Life Be In It 'Riding' 60 secs TV ad

A group of Norm’s closest friends have recreated the iconic original Life Be In It TV ads, originally envisioned by Phillip Adams and created by legendary artist, Alex Stitt in 1975.
The new versions are all in widescreen HD and carry the same gentle reminders to get up of the couch and exercise
The original campaign is still fondly remembered by almost all Aussies who remember the seventies which was largely funded by the Victorian Government. Considered possibly the most effective health initiative ever in Australia, the ads promoted the simplest messages (like get up of the couch and get active) without preaching or being accusatory in the least.
Life Be In It, a registered Australian charity, has and overall aim of engendering health, hope and happiness for all Australians, with a strong focus on family, children, parents, and community.
This RUclips version is in Standard Definition only.