LTSA - Another 10 km/h
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- Опубликовано: 18 сен 2024
- On 1 November 2009, a new road safety television advertisement that focuses on speed in urban areas will go to air.
Speed continues to be one of the leading contributing causes of crashes, casualties and fatalities on New Zealand roads; last year 137 people were killed and 2631 people were injured in speedrelated crashes.
Driving at high speeds on the open road is seen as the main problem but this is only part of it; urban speed is too. In urban areas more than half of all drivers habitually travel over the 50km⁄h speed limit. However, driving faster than the speed limit increases both the likelihood of a crash and the severity of that crash. Last year, there were 830 crashes (around 16 a week) in which a driver was travelling in or around town at excessive speed for the conditions, and in which someone was injured or killed.
Male drivers are still the primary offenders in speedrelated crashes. They were at fault in 81% of speedrelated crashes in urban areas last year. As such, this new campaign primarily targets young male drivers (16 29 years) who often drive faster than other drivers in urban areas. They underestimate the dangers of travelling a little bit faster than the speed limit in 50 km/h areas. They are confident with their driving ability and are comfortable that nothing untoward will happen. They are not consciously speeding they are simply driving at speeds that are habitually comfortable.
The campaign aims to get young male drivers to habitually reduce their speed in 50 km⁄h zones. They perceive the risk of crashing, being caught or being injured from speeding as low. Consequently the objective of the campaign is to show these drivers that urban areas are full of everyday urban hazards, so any speed above the limit is dangerous they wont always be able to react in time to avoid every unforeseen situation in a dynamic urban environment.
The advertisement will be supported with print, radio, outdoor and online advertising which is still in development.
For a moment I actually thought this would have a happy ending
I love the look on his face at the end, as though he's saying "Uuuuugh dying bloody suuuuuuuuuucks"
To everyone saying this advert is stupid, the point is DON'T SPEED! Speeding is stupid, simple as that.
BigLeprichaun pulling the handbrake onna corner is stupid
0:53 the sideways drying was funny
Great ad
So, really, it's the fault of that jerk who didn't look both ways before getting out of his car. Lawsuit!
What I find strange is, that his car is FWD, yet he drifts?(He doesn't pull the handbrake btw)
@gregoriofurtado was this song made specifically for the advert?
the moral of the ad is drive a rwd car you would have made the corner and don't make magnetic telegraph poles... because thats how relevant this friggin ad is
im not trying to be disrespectful, but whats the song playing on the radio?
I quite like this ad - the latest way to spend our personalised-plate money. The situation is reasonable and familiar, the guy is normal, even reasonably friendly though looks like he's been having a bad day, hasn't been drinking, and seems to be driving rationally. Where the ad seems to go awry is in that AMAZING drift achieved at 60km/h - I don't think so Tim! - that part is totally unrealistic and also our view of the 'hazard' is not normal...! Where is the driver looking? -Alex
"If he was doing 50, he would of stopped here" BULLSHIT
Maybe 80 maybe 90 definitely 100 he wouldve stopped smaaash
Here
the whole part of the advert regardless of what kind of car it is or if you can pull a handbrake is that speed can kill simple.
People look at these ads in such detail to find any excuse for their shitty driving. Trust me, I've been archiving safety ads for years. You should see my comments.
@@MarkPentler 10 years ago posted that...how time flys,
this is bullshit. try not stopping by ripping up the handbrake? fortunately there are some of us capable of applying brakes properly, whatever the situation
The song. is called
somewhere I belong
What happened here would need 1. no ESP 2. probably RWD and 3. at least 100kmh to be that drifty.
Special message to the ppl asking name of song
It's somewhere I belong by linkin park.
@MrPhenomenonable Stop driving Toyota's? How is that possible :P
man: oops
crash
should be 45km/h