Great video. But... Cybertruck design is all about reimagining truck design from a production standpoint. How can we get a lot from less. The aesthetics are almost a byproduct of that proces. Just rewatch Teslas presentation and listen to what they are saying.
This is why Musk isn't a good business person, he wastes billions of dollars being a fool. It looks like DeLoreon's failure. Or Hughes Hercules. Both dismal failures. Hughes was very frugal though, he didn't waste away his fortune even after death. Deloreon was great until he left GM.
I am on Tesla's infrastructure dev design team and while having our design team interface closely with the vehicle and product design teams can be a challenge, it also means we have a lot more control over the end user perception, not just with the car, but with the store, the merch, the service centers, and the superchargers. Another side note: to my knowledge, David Imai was the leading manager for the Cybertruck, before it was ever brought to Franz or even Elon for review/approval.
Oh wow that's very interesting, especially regarding the information about David Imai. The design has some really interesting thinking behind it. No car company would ever release anything like that. More interestingly, one thing my friend pointed out was that no car company has really attempted to copy it (which is very common in that field). However, I am very skeptical about the design for the reasons mentioned in the video.
@@Design.Theory Its hard for us to approach as designers since it is 99% a new form driven by engineering and manufacturability. As far as the "reasons" mentioned, time will tell if value, parsimony and utility lead to development of a new aesthetic being accepted, or if the evolution of truck designs based on 1920's ladder frames will continue to dominate.
Although I could not disagree more with your view on the CT, your analysis and breakdown of design for S and 3 was extremely interesting and engaging. THANK YOU!!!;)
CT is highly polarizing for obvious reasons. When it 1st rolled out on stage I, like many, thought it might be a joke, next I really wished I hadn't bet the ranch on TSLA...but after a few days I warmed up to it. Candidly it makes ALL other modern pickups look like cheesy grandma's grocery getters. Surely they must have fully considered legal issues and it sure as heck will sell like crazy. They can always build a more conventional PU, and mini PU.
Love the breakdown, but I kind of disagree about how much the envelope was pushed, especially with the original Model S. Yes it was a nice design, but nothing revolutionary. Just an amalgamation of other beautiful vehicles.
I actually agree with you. He didn't push the design too far...but that was very intentional. You have to remember that we're looking at the design 10+ years later and it still looks great. Not many car designs are able to pull that off. That's why the Tesla design language is great...not because of what's new about it, but because of the restraint Franz had in designing it.
Agree - the Model S wasnt revolutionary but needed to stand out in so many ways- a tight rope to balance on from a design standpoint- also paving the way and solidifying for the Model3 design language. Decade long slow clap for Franz
Nowadays, so many cars have tried to emulate the design of the Model S. From a distance, they all kinda look the same. . . because the Model S, not being able to fill up at a gas station, had to be reAlly slippery through the air. Form follows function. And most styling is “copycat”. As a side note. . . My dad used to say if it were not for the radical styling of the 1948 Studebaker, we’d all still be driving around in 1946 Fords
But take most of the vehicule from that period I guarantee you the model s will still look modern + by design I remember Steve job said it s not only the look at that it was revolutionary At one point you see every other car maker Starr wanting to do the same for some of their model
Tesla design is really good. But what also helps it 10 years later is that we’re still yet to see 2nd generation of it’s cars. Car design, because it evolves with technology, tends to get old when a new generation comes. Something that looked astonishing might look outdated in 5 years. Just because we invented new lighting technology, advances in chassis development made possible bigger rims, new assembly techniques made gaps and seals slimmer etc. Just look how pre-facelift model S (with black front fascia, looks less fresh than newer ones. Of course, good design will always look good, even 50 years later. But for mainstream vehicles, manufacturers need fresh designs to stay relevant, unfortunately. Manufacturers like Porsche are making cars rather similar from one generation to another. That helps them to have timeless, lasting designs. If Porsche made huge design changes from one generation of 911 to another, 997 for example wouldn’t look so fresh nowadays, almost 20 years later. If Tesla is smart, which I believe is, they should make an incremental evolution in terms of design for new generations.
Great video. I have very mixed feelings about Telsa as do I think a lot of designers. I think Tesla's largely have a nice silhouette to their cars but overall I think are pretty uninspiring designs. The rear end's especially fade into mid price sedan rental car territory very quickly. But I will say I really respect their new approach to the automotive industry as a whole. After watching Sandy's series on the breakdown of these cars construction, I think one of the biggest contributions to the automotive world they have had is their approach to production and mid cycle hardware changes. No other companies would dream of doing that because it cuts directly into the bottom line, but with Telsa, they are assuring their new customers continually get the best possible version of a vehicle. I think that's really smart approach and wish other manufactures would also adapt something similar. Doing away with the horribly archaic dealership platform that other brands use is also a step in the right direction I think. Clearly it comes with it's own set of problems but I think it was a welcome change. Other things you mentioned like their "end to end" design are all very well thought as well. Of course they are single handedly to blame for the taping of ipads to dashboards everywhere which as a designer hurts my soul every time I see it haha but hey, like you said, they're just designing for the current generation so I understand the inspiration. Tesla is a breath of fresh air which at the end of the day is their biggest contribution. Time will tell if that head start they had in tech and production will be sustainable because every major automaker is now designing and releasing very similar products. If they have to rely on flamethrowers and Elon dropping f bombs to stay relevant I think Hans might be working for another automaker in 10 years. We shall see.
Jokes on us; there are no mid price sedans left to compare a Tesla to.😔 Genuinely, Tesla expedited the EV transition by at least a decade if not more. They single-handedly made EVs cool by exploiting the benefits that people find cool. And yes, similar in the way Nirvana killed the guitar solo, Tesla killed the dashboard.
Yes it does, but they’re so common now, it’ll be nice to see a modest redesign to set the new ones apart. I’d like to see the 3 offered in a hatchback to increase flexibility.
@@Wooster77 They will not do that because it would cannibalize their Model Y. I would definetely buy a M3 with hatchback. The MY looks ugly to me, it ist looking like oversize & overweight, fat. When it came out I wanted to test drive it, but cancled the test drive when I saw it in reality. Drove a M3 instead. If it had a hatchback I would have bought it directly after the drive. It looked really sleek, a bit like a Porsche.
6:22 those are LIDAR cameras, the ultrasonic sensors are more like the parking sensors on a mid 2000s BMW. They blend into the body work quite well. At 7:36 you see the sensors at either side of the license plate as well as below the headlight. They look like every other manufacturer's sensors from here.
I love Tesla, and am a designer myself -- but I'm not sure I caught the part where Tesla was saved from bankruptcy by design, specifically. You could probably make a similar argument for the engineering innovations increasing their desirability (and therefore sales), for example with the crazy 0-60 times and the visceral experience of that acceleration. Franz is definitely a legend for his work on Tesla though, and I can't deny that the design was unique and attractive enough to have a major role in their success.
In Job’s biography, there was a similar trending perception of Johnny’s contribution to the iPhone. It’s easy to see Ive’s and Franz’s contribution since it’s design but to assume the engineering and manufacturing teams were less important is a common misconception. If you watch Ive’s interviews over the 10 years since Job’s passing, you see a growing appreciation of Job’s role as more time passes. That’s very telling about both Job’s and Musk’s role who led multiple critical teams, which includes design.
As Tesla model 3 Performance driver, I enjoy every minute driving it. The only thing regarding the user interface I would like to see changed is the font size of the messages. Those are too small for my ageing eyes and keep my eyes longer of the road then they need to be. What people tend to forget is that most settings are set once and don’t have to change. An absolute great feature is the driver profile. The mirror, seat and steering wheel positions are personal and set automatically when you open the car with your phone key or fob. And for those settings that you forgot where to look for them after a while, just use the voice command to surface them.
Heard that. Several things have fallen by the way side as FSD soaks up most software developer efforts. The ability to move elements around on screen and select font size are two huge features that need to be implemented ASAP.
Software developers in Tesla are young guys in their 20s with 20/20 vision, perhaps they need to be told their clientele doesn't consist merely of 25 year olds. They should do it sooner or later, it's not difficult to implement in qt which I guess is the GUI framework they're still using, just throw a tweet at Elon for now.
No doubt you've heard the design philosophy "form follows function", well in the cybertruck Form Follows manufacturing Functionality: how it looks is determined by how it's made, and how it's made is determined by why it's being made -- ONe tRucK To Rule Them All!
The Range Rover Velar is one of the best examples of minimalism but keeping the essence of the design. The Velar is the future of crossover SUV design.
I rented a Tesla model 3 for 5 days and initially it was a little weird getting used to the screen; however what I realized was all the "quick adjust" buttons you really need are on the steering wheel and the rest show up on the screen and it was very relaxing and calming not having a bunch of buttons, knobs & switches on the dashboard. Never got road rage.
In Europe you don't see pick-ups often, they were invented to be used as tools and work cars, I see the cybertruck and all the pick-ups as a tool, so I like the cybertruck design, it doesn't look good, but it is efficient and cheap to produce, just like a tool I don't care if looks good I want it to do the job and I want it for an affordable price (cybertruck is cheaper then completion thanks to the ugly design) as a mechanical engineering student I think the cybertruck design is pretty cool because it uses a lot of never before manufacturing technics.
This is such a high quality video! It’s so interesting to listen to you break down all these different aspects of the design and strategy tesla has implemented to avoid bankruptcy. This kind of explination is one of the main reasons I love design
Very enlightening. Unfortunately, you did thoroughly demonstrate how the brilliant design saved Tesla from bankruptcy twice. Does the company ask buyers what they want? I suggest consumer preferences be given high priority.
As an engineer myself, I have to admit it’s much easier to start from scratch than pick up where someone left off. This is exactly what other manufacturers have been struggling with. They have to keep how the design used to look in order to produce EVs, which can be a problem for efficiency. So given this guys experience, it was a great project to kickstart.
Actually, the reason Teslas dont have ugly Sensors all around is because they mailnly rely on "normal" cameras for scanning their surroundings. Tesla is really good at software to get the most information out of it, but a lot of people say this can never be as good (and therefore as safe) as using Lidars with real depth-information. I think if Tesla had Lidars too, we would see a very different design approach - would be interesting to see!
Tesla has physical buttons for things you use frequently. Turn signals, wipers, volume, audio tuning, windows, opening the doors... I'm just curious as to what physical buttons people want? Tesla has auto climate and auto lights, and other various things can be done using voice commands. Also, the speed being more in your line of view on the top left of screen is so nice. Looking down through a steering wheel for your speed in traditional cars takes your eyes off the road. I can drive my Tesla without ever needing to touch the screen because everything you use is perfectly integrated or automatic.
Front grille is very important for the aesthetics, because it resembles facial features. And Tesla still retains it by having an imprint where You'd usually look for a grille. It is like a faux grille, different to the filled out grilles in car models that have their gasoline counterparts.
I'm not tied to grilles but the major car corporations are all invested in them as a 'part of their design language' Toyota/Lexus spindle grille took this a bit too far IMHO. Tesla was unique in their only history was the Lotus the original coupe was based on.
@@yaroslavbozhdynsky It definitely draws from Predator. While striking and unique I'm not the only one who finds the more extreme examples unattractive.
Can you look at Citroen please? I have a CX Prestige, it was the follow up of the Citroen DS. The SM and C6 are something to behold… and then theres the XM and other Bertone designs. Love your channel. Greetings from South Africa
The Cybertruck is the result of engineering and first principles thinking, the triangle is the strongest shape, a reason why you don't need a gap between the cab and bed like a typical, weak, frame on body dinosaur.
If you think the Cybertruck is sympbolic of a post-apocalyptic future, that's an image problem. But images can be changed. Maybe the thing is to create new images to attach to this product. I'm sure many will try very hard to do that.
Tesla did show that electric cars did not need to look like goofy cars from the future. I do think the design is getting long in the tooth. Speaking of cars looking like they are from the future. What do you think of the Hyundai N Vision 74?
The Cybertruck stuff is just bizarre. It's not a meme, it is DEFINITELY going to be a product (next summer, production starts). And it was engineered, not designed.
I'm sold on the cybertruck because it's made of stainless steel and needs no paint. I don't want to worry about my adventure vehicle getting scratched or rusty, especially if I spent over 70K for it. One of several reasons why rivian has never appealed to me.
Cybertruck reminds me of my DeLorean, beautiful. One look at how many preorders Tesla got for it proves the design was genius in terms of grabbing public interest.
A delorean is quite literally my dream car. While on the surface the cybertruck and delorean have a lot of commonalities, I think there are vast differences in terms of execution.
@@Design.Theory The DeLorean was great fun. The car snagged people's attention from it's sleek lines, to the louvered rear windows and it's magical gullwing doors. It had a wide panoramic front window, super comfy and supportive seats, and absolute stability on the road. It gave real meaning to the phrase "It corners like it's on rails". On the downside, the tiny openable slot in the door windows, the problems with its reverse gear not operating smoothly and lack of any significant usable storage space made it an impractical vehicle for day to day use. We loved it, anyway!
Coming from the future, the CyberTruck is outselling all of its electric truck competition. Hard edges aren't an issue for certifying a truck because it's a truck. The massive flat fronts on every other trucks are much more dangerous for pedestrians than the lower hood height of the CyberTruck - not to mention the greatly reduced frontover area for a better view of what's directly in front.
@@Design.Theory I mean if you do go mainstream. Don't sell your soul to the devil. I saw a lot of "smaller" authentic creative RUclipsrs do that. 🙂 Good luck
I get the criticisms about the cyber truck. It is massive , especially for other markets outside of the US . I'm in Australia and I think they will need to change laws to get it in our market. The sharp edges do look dangerous as well I'm not sure if stainless steel crumples well. While the massive positive for me is it is just so out there that I love it. I want to be driving a car from the future now. I'm just so bored with what I see around me in what's available. It just all looks the same. So bring on the cyber truck please 🙏
Configuring Covid and the current war in the Ukraine with the Cyber truck short circuited my brain. I was with you until then. You just sounded crazed.
I am seeing lots of Rivian trucks all over my home city. They are beautiful and people love them. Rivian has brought working electric trucks to market years before Tesla. They now have have the first to market advantage. They also have the advantage of having a CEO who is not as controversial. In fact, he seems sane.
Although Tesla Model S design is really good and stayed fresh for a long time, I need to reply on some of your statements: - as you mentioned, Model S design draws inspiration from various other car designs. In that regard, it’s far from original. It’s a great, balanced design, having a nice road presence (latter statement doesn’t apply to Model 3 though). But it’s rather unoriginal and from some perspectives even slightly generic. For me, a true highlight of Model S design is the best integration of aerodynamic shape and classical sexy proportions I’ve seen in a mainstream, 4 door car. I’m not talking “Ferrari aerodynamics” but a true practical shape Toyota Prius is known for, which is now common to all EVs. In Tesla Model S, it doesn’t look like a plain chase of efficiency, it looks like a planned and desired shape. Which goes perfectly with your observation that Elon wanted to create eco-friendly, but still exciting and emotional product. -Highlights of the design you mentioned as unique to the EV architecture, are far from the truth. For example, low front is something a lot of ICE cars have, even front engined ones, especially Japanese cars from 90s. Even original BMW 8 is proudly sporting low slung, wedged shape. - Model S doesn’t have “glasshouse pushed waaay forwards” making use of the EV architecture. Quite opposite, it’s much more conventional looking car, one might believe it could be an ICE car from the design itself. Lot of other EVs and ICEs like minivans have greenhouse pushed extremely forward chasing the practicality and efficiency. But Tesla with Model S wanted to make a car that doesn’t look too alien, rather a sexy car in conventional regard. - Before the facelift, Model S also had a fake front fascia, so the original design wasn’t revolutionary in that regard as well. - Freshness of their design is partly due to the good design itself, but partly because we’re yet to see a true 2nd generation of their models. Cars tend to look out of date as soon as a new model arrives. Of course, not all cars, for example Porsche, Aston Martin… cultivate great design and incremental changes, but a lot of mainstream cars do. - interior, apart from quality issues, is rather uninspiring and in some regards bad example of minimalistic design. Sitting in rear seats, you’re presented with the ultimate blandness, not a single unique design feature. You have a door handle, a vent and a view of the bland seat backs. But most importantly, in effort to make an unique design which will be talked about, they unknowingly started one of the worst trends in modern car design: removal of physical buttons and integration of important functions on screens. It’s not only missing a satisfactory tactile feedback, but is a safety hazard as well, which for me is a true example of “show before function”
Re minimalistic design we should remember Dieter Rams. About the Cybertruck, your critic is good and welcome. So we can say, even with this design there is still a high demand for this vehicle. On the top i would have put a horizontal part. But so manufacturing is more easy. And this - without paint and stainless steel - could become the masterpiece in low manufacturing expenses but an extremely high quality vehicle.
Good video. There's a mistake though, cars with driving assists (you show a waymo one on screen) have sensors on the outside, but those are LiDAR sensors that teslas do not have at all
@@Mrbfgray I think that's incorrect. Humans also have hearing, memory, heavily contextualized prexisiting knowledge, etc.... IN THEORY all you need is vision and very advanced AI. IN PRACTICE we don't have that yet (not for a long while) and marketing yourself as if you already do is dishonest if you ask me
You referenced in your video to Tesla "dealeship"... there are no such things. They are called Tesla Stores. Dealerships are to resell vehicles, they buy it from the manufacturer and then sell them as new to customers. Tesla doesn't use dealerships, they sell their vehicles directly to customers.
Your comment about USS is not accurate. The only Tesla with a hidden USS behind metal is the Model X and only In the rear doors. They’re terribly unreliable, too. Tesla just removed the bumper mounted USSs (Oct 2022). No more circles in the bumpers. Not all models just yet.
I don’t know about other brands but Toyota dictates the layout of dealerships despite them being independently owned. The “3rd party middleman” as you’ve pointed out don’t have to much creative leeway with their advertising either.
Love my model 3 and enjoy the drive. The style for all models is clean and stands out. Never boring. I believe the designs are good for many years to come without being outdated opposite of kias and Hyundai that copy bits and pieces from different companies and flood the market with so many models and designs that are just overwhelmed with lines and curves that make them boring after a short time. Kudos to the designers and engineers of Tesla.
Tesla is phasing out the ultrasonic sensors. >> I like the retro design of the 3 wheel ev Nobe being made in Estonia. They also have an even more retro pickup truck.
Aerodynamics is a consideration but I think the Y should have been a square back, a more practical shape. BMW and Mercedes have a "football" SUV while cool looking are not a big sellers. As for the Cyber truck, the metal can't be shaped only folded so I get the design.
I read through several pages of the comment section. People are stridently defending the CT. The main arguement against the CT is people won't like the strange look. That seems to be the opposite of what is happening. You can't tell an F150 Lightning from an ICE GMC if they are both 50 yards away. The CT, with no advertising is unmistakeable. It's a decade or more ahead in design. Expect a bunch of exciting wraps and mods as well. The super charging network is a barrier that Ford customer's are finding out, is hard to overcome. The pre-orders alone for this vehicle are estimated to be worth 80 billion dollars. That's not a meme or vapor ware or hype or gimmick.
This is somewhat of a biased/skewed sample though. I bet a lot of the people who watched this video are big Tesla fans. I would also be very surprised if even half of the people who pre-ordered the CT will actually go through with buying it. It will probably be far fewer than that, even. It was a very smart move to accept pre-orders, because they got a huge cash infusion to help with R&D. Also, even if only 20% of people who pre-ordered end up buying, that's still a very solid sales number. Remember, sales is an important measure of a design's success, but certainly not the only thing that's important.
@@Design.Theory I am glad that you put up the arguement against the CT in your video. They are real and shouldn't be sugar coated. The inability to add a utility body or a flatbed is a real concern. Using a design that stands out as beyond strange to the consumer is a huge risk. Tesla has the technology to make a competitve full-sized electric truck that features more traditional truck styling. That's what make their CT so intruiging. They can make the truck faster and cheaper than the NEXT gerneration of the Lightning. It's possible that Tesla will sell more strange looking vehicles simply because they can produce them faster than anyone else.
Appreciate your profesional point of view- while you mentioned all the vehicles BESIDES next years best selling car if all times- the ModelY... how did Franz do it?
I apologise for this TLDR post, but I wanted to make a counter argument. I believe that Franz von Holzhausen's design has been far too evolutionary than he needed to be, He did have a great opportunity because he had a “carte blanche”, no Tesla history, no traditional design language. I do believe that Tesla design was compromised since birth by some conservative marketing and product guidelines. The design maybe appear fresh and forward looking to Americans, but I believe less so for the rest of the world. My Tesla design spec sheet assumptions: 1 - We need range, therefore space for batteries. Therefore they went for a large car. 2 - Batteries were far more expensive then. Also starting up a mass produced vehicle including building the production line had advantages (green field, no old inefficiencies) but is also hugely expensive and risky. Therefore the first vehicle was aimed at the premium customers. Again large car, slightly on the sporty side. 3 - However they weren’t sure of their customer base. The problem for Tesla is the classic innovator’s dilemma. It is a radically new product, therefore should the design reflect that? If yes, how much? If you have an innovative product, isn't classic market research asking people about something new forcing you towards existing products rather than opening new markets or market segments? My favourite example is Swatch. They only become a huge success with colours and design that made it a fashion icon. Though the first market research indicated that 90% of customers want black, brown and classic dial design. Swatch nearly went out of business before switching to colours, fashion, collections - exactly the opposite of classic watch design. Teslas’ answer was a bland mix of existing shapes and trends. Swoopy lines, old school harmonic design which was very smooth. 4 - The car was designed to please existing combustion engine customers! It could have had a normal combustion engine. The hood was long enough, with ample space. Nothing about the car suggested radical engineering. The design was intentionally bland and blank. Proof in case: the first generation did even feature a prominent fake grill for the first 4 years that was subsequently shaved off little by little with each facelift. 5 - Present potential customers with their favourite designs. Let them pick the features they like. You end up with a slightly bland vehicle that integrates Aston Martin, Jaguar and add a bit of Mazda swooshy spice for some modernity. Internally, the tech crowd loves Apple and Volvo. Bang, Tesla S. 6 - The rear doors of the Model X gave that car a feature not to be confused with other cross-overs, SUVs or mini vans. But that was it, otherwise it was a slightly bloated S. Tesla didn't sell much anymore, too big, too wide and dare I say, too boring 7 - The Tesla 3 got a panoramic roof as a distinct feature at the expense of a much more practical hatchback, soothing the conservative Asian and American customers who think a “small” hatchback is for the poor. Basically a shrink wrap S with stubby nose. Though the question is whether the success was due to finally reaching a world mass market rather than to good design. 8- Only the Y has been truly aimed at an international mass market, pretty astonishing. Yet again a slightly bloated 3. And yes, the Euro and Asian competition tried to ride the cross-over wave, that has been far too much fashion over function. The Y had an appeal due to it's rather restrained looks. 9 - There are certainly advantages of Teslas conservative shapes: the design does not seem to age much. The model S hasn’t changed much since 2012 as you rightly point out. Only very few vehicles have that long production life cycle. But then production numbers of S and X have fallen over the years. 10 - Selling the Teslas through their own stores helped the design and corporate identity. Though it was a necessity for a start-up like Tesla and they weren’t pioneers here either. BMW did so with the new Mini, Mercedes with the Smart. Since about the early 2000s German manufacturers kicked out resellers and established a dealer-independent manufacturer retail network with the exception of the US, I think. In Europe and most of the world you buy a BMW, Mercedes, VW, Audi and Porsche through 100% brand-owned “stores”. The design may also explain why Tesla struggled so often. Tesla tries to open markets with bland design, yet some of the basic design specs limit the cars to smaller market segments. The SUV / Crossover market is huge, yet Teslas limits the reach by still developing cars that are far too special, expensive or too big for international markets, model S, model X and now the Cybertruck. The North American market is huge, but banking on it alone is also hugely risky. If US buyers sneeze, other than the Y and maybe the 3, Tesla is getting really sick. The A pillar forward design feature was introduced in the early 90s with the so called cab-forward design. Take a limousine / sedan, mount the engine transverse , ie 90 degree “sideways” and squeeze the front part of the vehicle towards the cabin. Europeans started doing this in the 60s and 70s with the first generations of front wheel drive cars and hatchbacks like the Renault 16, 5 and especially Citroen (CX, GS, BX, XM…) had very elegant front A pillars. The cab forward design trend of the 90s did that with bigger sedans. Though Musk talks about self driving cars since the Model S, yet Tesla has a relatively conservative business model: selling cars in huge numbers. The only innovative part of that was to create the fast charging network. Other car manufacturers have started thinking and testing new mobility based business models. Sooner than later, this will take over the traditional car industry model. So far Tesla has not really been at the forefront of this future trend. Just like autonomous vehicles that seem to take longer than expected. These two trends are compatible and maybe even mutually dependent. And they are inevitable. Has the relatively bland design helped Tesla or has it been a problem? I don’t have the answer but I also think, Tesla doesn’t have one either. Maybe the Cybertruck is the exclamation mark shouting to the world that they don't need to make bland boring cars anymore.
Having to control so many things on screen is definitely an example of design stepping over functionnality. Bad choice for functionnality, great one for aesthetics - which in turn is exciting for marketing, and people who own Teslas's wont dare say how uncomfortable the screen interface is..because it would make them sound stupid for choosing that car. We buy based on emotion.
Screens offer flexibility of functions but everything is on that glass plane. I think they're a move in a bad direction. I know a lot of people are going on about cars becoming computers on wheels but that's wrong. A car is a car and can be computerized. But that doesn't make it a computer. The wheels and pedals make it a vehicle. The attention of the driver is on driving and ergonomics want to spread things out in a tactile and spatial way. A glass plane is not tactile and the points to where functions are changes per screen though you can have some consistency in menu placement. Still, a screen is designed to look at and cars want you to look away from climate or radio or air vent direction or a vast number of other controls. Just feel them and change or look for the shortest amount of time possible. We don't need a phone-based interface to control cars from a driver's ergonomic and functional perspective.
So with all due respect, it comes down to a matter of preference and Tesla’s preference is to take drivers out of the driving situation, as their goal is to make all their cars fully autonomous. So future vehicles will not come with a steering wheel or petals and by the time all that happens, a whole generation will have grown up with the idea that driving is passé, something no one needs to do. You will simply summon your vehicle using either a smart phone, watch or glasses, no need to worry about other drivers or pedestrians, because you won't be driving these vehicles, they will be driving you. Cheers🥂
The most amazing car designer that I know. I hope Hyundai and KIA have not (and will not) copy Tesla car designs as they have done to so many other car designs as I am still waiting for my Tesla Model Y to be produced.
I don’t know, if they do I can see Tesla shifting and causing Hyundai Automotive to question their strategy. I remember Datsun going away from straighter to curvier with their 1200 1600 and 1800 going to the 120y 160j and 180b, some loved it others didn’t. I hate the Butt Ugly faces on so many New SUV’s. They look like they are consulting Korea and Korea is just telling them go big and ugly …
Have you ever considered doing a video about Formula 1? The first year of the new regulations is coming to a close. I would like your take on the 2022 cars and the different paths the teams took in their designs.
Please no. This chap is a not a race car designer and reveals nothing but his own insecurities. If you want a video on F1 design go talk to Gordon Murray or Frank Dernie - You know, people who know what they are talking about.
Unassailable lead, exited to see if they revealed a robot-taxi focused design next year after the Semi, and the Cybertruck are finally brought to market.
I was actually disappointed by the Model 3 design when it was revealed because I expected an old Model S in small. But nowadays I own a Model 3 myself and really appreciate its design.
I still admire the original S design, it still is a beautiful automobile. Price made me choose the Model 3 LR which happened to be delivered in perfect condition. I enjoy every drive, like, EVery drive. I'm definitely a fan of Franz's designs but Tesla survived because of one man, Elon Musk. Couldn't care less about other manufacturers, BMW, Toyota, Honda, etc. They have lost already and if Tesla could ever make a 25k car, they would start to fail. Side yuks: *I've yet to see a Polestar on the road in SF bay area. *Everytime I see a Mirai which is not often, the only reason it's recognized is because it's so damn ugly. That car pretty much sums up my idea of Toyota. Great ICE manufacturer but they just blew it over EV design. * Hyundai group has interesting designs but I still don't trust them. They've created many bad memories for many people. * I still believe the Chinese are going to be a big player in the US along with Tesla. * Europe(VW) will not matter. * Tesla's lead will not diminish for the foreseeable future.
I think saving Tesla from Bankruptcy is a stretch. The model S design started after Tesla had already survived bankruptcy. Franz is an impressive designer and his talent came from designing something that can be mass produced... it's all in the details not the overall design that was designed by Fisker (as admitted in this video). Franz is good at the details. . The great hero of Tesla is Elon him self and the genius accountant. But I must say it is hard to imagine that Elon pushed for a flush door handle design that is today becoming so widely popular with so many other car brands. . As for the concept of adding creases and lines - that is a fad thing that comes and goes. I accept that you are quite young, but it doesn't take much to evaluate designs over time. Simply follow all the design progressions of, say, BMW since the 1950s. You will quickly notice that cars go from simple flowing lines to detailed creases and back again to flowing lines. . This back and forth covers many aspects of car design: head lights go big, then small, then big again. The nose goes from wedge to the rounded slant back to straight upright to front overhang and back again through the cycle.
I love Tesla. But it arrived in Israel approx 18 months ago. I make 2,000 km in one month (approx 1,300 miles) crossing the country North to center. So far they have 1 service workshop located 2 hours away from me, and only 6 superchargers across the country. Many have same arrangement like I do, so it is not practical, hi tech savvy or not.
its not a car its a data gathering tool. With AI they track,scan and listen everything you do. if its can be driven with jammer inside and completely disconected from HQ its a good car. but the stock and sales is going down lately new competition came out better that tesla. by the way great videos i watch all of them very useful knowledge
You and your business can try Onshape for free at Onshape.pro/DesignTheory . This vid was a really fun one to make. I'm sure you'll enjoy it!
Great video. But... Cybertruck design is all about reimagining truck design from a production standpoint. How can we get a lot from less. The aesthetics are almost a byproduct of that proces. Just rewatch Teslas presentation and listen to what they are saying.
This is why Musk isn't a good business person, he wastes billions of dollars being a fool. It looks like DeLoreon's failure. Or Hughes Hercules. Both dismal failures. Hughes was very frugal though, he didn't waste away his fortune even after death. Deloreon was great until he left GM.
Starting a Design School?
I am on Tesla's infrastructure dev design team and while having our design team interface closely with the vehicle and product design teams can be a challenge, it also means we have a lot more control over the end user perception, not just with the car, but with the store, the merch, the service centers, and the superchargers.
Another side note: to my knowledge, David Imai was the leading manager for the Cybertruck, before it was ever brought to Franz or even Elon for review/approval.
Oh wow that's very interesting, especially regarding the information about David Imai. The design has some really interesting thinking behind it. No car company would ever release anything like that. More interestingly, one thing my friend pointed out was that no car company has really attempted to copy it (which is very common in that field). However, I am very skeptical about the design for the reasons mentioned in the video.
@@Design.Theory Its hard for us to approach as designers since it is 99% a new form driven by engineering and manufacturability. As far as the "reasons" mentioned, time will tell if value, parsimony and utility lead to development of a new aesthetic being accepted, or if the evolution of truck designs based on 1920's ladder frames will continue to dominate.
Hopefully they will scale it to down to make it more "parkable."
Making designs driven by manufacturability is nothing new for designers, though. That was Dieter Rams' whole ethos.
@@gordonstewart5774 yup this - would love to see this come to europe! Needs to be smaller
Although I could not disagree more with your view on the CT, your analysis and breakdown of design for S and 3 was extremely interesting and engaging. THANK YOU!!!;)
CT is highly polarizing for obvious reasons. When it 1st rolled out on stage I, like many, thought it might be a joke, next I really wished I hadn't bet the ranch on TSLA...but after a few days I warmed up to it. Candidly it makes ALL other modern pickups look like cheesy grandma's grocery getters.
Surely they must have fully considered legal issues and it sure as heck will sell like crazy. They can always build a more conventional PU, and mini PU.
Love the breakdown, but I kind of disagree about how much the envelope was pushed, especially with the original Model S. Yes it was a nice design, but nothing revolutionary. Just an amalgamation of other beautiful vehicles.
I actually agree with you. He didn't push the design too far...but that was very intentional. You have to remember that we're looking at the design 10+ years later and it still looks great. Not many car designs are able to pull that off. That's why the Tesla design language is great...not because of what's new about it, but because of the restraint Franz had in designing it.
Agree - the Model S wasnt revolutionary but needed to stand out in so many ways- a tight rope to balance on from a design standpoint- also paving the way and solidifying for the Model3 design language. Decade long slow clap for Franz
Nowadays, so many cars have tried to emulate the design of the Model S. From a distance, they all kinda look the same. . . because the Model S, not being able to fill up at a gas station, had to be reAlly slippery through the air. Form follows function. And most styling is “copycat”.
As a side note. . . My dad used to say if it were not for the radical styling of the 1948 Studebaker, we’d all still be driving around in 1946 Fords
But take most of the vehicule from that period I guarantee you the model s will still look modern
+ by design I remember Steve job said it s not only the look at that it was revolutionary
At one point you see every other car maker Starr wanting to do the same for some of their model
Tesla design is really good. But what also helps it 10 years later is that we’re still yet to see 2nd generation of it’s cars.
Car design, because it evolves with technology, tends to get old when a new generation comes. Something that looked astonishing might look outdated in 5 years. Just because we invented new lighting technology, advances in chassis development made possible bigger rims, new assembly techniques made gaps and seals slimmer etc.
Just look how pre-facelift model S (with black front fascia, looks less fresh than newer ones.
Of course, good design will always look good, even 50 years later. But for mainstream vehicles, manufacturers need fresh designs to stay relevant, unfortunately.
Manufacturers like Porsche are making cars rather similar from one generation to another. That helps them to have timeless, lasting designs. If Porsche made huge design changes from one generation of 911 to another, 997 for example wouldn’t look so fresh nowadays, almost 20 years later.
If Tesla is smart, which I believe is, they should make an incremental evolution in terms of design for new generations.
Great video. I have very mixed feelings about Telsa as do I think a lot of designers. I think Tesla's largely have a nice silhouette to their cars but overall I think are pretty uninspiring designs. The rear end's especially fade into mid price sedan rental car territory very quickly.
But I will say I really respect their new approach to the automotive industry as a whole. After watching Sandy's series on the breakdown of these cars construction, I think one of the biggest contributions to the automotive world they have had is their approach to production and mid cycle hardware changes. No other companies would dream of doing that because it cuts directly into the bottom line, but with Telsa, they are assuring their new customers continually get the best possible version of a vehicle. I think that's really smart approach and wish other manufactures would also adapt something similar. Doing away with the horribly archaic dealership platform that other brands use is also a step in the right direction I think. Clearly it comes with it's own set of problems but I think it was a welcome change.
Other things you mentioned like their "end to end" design are all very well thought as well. Of course they are single handedly to blame for the taping of ipads to dashboards everywhere which as a designer hurts my soul every time I see it haha but hey, like you said, they're just designing for the current generation so I understand the inspiration.
Tesla is a breath of fresh air which at the end of the day is their biggest contribution. Time will tell if that head start they had in tech and production will be sustainable because every major automaker is now designing and releasing very similar products. If they have to rely on flamethrowers and Elon dropping f bombs to stay relevant I think Hans might be working for another automaker in 10 years. We shall see.
Jokes on us; there are no mid price sedans left to compare a Tesla to.😔
Genuinely, Tesla expedited the EV transition by at least a decade if not more. They single-handedly made EVs cool by exploiting the benefits that people find cool. And yes, similar in the way Nirvana killed the guitar solo, Tesla killed the dashboard.
A brilliant designer of timeless designs.
The Model 3 is 5 years old already and still looks fresh and futuristic.
Yes it does, but they’re so common now, it’ll be nice to see a modest redesign to set the new ones apart. I’d like to see the 3 offered in a hatchback to increase flexibility.
@@Wooster77 They will not do that because it would cannibalize their Model Y. I would definetely buy a M3 with hatchback. The MY looks ugly to me, it ist looking like oversize & overweight, fat. When it came out I wanted to test drive it, but cancled the test drive when I saw it in reality. Drove a M3 instead. If it had a hatchback I would have bought it directly after the drive. It looked really sleek, a bit like a Porsche.
@@Wooster77Are you happy with the redesign?
6:22 those are LIDAR cameras, the ultrasonic sensors are more like the parking sensors on a mid 2000s BMW. They blend into the body work quite well. At 7:36 you see the sensors at either side of the license plate as well as below the headlight. They look like every other manufacturer's sensors from here.
I love Tesla, and am a designer myself -- but I'm not sure I caught the part where Tesla was saved from bankruptcy by design, specifically. You could probably make a similar argument for the engineering innovations increasing their desirability (and therefore sales), for example with the crazy 0-60 times and the visceral experience of that acceleration. Franz is definitely a legend for his work on Tesla though, and I can't deny that the design was unique and attractive enough to have a major role in their success.
In Job’s biography, there was a similar trending perception of Johnny’s contribution to the iPhone. It’s easy to see Ive’s and Franz’s contribution since it’s design but to assume the engineering and manufacturing teams were less important is a common misconception. If you watch Ive’s interviews over the 10 years since Job’s passing, you see a growing appreciation of Job’s role as more time passes. That’s very telling about both Job’s and Musk’s role who led multiple critical teams, which includes design.
Yeah the „this is teslas designer“ title just didn’t cut it. I know it beforehand and watched either way.
It looks like a white tube sock.
As Tesla model 3 Performance driver, I enjoy every minute driving it.
The only thing regarding the user interface I would like to see changed is the font size of the messages.
Those are too small for my ageing eyes and keep my eyes longer of the road then they need to be.
What people tend to forget is that most settings are set once and don’t have to change.
An absolute great feature is the driver profile. The mirror, seat and steering wheel positions are personal and set automatically when you open the car with your phone key or fob.
And for those settings that you forgot where to look for them after a while, just use the voice command to surface them.
Heard that. Several things have fallen by the way side as FSD soaks up most software developer efforts. The ability to move elements around on screen and select font size are two huge features that need to be implemented ASAP.
Software developers in Tesla are young guys in their 20s with 20/20 vision, perhaps they need to be told their clientele doesn't consist merely of 25 year olds.
They should do it sooner or later, it's not difficult to implement in qt which I guess is the GUI framework they're still using, just throw a tweet at Elon for now.
I would like a portion of the screen fully customizable whatever & however you want anything of information on display there.
No doubt you've heard the design philosophy "form follows function", well in the cybertruck Form Follows manufacturing Functionality: how it looks is determined by how it's made, and how it's made is determined by why it's being made -- ONe tRucK To Rule Them All!
Yep. 😁
The Range Rover Velar is one of the best examples of minimalism but keeping the essence of the design. The Velar is the future of crossover SUV design.
I rented a Tesla model 3 for 5 days and initially it was a little weird getting used to the screen; however what I realized was all the "quick adjust" buttons you really need are on the steering wheel and the rest show up on the screen and it was very relaxing and calming not having a bunch of buttons, knobs & switches on the dashboard. Never got road rage.
Oh that's interesting
In Europe you don't see pick-ups often, they were invented to be used as tools and work cars, I see the cybertruck and all the pick-ups as a tool, so I like the cybertruck design, it doesn't look good, but it is efficient and cheap to produce, just like a tool I don't care if looks good I want it to do the job and I want it for an affordable price (cybertruck is cheaper then completion thanks to the ugly design) as a mechanical engineering student I think the cybertruck design is pretty cool because it uses a lot of never before manufacturing technics.
This is such a high quality video! It’s so interesting to listen to you break down all these different aspects of the design and strategy tesla has implemented to avoid bankruptcy.
This kind of explination is one of the main reasons I love design
Very enlightening. Unfortunately, you did thoroughly demonstrate how the brilliant design saved Tesla from bankruptcy twice.
Does the company ask buyers what they want? I suggest consumer preferences be given high priority.
As an engineer myself, I have to admit it’s much easier to start from scratch than pick up where someone left off. This is exactly what other manufacturers have been struggling with. They have to keep how the design used to look in order to produce EVs, which can be a problem for efficiency. So given this guys experience, it was a great project to kickstart.
The ultrasonics are visible on Teslas except the ones behind the gull wing doors on the Model X.
Actually, the reason Teslas dont have ugly Sensors all around is because they mailnly rely on "normal" cameras for scanning their surroundings. Tesla is really good at software to get the most information out of it, but a lot of people say this can never be as good (and therefore as safe) as using Lidars with real depth-information. I think if Tesla had Lidars too, we would see a very different design approach - would be interesting to see!
You nailed it. And you won't be wrong with BMW design in 2050, I'm sure about that.
The polestar is the true masterpiece of a design.
Designing Superyachts in a previous life, I found your styling comments/analysis appropriate & satisfying. Copy your thoughts on the Cybertruck.
Great work as always John!
How this has no comments
keep in mind that reducing the drag is also one of their objective
Absolutely
Tesla has physical buttons for things you use frequently. Turn signals, wipers, volume, audio tuning, windows, opening the doors... I'm just curious as to what physical buttons people want? Tesla has auto climate and auto lights, and other various things can be done using voice commands. Also, the speed being more in your line of view on the top left of screen is so nice. Looking down through a steering wheel for your speed in traditional cars takes your eyes off the road. I can drive my Tesla without ever needing to touch the screen because everything you use is perfectly integrated or automatic.
Model S Plaid has entered the chat.
This is by far my favorite Design channel on youtube! Great work, thank you sir!
Cybertruck is the coolest design I've ever seen. Have 2 on preorder.
Front grille is very important for the aesthetics, because it resembles facial features. And Tesla still retains it by having an imprint where You'd usually look for a grille. It is like a faux grille, different to the filled out grilles in car models that have their gasoline counterparts.
Agree
I'm not tied to grilles but the major car corporations are all invested in them as a 'part of their design language'
Toyota/Lexus spindle grille took this a bit too far IMHO.
Tesla was unique in their only history was the Lotus the original coupe was based on.
@@jimurrata6785 Lexus grille breaks with the facial connotation of the design. Looks deliberately aggressive, like a Predator.
@@yaroslavbozhdynsky It definitely draws from Predator.
While striking and unique I'm not the only one who finds the more extreme examples unattractive.
So having no front grill was one of the things I was attracted to.
I love this kind of videos. It feels like a catchy class, and also giving the debit merit and respect to the people that deserve it
Glad you like it Gustavo :)
Can you look at Citroen please? I have a CX Prestige, it was the follow up of the Citroen DS. The SM and C6 are something to behold… and then theres the XM and other Bertone designs. Love your channel. Greetings from South Africa
The Cybertruck is the result of engineering and first principles thinking, the triangle is the strongest shape, a reason why you don't need a gap between the cab and bed like a typical, weak, frame on body dinosaur.
I was ready to buy a Model 3, 2019, when I heard Aptera was back. I ordered two. Now, there is the ultimate design!
FYI, Franz, was the chief designer for the 2002 Chevrolet SS concept vehicle! He's very talented!
Cyber truck is awesome. Tesla is accelerating away from all current car makers in every way. Surfs up dude!
Thanks for a very thought-provoking video. Perhaps Franz is the FLW of car designers - able to compromise whilst being true to his ideals.
the design is insanely derivative
If you think the Cybertruck is sympbolic of a post-apocalyptic future, that's an image problem. But images can be changed. Maybe the thing is to create new images to attach to this product. I'm sure many will try very hard to do that.
Tesla did show that electric cars did not need to look like goofy cars from the future. I do think the design is getting long in the tooth.
Speaking of cars looking like they are from the future. What do you think of the Hyundai N Vision 74?
I think the N Vision 74 is super cool. Frank Stephenson did a good vid on it that you should check out
Also Hyundai IONIQ 5 looks stunning.
The Cybertruck stuff is just bizarre. It's not a meme, it is DEFINITELY going to be a product (next summer, production starts). And it was engineered, not designed.
Cybertruck is the coolest vehicle I've ever seen I don't know how people don't like it, it's very futuristic an cyberpunk
I'm sold on the cybertruck because it's made of stainless steel and needs no paint. I don't want to worry about my adventure vehicle getting scratched or rusty, especially if I spent over 70K for it. One of several reasons why rivian has never appealed to me.
Cybertruck reminds me of my DeLorean, beautiful. One look at how many preorders Tesla got for it proves the design was genius in terms of grabbing public interest.
A delorean is quite literally my dream car. While on the surface the cybertruck and delorean have a lot of commonalities, I think there are vast differences in terms of execution.
@@Design.Theory The DeLorean was great fun. The car snagged people's attention from it's sleek lines, to the louvered rear windows and it's magical gullwing doors. It had a wide panoramic front window, super comfy and supportive seats, and absolute stability on the road. It gave real meaning to the phrase "It corners like it's on rails". On the downside, the tiny openable slot in the door windows, the problems with its reverse gear not operating smoothly and lack of any significant usable storage space made it an impractical vehicle for day to day use. We loved it, anyway!
Coming from the future, the CyberTruck is outselling all of its electric truck competition. Hard edges aren't an issue for certifying a truck because it's a truck. The massive flat fronts on every other trucks are much more dangerous for pedestrians than the lower hood height of the CyberTruck - not to mention the greatly reduced frontover area for a better view of what's directly in front.
This channel is a hidden Goldmine.
I don't want this channel to go mainstream
It will never go mainstream. but if it gets bigger it incentivizes me to make more, better content
@@Design.Theory I mean if you do go mainstream. Don't sell your soul to the devil.
I saw a lot of "smaller" authentic creative RUclipsrs do that. 🙂
Good luck
I get the criticisms about the cyber truck. It is massive , especially for other markets outside of the US . I'm in Australia and I think they will need to change laws to get it in our market. The sharp edges do look dangerous as well I'm not sure if stainless steel crumples well. While the massive positive for me is it is just so out there that I love it. I want to be driving a car from the future now. I'm just so bored with what I see around me in what's available. It just all looks the same. So bring on the cyber truck please 🙏
Configuring Covid and the current war in the Ukraine with the Cyber truck short circuited my brain. I was with you until then. You just sounded crazed.
Franz rocks. Saw model s plaid few days, could not stop looking at it lol. Spaceship
I am seeing lots of Rivian trucks all over my home city. They are beautiful and people love them. Rivian has brought working electric trucks to market years before Tesla. They now have have the first to market advantage. They also have the advantage of having a CEO who is not as controversial. In fact, he seems sane.
If they are removing the grill then make the car smoother or change the front appearance because it seems like something is missing out
Although Tesla Model S design is really good and stayed fresh for a long time, I need to reply on some of your statements:
- as you mentioned, Model S design draws inspiration from various other car designs. In that regard, it’s far from original. It’s a great, balanced design, having a nice road presence (latter statement doesn’t apply to Model 3 though). But it’s rather unoriginal and from some perspectives even slightly generic.
For me, a true highlight of Model S design is the best integration of aerodynamic shape and classical sexy proportions I’ve seen in a mainstream, 4 door car. I’m not talking “Ferrari aerodynamics” but a true practical shape Toyota Prius is known for, which is now common to all EVs. In Tesla Model S, it doesn’t look like a plain chase of efficiency, it looks like a planned and desired shape. Which goes perfectly with your observation that Elon wanted to create eco-friendly, but still exciting and emotional product.
-Highlights of the design you mentioned as unique to the EV architecture, are far from the truth. For example, low front is something a lot of ICE cars have, even front engined ones, especially Japanese cars from 90s. Even original BMW 8 is proudly sporting low slung, wedged shape.
- Model S doesn’t have “glasshouse pushed waaay forwards” making use of the EV architecture. Quite opposite, it’s much more conventional looking car, one might believe it could be an ICE car from the design itself. Lot of other EVs and ICEs like minivans have greenhouse pushed extremely forward chasing the practicality and efficiency. But Tesla with Model S wanted to make a car that doesn’t look too alien, rather a sexy car in conventional regard.
- Before the facelift, Model S also had a fake front fascia, so the original design wasn’t revolutionary in that regard as well.
- Freshness of their design is partly due to the good design itself, but partly because we’re yet to see a true 2nd generation of their models. Cars tend to look out of date as soon as a new model arrives. Of course, not all cars, for example Porsche, Aston Martin… cultivate great design and incremental changes, but a lot of mainstream cars do.
- interior, apart from quality issues, is rather uninspiring and in some regards bad example of minimalistic design. Sitting in rear seats, you’re presented with the ultimate blandness, not a single unique design feature. You have a door handle, a vent and a view of the bland seat backs. But most importantly, in effort to make an unique design which will be talked about, they unknowingly started one of the worst trends in modern car design: removal of physical buttons and integration of important functions on screens. It’s not only missing a satisfactory tactile feedback, but is a safety hazard as well, which for me is a true example of “show before function”
Re minimalistic design we should remember Dieter Rams.
About the Cybertruck, your critic is good and welcome. So we can say, even with this design there is still a high demand for this vehicle. On the top i would have put a horizontal part. But so manufacturing is more easy. And this - without paint and stainless steel - could become the masterpiece in low manufacturing expenses but an extremely high quality vehicle.
i shamelessly binge on your content ,, its so good man
5:20 No car design looked as dramatic because engines..
3:06 Silhouette of this Aston is basically the same.
Good video. There's a mistake though, cars with driving assists (you show a waymo one on screen) have sensors on the outside, but those are LiDAR sensors that teslas do not have at all
No radar or even ultra sound sensors now. All in on VISION and neural networks just like humans.
@@Mrbfgray I think that's incorrect. Humans also have hearing, memory, heavily contextualized prexisiting knowledge, etc.... IN THEORY all you need is vision and very advanced AI. IN PRACTICE we don't have that yet (not for a long while) and marketing yourself as if you already do is dishonest if you ask me
"People don't know what they want until you show it to them." Steve Jobs
Your views on Cybertruk will not age well, but I applaud you for sticking to them. 👍🏼
It was a great video right up to where you started talking about the Cybertruck. You were very wrong there.
New viewer, great content. Citing Raymond Loewy a special treat. All the best
You referenced in your video to Tesla "dealeship"... there are no such things. They are called Tesla Stores. Dealerships are to resell vehicles, they buy it from the manufacturer and then sell them as new to customers. Tesla doesn't use dealerships, they sell their vehicles directly to customers.
For an off-road vehicle the Cyberprunk has some USPs due to the stainless steel exterior
Can’t believe I only just found your channel! Nice work sir!
I appreciate you checking it out✨
Great episode brother!
Your comment about USS is not accurate. The only Tesla with a hidden USS behind metal is the Model X and only In the rear doors. They’re terribly unreliable, too.
Tesla just removed the bumper mounted USSs (Oct 2022). No more circles in the bumpers. Not all models just yet.
The Cybertruck appeals to the engineer and Marty McFly in me.
I misread the title and thought this video would be about all the times the government saved Tesla from bankruptcy.
Touch screen < physical buttons < voice control
I don’t know about other brands but Toyota dictates the layout of dealerships despite them being independently owned. The “3rd party middleman” as you’ve pointed out don’t have to much creative leeway with their advertising either.
My 2022 Model S is the most fun and practical car I've owned so far.
im not a Tesla fanboy at all but the Model S is such a good design, it took a LONG time for it to have any competition looks-wise
Love my model 3 and enjoy the drive. The style for all models is clean and stands out. Never boring. I believe the designs are good for many years to come without being outdated opposite of kias and Hyundai that copy bits and pieces from different companies and flood the market with so many models and designs that are just overwhelmed with lines and curves that make them boring after a short time. Kudos to the designers and engineers of Tesla.
Tesla is phasing out the ultrasonic sensors. >> I like the retro design of the 3 wheel ev Nobe being made in Estonia. They also have an even more retro pickup truck.
Aerodynamics is a consideration but I think the Y should have been a square back, a more practical shape. BMW and Mercedes have a "football" SUV while cool looking are not a big sellers. As for the Cyber truck, the metal can't be shaped only folded so I get the design.
I would like to see the model 3 front on the model S. Besides that, the car is really nice.
I read through several pages of the comment section. People are stridently defending the CT. The main arguement against the CT is people won't like the strange look. That seems to be the opposite of what is happening. You can't tell an F150 Lightning from an ICE GMC if they are both 50 yards away. The CT, with no advertising is unmistakeable. It's a decade or more ahead in design. Expect a bunch of exciting wraps and mods as well. The super charging network is a barrier that Ford customer's are finding out, is hard to overcome. The pre-orders alone for this vehicle are estimated to be worth 80 billion dollars. That's not a meme or vapor ware or hype or gimmick.
This is somewhat of a biased/skewed sample though. I bet a lot of the people who watched this video are big Tesla fans. I would also be very surprised if even half of the people who pre-ordered the CT will actually go through with buying it. It will probably be far fewer than that, even. It was a very smart move to accept pre-orders, because they got a huge cash infusion to help with R&D. Also, even if only 20% of people who pre-ordered end up buying, that's still a very solid sales number. Remember, sales is an important measure of a design's success, but certainly not the only thing that's important.
@@Design.Theory I am glad that you put up the arguement against the CT in your video. They are real and shouldn't be sugar coated. The inability to add a utility body or a flatbed is a real concern. Using a design that stands out as beyond strange to the consumer is a huge risk. Tesla has the technology to make a competitve full-sized electric truck that features more traditional truck styling. That's what make their CT so intruiging. They can make the truck faster and cheaper than the NEXT gerneration of the Lightning. It's possible that Tesla will sell more strange looking vehicles simply because they can produce them faster than anyone else.
Love the cyber truck. I bet once they are in the roads, other drivers are gonna crash by looking at them and not paying attention. 😅
Appreciate your profesional point of view- while you mentioned all the vehicles BESIDES next years best selling car if all times- the ModelY... how did Franz do it?
I love the Model 3 design. Just wish it was designed as a hatch back.
I apologise for this TLDR post, but I wanted to make a counter argument.
I believe that Franz von Holzhausen's design has been far too evolutionary than he needed to be, He did have a great opportunity because he had a “carte blanche”, no Tesla history, no traditional design language. I do believe that Tesla design was compromised since birth by some conservative marketing and product guidelines. The design maybe appear fresh and forward looking to Americans, but I believe less so for the rest of the world.
My Tesla design spec sheet assumptions:
1 - We need range, therefore space for batteries. Therefore they went for a large car.
2 - Batteries were far more expensive then. Also starting up a mass produced vehicle including building the production line had advantages (green field, no old inefficiencies) but is also hugely expensive and risky. Therefore the first vehicle was aimed at the premium customers. Again large car, slightly on the sporty side.
3 - However they weren’t sure of their customer base. The problem for Tesla is the classic innovator’s dilemma. It is a radically new product, therefore should the design reflect that? If yes, how much? If you have an innovative product, isn't classic market research asking people about something new forcing you towards existing products rather than opening new markets or market segments? My favourite example is Swatch. They only become a huge success with colours and design that made it a fashion icon. Though the first market research indicated that 90% of customers want black, brown and classic dial design. Swatch nearly went out of business before switching to colours, fashion, collections - exactly the opposite of classic watch design.
Teslas’ answer was a bland mix of existing shapes and trends. Swoopy lines, old school harmonic design which was very smooth.
4 - The car was designed to please existing combustion engine customers! It could have had a normal combustion engine. The hood was long enough, with ample space. Nothing about the car suggested radical engineering. The design was intentionally bland and blank. Proof in case: the first generation did even feature a prominent fake grill for the first 4 years that was subsequently shaved off little by little with each facelift.
5 - Present potential customers with their favourite designs. Let them pick the features they like. You end up with a slightly bland vehicle that integrates Aston Martin, Jaguar and add a bit of Mazda swooshy spice for some modernity. Internally, the tech crowd loves Apple and Volvo. Bang, Tesla S.
6 - The rear doors of the Model X gave that car a feature not to be confused with other cross-overs, SUVs or mini vans. But that was it, otherwise it was a slightly bloated S. Tesla didn't sell much anymore, too big, too wide and dare I say, too boring
7 - The Tesla 3 got a panoramic roof as a distinct feature at the expense of a much more practical hatchback, soothing the conservative Asian and American customers who think a “small” hatchback is for the poor. Basically a shrink wrap S with stubby nose. Though the question is whether the success was due to finally reaching a world mass market rather than to good design.
8- Only the Y has been truly aimed at an international mass market, pretty astonishing. Yet again a slightly bloated 3. And yes, the Euro and Asian competition tried to ride the cross-over wave, that has been far too much fashion over function. The Y had an appeal due to it's rather restrained looks.
9 - There are certainly advantages of Teslas conservative shapes: the design does not seem to age much. The model S hasn’t changed much since 2012 as you rightly point out. Only very few vehicles have that long production life cycle. But then production numbers of S and X have fallen over the years.
10 - Selling the Teslas through their own stores helped the design and corporate identity. Though it was a necessity for a start-up like Tesla and they weren’t pioneers here either. BMW did so with the new Mini, Mercedes with the Smart. Since about the early 2000s German manufacturers kicked out resellers and established a dealer-independent manufacturer retail network with the exception of the US, I think. In Europe and most of the world you buy a BMW, Mercedes, VW, Audi and Porsche through 100% brand-owned “stores”.
The design may also explain why Tesla struggled so often.
Tesla tries to open markets with bland design, yet some of the basic design specs limit the cars to smaller market segments.
The SUV / Crossover market is huge, yet Teslas limits the reach by still developing cars that are far too special, expensive or too big for international markets, model S, model X and now the Cybertruck. The North American market is huge, but banking on it alone is also hugely risky. If US buyers sneeze, other than the Y and maybe the 3, Tesla is getting really sick.
The A pillar forward design feature was introduced in the early 90s with the so called cab-forward design. Take a limousine / sedan, mount the engine transverse , ie 90 degree “sideways” and squeeze the front part of the vehicle towards the cabin. Europeans started doing this in the 60s and 70s with the first generations of front wheel drive cars and hatchbacks like the Renault 16, 5 and especially Citroen (CX, GS, BX, XM…) had very elegant front A pillars. The cab forward design trend of the 90s did that with bigger sedans.
Though Musk talks about self driving cars since the Model S, yet Tesla has a relatively conservative business model: selling cars in huge numbers.
The only innovative part of that was to create the fast charging network. Other car manufacturers have started thinking and testing new mobility based business models. Sooner than later, this will take over the traditional car industry model. So far Tesla has not really been at the forefront of this future trend. Just like autonomous vehicles that seem to take longer than expected. These two trends are compatible and maybe even mutually dependent. And they are inevitable.
Has the relatively bland design helped Tesla or has it been a problem? I don’t have the answer but I also think, Tesla doesn’t have one either. Maybe the Cybertruck is the exclamation mark shouting to the world that they don't need to make bland boring cars anymore.
Love the BMW grill evolution.
Voice commands substitute for buttons and your hands never leave the steering wheel.
The voice command button eliminates the need for on-screen buttons.
Having to control so many things on screen is definitely an example of design stepping over functionnality. Bad choice for functionnality, great one for aesthetics - which in turn is exciting for marketing, and people who own Teslas's wont dare say how uncomfortable the screen interface is..because it would make them sound stupid for choosing that car. We buy based on emotion.
Actually the screen improves functionality and decreases cognitive load
I own one and it is indeed bothersome/ distracting sometimes. I still like the vehicle despite its flaws.
Screens offer flexibility of functions but everything is on that glass plane. I think they're a move in a bad direction. I know a lot of people are going on about cars becoming computers on wheels but that's wrong. A car is a car and can be computerized. But that doesn't make it a computer. The wheels and pedals make it a vehicle. The attention of the driver is on driving and ergonomics want to spread things out in a tactile and spatial way. A glass plane is not tactile and the points to where functions are changes per screen though you can have some consistency in menu placement. Still, a screen is designed to look at and cars want you to look away from climate or radio or air vent direction or a vast number of other controls. Just feel them and change or look for the shortest amount of time possible. We don't need a phone-based interface to control cars from a driver's ergonomic and functional perspective.
So with all due respect, it comes down to a matter of preference and Tesla’s preference is to take drivers out of the driving situation, as their goal is to make all their cars fully autonomous.
So future vehicles will not come with a steering wheel or petals and by the time all that happens, a whole generation will have grown up with the idea that driving is passé, something no one needs to do.
You will simply summon your vehicle using either a smart phone, watch or glasses, no need to worry about other drivers or pedestrians, because you won't be driving these vehicles, they will be driving you. Cheers🥂
And nobody mentions the level of control available using verbal commands. There is no need to use the screen while driving.
The thing that was really weird to me was the fake grill on the Model S
amazing content, thank you
Amazing video ! I subscribed because of this great clip !
What about the Semi now?
*WE LOVE FRANZ*
The sound track is so off that it is distracting. Otherwise a very informative vid.
The most amazing car designer that I know.
I hope Hyundai and KIA have not (and will not) copy Tesla car designs as they have done to so many other car designs as I am still waiting for my Tesla Model Y to be produced.
I don’t know, if they do I can see Tesla shifting and causing Hyundai Automotive to question their strategy. I remember Datsun going away from straighter to curvier with their 1200 1600 and 1800 going to the 120y 160j and 180b, some loved it others didn’t. I hate the Butt Ugly faces on so many New SUV’s. They look like they are consulting Korea and Korea is just telling them go big and ugly …
Have you ever considered doing a video about Formula 1? The first year of the new regulations is coming to a close. I would like your take on the 2022 cars and the different paths the teams took in their designs.
Formula One is very engineering driven. Beautiful cars, though. Still could be an interesting video .
@@Design.Theory It is certainly more function than form, especially Mercedes's zero side pod, woof. Ferrari's scalloped side pod is quite beautiful.
Please no. This chap is a not a race car designer and reveals nothing but his own insecurities. If you want a video on F1 design go talk to Gordon Murray or Frank Dernie - You know, people who know what they are talking about.
Unassailable lead, exited to see if they revealed a robot-taxi focused design next year after the Semi, and the Cybertruck are finally brought to market.
I drive model 3 and I fell in love with my car everyday
I was actually disappointed by the Model 3 design when it was revealed because I expected an old Model S in small.
But nowadays I own a Model 3 myself and really appreciate its design.
I still admire the original S design, it still is a beautiful automobile. Price made me choose the Model 3 LR which happened to be delivered in perfect condition. I enjoy every drive, like, EVery drive.
I'm definitely a fan of Franz's designs but Tesla survived because of one man, Elon Musk.
Couldn't care less about other manufacturers, BMW, Toyota, Honda, etc. They have lost already and if Tesla could ever make a 25k car, they would start to fail.
Side yuks:
*I've yet to see a Polestar on the road in SF bay area.
*Everytime I see a Mirai which is not often, the only reason it's recognized is because it's so damn ugly. That car pretty much sums up my idea of Toyota. Great ICE manufacturer but they just blew it over EV design.
* Hyundai group has interesting designs but I still don't trust them. They've created many bad memories for many people.
* I still believe the Chinese are going to be a big player in the US along with Tesla.
* Europe(VW) will not matter.
* Tesla's lead will not diminish for the foreseeable future.
...at least since the 1950s? Did you forget about the VW Beetle from the 1930s? 🙂
Again a great video, I always learn allot from you. Thank you! 🙏🏽
Thanks so much for watching
I think saving Tesla from Bankruptcy is a stretch. The model S design started after Tesla had already survived bankruptcy. Franz is an impressive designer and his talent came from designing something that can be mass produced... it's all in the details not the overall design that was designed by Fisker (as admitted in this video). Franz is good at the details.
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The great hero of Tesla is Elon him self and the genius accountant. But I must say it is hard to imagine that Elon pushed for a flush door handle design that is today becoming so widely popular with so many other car brands.
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As for the concept of adding creases and lines - that is a fad thing that comes and goes. I accept that you are quite young, but it doesn't take much to evaluate designs over time. Simply follow all the design progressions of, say, BMW since the 1950s. You will quickly notice that cars go from simple flowing lines to detailed creases and back again to flowing lines.
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This back and forth covers many aspects of car design: head lights go big, then small, then big again. The nose goes from wedge to the rounded slant back to straight upright to front overhang and back again through the cycle.
❤️Our Model Y. 50K miles no issues and undefeated ⚡️
I love Tesla. But it arrived in Israel approx 18 months ago. I make 2,000 km in one month (approx 1,300 miles) crossing the country North to center. So far they have 1 service workshop located 2 hours away from me, and only 6 superchargers across the country. Many have same arrangement like I do, so it is not practical, hi tech savvy or not.
13:45 how do people not think of Tesla's as American cars? they're the most American car out there lol
people please understand all companies are collection of contributions from diff people
its not a car its a data gathering tool. With AI they track,scan and listen everything you do. if its can be driven with jammer inside and completely disconected from HQ its a good car. but the stock and sales is going down lately new competition came out better that tesla. by the way great videos i watch all of them very useful knowledge
The front of a Tesla model 3 looks like Elon Musk's head before he got a hair transplant.