No wonder why she is an educator! Diana is articulate and witty, you have to have that "something" to get the attention of your students. 👏🏻👏🏻 When I started studying Visual Communication Design back in 2006. I didn't know what I'm signing up for. I was taught graphic design but 50% of my studies were a theory of aesthetics, history of film, picture analysis, etc. Kudos to anyone who does print design today. It's not an easy task to switch from a minuscule format on screens and imagine the fit in the actual physical environment. In my country, print design still dominates. While the whole world goes heavy on the metaverse 😆 More of these interviews, please! Happy holidays type people🤗
So happy you enjoyed the interview, Jana! And I think we all don’t really know what we sing up for when we start studying. I thought graphic design was only about drawing 😅.
I subscribed to PimpMyType only recently, and I've started discovering the talks. Tonight I've been listening to Talk 05, with Diana Varma. Apart from being very attractive and having a great smile, she is clearly very knowledgeable about her subject, and she's an excellent communicator. One of the issues she addressed was the tiny printing on some products, often pharmaceuticals, and that reminded me that, as an original Englishman (and I suspect the same is true of you as a German) I find the North American practice of using UPPER CASE fonts tor a lot of product information to be very annoying. I find it difficult to read, especially in small font sizes, and it doesn't do its job of communicating very well at all. Clearly designers know about this issue, because most highway signs, which need to communicate very quickly, are in upper/lower case; I find that, in some places where only upper case is used, it takes me longer to read and absorb the information on the sign. I wonder why that is. Of course, it's nothing to do with the size of the font, but there must be some other psychological effect at work.
Thanks for your comment, Nigel! You are right by your observation. All caps text is harder to read because it shapes less distinct words compared to mixed case. It is only a long rectangle by its outline. Ascenders and descenders create a more distinct word shape. And since we read in jumps and recognize these word shapes, it is easier with mixed case. We also discuss the science of reading in my conversation with Eleni Beveratou ruclips.net/user/liveoaj7aItkj14?si=_ImaIrqau1A91a2h
No wonder why she is an educator! Diana is articulate and witty, you have to have that "something" to get the attention of your students.
👏🏻👏🏻
When I started studying Visual Communication Design back in 2006. I didn't know what I'm signing up for. I was taught graphic design but 50% of my studies were a theory of aesthetics, history of film, picture analysis, etc.
Kudos to anyone who does print design today. It's not an easy task to switch from a minuscule format on screens and imagine the fit in the actual physical environment. In my country, print design still dominates. While the whole world goes heavy on the metaverse 😆
More of these interviews, please! Happy holidays type people🤗
So happy you enjoyed the interview, Jana! And I think we all don’t really know what we sing up for when we start studying. I thought graphic design was only about drawing 😅.
I subscribed to PimpMyType only recently, and I've started discovering the talks. Tonight I've been listening to Talk 05, with Diana Varma. Apart from being very attractive and having a great smile, she is clearly very knowledgeable about her subject, and she's an excellent communicator.
One of the issues she addressed was the tiny printing on some products, often pharmaceuticals, and that reminded me that, as an original Englishman (and I suspect the same is true of you as a German) I find the North American practice of using UPPER CASE fonts tor a lot of product information to be very annoying. I find it difficult to read, especially in small font sizes, and it doesn't do its job of communicating very well at all. Clearly designers know about this issue, because most highway signs, which need to communicate very quickly, are in upper/lower case; I find that, in some places where only upper case is used, it takes me longer to read and absorb the information on the sign. I wonder why that is. Of course, it's nothing to do with the size of the font, but there must be some other psychological effect at work.
Thanks for your comment, Nigel! You are right by your observation. All caps text is harder to read because it shapes less distinct words compared to mixed case. It is only a long rectangle by its outline. Ascenders and descenders create a more distinct word shape. And since we read in jumps and recognize these word shapes, it is easier with mixed case. We also discuss the science of reading in my conversation with Eleni Beveratou ruclips.net/user/liveoaj7aItkj14?si=_ImaIrqau1A91a2h