At least they responded quickly with a much better option. I frankly, with Minimal Audio I don't feel the same way I felt when Waves did that. Waves response felt more like "ok we will change it back only because you won't let us get away with it"
@@DaneTheMane1 never happy about what? You don't seem to be following along. I have not expressed my opinion on minimal audio or this video above. I did not express that I am happy or unhappy about anything. Therefore, you aren't making sense and I assume you are confused. Do you realize who I am even talking about? Did you watch that video?
I'm not paying for software monthly and writing songs with it and then have the business go under in 2 years. Not even going to consider a subscription plugin, no way. Dealing with compatibility is tough enough. I'm not an investor I am a customer.
facts.... you got the swiss army knives of vst synths there, and this synth just stole from pigments and serum and added their distortion app into it. smh
i bought Serum, Phase Plant (and all the other Khs effects it's useless without), the intermediate version of Vital and i actually paid $400 for UVI Falcon, which does a lot more than Current and has very good built-in effects you don't have to purchase as extras to use. Basically I'm just saying i don't need another wavetable plugin, especially when i can put MorphEQ and Rift as effects after any of these other synths.
Mr Dash Glitch made some commentary and retractions of late. He was raving goodness and fancy features about it a few days ago. He seems to have an amount of integrity more than most youtubers of late.
Dash's the man. He has forgotten more about music production than most will ever know about it and is one of the best sources of legit information about music production you can get
Having said that, let's give them the benefit of the doubt. Minimal audio has great products in their library. They don't have that Waves "vibe" and conduct. I think it was just one of those mistakes every developer does when something experimental comes up. Gotta give points to them coming out with clarity, on cam.
That was a nice PR kit... His apology and the RTO option does make me consider doing a review! Very good point when it comes to content creators asking how much the retail price will be...
Minimal dude looked so f'ing defeated in that apology video. A business +having to+ apologize for how they chose to sell their product is... a bit nuts. But whatevs...
The biggest problem here is not how they chose to sell it, well subscription only with no option to own a product you're investing hundreds of dollars in is very problematic, but the worst thing is that they ommitted to inform everyone who was making launch day content for it about the pricing structure
if you are a huge company you can get away with it, but they are a small indie company and if you get so many people angry it can kill your business over night. So they did the right thing with an apology.
You hit the nail on the head. It’s not that subscriptions are outright bad. It’s kinda nice for some people to be able to pay a few bucks to use something you only need temporarily. The problem is when you’re not allowed to own things.
Vital is free and excellent! So, I’m totally cool with the $5/month donation to Matt Tytel. The entire KiloHearts ecosystem is amazing!! They do RTO, but I randomly worked a bunch of OT when the full bundle was on sale, so I bought the whole bundle. Pigments initial marketing was ENTIRELY “lEaRn hOw sYnThS wOrK” so I absolutely ignored it and missed the initial pricing. It’s a really cool synth, but I’m not sure I need another big does-all-the-things synth after PhasePlant and Vital. Current looked like “what if Serum, but Vital” when I first saw it. And, the first video I watched also said it was subscription only. Fuck that. I’m glad they changed it. And changed like pretty much immediately. Instead of the nonsense Bitwig did.
Glad they responded quick with a no brainer option. I demo'd it and this thing is gonna be a game changer. Being able to modulate their full functional effects on a per patch basis with retriggering/envelopes/LFO/etc is gonna be so huge. Plus granular. Plus being able to keep your sub in the sub range as you go up the scale. Plus being able to remove the fundamental frequency from an OSC. Everything is super good.
The response is actually almost the best way this should have gone and how it should have been launched in the first place. Big props to them for fixing it and responfing to feedback.
In the apology video, he ultimately went with the PA plan which is a hidden RTO sub model..while I am on some RTO subs for more then a year now, I can say it definitely hurts to see one of your RTO plugins that goes on sale for less then half of your RTO price..but got to say, plugin boutique new RTO plans are something to look for.. They offer RTO subs on plugins that goes on limited sales for half of its original price..
@@apoplexiamusic well.. I only have one RTO form plugin boutique for a discountted price on vps Avenger for 9.99 dollars for 12 months .I can say it's surely better then my splice RTO where I have to pay the full price for pigments 4, crystalline and serum for like 20 months.
I kind of love how they had the audacity to think the product is worth 800 dollars. To put it into perspective, thats twice as much as Falcon. Also cant wait for Weaver to shave his eyebrows and maybe next year his junk? Idk.
@Weaver Beats Completely random but I have something for you to do some homework on. Skrillex posted a clip of a work in progress and if you look at the audio freezes, they are titled "Omnisphere 3" 👀
Seems like the new marketing strategy for plugin companies! Step 1: offer Subscription only Step 2: go viral because you've pissed off everyone Step 3: apologize and revert back to perpetual licensing
I feel like the "subscription" thing is just in every business head right now. Everyone tries to do it because "it's the way everyone does it". And i feel people do not evaluate their specific product if it makes sense even, and possibly some fall into this trap accidently. At which point they go back, review, decide it doesn't make sense, and cut it out
8:32 their vision is to make enough money to not be homeless just like everybody else. I feel like it’s getting near impossible for people to even have a vision in good faith anymore in the market we’re faced with. Like I almost can’t hate on them for trying to make money, but im not giving them a dime for this shit lol
There is a lot of people doing audio and creating music as a hobby from time to time, I would actually go as far as to say most people... Throwing stuff on subscription is dumb. Ain't no way Im paying a subscription monthly for a SYNTH just to open my daw twice a week and make something fun...
It's absolutely unhinged to me that they were trying to compete with Serum that can be bought outright or with rent to own option, and free lifetime updates with a... subscription... 💀
Ive posted coments in other riwieres chanels, beeing angry at this subscription model but i now think that this is a well planed thing. They knew that everybody would be at rage so instead of realasing a vst among others they did this to get as much etention as possible...and it worked!! There are no bad publicity....
If Serum or Vital are two of the gold standards (of course there are others), $200 for this means it's kind of dead in the water. At least have an intro discount price to get the first fanbase.
Why would I pay a stupid subscription for Serum with two more features when I have Serum? Even the layout is damn near identical, it's just a cash grab.
You can get Reason 12 for cheaper a subscription, which has many synths/players/Drums/New Sample packs and presets weekly. Not just that pricing is way out of line, you’re leaving more than half the market off the table who don’t do subscriptions.
Their solution looks like Waves WUP - you pay for upgrades, but you don't have to if you're ok with what you have. But suddenly it sound like a "no brainer" option here...
For us as a company selling a monthly service will make the income for us more predictable. Which means we are able to push out more content eventho nobody has paid for it yet. A per product price needs way more budget from our side in development than it would need in a subscription based service. I wonder what the best strategy for this is for both parties tho. Or if there is a new model that nobody has tested yet. Best Julian
I noticed that especially US-based websites/companies lack any transparency in the costs of their products. Often you are only allowed ton know the price when you push the button 'buy'. I think there should be legislation for that. Since when are you supposed to buy things not knowing the price? Many others require you to scroll complete pages, go to other pages to finally find what their product costs. When governments don't end this jungle mentality, i think there should be a transparency code companies can subscribe to, and finally until then influencers should ignore and cancel companies that are not transparant. A market without clear prices is not a free market, or even not a market at all.
All these plugin companies have noticed that right now is there chance to make a quick buck from people's ignorance (including mine). Most of these plugins and services aren't about quality anymore. They just want to push out whatever quick product they can to not miss out on a cent.
What the drama? Is it drastically better than Serum? All they need to do is implement “right to own” purchase model and online market for presets packs that you can get with $, they will make enough income to cover expenses for development and other services, at least it will be clear and transparent monetization model for customers
It's good they apologized. Not disclosing the sub was wrong. But don't forget, a large part of the so called RUclips synth creator community are just salespeople. They will gladly sell you the next sh*t compressor next week. Or a "gamechanging" transition fx...
I wasn't even planning to buy it but I steamed in with comments attacking it as I hate software subscriptions Now I feel like I have to purchase it 😬 Is this some clever reverse marketing strategy 🤔
Why doesn't everyone just buy Native Instruments' Reaktor and forget about all other soft synths. You get a few thousand (seriously) synths and can build your own or hack your own combinations... if you are so inclined. Amazing MIDI and OSC support. Sequencers, granular, whatever. It costs $200 or half that twice a year when they do the sales. Oh yeah, it will also replace most of the plugins you use... since it does effects too.
@@learn2xpand862 I don't know how it is in Reaktor 6, but in 5 everything is a pain. It's confusing as hell when you want to save presets for a synth or effect you like, there are a lot of synths and effects made for it sold by third parties that are sold without much quality control, a lot of the free stuff is just garbage. And learning how to program your own basic ass synths with it is difficult and extremely time consuming.
@@learn2xpand862 NI bury it in their overwhelming number of tools. Then they release other products that are essentially just parts of Reaktor. If everyone used it, they'd have much less to sell! Was more popular years back when it cost a lot more .
There should be enough information out there for companies to realize subscription only isn’t working in the music sector like it does in the TV/film sector. Streaming actual music yeah but the creative software behind it no. The best thing to happen to music production is RTO.
They did well with their pivot. Only thing they left out is the dollar signs that lead them to a terrible decision. I feel like subscriptions will die out in the next few years. We are being nickel and dimed to the poor house at this point.
Sounds like Minimal Audio are getting to big for they britches. They were my favorite up and comer back when they dropped Rift. Now, they want to be Waves. And Splice. And Xfer Records. It’s too much.
Even though the subscription model was an awful idea they should also be applauded for listening to their customers and removing it. Also who sends DM's telling people to starve jeez people need to get a bit of perspective.
The trick is to make folks to pay for something that appear like digital smoke and that leaves not a traceable packaging, mayonnaise and spicy add-ons not included. It's like you spent your week cleaning and in the end you don't know what to do with files that are on a different board, ain't it?! Could then someone else grab your drafts and enjoy because you unsuscribed? After a week of cleaning, you'll spend your week🔚 cleaning again, because those fuckers were very curiouser. That's how it goes, I guess. Namastè.
Of course not telling the content creators about the pricing was a calculated move. Now they're scrambling to save their reputation and not tank their company. Having a Rent-to-own plan is a solid idea, but they are charging $49 per effect to be to able to use the effect in the synth.... I already own Rift, Morph EQ and Cluster Delay, but i don't want to fuckin pay $49 to be able to use their chorus or phaser and i don't want to pay for every preset they offer, unless they actually have a good factory preset selection. But after watching Ahee's video demo of it, he was basically advertising the preset pack he made that for it that will be sold separately.
Paying for the effects in the synth is a no-no, that’s why I also didn’t buy Phase Plant in the first place. Pigments has very good effects integrated and for me is the benchmark that others need to match.
The synth includes all the effects for $200. You only have to pay $49 if you want the standalone version of an effect so you can use it outside the synth
If there are other options, why are people complaining? Was there something that minimal audio had that no other application had that hundreds of producers were relying upon? "It's the principle behind it!" Or is it we just like to complain vs working with the toys we already have?
For myself: I complain because I am against subscription only on principle. I don’t need this synth. But if subscription only gets more traction we will be f**ed because then many will move to this model. That’s why complaining is important.
I am poor, I need either cheap or free or on special, or save for an expensive plugin. Hate subs... its barely okay when you making f all the money. Love your work Beaver Weats:) I often call you by mistake, spoonerism!.. Would love to make content like yours!
They should called them minimal Brains! Waves demonstrated it a few months ago that people hate subs. They got asskicked fot that. Minimal audio: "Yeah yeah forget about subscription just buy it for 200 bucks once!" Dirt cheap my gang
I actually quite like them as a company... they fucked up, but they did give consumers another option. Also, their other products are absolutely wicked.
Well, to me it seems the minimal audio guy aint that bad of a person. Look at his apology. He's pissed and you can see that, which is great because he obviously talks quite genuine. Now check for yourself if that apology is indeed one. If, then in the best case it should contain a) an expression of regret towards an action he now understand was not appropriate, b) an implicit commitment to not repeat this action and c) a gesture of respect to the wronged. I give him the benefit of the doubt that he and his team were so overenthusiastic of their idea and the product thatvthey momentarily forgot to consider the customers perspective.
Might actually check it out now. Was fully ready to boycott minimal audio yesterday. The biggest question i have is, do the people who already own all their effects plugins have to pay again to use them inside the synth? Will they get a discount? Or is it just 50 dollars for every effect inside the synth, no matter if you own it already or not?
The effects are actually the independent versions, but Current loads them and has them appear integrated. - EDIT: If you go for the $200 perpetual license, you will purchase all of the effects at whatever normal or sale price you can get them. Naturally, for those you already own, you won't need to purchase them a second time. - If you go for either monthly or yearly rent-to-own, at the end of each year's worth of rent-to-own payments, you can use the total of those payments to buy more elements (effects, presets/samples/waveform collections) you DON'T ALREADY own.
@@BigMTBrain I know all that already. What im asking is, if you just want to buy all the stuff outright, and you already own all their stand alone plugins, do you have to pay the 50 dollars for each plugin to use them WITHIN the synth? Or do you just get them unlocked by default if your account already owns all the stand alone plugins?
@@ElectricAlien577 Haha... you beat me. As I went away for a few moments, I realized I didn't address the $200 perpetual option: No, you won't repurchase what you already own. As far as I gathered (I could be wrong), the $200 synth will not have any of their standalone effects - just the synth engine. You will buy ADDITIONAL effects at whatever normal or sale price you can, whenever you can, wherever you can. ... IF the effects are NOT included in the synth's $200 perpetual license, another good question would be: Are effects settings part of any of the default presets? If so, does that make those presets reliant on effects not installed unusable, or will they simply load and play without the effects? My assumption is the latter.
@BigMTBrain In the description of their apology video it's saying you can get each effect for 50 dollars to use within the synth, and obviously the standalone versions are priced differently, so still not sure what the situation with that is with that, if I need to pay the 50 dollars for each module if I've already bought the standalone.
@@ElectricAlien577 Ahh. I have to admit, being quite busy with other things, I skipped through their apology when I watched it on their channel earlier. So, my reasonable GUESS will be that a license for a standalone version is also a license that turns on the integrated version. BTW, Rift is the only of their plugins that is greater than $49.
At least they responded quickly with a much better option. I frankly, with Minimal Audio I don't feel the same way I felt when Waves did that. Waves response felt more like "ok we will change it back only because you won't let us get away with it"
RUclips, happened earlier today@@apoplexiamusic
The changes haven't been finalized yet. Quite frankly the apology was ass. it's on their youtube btw.@@apoplexiamusic
@@apoplexiamusic when you say they, do you mean Waves or Minimal Audio?
@@aemythjensen oh i meant Minimal Audio
They've rectified the situation. They have displayed humility and deserve respect for that.
To me, he appeared like a man forced to say something he hated. Sort of "beat into submission".
@@TonyByte to me, you appear as never happy lol
@@DaneTheMane1 never happy about what? You don't seem to be following along. I have not expressed my opinion on minimal audio or this video above. I did not express that I am happy or unhappy about anything. Therefore, you aren't making sense and I assume you are confused. Do you realize who I am even talking about? Did you watch that video?
His body language in the "apology" video is hilarious to watch lol
I'm not paying for software monthly and writing songs with it and then have the business go under in 2 years. Not even going to consider a subscription plugin, no way. Dealing with compatibility is tough enough. I'm not an investor I am a customer.
I own perpetual licenses for Vital, Serum, Pigments, Phase Plant, and Omnisphere. How much interest do you think I have in "renting" Current? 😂😂
facts.... you got the swiss army knives of vst synths there, and this synth just stole from pigments and serum and added their distortion app into it. smh
i bought Serum, Phase Plant (and all the other Khs effects it's useless without), the intermediate version of Vital and i actually paid $400 for UVI Falcon, which does a lot more than Current and has very good built-in effects you don't have to purchase as extras to use. Basically I'm just saying i don't need another wavetable plugin, especially when i can put MorphEQ and Rift as effects after any of these other synths.
Mr Dash Glitch made some commentary and retractions of late. He was raving goodness and fancy features about it a few days ago. He seems to have an amount of integrity more than most youtubers of late.
Yo thanks!
@@DashGlitch thank you, for all your tutorials on Vital, that to me has value
Dash's the man. He has forgotten more about music production than most will ever know about it and is one of the best sources of legit information about music production you can get
Having said that, let's give them the benefit of the doubt. Minimal audio has great products in their library. They don't have that Waves "vibe" and conduct. I think it was just one of those mistakes every developer does when something experimental comes up. Gotta give points to them coming out with clarity, on cam.
That was a nice PR kit... His apology and the RTO option does make me consider doing a review!
Very good point when it comes to content creators asking how much the retail price will be...
Minimal dude looked so f'ing defeated in that apology video.
A business +having to+ apologize for how they chose to sell their product is... a bit nuts.
But whatevs...
The biggest problem here is not how they chose to sell it, well subscription only with no option to own a product you're investing hundreds of dollars in is very problematic, but the worst thing is that they ommitted to inform everyone who was making launch day content for it about the pricing structure
if you are a huge company you can get away with it, but they are a small indie company and if you get so many people angry it can kill your business over night. So they did the right thing with an apology.
I was pissed at Minimal at first, but now I'm so onboard. The Current synth engine is a nutter!
You hit the nail on the head. It’s not that subscriptions are outright bad. It’s kinda nice for some people to be able to pay a few bucks to use something you only need temporarily. The problem is when you’re not allowed to own things.
Vital is free and excellent! So, I’m totally cool with the $5/month donation to Matt Tytel.
The entire KiloHearts ecosystem is amazing!! They do RTO, but I randomly worked a bunch of OT when the full bundle was on sale, so I bought the whole bundle.
Pigments initial marketing was ENTIRELY “lEaRn hOw sYnThS wOrK” so I absolutely ignored it and missed the initial pricing. It’s a really cool synth, but I’m not sure I need another big does-all-the-things synth after PhasePlant and Vital.
Current looked like “what if Serum, but Vital” when I first saw it. And, the first video I watched also said it was subscription only. Fuck that. I’m glad they changed it. And changed like pretty much immediately. Instead of the nonsense Bitwig did.
That is a hell of a publicity stunt/marketing plan!
Haha... it's certainly worked out that way, but quite doubtful that it was planned. Bad blood is never a good thing, even when you recover quickly.
Glad they responded quick with a no brainer option. I demo'd it and this thing is gonna be a game changer. Being able to modulate their full functional effects on a per patch basis with retriggering/envelopes/LFO/etc is gonna be so huge. Plus granular. Plus being able to keep your sub in the sub range as you go up the scale. Plus being able to remove the fundamental frequency from an OSC. Everything is super good.
Ngl that sounds like phaseplant
@2BTO phase plant is 100000000 times better than this
The response is actually almost the best way this should have gone and how it should have been launched in the first place. Big props to them for fixing it and responfing to feedback.
Their distortion plug-in Rift is dope, def recommend. So many good features
But trust once broken can't be regained
Manscaped sponsorship at 100k?
Hey, this is an awesome video. This time it's not just entertainment... you really nailed it with your content creator questions.
In the apology video, he ultimately went with the PA plan which is a hidden RTO sub model..while I am on some RTO subs for more then a year now, I can say it definitely hurts to see one of your RTO plugins that goes on sale for less then half of your RTO price..but got to say, plugin boutique new RTO plans are something to look for.. They offer RTO subs on plugins that goes on limited sales for half of its original price..
That also feels scummy and it's THE main reason i cancelled my sub plan with them and just decided to buy the plugins i wanted when they go on sale.
@@apoplexiamusic well.. I only have one RTO form plugin boutique for a discountted price on vps Avenger for 9.99 dollars for 12 months .I can say it's surely better then my splice RTO where I have to pay the full price for pigments 4, crystalline and serum for like 20 months.
Little demon time!!! Lets go!!! 🔥👊🧡👍🔥
Amen to everything you've said. They lost a customer in me before I became one.
I genuinely wonder if companies do this on purpose. I wouldn’t have heard of this synth if not for this drama. Now I kinda want it lol
My favorite things about 2023 are AI and subscriptions!
Lol
Weaver I luv the growth of ur channel, it’s awesome
I kind of love how they had the audacity to think the product is worth 800 dollars. To put it into perspective, thats twice as much as Falcon.
Also cant wait for Weaver to shave his eyebrows and maybe next year his junk? Idk.
Thanks @WeaverBeats now I can no longer watch and Ave Mcree video without laughing at the reverb. DA VERB!!!!
I respect it they came out an apologized an made it right! It’s hard when your not a big company and I can understand that this shit isn’t easy!
Apparently soon Serum 2 is coming out, as a free update to owners of Serum
That would be fire. It’s an OG and can’t wait to see the update
Can't wait until Weaver hits 75k subs. I hear he's going to wax his taint. 😉
Lol
Everyone's favotrite - Live Service Games - got a sequel: Live Service VSTs. i can't belive it lmao
@Weaver Beats Completely random but I have something for you to do some homework on. Skrillex posted a clip of a work in progress and if you look at the audio freezes, they are titled "Omnisphere 3" 👀
Lets GO!! Lmfao.. the Producer/beatmaker community dont let shit slide!! This will better for everyone. Even them..
Thanks for always keeping me updated on everything !! ❤ ur a real one
well stated weaver
Seems like the new marketing strategy for plugin companies!
Step 1: offer Subscription only
Step 2: go viral because you've pissed off everyone
Step 3: apologize and revert back to perpetual licensing
i prefer the "unlike some other companies, we will always sell perpetual licenses for our products"
apology seems sincere to me.
1:49 Hey Busy!
I enjoy your take on the industry in general. Excellent take.
I feel like the "subscription" thing is just in every business head right now. Everyone tries to do it because "it's the way everyone does it". And i feel people do not evaluate their specific product if it makes sense even, and possibly some fall into this trap accidently. At which point they go back, review, decide it doesn't make sense, and cut it out
Yeah for sure, every music company is trying to pull the typical tech-company recurring revenue models… but to one of the brokest market segments 😂
8:32 their vision is to make enough money to not be homeless just like everybody else. I feel like it’s getting near impossible for people to even have a vision in good faith anymore in the market we’re faced with. Like I almost can’t hate on them for trying to make money, but im not giving them a dime for this shit lol
I don't understand why people gets mad about this subscription thing, I use pirate software and I can have anything, perpetually.
Vapourizer is a free synth - it's top has a sampler thing in it - works for me
After they changed the model I went for the subscription.. I use it more than I do Serum, Vital, Phase plant.
LOL
I AGREE!!!
WHAT PART OF "NO I DONT WANT A SUBSCRIPTION TO A SYNTH!" ARE YOU NOT UNDERSTANDING?
Edit I'm fine with RTO
There is a lot of people doing audio and creating music as a hobby from time to time, I would actually go as far as to say most people... Throwing stuff on subscription is dumb. Ain't no way Im paying a subscription monthly for a SYNTH just to open my daw twice a week and make something fun...
It's absolutely unhinged to me that they were trying to compete with Serum that can be bought outright or with rent to own option, and free lifetime updates with a... subscription... 💀
Ive posted coments in other riwieres chanels, beeing angry at this subscription model but i now think that this is a well planed thing. They knew that everybody would be at rage so instead of realasing a vst among others they did this to get as much etention as possible...and it worked!!
There are no bad publicity....
If Serum or Vital are two of the gold standards (of course there are others), $200 for this means it's kind of dead in the water. At least have an intro discount price to get the first fanbase.
Why would I pay a stupid subscription for Serum with two more features when I have Serum? Even the layout is damn near identical, it's just a cash grab.
on the mainland and I forget you guys are like 6-7+ hrs. ahead.. it’s 3:40 am rn in AZ
Behind?
Forced subscription = you will own nothing and be happy.
You can get Reason 12 for cheaper a subscription, which has many synths/players/Drums/New Sample packs and presets weekly. Not just that pricing is way out of line, you’re leaving more than half the market off the table who don’t do subscriptions.
Weaver is $14.95 USD every single month. NO SALES, EVER!
They need to do it like Image Line. offer the synth as a one time buy and offer to use Stream as a monthly use within it..
Fuck current!
SERUM HERE I GO!
I'd just use Pigments or Phase Plant lol
Their solution looks like Waves WUP - you pay for upgrades, but you don't have to if you're ok with what you have. But suddenly it sound like a "no brainer" option here...
For us as a company selling a monthly service will make the income for us more predictable. Which means we are able to push out more content eventho nobody has paid for it yet.
A per product price needs way more budget from our side in development than it would need in a subscription based service.
I wonder what the best strategy for this is for both parties tho. Or if there is a new model that nobody has tested yet.
Best Julian
I noticed that especially US-based websites/companies lack any transparency in the costs of their products. Often you are only allowed ton know the price when you push the button 'buy'. I think there should be legislation for that. Since when are you supposed to buy things not knowing the price? Many others require you to scroll complete pages, go to other pages to finally find what their product costs. When governments don't end this jungle mentality, i think there should be a transparency code companies can subscribe to, and finally until then influencers should ignore and cancel companies that are not transparant. A market without clear prices is not a free market, or even not a market at all.
SAAS is absolute cancer, and I am glad that Minimal Audio had moved away from the subscription only model.
All these plugin companies have noticed that right now is there chance to make a quick buck from people's ignorance (including mine).
Most of these plugins and services aren't about quality anymore. They just want to push out whatever quick product they can to not miss out on a cent.
What the drama? Is it drastically better than Serum? All they need to do is implement “right to own” purchase model and online market for presets packs that you can get with $, they will make enough income to cover expenses for development and other services, at least it will be clear and transparent monetization model for customers
It's good they apologized. Not disclosing the sub was wrong.
But don't forget, a large part of the so called RUclips synth creator community are just salespeople. They will gladly sell you the next sh*t compressor next week. Or a "gamechanging" transition fx...
I wasn't even planning to buy it but I steamed in with comments attacking it as I hate software subscriptions Now I feel like I have to purchase it 😬 Is this some clever reverse marketing strategy 🤔
They just want only the best from you!
You fuckin money ever single day!
Sorry Minimal Audio only every month!😮
Why doesn't everyone just buy Native Instruments' Reaktor and forget about all other soft synths. You get a few thousand (seriously) synths and can build your own or hack your own combinations... if you are so inclined. Amazing MIDI and OSC support. Sequencers, granular, whatever. It costs $200 or half that twice a year when they do the sales. Oh yeah, it will also replace most of the plugins you use... since it does effects too.
For me its because I like buying vst's and I'm done lying about it. I'm sick and don't want help fk it.
Been interested in getting into reaktor because I own komplete and feel like it’s definitely not that popular for some reason
@@learn2xpand862 I don't know how it is in Reaktor 6, but in 5 everything is a pain. It's confusing as hell when you want to save presets for a synth or effect you like, there are a lot of synths and effects made for it sold by third parties that are sold without much quality control, a lot of the free stuff is just garbage. And learning how to program your own basic ass synths with it is difficult and extremely time consuming.
@@learn2xpand862 NI bury it in their overwhelming number of tools. Then they release other products that are essentially just parts of Reaktor. If everyone used it, they'd have much less to sell!
Was more popular years back when it cost a lot more
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@@pwho405 ha ha ha... yeah
Hey!!! You watch Dam Corrigan too!!!
yessir
Glad they fixed it I was honestly interested in the product until o sow it was subscription based
There should be enough information out there for companies to realize subscription only isn’t working in the music sector like it does in the TV/film sector. Streaming actual music yeah but the creative software behind it no. The best thing to happen to music production is RTO.
Unpopular opinion: I still want it 😂
Thats hard thats hard
They did well with their pivot. Only thing they left out is the dollar signs that lead them to a terrible decision. I feel like subscriptions will die out in the next few years. We are being nickel and dimed to the poor house at this point.
People who are not content creators wouldn’t give a shit about them going in depth about the content creators stuff
My only subscriptions are my utilities, I am over it.
Sounds like Minimal Audio are getting to big for they britches. They were my favorite up and comer back when they dropped Rift. Now, they want to be Waves. And Splice. And Xfer Records. It’s too much.
Even though the subscription model was an awful idea they should also be applauded for listening to their customers and removing it. Also who sends DM's telling people to starve jeez people need to get a bit of perspective.
The trick is to make folks to pay for something that appear like digital smoke and that leaves not a traceable packaging, mayonnaise and spicy add-ons not included. It's like you spent your week cleaning and in the end you don't know what to do with files that are on a different board, ain't it?! Could then someone else grab your drafts and enjoy because you unsuscribed? After a week of cleaning, you'll spend your week🔚 cleaning again, because those fuckers were very curiouser. That's how it goes, I guess. Namastè.
Of course not telling the content creators about the pricing was a calculated move. Now they're scrambling to save their reputation and not tank their company.
Having a Rent-to-own plan is a solid idea, but they are charging $49 per effect to be to able to use the effect in the synth....
I already own Rift, Morph EQ and Cluster Delay, but i don't want to fuckin pay $49 to be able to use their chorus or phaser and i don't want to pay for every preset they offer, unless they actually have a good factory preset selection. But after watching Ahee's video demo of it, he was basically advertising the preset pack he made that for it that will be sold separately.
Paying for the effects in the synth is a no-no, that’s why I also didn’t buy Phase Plant in the first place.
Pigments has very good effects integrated and for me is the benchmark that others need to match.
The synth includes all the effects for $200. You only have to pay $49 if you want the standalone version of an effect so you can use it outside the synth
@@ZaneGolas thank you, good to know!
It needs to have NFTs to make it more legit.
If there are other options, why are people complaining? Was there something that minimal audio had that no other application had that hundreds of producers were relying upon?
"It's the principle behind it!"
Or is it we just like to complain vs working with the toys we already have?
For myself: I complain because I am against subscription only on principle. I don’t need this synth. But if subscription only gets more traction we will be f**ed because then many will move to this model.
That’s why complaining is important.
I see current is taking lessons from Wizards of the Coast and Unity Technologies about maintaining customer loyalty.
when are yuo reviewing synplant 2⁉️
they kinda gained a lot of attention because of the drama, i think they even sell more because of that :D (maybe planned 🤔)
I can’t promise much but I CAN promise I’m never paying per month for a synth. It’s not happening. I’ll quit music.
I am poor, I need either cheap or free or on special, or save for an expensive plugin.
Hate subs... its barely okay when you making f all the money.
Love your work Beaver Weats:) I often call you by mistake, spoonerism!..
Would love to make content like yours!
Remember when WAVES tried going subscription? at least they were smart enough to dial it back.
but not really since you still have to pay for the annual update plan if you want to make sure your plugins keep working.
imagine if every plugin you used on a regularly basis was a 10$ month subscription service. How much would you be spending a month?
I heard you collab with Navy D's shirt off?
They should called them minimal Brains! Waves demonstrated it a few months ago that people hate subs. They got asskicked fot that.
Minimal audio:
"Yeah yeah forget about subscription just buy it for 200 bucks once!"
Dirt cheap my gang
I actually quite like them as a company... they fucked up, but they did give consumers another option. Also, their other products are absolutely wicked.
I think his response was honest. Now let me check about this new plugin
Well, to me it seems the minimal audio guy aint that bad of a person. Look at his apology. He's pissed and you can see that, which is great because he obviously talks quite genuine. Now check for yourself if that apology is indeed one. If, then in the best case it should contain a) an expression of regret towards an action he now understand was not appropriate, b) an implicit commitment to not repeat this action and c) a gesture of respect to the wronged.
I give him the benefit of the doubt that he and his team were so overenthusiastic of their idea and the product thatvthey momentarily forgot to consider the customers perspective.
So basically, Minimal audio's flagship synthesizer sunk?
Not sure with your take on this one mate. They listened, they sorted it and came out with something that's beneficial to everyone. Sorted.
Such a great synth and response. Jumping on the hate wagon for a small maker like this is pretty lame
Might actually check it out now. Was fully ready to boycott minimal audio yesterday. The biggest question i have is, do the people who already own all their effects plugins have to pay again to use them inside the synth? Will they get a discount? Or is it just 50 dollars for every effect inside the synth, no matter if you own it already or not?
The effects are actually the independent versions, but Current loads them and has them appear integrated. - EDIT: If you go for the $200 perpetual license, you will purchase all of the effects at whatever normal or sale price you can get them. Naturally, for those you already own, you won't need to purchase them a second time. - If you go for either monthly or yearly rent-to-own, at the end of each year's worth of rent-to-own payments, you can use the total of those payments to buy more elements (effects, presets/samples/waveform collections) you DON'T ALREADY own.
@@BigMTBrain I know all that already. What im asking is, if you just want to buy all the stuff outright, and you already own all their stand alone plugins, do you have to pay the 50 dollars for each plugin to use them WITHIN the synth? Or do you just get them unlocked by default if your account already owns all the stand alone plugins?
@@ElectricAlien577 Haha... you beat me. As I went away for a few moments, I realized I didn't address the $200 perpetual option: No, you won't repurchase what you already own. As far as I gathered (I could be wrong), the $200 synth will not have any of their standalone effects - just the synth engine. You will buy ADDITIONAL effects at whatever normal or sale price you can, whenever you can, wherever you can. ...
IF the effects are NOT included in the synth's $200 perpetual license, another good question would be: Are effects settings part of any of the default presets? If so, does that make those presets reliant on effects not installed unusable, or will they simply load and play without the effects? My assumption is the latter.
@BigMTBrain
In the description of their apology video it's saying you can get each effect for 50 dollars to use within the synth, and obviously the standalone versions are priced differently, so still not sure what the situation with that is with that, if I need to pay the 50 dollars for each module if I've already bought the standalone.
@@ElectricAlien577 Ahh. I have to admit, being quite busy with other things, I skipped through their apology when I watched it on their channel earlier. So, my reasonable GUESS will be that a license for a standalone version is also a license that turns on the integrated version. BTW, Rift is the only of their plugins that is greater than $49.
I need a subscription to turn on my computer
Does that mean that a demo version will be available for the one time purchase to try it out before ?
It is yeah