How to Get The MOST Out of Fundraising Events

This presentation explores strategies for planning and converting fundraising events during uncertain times, particularly in light of evolving challenges. Key topics include: virtual fundraising events, hybrid events, donor engagement, nonprofit event planning, annual giving, volunteer recruitment, nonprofit fundraising strategies, socially distanced events.
Key Takeaways:
Event Planning Considerations:
Focus on one major fundraising event annually with a maximum 50% expense-to-revenue ratio.
Evaluate staff time investment and post-event donor conversion potential.
Use events as tools for community building, donor acquisition, and positive PR.
Event Conversion Strategies:
Virtual Events: Engage attendees through live streams, chatbox interactions, live polls, and peer-to-peer fundraisers.
Hybrid Events: Combine in-person (e.g., drive-through with donor gifts) with virtual components like impact videos.
Non-Event Appeals: Replace events with direct funding appeals, emphasizing cost savings for donors (e.g., no event tickets or attire costs).
Socially Distanced Events: Host small-scale outdoor or large-venue gatherings adhering to safety guidelines.
Sponsor Engagement:
Major sponsors often prioritize the mission; communicate directly to maintain support.
Personalize outreach and highlight mission-driven impact to secure individual guest contributions.
Volunteer Recruitment for Annual Giving:
Target community-active individuals with reliable internet and availability.
Provide clear responsibilities, training, and motivational orientation focusing on the organization's mission.
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