Branding and Client Relationships with Scott Fuller | The Typecast Episode 33

In this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary - specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work.
Scott shares the importance of building human connections with clients, the value of interpersonal skills for designers, and the need to incorporate design improvement into education. He also discusses value-based pricing, negotiating pricing, and payment terms.
He shares his perspectives on current design trends and personal preferences, highlighting the fulfillment he finds in pursuing personal design projects.
This episode provides tips and advice for designers at all career stages from Scott’s perspective and experience focusing on impactful design and client relationships.
goodtype.us/th...
All that and more when you listen to this episode:
• The importance of creating work that is timeless, and memorable by focusing on the end goal.
• Embrace personal style and let it come through in your work.
• Why human connection and in-person conversations are essential in the design process.
• Mastering the basic shapes and tools to build a strong foundation in design.
Connect with our guest:
Instagram: / studiotemporary
Website: thestudiotempo...
X: x.com/studiote...
Mentioned in this episode:
Steff Geissbuhler: geissbuhler.com/
TM, Trademarks Designed by Chermayeff & Geismar: amzn.to/3yiVs1P
Lance Wyman: lancewyman.com/
Armin and Bryony: underconsidera...
Malcolm Greer: Inside / Outside: amzn.to/4bSCkWi
Visit our website for even more art biz resources & courses:
goodtype.us
Get in touch:
Instagram: / goodtype
E-mail: [e-mail]
Love The Typecast? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
Leave us a review on Apple Podcasts: podcasts.apple...
Subscribe to the show: / @goodtype
Tag us on Instagram @Goodtype: / goodtype
Follow us on Tiktok @lovegoodtype @ilanagriffo: / lovegoodtype
Keep the conversation going on Slack: join.slack.com...
Learn from Katie and Ilana: goodtype.us/co...
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
About Goodtype:
Welcome to our channel! We're Katie & Ilana, two self-employed artists who find joy in sharing what we've learned about running our businesses with you! In our videos, you'll find all sorts of tips and tricks to help you turn your artistic passion into a real, sustainable biz.

[@RobertGeneretteIII]

Oh wow. This took place before Crop.

[@Goodtype]

you caught us! We've been batching content, can you keep our secret safe? ;) Work smarter, not harder (especially in the summer!)

[@RobertGeneretteIII]

@@Goodtype oops!