Why the Store Experience Has Never Been More Important | Matt Marcotte speaks at RetailSpaces

Recorded live at RetailSpaces in Austin, 2024, Matt Marcotte, Principal at M2 Collaborative, helped us understand the vital role that stores will need to play in society.
In an age of increased digital immersion and a growing percentage of the population suffering from loneliness, the need to connect with other humans in the real world is more important than ever. How retailers think about store design, offerings, employee and customer experience in this new world order will dictate participation, profit, and, ultimately, loyalty. In this talk, Matt shares how he built powerful and relevant experiences at some of the most successful brands in the world.
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