!! May he Rise in Paradise!! Thank you for caring and being who you are, Beautiful!!! ❤️🌹✨
When you ever start your own beauty line, I wish you much success and love!! Blessings to you!! 🙏🏼😊🌹❤️
So glad to see this addressed. No one was talking thank you for this. 😢
Thank you for sharing, this is the first I'd heard of Brendan Truaxe's death. He seemed to be truly struggling from what I saw & I can't help but wonder if anyone tried to reach out to help him. The Ordinary products & affordability are wonderful & should be part of Brendan's legacy. I'm sad that he's gone & extend my condolences to his family and friends - & also to you, Cassie. Take ❤ care.
Wow, I hadn't heard. Thanks for discussing this
I didn't agree with the way he treated many of his consumers, specifically how he'd communicate with his followers on Insta.. to the point where I had to unfollow because the drama was getting so bad. He clearly was a troubled soul but he didn't deserve such a tragic end. It's really fucked up how all these people that refuse to conform to society's norms seem to die so young. The Ordinary's Matrixyl Serum is still my go to, super basic, affordable w/ no citric acid or propylene glycol - a rare find. Knowing that he's gone will just make me appreciate the product even more. RIP Brandon.
I’m not making light of mental health in no way bc it’s real and it affects a lot of people. But, I think as the world, we don’t see or we don’t want to see the ugly part of corporations. It’s all about profit and anyone who wants to go against the grain of that becomes a serious threat to them. The narration to how a lot of these people die are always they are crazy, they struggled with self medication, in the last of their days they were uncontrollable etc. and then they commit suicide. This maybe a far reach but nevertheless not everything is as it seems....don’t believe everything that is said about these people...the world of business is toxic and very dark and people who want to make a change literally get a serious fight
Excellent post!
I love you so much you’ve inspired me to do better on my skin and f... all the haters I’ve seen people hate on you f them I love you stay healthy and stay beautiful inside and out :)
Very moving video! Thank you 😊. I love 💗 The Ordinary.
This whole story should be a movie to remind everyone we are all human struggling with the game of life
Im glad you are talking about this I do feel like this needs to be talked about☺
2 The Ordinary products helped to clear my teen's skin! Azalaic Acid & Retinoid 2%. Sooooo thankful
I love you are such a curious and reflective person 💜 It is a big loss, we are lucky to be able to use so good products for minimum money
Omg! Yesterday shakes in Venezuela and Colombia... And shakes the beauty industry again? Really love this video. Your channel too, but this video is tremendously important. Thanks
Love him! I was really saddened to what happened to him wish he had somebody he seemed alone all the time. Breaks my HEART
Brandon was a true visionary, someone who truly shook up an industry dominated by what he himself coined "selling hope" and not results. As he said he was not anti-hype but pro-transparency. If you want to hear him speak please go to Nadine Baggott's channel and watch her interview with him. Unfortunately she's interrupting him a number of times (overenthusiasm I think), but his deep intelligence and passion shine through in every word he utters. Rest in peace Brandon, hope you have found your peace.
A lot of competitors would have wanted him gone. People need to start making their own simple solutions and creams.
Such a good video Cass! I was following his instagram when he was posting all of that. I was so confused and left with a bad taste in my mouth for him and his company. Just the weird and unprofessionalism that he allowed to share with people who followed him was off putting. I followed the account because I really like the products (and the price of course!) I had no clue what was truly going on. His videos definitely made me question if he was manic. Hopefully people can learn from this sad situation.
Omg , sad sad sad he was very honest, smart and caring little guys... I love ordinary products because of the simplicity and price I never used acid peels before ordinary it was affordable and no nonsense just pure! We will miss him so much! Rest and peace
I’m curious because people keep saying it was his mental health and he died from mania or something like that. But did the guy have a history of mental health? Like at all? Because he was 40 years old when he died. If it was a mental illness then it’s a little suspect that he just started getting episodes or showing signs the last year or so of his life after living for 40 years. Also in interviews of when the ordinary started getting popular he seemed like a well rounded down to earth intelligent type of dude. It just seems so out of character for him to end up in such a state towards the end of his life. So paranoid and always looking over his shoulder. Constantly asking for help on instagram because he fears for his life and safety. It just seems fishy
So sorry for his passing 🙏🏾. Very well said. May he Rest In Peace. I like his products the buffet is my favorite.
I didnt know about him. Thank you for being honost. Just discovered his products. Definitly on my list ❤️
You are such an inspiration and your words are magnifying and have an impact. Thank you for your true opinion and your ethics. You’re awesome and we all love you!
Justin, Dyson??? lol They still sell at Sephora I get mine there.
I’m surprised that no one is bothered that she messed up his name but I’m actually very upset that he past :/
Very sensible video, very nice!!!... and I thought you were sailing, haha, you could have not chosen a better scenario.., I do enjoy The Ordinary Products that I have been using for the past year or so... gretings from Spain :))) ¡qué tengas un buen día!!