Cécred & Beyoncé’s Relatability Marketing Strategy
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#Beyonce #Cecred #Strategy
![Chlöe - Shake (Feat. Jeremih) [Official Visualizer]](http://i.ytimg.com/vi/aDs_1ufpfv8/mqdefault.jpg)
It’s pretty cringe that many Black women are so obsessed with Beyoncé’s hair.
It really is, it needs to stop.
And it’s even more cringe to be obsessed with a person- which is called idolatry- especially someone you don’t know.
@@denisealex213it’s even more cringe being jealous of someone and wanting her to fail because she’s pretty.
I hate all the things we obsess over
@@denisealex213 100%
The issue is not if black women can grow hair or not 🥴 the issue is that black women will NOT allow Beyoncé to just say it works cus she is Beyoncé 🥱🥱🥱 and I really doubt it’s cecred that grew her hair since her hair always been long 😅
She stated that her products that her hair has never been this long and healthy due to her products.
🤷🏾♀️
Right...especially because theres so many cheap hair products out there that work just fine...I aint buying some expensive product just because its Beyonces. She shouldve tapped into a different market where there was more of a demand like Rih did. BW needed foundations/concealers that match their color more... idk if BW at this point need more hair care products but thats just my opinion.
@@Garglemymayo Idk. Maybe haircare is her passion but, I feel I would have been interested if it was her mother who released this. She is a beautician.
THANK U
@@SSSS-wq4vn well that’s great for Beyoncé ! But like the other A lister girlies she gone have to make a video and do promo for said product 🥴🥱 black women have so much power 🧘🏾♀️
A lot of people cant grow hair because they are lacking nutrients and they dont take care of their hair if you wear weaves/wigs make sure to take care of your hair
Very true.
This tho 💯
I go to school for cosmetology & I noticed that (not all but) a lot of black women don't wash their hair often & don't keep their ends healthy. Fix those problems & stop damaging hair with chemicals & black women will have no problems growing their hair.
To some degree this is true. The other part of it has to do with KNOWING how to do their hair to retain length.
✅
I don’t understand why are people shocked that Beyoncé has long healthy hair. Ms. Tina had a hair salon and Beyoncé had long hair as a kid.
Right!! 😂😂
Ms Tina has boasted for years that they are creole aka not black
it’s pure jealousy i think, because her children, husband and sister all have long natural hair but for some reason every body else is assuming that long hair is off limits for her.
@@t.j.m7131most creoles are black. Not all creoles are light skin with 3a hair.
@@t.j.m7131it’s never been debated that we aren’t black. We have a Latin culture separate from “AA” culture. At the end of the day we are black. We have every color shade of Black in our family. Just because someone is proud to be Creole doesn’t make them self hating
Black women are obsessed with Beyonce's light skin and curly hair.
Maybe you are! I like her and I’m not going to hate on her. I’m not spending 300 on hairline products 😂
Not me, however many bw are can't lie
Not this gorgeous black woman.
She has a spell on them.
A lot of black people in general are still mentally colonized and obsessed with skin color and curl type.
Black women spend the most on haircare. I would never buy Beyonce's products they're over priced. All I need is a good shampoo, deep conditioner and leave in and oil. Products don't grow your hair everyone's hair grows all the time don't let these people fool you.
Yep, it is about retaining the length.
@@greenytaddictExactly, but people still looking for hair growth products.
Thank you!
I used to spend money on haircare until I realized the best products are ones you make yourself. I love putting blended fruit/veggies in my hair all those extra products aren't necessary. Once I find a good shampoo recipe I might do that too.
I mean...... the product isn't marketed as a product for black women so I don't think she cares tbh. She isn't trying to fool you because you were never considered in the first place?
When I saw the comments about "that's not her hair" I immediately remembered the video you did Chrissie on Beyonce's hair years ago. Too many black women don't believe in their own beauty. It's saddening
“Too many black women don’t believe in their own beauty”.
Oh I’m using this!
That's not the reason why hun
@@noire9601not for everyone, but there are those individuals who force the whole “Native” narrative to feel special. The whole “good hair” narrative still exists as well, with a lot of BW and BW adding fuel to the fire, unfortunately. 😔
Some black people really don’t know what a healthy looking black person can look like when you take care of yourself.
@@simzluver2057 The way I cut off a WM who tried to imply that her hair was better than my 4C hair ??. She hasn't spoken to me in 3 years and I see her a lot. I'M NOT HAVING IT ANYMORE. And I don't want my baby sisters ans cousins being told they are not beautiful. Also to add on, I don't have long hair like Beyonce nor a looser curl pattern at all but that does not mean my hair is bad .
@@patriciazandilencube4597
Exactly, just gotta keep our energy strong about us and who we are. I was telling my nieces that their hair is magical with the whole shrinkage thing, and I always tell them their Afros are beautiful. I really do think our hair is magical though 😂 ❤️.
Side note: The only reason why we have buying power is because we are strategically positioned to be consumers. Most people don’t have capital to become business owners, so we are stuck in the position of being consumers!!! All we can do is buy. Most will not be able to own.
Factsssss
But if we stop BUYING and start OWNING, we’ll be in a waaaaaay better position!
Bingo!
YUP!
@@Orlanzepol123 TALK ABOUT IT!!!!
Idk for me Beyoncé is just not an influencer in that way. She is definitely a music influencer but her brands outside of music are just meh. The reel really seemed awkward. She’s been unrelatable for so long. It seems odd to do it now.
🎯 💯
.
She’s copying Rihanna and other celebs with successful brands
I totally agree! You took the words out of my mouth lol
Yeah her clothing line flopped too 🤷🏾♀️
Beyonce has been silent for so long, only ever pushing product she wants to sell, that she doesnt really have a strong personal brand (except the mysterious woman). So when she wants to sell something, it doesn't work well because its like "who are you to try to sell us something, pick up a mic and sing lady". She's been too quiet and now probably regrets not being able to hit milestones when selling products just like Rihanna has been able to do because Rihanna's personality has ALWAYS shone through, making her relatable
💯
But I think that what has removed Beyonce’s relatability is that she doesn’t do interviews like she used to. She makes art but doesn’t speak on it anymore. Years of doing that created a chasm between herself and the people, and the goddess persona, and the elusiveness has done this. Rihanna may not have an album but she’s always seen and heard. 🤷🏾♀️
Good point 👏🏾
You're very right 💯 but I think Beyonce has been trying to sell us nonsense since back in the day. The dolls didn't sell, the Dereon line got outted for using Chinese labour stock factories, her perfume nobody liked, H&M line we found out were never her designs as she said. I think people know she's fake but we love her talent so we omit to discuss her b.s.
Her being silent created a mystique about her. Now she has the same affect as mj, Rihanna? Not so much…
With the fenty topic. What's funny is many other brands underestimated our buying power, or didn't care to have variety until they saw how fenty did in sales. Now only recently other brands have followed suit.
This! And outed themselves in the process. If you didn’t have my shade prior to Fenty launching, you don’t get my money now.
@@toricollins6516 ‼️
Yes!!!
They tried to make it seem like it was SO difficult to make brown shades but magically everyone has 40 shades now 😂
@@toricollins6516 absolutely!!! I would NEVA even considering the other ones because of that fact!
As a type 4 natural, I use Creme off Nature Shampoo and Conditioner and Mielle styling products. They all work just fine for me. My hair is flourishing.
I just discovered Mielle specifically the rice line and after one shampoo my hair looked shiny and felt moisturized. Something I'd never experienced. I'm 4c and will be sticking with that line. Now since I've fully bleached my hair I use the Aphogee shampoo, conditioner, and protein treatment.
Didn't Mielle's ingredients change after she sold?
@@CoachLove I honestly just started using the products in the fall of 2023, but yes, I have heard other naturals say that the formula has changed.
I've been wanting to try creme of nature
That’s how I feel about the melanin hair care shampoo, and making Ayurvedic oil blends myself.
The real tea is that Beyoncé only talks to us when she’s trying to sell something and regarding her hair care I’ve heard that it’s way too mediocre for the high price point . I’m not gonna buy a celebrity brand just because. A lot of the times celebrities use already factory made products and slap their label on them. And I’m good!!
That includes most lightskins, bi racials, multi racials and blackmails.
Fully black girls and women are bullied for their coins, while also being spoken down to.
She’s not your friend, she doesn’t need to “talk to you”…what is wrong with y’all
@@Ttlove35
Great! Then she doesn’t need the money of fully black girlies either.
Tell her to get it from her French and Creole Side and from YOU! Problem solved.
@@Ttlove35 The success of celebrity brands literally relies on their relatability. they're not Sephora or Target, their main consumers are fans of their art. Beyonce has no relatability that's why all here brands have failed, people don't care for anything outside of her music. look at Rihanna, she is a successful business woman that has many people invested in who she is outside of her music, that's why her brands do well. B's fans always try to compare her to MJ, but even MJ was regularly in the public and doing interviews at a fame level higher than B.
@@raeraesocraycray7702yeah MJ was doing those same interviews with ppl who were openly mocking and degrading him (just like they did Beyonce) and look where that got him 🪦🙃
Beyonce's hair has been long from time. The Destiny's Child days. Why are folks surprised?
Sadly it is still a hot topic. I still get asked "how do you get your hair like that?"
Since she was a child !!!
Also she’s been a performer all her life and don’t nothing make hair grow like crazy like dancing & working up a sweat ! My hair was the healthiest and longest when I was in sports ❤
She cut her hair tho, remember the drunk in love video.
@@VR0WTrue! 👍🏾
@@aj340015true, but that was ten years ago. Beyonce knows how to grow her hair out😂
As a BW with long hair I wouldn't buy Beyonce hair care because those products aren't the reason why her hair is long ima say genetics and environment plays a huge role I noticed some cities got harsh water and it makes my hair and skin dry
Exactly
Most of all the affordability to have someone who can care for your hair on a routine basis. Oprah is the same way.
I purchased Beyoncé’s hair care system because I am logical and…
-There is no way she’d put her name behind a product that doesn’t work. The public would fry her alive if she made false claims.
-I’ve been using Cecred system on my natural hair since February. My hair looks and feels healthy with less time and work involved.
-Although It is pricey, I am worth every penny.
-I choose to spend my money on my skincare routine and hair.
-I buy secondhand clothing that is stylish and trade clothing online.
-I rarely eat outside because cooking at home is healthier.
-I exercise and save my money
-I am debt free and only have a mortgage
Ladies should spend on the important stuff and not the BS.
@@whisper2284 you can hair the same results with your hair for cheaper. It’s all about preference.
You sound very illogical
Great video Chrissie! Beyonce and her team missed the natural hair train. Most blk women have figured out what works with their hair and also genetics plays a big role when it comes to density, length, texture etc
But that haircare line does not cater to just natural hair. It's for natural hair, relaxed hair, non - black people etc.
@@talitam.8414 We don't care though, not being funny, but we've already figured it out. That ship has sailed. Beyonce is late to the party. My daughter cut hers in 2018, and it's mid-way down her back now. She's 4C with an African father.
@@RandaWiseif you didn’t care then why are you here??
@@cinnabhyun8585 Sweetie, don't be so triggered. Beyonce sits on the pot just like everyone else. And guess what? Her shyt stinks too.
I never clicked so fast in my life
lmao😂😂😂 me too
Me too
Girl me TOOO 😂
I almost broke my mf index finger! 😩😭👆🏾
Girl!😭😭🙌🏾
The amount of untreated mental illness in the bc is astounding.🤦♀️🤦♀️🤦♀️🤦♀️🤦♀️🤦♀️
It really do be like that. It's why I don't really be around our people like that.
Facts to both of y'all
@@Jahlelal It's unfortunate because many doesn't want to do the internal work.
@@bamafencer12Yes, they don’t want to do the shadow work and also a large amount of BW seek self validation from BM. Hence, they REFUSE to validate themselves, choose themselves (Self Love), and date outside their Race or ethnicity. ❤💯🤷🏾♀️
@@bamafencer12exactly!
This is what happened when women like Beyoncè became the standard of black women
Yes when the biracial woman replaced unambiguous BW in media
Not my standard
Absolutely
@@noire9601 Not mine either. I love my darker smooth skin. I'm 59 and nobody believes it. And I have thick hair beyond my shoulders. I'm good.
U have her on that pedestal
Beyoncé hair products aren’t affordable right now. Do you know how much groceries are😩😩
👏🏾👏🏾👏🏾
Some these celebrities out getto trash products just to make a coin and their fan paying for life style
Beyoncé’s hair predicts cost the same as any other luxury/salon quality line…..
Yes! Talk about her NOT being relatable. She doesn't even know what a gallon of milk cost if she thinks her prices are realistic. Is she only marketing to millionaires? Because even the middle class are in a financial crunch in 2024
@@RandaWise again the prices are literally the same as any other luxury hair care line. Y’all are just mad because Beyoncé isn’t selling it for a buck and fifty cents cuz your BROKE. And secondly being relatable is so subjective. Beyoncé is her own person entitled to her own privacy, like did you really expect her to stay acting like a goofy ghetto hood-rat in order or be “relatable” to you?? Not in this lifetime and nor should she
I LOVE Melanin haircare for my type 4b/c hair, its moisturizing without weighing my hair down. I also use a little blue magic to seal if im wearing a long-term protective style and sulfur 8 on the scalp when needed
Link? I can google it
Yes! I've followed Whitney for a long time. Her 4c hair and her products are amazing. Edit; I'm sorry, 4A
@@farmhouseonthemountain Whitney has 4A hair.
Is it black owned
@@bosslady3652 Yes. Black woman-owned.
I love that you’re starting to expand on different topics now that aren’t always related to the black community or the struggle. I’m always intrigued to hear your thoughts!
Chrissie- you are GOATED. Every time a topic gains popularity in the Black community, you already have a video going back years discussing that topic and some solutions.
That’s because we’re going in circles. The same issues keep coming up but as a collective it doesn’t seem we really want solutions.
People want things that they can look up to & they feel is attainable from their content. I think Beyoncé would’ve seen better return if she showed progress clips of the growth in a compilation video , instead of just BAM- hair.
True, but for some reason, I feel like it's her hairstylist formula that he has been using on her hair, and they decided to make a business out of it....
She should of show 3 hair types and 6 weeks growth
@nicoleblu5764 Are they promoting it as a hair growth brand or just a healthy hair brand? I personally wanna try it because i heard it makes your hair feel nice....
Please don’t revoke my black card for this, but I use Suave shampoo and conditioner on my hair exclusively since going natural. My hair is growing and thriving on this cheap stuff.
I use Tresseme, I love it.
I use suave conditioner. I love it
I use Vo5 conditioner, Aussie conditioner, and Garnier Fructis. Some of the "white" products work for us, just some of the "black" don't. You have to find what works for you.
It’s about routine, gut health, and genetics at the end of the day.
@@gabriellehanks6850 Girl all of this. I also buy hair products at the dollar store and my hair is growing just fine 🤷🏾♀️
I hadn't heard of the haircare line until now. Their marketing campaign worked! I don't plan on buying it though.
It's on the higher end price point, but from what I heard, the quantity is generous( more than what they expected)
@Tam...
The price is comparable to the shampoo & conditioner sets I purchase. My problem is I feel the company has put more into R&D than into research. Beyoncé's video was nice but disingenuous. I do not believe that she has been using those products for a considerable amount of time.
@jojoone1099 I personally don't care if she uses it or not as long as it does what it's supposed to do is what's important...I also wish she separated herself from the brand but I also get that she's Beyonce and her celebrity power carries weight..Thats just my opinion🤷🏾♀️
@@jojoone1099 "R&D" is RESEARCH & Development so I don't understand how they didn't spend time on research when you stated that they spent more time on "R&D"....🤔
@Ali-py2ck
I meant more into "marketing" than into research. (R&D was on my brain at the time.)
the hair line is a flop. she made products for “all hair types” but wants to pander to the black demographic to get sales. YAWN. nobody wants to buy overly expensive 8oz hair products that 9/10 won’t work.
Isn't that what they all do, it gets a little old. Why market towards us and then say it's for everyone? They do this with a lot of stuff, and sometimes they'll make a product for us and then turn around and change it for other demographics 🙄
@@Remember_the_Time exactly 💯
@@Remember_the_Time When did she market towards y'all besides her just being black? She said it is for everyone. Her promotions and launch party included models of "all hair types" just like she said for the umpteenth time, and she had some white hairdressers do her looser textured hair demonstrating the product. Starting to think black women have such a hate boner for Beyonce that yall see stuff that isn't there and think you are a bigger part of Beyonce's fanbase/buying power than you actually are.
@@crispri3919 i agree the hate the have for is so deep ingrained it's sad
@@crispri3919
1. I never mentioned Beyonce specifically, I was talking in general
2. I'm not a fan of her, but I don't hate her
3. You wrote a whole dissertation for nothing, my point still stands.
I wish she would’ve did the following for her campaign.
1. Paid for 100 of black women to get their hair done with her products. Got their hair trimmed and treated and silked press or styled.
2. Show black women with shiny flourishing hair especially those old and young that are under served
3. I wish she had products that reconstructed the bond of the hair. No one wants an expensive shampoo and conditioner we need actual treatment for my colored and relaxed black sistas
4. It’s not about beyonce having healthy hair. We know anybody who has a billion dollars will have healthy hair, it’s about the average black woman feeling good and confident with her own hair
Personally I use Mizani and Olaplex and they are top tier
This!!!!! & number 4 is why olaplex has been dominating the hair care market for a few years now
At the end of the day no matter what Beyonce does black people will never be satisfied. They just don’t like Beyonce. She barely speaks, but they will find something to dislike about her. And they wonder why Beyoncé doesn’t speak like she use to when she was in Destiny’s Child.🤷🏽♀️
@@kameralkutie5594nobody cares!!!!
@@kameralkutie5594 all of their horns are showing 👿
@@kameralkutie5594This isn’t about not liking her. This hair campaign was lazy. Rihanna WERKED her Fenty brand. There is a major difference. But Bey has never been good at selling product for some reason…
The reason I’m not interested in buying this product is because they all feel like scams, anything for us is so bloody expensive, why am I paying sooo much money when Camilla rose or African pride has been working very well for me.
Rihanna gave me a product I needed, it’s affordable and all previous foundations made me look ashy. Beys products isn’t needed and just like Shea Moisture, if it’s for everyone, it’s not for type 4 hair IMO.
“If it’s for everyone it’s not for type 4 hair’🎯🎯🎯🎯🎯
I used to use Shea Moisture exclusively and when the formula changed, so did my hair. Camille Rose is a true gem!
These products are in the same price range as Camille Rose.
@@Kelema86 I saw that beyones deep conditioner was £38, fenty £34, camille rose £10.99 🙆🏽♀️
Leaving a comment for the algorithm! 😂 I’ll be back in a little bit to watch it in full! Know your worth and know your power ladies! 💖💖💖💖
😂this is so real bc I’m going to watch in full once I get off from work
Hey Chrissie, thanks for the public video.
I use a combo of cheap old school products and newer, slightly more expensive ones. Indian Hemp, Blue Magic, Queen Helen Cholesterol treatment, Garnier Fructis, IC Maximum Gro grease, Camille Rose Naturals, African Pride Coconut Prepoo, The Doux, and good ole Vo5 conditioner. I also stopped oiling my scalp because it causes irritation for me. My hair is mid back.
15 yrs ago, this line woulda been crazy successful. Black women know how to take care of their hair now. Beyonce shoulda done this back when her B Day came out. We had a lot less info about hair care back then. Ain't nobody paying 50 bucks for 12 fl oz of her shampoo in a recession when we have cheaper options that are more accessible and just as good, if not better.. 🤷🏽♀️
Just want to say I recently became a patron and your content is absolutely worth it! Love your content and videos!
Thank you!🌹
I haven't tried cecred and i don't plan on it 😂😂 I'm currently using Cantu products along with Jamaica Castor Oil and my hair is growing amazingly and healthy. I have 2 different hair textures so im trying not to go broke buying so many different products.
What sort of products would you say you use regularly? Do you use edge control at all? what products do you have to stock on a lot that makes it expensive?
Another Cantù user out in these streets?! The way people be talking down on Cantù’s name ✋😤 I tried to find something different, but the way my strands refused all these other high-end brands entry, and then proceeded to throw down for Cantù? IDC IDC! If it works, it works, and at least it don’t break the wallet 😮💨
Exactly! Don’t fix what ain’t broke😉
@@indigohue9628😂😂😂
Cantu sucks anyway and Jamaican castor oil is cool tho
I use a lot of different lines, but right now I really, really like The Doux, I really want to try Cercred but it's really too expensive to get the shampoo, conditioner and anything else that goes along with good complete hair care, if it wasn't so expensive the average black woman would be able to purchase and keep purchasing the product, even though I'm not poor it's just too much to maintain. I feel if it was really affordable to us everyday Black women with Okay jobs where we could keep buying she would make a greater profit.
I agree...The products are a little expensive and I'm sure blk women would support more if the price was "affordable" I think it's in the high end product category...I want to get the travel package that's cheaper just to try it and also to support...
I guess the solution is to wait until they make travel sized products.
@@NoOne-wt3sv there are travel sizes on the website. Enter travel in the search bar
The products aren't too far off in price compared to some other brands that BW use. Olaplex, Briogeo etc have the same price points. I think ppl just need to figure out which ingredients work best for their hair and not compromise when it comes to the quality of those ingredients.
@@NoOne-wt3sv They don't have it available yet?? I really want to try it because I'm in the phase to buy quality stuff....You get what you pay for with cheap products, and I done with that.. Quality over quantity....
Last point. CHRISSIE thank you for being an example of a safe space for UABW ❤
I'll try it when it ends up in TJ Maxx or Marshalls, just like House of Dereon.
😂😂😂
😂
Look, that's how I tried Tracy and Tarajee's products. These celebrities are trying to bankrupt us. If you got it and can afford to then by all means spend it but I'm on a budget🤣🤣
TJ Maxx be having some bomb hair care products. And, they come in bigger bottles, for the low!
@@kia.203 Skin care too, you have to go the "better" neighborhoods to really find the good deals. The TJ Maxx on 5th Avenue in NYC is one where you can get some great luxury items for cheap.
Ironically, I never found a fenty shade that works for me because the retail workers are way too colorist to deal with
me either but it's because i found all of them a little too orange + i realized they were breaking me out
@@cloudsurfer73 they are orange!!!! Yeah I don’t like that product
@@cloudsurfer73agree. Fenty paved the way for better company products from others. Nars is very good
I agree I don't even let retail makeup employees help me anymore. Alot of them are colorist, liars and impatient. I just look for the correct shade of foundation/products myself.
Fenty doesn’t work for me either
To be honest, I don’t use hair care products. I do not put anything in my hair that you cannot eat (besides shampoo and conditioner which I believe is called Natures Own, but I put some peppermint and tea tree oil in it). I use rice water for protein treatments after taking out my braids. I use onion juice for my scalp if it is too oily, yet itches. I use ACV as a rinse in between washes due to having high porosity hair. And I use the LOC method using water, sunflower or coconut oil, then coating my strands with Shea or mango butter. And yes, my 4c hair goes pass my shoulders and shoulder blades. 😊
I love using natural too.. it could be a little effort to prep, but real aloe Vera gel from the plant or cactus works tremendously for conditioner along with fenugreek, black tea rinse, avocado + egg deep conditioner. Very affordable and work the best imo. You just have to be ok with prepping and getting a little messy 😅
How did you come to learn to use those items? I'm trying to understand my high porosity 4c hair that's perpetually dry lol
@@Darkbeauty25 there’s lots of videos on here showing how to make natural hair products. That’s how I learned, and also just experimenting to see what my hair likes and what it responds to and what it doesn’t. Might take a while to figure that out, but once you do… your hair will thank you for it 🥰
@@Darkbeauty25 I recommend checking out the following channels: Naptural85, Neki Cake, Curly Chemistry, Afope Atoyebi, and Curly Proverbz (she talks about using ayurvedic herb infused oils, I HIGHLY recommend if u want to make oils and stuff for ur hair. However, she does mention sulfur8 for hair growth but I never used it on my hair cuz I have sensitive skin, so dont know if that works and u do need to be careful when using it). It will take some doing but stick with it and you'll find what works. All the ladies mentioned (especially the first 4) do an excellent job at talking about a variety of things that will help ur hair.
@@kaylad1669 thank you! let me start looking at these natural hair videos again lol
Chrissie I said the same thing! To me cecred came and went, then all of a sudden she comes out with this video. Beyoncé felt like she’s at a status where she doesn’t need to do anything/promote. She feels like she can just put out s product and everyone will buy it. That only works with her music! Everything she sells other than music flops
When this product launched I purchased two big orders. Not because of Beyoncé, but I loved the ingredients that I saw. All I can say is I LOVE IT. It smells so clean and like someone rich auntie lol.
I use it for my son’s hair and mine. My curls are so soft and juicy, his hair is thriving. It really is a quality product line. I also mix it with my henna for a deep hair mask treatment. For reference I do have a mixture of 3c and type 4a-b curls. My son’s hair is more 4b and very dry but the shampoo, mask, and oil works well on his hair.
Yes! Ppl are potentially missing out on a good product because of their underlying disdain for Beyonce. It's weird. If the ingredients are crap then absolutely pass on it. But writing the products off as "too expensive" when you also use Olaplex whuch is more expensive is bonkers😅
@@Brooklyn_Museit’s clear you all don’t use olaplex and are just repeating what someone elde said…because olaplex is cheaper than cecred. Award winning and created by doctors.
Channel like these have helped us avoid drinking this cheap marketing method
Chrissie I love the way you come through with a dose of reality for us EVERYTIME!!!
Camille Rose and Kiya Cosmetics are both black-owned businesses and great for type four hair.
I'm loving the commentary on bussiness strategy.
The whole thing was a tad embarrassing😬 but I'm glad you took this angle.
I noticed,Black hair can grown under the hair, but then never show the hair.😅
Maybe it's my algorithm buy when she dropped I saw HELLA people doing reviews on the products and they were generally positive. I think its just atp there's so many good hair products out here you gotta sell this ish foreal if you wanna set yourself apart.
Yeah, I saw that, too. Ppl were really speaking highly of it, and i can tell it's authentic reviews....
@@Tam... yeah I think while it seems good, if it doesn't outperform your faves is there really a point in committing to it? Like it can be a backup but that about it. I wasn't seeing ppl be like "oh I'm switching to this line"
People also put on HARD for Beyoncé though. Like over over hype anything she does or touch. So for that, I’m still a bit skeptical.
@@AdoseofAlana_ Her loyal fans will support the brand...As for everyone else, if the price was more "affordable" it would be a huge possibility that folks would make it their go to based on the reviews...It seems to be in the high end price point and this is where I feel like she should have separated herself from the brand...
@@Tam... Most of those reviews were from influencers who received PR packages. And I am a Beyonce fan.
I use mielle organics, im not trying cecred because i need to be able to have easy access to my products
Im a man and i find it weird how much we ideologies other humans its super creepy
Mixed exoticals is about to have a field day with this segment lol
She stay obsessed.
It would be pointless. Everyday people rage bait about how Beyoncé has mixed ancestry more than Beyonce herself does. Then of course they always love to exclude Solange out of the conversation.
@@rehinaraines9438I don’t understand people now identifying her as “mixed.” I was 15 when Destiny’s Child first debuted & never did I assume that Beyoncé was racially ambiguous. She looked like a Black woman. She may be looking a little different now, but never did I grow up questioning her race.
Does anyone remember the skit that SNL did the day the wyt people found out that Beyonce was 🌑
Lol that woman has mental issues
I agree with you 💯. The lady has always had long hair.
Thank you for your analysis! So on point with this new pathology of how black women live and idol their time. We should NOT be obsessing over her at this level!!! I am sick of these celebrity brands thinking we HAVE to support them. We don’t!!!!
Beyonce told you that you HAD to support her brand?
Its people falling for the hype when her length isnt due to cecred for me 😂
@Brittany-uv9eothat’s a lie. Beyoncé did the Cadillac records movie in 2008-2009. She announced cutting her hair in 2013….know you facts before spewing ignorance please
@Brittany-uv9eo Beyoncé did NOT lie about cutting her hair though… she DID chop it off in 2013,
@Brittany-uv9eo so basically what you’re telling me is that you’re in denial about Beyoncé’s hair….. I bet if Beyoncé was a white the you wouldn’t be demanding proof.
@Brittany-uv9eothe backtracking that you did was crazy 💀
One of the many reasons why I think our buying power is so impactful is due to our position in society. The constant disrespect and bullying we face both online and in real life is deeply ingrained in a lot of our self esteem and self image. Brands capitalize off pinpointing insecurity and leaning into it. I personally think that the way a lot of these platforms allow us to be put down, disenfranchised, and berated, is so that they can eventually reap the benefits. This is why it’s so important that we learn to act decisively as a collective and take our own image into our hands.
I haven’t tried secred and I am not interested in doing that. I have been natural for 13 years, so I passed my trial and error days. I have 4B/4C hair, the brands that I use are Giovanni, African Pride, Mielle Organic , Curls , and Carol Daughters. These products work for me. I have colored, cut , big chop so many times and these products plus going to my hairdresser regularly helped my hair to remain healthy at every stage of my journey. ✨🥰
I hate when brands try to say that their product made their hair grow. It’s all fake news. For years my hair wouldn’t grow past a certain point and I tried a million products I soon realized that by me just leaving my hair in a protective style and letting my hair do it’s own thing is when it really flourished
Same here but with my wild growth 😊
I bought her deep conditioner and it’s actually really good. Just thought y’all should know 🥰.
I love the deep conditioner!! I bought be a second one before I even finished the first one 😭😂
@@Don11550 girl I’m about to do the same because she showed out with the formula.
As a black woman with long hair, I prefer to use natural hair and skin products, so I wouldn't purchase Beyoncé's products. I've discovered that natural mixtures, whether made at home or by someone who crafts them naturally, consistently outperform commercialized products.
by now we all know that the best thing for our hair is blue magic hair grease and water and protective styling (braids)
11:38 also let’s mention how Fenty’s inclusivity pushed other brands to expand makeup shades.
I mention that at 12:10. Great minds think alike😉
@@ChrissiesWay I was going to come back and edit my comment. Lol
@@jessinthecommentsthe publications dubbed it the “Fenty effect”.
And other makeup brands quickly added darker shades. Rihanna also promotes her products unlike Beyonce.
I remember Fentys first ad campaigns featuring Sudanese models and models with albinism.
I’ve been using a black owned brand called Adwoa Beauty. I love their blue tansy line and have even using the shampoo, mask, & leave in. They’re pricey but worth it!
I see so many complaints in the comments about Cecred being overpriced but Briogeo (black owned) Adwoa beauty (black owned) Olaplex & other brands all have similar price points to Cecred. Just wonder why ppl are singling her line out in particular.
@@Brooklyn_Musewell you assume the people complaining are buying the other pricey products you mentioned, i am one of them and i still don’t buy those other pricey ones because there are cheaper products that work as well. 🤷🏽♀️
Im not making any assumptions, there are comments where in one breath there's a complaint of price then admitting to using another brand with the same price point (like you previously stated ) I'm just trying to understand what the discord is truly about🤷🏽♀️ I think I have a clue though....
The bottom line is: with all of the videos on growing natural hair,and how to take care of it, if you're hair isn't growing it's because you're not taking care of it, period. A lot of Black women don't like Beyonce because she's not out here being ratchet and all of her business ain't on the internet. It's the same reason they attacked an infant Blue Ivy. The reviews have been pretty good and I'm going to try the conditioner and the hair oil myself. By the way, a LOT of the Black women approving of her products are dark skinned, and have 4c hair (the videos I've seen, because I only follow MY hair type).
fenty foundations were always too orange for me and broke me out, but her marketing was good. the line came out when i was in university and every single roommate i had (of every race) had that foundation.
They ignore these flags because they are only concerned with the capitalist system
She has the best makeup in my opinion and if it’s to orange it’s to dark are gold for your skin tone I will say her shades are best for caramel to medium brown women as that is her shade
Chrissie said to focus on the business aspect in the comments. Please listen
I use $3 hair products from Trader Joe's and my 4b/c hair is to my waist 🤷♂️. Just make sure to seal everything in with some Shea butter! Shea butter is really the bread and butter for my hair. Also make sure to wash in sections and use a tangle teezer or the Unbrush.
The last part. I recently blocked all the exoticals channels because I don’t want give views, Money, and attention to people who don’t care for me. That last part made me respect you even more because it makes perfect sense. I doubted you but you really out here spitting facts
I wish black women would glorify type 4 hair more. We put mixed race woman with 3a-3b hair first. Black women with type 3 hair second. And black women with type 4 hair last.
My mom has 4a hair, but 3 of her siblings have type 3 (we are all black). I love her, but she's always putting down her hair and mine (4c) and complimenting the type 3 in our family instead😭
My cousin recently had a baby boy. He's dark skin with loose hair texture like her sister, and my mom said I wish his texture will stay like this. Whenever I say my hair feels soft after I moisturize it, she responds that my hair is not soft and then starts listing family members with type 3 hair. My aunt (who I adore) with 3b hair says I should just let my mom style my hair because she does it better...but my mom hates my hair texture😮💨. I can't STAND this, and I know so many black women deal with texturism in our families. At least my mom is not colorist. But the texturism is so annoying.
It NEEDS to stop in black families everywhere.
This is not ok.
And that makes me so sad that someone would look at a brand new baby and make any type of colorism, texturism, featurism, etc comment.
@_gonna_renew_my_sinew Yep😢
I notice my hair gets complimented more when it's long. But then it looks looser the longer it is, so that plays a role sadly. I love my hair and will never put type 3 hair above my own, regardless of texturism.
@@_gonna_renew_my_sinew Isn't it sad and disgusting??..The self hate in our community is a ment@l illness at this point.. Even in this comment section ppl are focusing on long hair instead of healthy hair...The other day I asked my 2 girls if they heard of relaxers and they said they think they heard of it but don't know too much about it...That made me smile because that cream crap ruined alot of us mentally and physically and I refused to pass that down to my kids..I say this to say, hopefully the next generations grow to appreciate our unique beauty😊
I hear you on this, sis❤
Africans are both colorist and texturist. I know from my mom mtself
KENYA MOORE HAIR CARE!!!🤣🤣🤣🤣
Lol currently I love the OGX tea tree and mint line. My main focus is scalp health at the moment.😎
🥁🥁🥁
😂😂😂😂😂
I don’t see any 4a/b/c representation so it’s a no from me. I also don’t want to help fund her pet camel.
💀💀💀😂😂😂
😂🎯
💀 😅😂😂
😂😂😂
😅😂😂🤣🤣🤣🤣🤣
Bey has always wanted to keep the mystery around her so she could be the so unbelievably unapproachable "best" "#1" among her peers. So she could be THAT GIRL. She wanted to be UNRELATABLE, the picture of perfection. And that works for the marketing of her music, she gets the highest prices, sold out tours etc But that doesn't work for selling products as none of us really believe that it is thanks to Cecred that she has long hair. That's why her brands keep underperforming: House of Dereon, Ivy Park, Cecred.
Awesome comment. Great theory on why she isn’t that successful with her ventures outside of music
I will stick to my small black business favorites. The ones who have been in the game 10+ years-Oyin handmade (hair dew moisturizer, honey hemp conditioner and the juices), Camille rose naturals( ginger hair wash, curlaide moisturizer, almond jai twisting butter) Alikay naturals (lemon grass leave in, avocado crème conditioner, honey and sage conditioner), TGIN (any shampoo, butter cream moisturizer and hair mask conditioner), green beauty (hydrolized protein). These “everybody” hair products are a no for me. What has grown my 4c hair the most is regular trims and moisture. Game changer🙌🏾
I am still not buying Cecred IDC
I've had locs since 2017 and don't plan to comb them out or cut them anytime soon. I use Carol's Daughter (I know) bv shampoo and leave in, Giovanni or sometimes Shea Moisture (i know) shea butter products because they smell so good. I probably won't try Cecred for now
I use Giovanni on my natural, type 4 hair. The Giovanni 50:50 Balanced Hydrating-Clarifying Shampoo and Giovanni 50:50 Balanced Hydrating-Calming Conditioner. I moisturize and seal with the ApHogee Pro-Vitamin Leave-In Conditioner followed by the Softee Argan Oil Hair Grease.
I love Giovanni! Been a staple for years
That Giovanni never fails!
Been using Giovanni for years. Their tea tree line is good too!
Hey Chrissie, thanks for the marketing perspective! I go between Camille Rose, Aunt Jackie's, Cantu, Aphogee, Shea moisture, Alkaliy Natural and Not Your Mother's. I have 4b/c hair
It is genetics & your health. I say this because in my family there was my mother and my sister. Between the 3 of us I had the long hair. I also realize when I'm sick & not up to par my hair looks a mess.
Agree 100%. I don't think all of us are meant naturally to have long hair, and that's OK. I'm one of them.
also what you eat, i switched to mainly organic plant based diet and my hair grew so long, rice and beans are a cheap way to do it
Genetics do not play a role in the length of hair. If that were the case, how how are black women with locs able to grow their hair past their waists? We need to let go of this regressive, ignorant ideals we have of other black women. The only thing that genetics play part in is the speed at which your hair will grow and it’s texture, but length is dependent on how well your hair is taken care of. please stop spreading these lies
@meshellw3370 Please stop spreading lies like that. If you have hair that grows, you have hair that can see length. The only thing genetics will determine is the rate of growth and the only reason why a lot of black women don’t see progress is mostly because their hair breaks off faster than it grows. With the adequate care and knowledge, your hair will be long and healthy. Just look at black women with locs who have hair past their waistlines. It’s not rocket science. Don’t hold yourself back by these ignorant assumptions
Thank you for collectively gathering BW who are watching those anti Unambiguous BW channels because I have no idea what is gained from watching grown women with high school level maturity and mentality discuss issues on the most surface level possible
I use Aussie, Auntie Jackie, Garnier Frucits, As I am, Tresemme, Mane Choice, Mielle Organics, and Shea Moisture. My hair started really growing when I learned how to retain length and what products works for my hair.
I hope Black women realize that her hair has always been long so.........
The tiktoc comments on her video are wild. They really forgot she been had long hair.
Well cleverer hair treatment is award winning already and she is selling without actual discounts. Products sell themselves and she is targeting all hair types anyone who care. Best products indeed.
LAWD I talked about the marketing rollout on my podcast but you should’ve SEEN the amount of comments people left on their posts on a daily basis, practically disparaging her for not showing herself using the products on her own hair… it was like FERAL 😅 Like y’all have never (and will never) see the founders of Olaplex, Head & Shoulders or Garnier do a tutorial with their products, but everyone needed to see Beyoncé’s hair in order to justify them buying the products? Like it was BEYOND weird!
True but I feel like that’s different. The owners of those brands aren’t mega stars who are well known and have a following. No one cares about them. Rihanna sells her brand, we see her using her products. That’s why Fenty does so well. Rare beauty , Selena Gomez is always in our faces. And let’s not even get to the Kardashians, marketing geniuses, love them or hate them. Kim is going to model the life out of Skims lol. So Of course people are going to want to see Bey use her own products. She isn’t the average CEO of a company. The bar has been set very high and she’s needed to get with the program.
@@tyishastephen I hear you but still, it shouldn't have caused the amount of comments and vitriol people were having for her when it's VERY clear that she positioned the brand to not necessarily be about her whereas every other celebrity brand HAS built their brands around them. Truthfully, I think people hold her to a different standard, but that has everything to do with them and not her!
@@niableeexactly it’s always a double standard when it comes to her. Beyonce can’t do nothing without ppl criticizing her for it. They wanna blame it on her not being relatable which is bs bc she’s not an influencer and just bc rihanna is doing grwms doesn’t mean she has to as well. If anything her not using her name to sell the products and instead letting ppl buy it and try it for themselves to see if it worked was the best marketing. It didn’t flop like everybody in the comments wants to convince ppl it did. Just all around weird behavior
Its all about
Good sleep
Good nutrition
Stress management
Also, please dpmt spend 300 USD on hair care.
Her perfume is 170 USD for gods sake.
I think Bey is trying to tap into a bag that doesn’t require her to sing, like Rih did. She’s a little late, I feel like the hair care market is oversaturated. If she did this in 2013 I think it would have taken off much faster.
Ding ding ding!
I think Solange and Blu Ivy would have been more successful with an online hair care brand, because they seem like they would have the time for trial and error to develop a quality formula and I’ve seen their hair at various stages
That would of perfect campaign
@@nicoleblu5764 especially for Blu Ivy, this could of been her Kylie Jenner moment and reach the teen generation of natural hair girlies
Her 12 year old child would be working with scientists and trichologists to develop hair care formulas? My God, y’all say anything. 😂
@@Sc0rpion Yes the 12 year old that practices and performs professional choreography for world tours probably has the time to film tik toks “experimenting” with hair care before “developing” her own line. Sephora’s fastest growing segment are pre-teens…so missed opportunity
Melanin hair care is absolutely go to
I've stay with these lines since 2017 Eden bodyworks, Camille Rose, Mixed Chicks, Kinky Curly, Design essentials and Pantene Gold series since 2012 ♥
I never knew she had a hair care line.😂 People are really going crazy over this. You have to find what works for you.
There’s definitely a divide when it comes to black women growing long hair. We are not speaking with one voice on that topic.
LOVE LOVE LOVE this video everything you said was 100% correct !!! 👏🏾👏🏾👏🏾
I’m going to keep loving my 4c hair & using natural products & hairfinity❤
Most of these “black owned” hair care products you all are buying aren’t even black owned. When an actual black woman creates a hair care line all of a sudden you guys have a problem with the silliest things just because of her status…we will never unite
4c hair do grow but the shrinkage and breakage make most people think that it doesn't grow, it does but it require lot maintenance
I often change my products but always return to use Mielle organics, Melanin hair care and african pride.
The important lesson that bw must learn is that is not the product, but consitency in taking time to learn and csre for our hair that makes it grow. And yes Chrissie we our the power when it comes to consuming, the hair industry makes millions and we own almost nothing of it. We have to get our self worth in place and know that we're a huge force and the trend setters.
Just use rosemary and mint on your hair
Yes, I also use slippery elm, castor oil, and fermented rice water mixed indian spices. My hair isn't long but it has become pretty thick and shiney.
Lol
Olive oil and butter also works
Yes
I hear that Amla is a good hair growth herb
Exactly kenya Moore has gorgeous hair 😊
and Oprah
Long aid curl activator keeps my 4c hair feeling moist for at least 24 hours.
Chrissie knows this intuitively and that is intriguing. Maybe a year ago I stumbled across a magazine article and non-black marketeers were discussing how corporate executives took note of how Black people can get things trending. Black people do have a knack for sensationalizing mundane and banal things. But yeah after the Popeyes chicken sandwich went viral others took note and will USE the black community. Some companies been doing this forever how will they leverage the power of BW to get products trending now will be interesting.
I’m going to try it. I have to look at the ingredients first but if they’re good and it’s reasonably priced. I’m getting it.
I appreciate this video. I also like that I felt neutral when Beyonce's video dropped. I was just like “oh her hair looks great” and moved on when maybe 5 years ago I would have been obsessed with buying those products and now I have zero plans to. Like you said, I think the marketing of light skin loose textured women for hair growth has become stale the more black women, especially darker-skin women with tighty coiled hair embrace their beauty and document their hair care journey for others in the community to see. The diversity in hairstyles, texture and lengths promoted by dark skin black women is so beautiful to see and even gave me confidence to loc my hair two years ago watching their videos. I think overall the community is starting to shift from the obsession over long hair to just loving your OWN hair and keeping it healthy at any length.
Most of the people in the anti-dark skin women pages are in fact, dark skin, black women who don’t want to look like haters. I’m glad you don’t give them the time of day.