People don't buy information or transformation anymore... they buy THIS.

In this video, I speak on the fact that people are not buying information anymore, they're buying something else. Information is one of those things that you could acquire or even generate anywhere through artificial intelligence. So information shouldn't be the primary sales proposition for your digital products or services anymore. In this video I outline why.
If you'd like to join a thriving community of entrepreneurs and creatives, who are working on selling experiences to their audiences, click the link below to check it out.