@@callummcdonnell you can consider personal trainers behind the F1 drivers - I might be biased because I am an F1 fan, but there is huge hype around F1 in general now after the Drive To Survive series. Good luck and keep up the great work❤🎉
@@callummcdonnell You should have on Frank McKinney of The Caring House Project. He has built something like 26 self sufficient villages in Haiti.... while writing best sellers and building incredible mansions on spec. Kinda like a reverse Robin Hood. He is amazing.
The brand partnership section is incredible. It genuinely pays to get to know who you're working alongside. This is why Gary Vee says treat everybody like your family, the people you work with MUST align with your values.
As a Social Media Manager, I have a lot of the same views as Grace. I was let go from a previous job for not wanting to have product photos make up 90% of our Instagram strategy. It's so infuriating how many companies have higher ups who not only completely misunderstand the benefits of social media marketing for business but also refuse to adapt and learn from the younger people in the company who have an expertise in this field...
Question: How could a small business owner who doesn't have the funds to employ someone full time benefit from a social media marketer? Are there SMM willing to grow with a business if they see the potential, or is this unrealistic?
@@TheKaizoku19 There are small companies out there who can take on your social media management. Usually they offer different packages so you can find something that suits your needs.
Very solid content The big lesson is: Test AS MUCH AS YOU CAN and when you think you are done, TEST A BIT MORE. Volume is the answer to 99% of the questions.
This is an incredibly insightful podcast. Love the idea that as creators on social media we are to create a community based on a feeling. Like the example with Red Bull, the association with the energy drink and high energy adrenaline pumping sports.
Thank you Pretty Little Miss Andrews. As an old lady aspiring to accomplish a RUclips channel, I learnt a lot from you in you in such a short time span. You go girl!🥰 Thank you Callum for hosting👌
would very much like to know what action you are going to take after consuming the content you found, also how long were you looking for this type of content and finally what have you been doing before you found it?
I've handed this straight to my RUclips production team as a motivational video prior to us launching our Safety-Verse channel. Excellent interview, thank you for sharing and making a difference. A huge thank you to Grace - what a passionate and inspiring leader.
Callum, I stumbled across this video at 03:00 AM and was hooked. Excellent, extremely useful content here. Love watching DOAC so the more interesting. Keep up the good work. 😊
I'm a quarter of the way through, and the content thus far is already worth an online course it's insane. I can't stop pausing to take notes. Awesome fkn interview!!! Thank you both
Hope you enjoy and get lots of value! ❤ Get a free breakdown of our conversation here: callummcdonnell.substack.com/ 👀 And let me know what you think 🙏
Randomly came across your podcast. I’ve learnt more from this then DOAC episode. Such a great episode. Grace dropped so many gems. Thank you for sharing. ❤
Jane was my hope during the ‘bear summer’s last year. I did so many mistakes but also learned from it, and of course she is also my number source when it comes to crypto and TA.
I know Mrs. Jane too and I have been trading with her, she is such an amazing woman and her skills keep me happy all week knowing I earn $10k extra income trading with her
I really appreciate your clear and simple breakdown on financial pitfalls ! I lost so much money on crypto market but now making around $5k-$7k every week trading different crypto’s and stocks
Brilliant discussion, full of gems! I’m curious though: when she said “a week before an episode comes out, we run the thumbnails and test…” - run them where? Where are they being tested before anybody else sees them? How are the clicks and engagement being tested if the episode’s not out yet?
Wowwww I already had respect for DOC team but after this and watching some of the beginning parts of their videos literally I seen what she meant by the tiny changes of details that go into their hooks etc. 👏🏾👏🏾✍🏾 definitely inspiring
Thank you for posting. So much practical wisdom packed into this Podcast/video! I need a new notebook! engaging, smooth questioning. The entire interview flowed really well. Grace is an absolute legend. such a great video.
@@acquiesce100 exactly! As if the socials has done the work, when you’ve got Jordan Peterson & the likes of Hollywood stars on then of course you’re going to get successful
@@Jade_tori14 Yep because it automatically goes "viral". I thought your comment was the most intelligent out of all of them. Well done. Funny how they never talk about how they get the guests on. Ha
Steven was the one who recognised the need to employ a marketing person don't forget. As he is putting in all this effort to create great content with great interviews then it makes sense to (for want of better words) 'push and pull the levers' to maximise his reach. I don't watch Dragon's Den, so I for one am a fan because the marketing strategy worked and put his videos in front of me!
People miss the universal law that Opportunities you desire will come your way regardless if you're ready or not which is why the prepared win. Great Interview.
Woah, thank you for doing this interview and I am baffled you don't have more subscribers and views on your other video's. Thank you!! I am a small youtuber myself and I have been binge watching/reading all I can get my hands on... This is helping me sooo much! Again, thank you!!
Great to hear your story and journey to where you are now with a team and a very influential person at the forefront of the subject matter, I wonder if you didn’t join the team and just from organic growth how much Stephen and his platform would have grown. Very interesting facts 😊 thanks for sharing, although I’m not gonna be able to put into practise everything you discussed I’m going into 2024 with a more strategic mindset and hearing this today may just help!
Fantastic , well done callum for getting grace on , ive got no idea whats some of the acronyms mean , but learnt more in this pod than 3 mths of studying , thankyou , i launch in December,with no budget and this has given me so much drive , love her energy!
How did you find her? I'm a podcast editor and wanted to transition from editor to producer/strategist. Love, love that I learned a lot, more of this kind of topic please.
DOAC is one of my regular listens and I have always been fascinated/ curious about their process/ marketing. This was awesome and very helpful for what im doing at a start-up im involved in. We have a podcast and our very fortunate to have a pipeline/ network of high-profile guests across multiple industries this advice will help us with our marketing weaknesses.
As an American who spent a decade straight out of college working 80+ hours a week in a similarly toxic "grind 24/7" culture--this was depressing as hell.
She is spot-on but I would add my own take, DM goes above and beyond traditional marketing as you can see, what she is describing here it's a complete AGILE approach as you are not only dealing with record high volatile targats, but you need to align with the tech companies offering those platforms. I find DM being quite excruciating in that regards. Additionally, it would be great to see similar level of insights being narrated by people who work with no high tickets clients. If you enrol in a decent DM course you would be familiar with the concepts examplained here, however most clients are not willing to invest, or have the financial capacity, in a large team and you end up proposing strategies that cannot be actualised because of a lack of manpower and financial backing.
As a B2B marketing manager I found this really interesting on the whole, however I do have some questions which I’m not sure were answered. Grace comes across really well and also having no marketing degree I think it’s great to see her succeed. 1) DOAC is mainly a podcast, if you have unlimited resources and a big name presenter then you are already some way to success - it is not really a rags to riches story. Why is Steven so intent on it succeeding? 2) are you attracting talent based upon Steven and the “brand” because people want this on their CVs as opposed to a genuine Marketing career move. Not asking about people’s pay but I’m intrigued into why someone would see this as a good career move? The recruitment advise in the first 5 minutes is also a bit misguided, this might work in small companies and startups but not in the private world.
It isn’t lost on me the lack of diversity in the DOAC team 😢 I hope those doors can be opened for young Steven Bartletts. Otherwise he’s keeping the rooms exactly the same as the ones he felt isolated from.
What do you mean? She just explained how she got there. I’m sure they’ll hire anyone who can perform as part of a team and is proactive about joining the team.
@@Kyphra she said she started with no experience though didn’t she ? And she learnt along the way so she learnt on the job from her mistakes. So I’m saying that opportunity wasn’t given.
Such a good listen! I'm full of inspiration and drive after that, go Grace!! Can anyone link Daisy's book she is referring to? Not sure I got the right one .. thanks!
Doing a series of 'The Genius Behind...' is literally GENIUS! Made me follow Grace immediately; what a WOMAN!
she is brilliant!! ❤ Who else should I have on?
@@callummcdonnell Sidemen
@@callummcdonnell you can consider personal trainers behind the F1 drivers - I might be biased because I am an F1 fan, but there is huge hype around F1 in general now after the Drive To Survive series. Good luck and keep up the great work❤🎉
@@callummcdonnell You should have on Frank McKinney of The Caring House Project. He has built something like 26 self sufficient villages in Haiti.... while writing best sellers and building incredible mansions on spec. Kinda like a reverse Robin Hood. He is amazing.
she's a greater genius than Albert Einstein, so many geniuses in this world, especially since social media took off 😄
Loved this interview, it’s packed with value. Steven and the DOC team are lucky to have Grace. 👏👏
The brand partnership section is incredible. It genuinely pays to get to know who you're working alongside.
This is why Gary Vee says treat everybody like your family, the people you work with MUST align with your values.
I would PAY for Grace’s podcast if she had her own!!
woaaah nice idea 👀 I like it!!
Me too 😅
I agree 200%
Yep. Deprive Steven a massive resource. Great idea.
Don’t give them anymore ideas lol
As a Social Media Manager, I have a lot of the same views as Grace. I was let go from a previous job for not wanting to have product photos make up 90% of our Instagram strategy. It's so infuriating how many companies have higher ups who not only completely misunderstand the benefits of social media marketing for business but also refuse to adapt and learn from the younger people in the company who have an expertise in this field...
Question: How could a small business owner who doesn't have the funds to employ someone full time benefit from a social media marketer? Are there SMM willing to grow with a business if they see the potential, or is this unrealistic?
@@TheKaizoku19 There are small companies out there who can take on your social media management. Usually they offer different packages so you can find something that suits your needs.
Very solid content
The big lesson is: Test AS MUCH AS YOU CAN and when you think you are done, TEST A BIT MORE.
Volume is the answer to 99% of the questions.
Great takeaways, thank you! 🔥
This is an incredibly insightful podcast.
Love the idea that as creators on social media we are to create a community based on a feeling. Like the example with Red Bull, the association with the energy drink and high energy adrenaline pumping sports.
Thank you Pretty Little Miss Andrews. As an old lady aspiring to accomplish a RUclips channel, I learnt a lot from you in you in such a short time span. You go girl!🥰 Thank you Callum for hosting👌
This video explains the steps the Diary team does both before and 48 hours after video upload on RUclips that nobody tells us. Gold! Thank you!❤
Exactly the kind of content I've been looking for, thank you Callum & Grace for joining as a guest with so much value!
thank you Rachael - means a lot! ❤ Who else should we have on?
would very much like to know what action you are going to take after consuming the content you found, also how long were you looking for this type of content and finally what have you been doing before you found it?
If I'm Steven watching this, I'm so proud. Well done, Grace
I've handed this straight to my RUclips production team as a motivational video prior to us launching our Safety-Verse channel. Excellent interview, thank you for sharing and making a difference. A huge thank you to Grace - what a passionate and inspiring leader.
Wow, she is so switched on! What a great example that you can learn and train to be brilliant.
So good I shared it with 2 friends. Fantastic. Thank you
thank you Natalie - means a lot! ❤ Who else should we have on?
I literally found DOAC through the black coffee episode and I am a South African. What they do WORKS 👏
I'm just shocked this channel has 1,1k subscribers right now cause the quality of this podcast is insane! 😮
Callum, I stumbled across this video at 03:00 AM and was hooked. Excellent, extremely useful content here. Love watching DOAC so the more interesting. Keep up the good work. 😊
I'm a quarter of the way through, and the content thus far is already worth an online course it's insane. I can't stop pausing to take notes. Awesome fkn interview!!! Thank you both
I agree!!!!
The growth of this channel in the past 2 days is quite beautiful to watch! 🙌🙌🥂 nice one Callum!
She's an inspiration. Such a valuable episode! Thank you for this!
Thanks Isabel, Grace really did share so much value - thanks to her and you for watching! 👍
This is freaking good!
Thank you Grace for sharing so generously
And thank you Callum for making this happen!
love it when you see an interview with young people that restores you faith in humanity
Still at the beginning, thank you guys for putting in the effort to bring someone who can literally change our lives for the better.
Why is every podcast claim to be the fastest growing in the world.
Speak it into existence approach. An example of portraying confidence
Hope you enjoy and get lots of value! ❤
Get a free breakdown of our conversation here: callummcdonnell.substack.com/ 👀
And let me know what you think 🙏
Randomly came across your podcast. I’ve learnt more from this then DOAC episode. Such a great episode. Grace dropped so many gems. Thank you for sharing. ❤
I had heard of a lot of investing with Mrs Jane and how good she is, please how safe are the profits?
Jane was my hope during the ‘bear summer’s last year. I did so many mistakes but also learned from it, and of course she is also my number source when it comes to crypto and TA.
I know Mrs. Jane too and I have been trading with her, she is such an amazing woman and her skills keep me happy all week knowing I earn $10k extra income trading with her
Her accurate singles, coupled with her sound advice and risk management techniques, have completely transformed my trading trading strategy.
I really appreciate your clear and simple breakdown on financial pitfalls ! I lost so much money on crypto market but now making around $5k-$7k every week trading different crypto’s and stocks
Brilliant discussion, full of gems! I’m curious though: when she said “a week before an episode comes out, we run the thumbnails and test…” - run them where? Where are they being tested before anybody else sees them? How are the clicks and engagement being tested if the episode’s not out yet?
Yeah I don’t get that part. How do you test it lololol
I was thinking maybe it's the ads, but then it'd be out there to the public so I was a bit confused there@@waitingpatiently
Incredibly insightful for me as a marketer in the UK, thank you!
Wowwww I already had respect for DOC team but after this and watching some of the beginning parts of their videos literally I seen what she meant by the tiny changes of details that go into their hooks etc. 👏🏾👏🏾✍🏾 definitely inspiring
Thank you Marie!
so many golden nuggets dropped. well done!!
You must have followed Grace's advice- 95k views in 5 days !! Well done !!!
Engaging interview. Well guided questions and shaping the conversation.
This was gold. I could totally re-watch again and again
This is just gold! Pure Nuggets being dipped in Sauce every 2 min!! So good! Thanks for this masterclass!
Masterclass in marketing! This video deserves a lot more views.
thank you!! Let's goooo
Steven is so lucky to have you on the team. You know your job well
This podcast is so good! Thank you for reseting my standard about learning and experimenting on social platforms
This has been GOLD !
For a coach and entrepreneur!
So much info ℹ️
Thank you 🙏🏻
Bravo 🙌🏻
Behind every successful man is a woman! What a phenomenal gal.
phenomenal indeed!
This was packed with SO MUCH wisdom! Thank you so much and God bless you
!
Thank you for posting. So much practical wisdom packed into this Podcast/video! I need a new notebook! engaging, smooth questioning. The entire interview flowed really well. Grace is an absolute legend. such a great video.
I needed this video today! and what a scoop Callum landing an interview with such an expert on a channel of your size... You are going places!!
I get what she’s saying but at the end of the day it’s the guests that make the podcast do so well.
Absolutely spot on and the fact he is on the bbc dragons den.
The real secret is how he gets the guests to do the interviews. The rest is easy.
@@acquiesce100 exactly! As if the socials has done the work, when you’ve got Jordan Peterson & the likes of Hollywood stars on then of course you’re going to get successful
@@Jade_tori14 Yep because it automatically goes "viral". I thought your comment was the most intelligent out of all of them. Well done. Funny how they never talk about how they get the guests on. Ha
Steven was the one who recognised the need to employ a marketing person don't forget. As he is putting in all this effort to create great content with great interviews then it makes sense to (for want of better words) 'push and pull the levers' to maximise his reach.
I don't watch Dragon's Den, so I for one am a fan because the marketing strategy worked and put his videos in front of me!
1:03:45 Maybe the best bit ad advise you will ever get, as this will not only change your day, your business but your entire life
I want to listen to Grace forever. And credit to Callum, he is such a good interviewer, he let the guest speak👌
Getting my like even before I watch it. Interesting topic and interviewee
People miss the universal law that Opportunities you desire will come your way regardless if you're ready or not which is why the prepared win. Great Interview.
Woah, thank you for doing this interview and I am baffled you don't have more subscribers and views on your other video's. Thank you!! I am a small youtuber myself and I have been binge watching/reading all I can get my hands on... This is helping me sooo much! Again, thank you!!
Great to hear your story and journey to where you are now with a team and a very influential person at the forefront of the subject matter, I wonder if you didn’t join the team and just from organic growth how much Stephen and his platform would have grown. Very interesting facts 😊 thanks for sharing, although I’m not gonna be able to put into practise everything you discussed I’m going into 2024 with a more strategic mindset and hearing this today may just help!
wow, what a fab interview! Took notes throughout, a ton of value in this one. Thanks so much!
Grace is so on point. Watch the media space in the next 2 years. Wild ride indeed.
So taking notes over here... THIS IS GOLDEN!!!
Inspiring! I do wonder how she is so well spoken and articulate at speaking at such a young age?
What a wise talent this woman is. Dang! Much respect
she is so smart! I love her energy! ❤️
@@callummcdonnell and very well presented Callum!
Fantastic , well done callum for getting grace on , ive got no idea whats some of the acronyms mean , but learnt more in this pod than 3 mths of studying , thankyou , i launch in December,with no budget and this has given me so much drive , love her energy!
I watched all the way through and took notes. Her thinking is so affirmative to mine.
This was one of the most helpful podcasts I’ve listened to in months
This is goldmine. Truly a masterpiece 🤌💙
This is literal gold! Thank you so much both of you.
I learnt more in 11 minutes than I learnt in years with other people!! Awesome !!!!!
How did you find her? I'm a podcast editor and wanted to transition from editor to producer/strategist. Love, love that I learned a lot, more of this kind of topic please.
Very impressive. Grounded, thoughtful, perceptive and very much willing to learn despite all the success.
Thank you Callum, keep it up please :) can you have more marketing managers behind the big brands? we love it
Grace is absolutely in her element. Soo talented and passionate. This episodes incredible thanks for sharing! 🫶
Great conversation Callum and Grace - Love your work! 🥳
DOAC is one of my regular listens and I have always been fascinated/ curious about their process/ marketing. This was awesome and very helpful for what im doing at a start-up im involved in. We have a podcast and our very fortunate to have a pipeline/ network of high-profile guests across multiple industries this advice will help us with our marketing weaknesses.
Unbelievable content in this! I kept going back to different sections to just listen to it again. Thank you!
thank you Isabelle - means a lot! ❤ Who else should we have on?
Nice to see the brains behind DOAC marketing strategy Grace is an inspiration !
So good!
Well done Callum, loved the episode and everything you do, all the best going forward - your old friend, Alex!
Alex! Thanks for the support old friend! Let’s catch up in 2024 ❤️
Thank you for this fabulous conversation! ❤
thank you Heather! Who else would you like to hear from?
THISSSS! I needed this! Thank you so much! Extremely helpful
As an American who spent a decade straight out of college working 80+ hours a week in a similarly toxic "grind 24/7" culture--this was depressing as hell.
She is spot-on but I would add my own take, DM goes above and beyond traditional marketing as you can see, what she is describing here it's a complete AGILE approach as you are not only dealing with record high volatile targats, but you need to align with the tech companies offering those platforms. I find DM being quite excruciating in that regards. Additionally, it would be great to see similar level of insights being narrated by people who work with no high tickets clients. If you enrol in a decent DM course you would be familiar with the concepts examplained here, however most clients are not willing to invest, or have the financial capacity, in a large team and you end up proposing strategies that cannot be actualised because of a lack of manpower and financial backing.
thanks for your insights!
Just wow,so knowledgable.....so many nuggets,thanks Grace
This is ACTIONABLE! Great interview!
Video speaks for itself, 2.29k subs with 104k views at my time of watching this video. Bravo Callum 👏👏
I had to come back and listen to this twice
So much insight. This is amazing! Thank you Callum and Grace!
thank you for watching Alex!
This is all in all a Social Media Masterclass. Superb !!
I love how much information you can get from this episode, thank you!
As a B2B marketing manager I found this really interesting on the whole, however I do have some questions which I’m not sure were answered. Grace comes across really well and also having no marketing degree I think it’s great to see her succeed.
1) DOAC is mainly a podcast, if you have unlimited resources and a big name presenter then you are already some way to success - it is not really a rags to riches story. Why is Steven so intent on it succeeding?
2) are you attracting talent based upon Steven and the “brand” because people want this on their CVs as opposed to a genuine Marketing career move. Not asking about people’s pay but I’m intrigued into why someone would see this as a good career move? The recruitment advise in the first 5 minutes is also a bit misguided, this might work in small companies and startups but not in the private world.
I don’t think I’ve ever seen such a passive aggressive post.😅
Wow,
Callum McDonnell, Interviewing The Marketing Genius Behind Steven Bartlett is a genius marketing strategy =)
What books is she recommending? So many insights and helpful advice 👏🏻 loved this episode ❤
i didn't catch it either :(
Great interview and Grace is a star of the future for sure, with great grammar!!
It isn’t lost on me the lack of diversity in the DOAC team 😢 I hope those doors can be opened for young Steven Bartletts. Otherwise he’s keeping the rooms exactly the same as the ones he felt isolated from.
Yup. I don’t get what is up with Black/ Biracial ppl wanting to be the only one in the room. It’s so odd
What do you mean? She just explained how she got there. I’m sure they’ll hire anyone who can perform as part of a team and is proactive about joining the team.
@@aslamiyamohamed2526 why don’t they emulate him and create their own business? What does ethnicity have to do with personal effort and achievement?
Maybe they hire on talent and not race 👀
@@Kyphra she said she started with no experience though didn’t she ? And she learnt along the way so she learnt on the job from her mistakes. So I’m saying that opportunity wasn’t given.
Great interview - Many thanks to both for putting this together.
Wow she's a star man. This was AWESOME!
My favourite thing is that he says “yeah” every 5 minutes 👌🏽🤣
Your a really good interviewer thank you for making this gem
such a great episode, the right length with so much good content, constantly taking notes,
Congrats Callum! Excited to see your channel grow!
Phenomenal podcast. So happy it popped up on my recommendations
Wow this was incredibly valuable absolutely love the podcast and it’s amazing to hear how it all came to be.
You are the Goat for this interview. Thank you soo much
Great interview!
Watching this episode from South Africa. It is worth watching😊
Amazing video, thank you so much for bringing her on. I learned a lot
Such a good listen! I'm full of inspiration and drive after that, go Grace!!
Can anyone link Daisy's book she is referring to? Not sure I got the right one .. thanks!
As a new podcaster with high aspirations- this is soooo helpful. It makes me realize the details involved.
Great podcast epsiode Callum. I will have to check out more episodes now.