🚀 Is it Still Possible to Build a Global Consumer Brand?

The theme of today’s Masterclass is “Is it Still Possible to Build a Global Consumer Brand?” and we are here with Elio Leoni Sceti.
Elio has over 30 years of experience in the consumer goods and media sectors. He is co-founder of The Craftory, the first investment house for mission-driven challenger brands in Consumer Goods.
Founded in early 2018 by Elio and Ernesto Schmitt, The Craftory is a $550M global investment house focused exclusively on investing in responsible Consumer Packaged Goods brands at growth stages. They have invested in brands such as Seed, Who Gives a Crap, All Plants and Edgard & Cooper.
Elio Leoni Sceti was formerly CEO of Iglo Birdseye until June 2015, when he oversaw its sale to Nomad Foods. Previously, Elio Leoni Sceti was CEO of EMI Music from 2008 to 2010 and he earlier held senior leadership roles, firstly at Procter & Gamble and then at Reckitt Benckiser, where he served as CMO, global head of Innovation and then head of the European operations.
I’ll remind everyone that you have an opportunity to ask Elio questions, you can write them in the chat that you see on the right side of the screen.
In the title of this Masterclass we ask “Is it Still Possible to Build a Global Consumer Brand?” because it seems it’s getting harder and harder for consumer businesses to establish themselves if behind it there’s not a celebrity/influencer type person and few VCs seem to be interested in investing in this sector, so I am very curious to talk about it.
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