UX Writing 101: How to Write for an App

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  • Опубликовано: 24 июл 2019
  • What? Gojek actually has writers for its app?? That’s right. UX Writers Izzati and Bunga are here to give a crash course on UX Writing 101! They’ll talk about the principles of UX Writing and how they’ve applied it in the Gojek app. When it comes to conveying a message in the app, we can’t just write stuff down and call it a day. We have to make sure that it’s understandable for the users and consistent throughout the app. See how Izzati and Bunga came up with some of the messages you see in our app!
    Start your #adventure with Gojek and build awesome things with us! career.go-jek.com/ #lifeatgojek
    Timestamps;
    Part I (opening)
    00:00 - 02:36
    Part 2 (principles of UX writing)
    02:37 - 04:48
    Part 3 (examples in the Gojek app)
    04:47 - 08:35
    Part 4 (Izzati and Bunga say goodbye :wave:)
    08:36 - 09:53
    ------------------------------------------------------------------------------------------------------------------------------------------------------------
    Follow Life at GOJEK on Social Media!
    Instagram: / lifeatgojek
    LinkedIn: / gojek
    Twitter: / gojektech
    Medium: / life-at-go
    Gojek Design Instagram: / designatgojek
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Комментарии • 63

  • @lathiifahthawafani3605
    @lathiifahthawafani3605 5 лет назад +39

    I see Teh Izzati, I clicked.

  • @airatihrusmayanti5824
    @airatihrusmayanti5824 5 лет назад +6

    Keren sih ini, ilmunya dapet dan cara mereka promosiin job vacancy nya ituuu looooh super out of the box! 👍👍👍 jadi pengen apply kak 😄

  • @johanesgregoriousgozalie4289
    @johanesgregoriousgozalie4289 4 года назад

    Brilliant idea and execution for Gojek Kilas Balik Letter! Very inspiring!

  • @elizaheathen
    @elizaheathen 3 года назад +12

    hey ladies! what are some top tips for jumping into this field with a background in English/academic writing?

  • @azam3d
    @azam3d 5 лет назад +1

    Hmm..UX writing in Malaysia is unheard of. Thank you Izzati and Bunga for this video.

  • @isabelrehmalemna3081
    @isabelrehmalemna3081 5 лет назад +2

    jadi buka2 app gojek terus kebablasan order gofood tengah malem gara2 video ini huhu. anyway this is a great video!!

  • @rickyadry
    @rickyadry 3 года назад

    Thank you for this knowledge!

  • @MuhammadSatrioWicaksono
    @MuhammadSatrioWicaksono 5 лет назад +1

    Dulu tahu kak izzati dari novel KKPK sekarang udah di GO-JEK aja, makin kagum :))

  • @denissarahmaa.6028
    @denissarahmaa.6028 5 лет назад +16

    I aspire to be as intellegent as these two ladies 🙌

  • @mahrukhshahid1898
    @mahrukhshahid1898 3 года назад

    It was so informative and fruitful!

  • @irvanmaulana2772
    @irvanmaulana2772 5 лет назад

    Thank fot the information😊

  • @yudhisatrio50
    @yudhisatrio50 5 лет назад +4

    I've been felt how satisfied I am working with UX writer on my previous company. A simple thing but big matter on the application

  • @jarvisians_
    @jarvisians_ 5 лет назад +1

    Keren banget. Jadi anak muda bisa pilih macam2 profesi gitu

  • @varleydistro8297
    @varleydistro8297 4 года назад +2

    izzati.. cocok jadi madrasah untuk anak2 ku kelak.

  • @songdip
    @songdip 2 года назад

    So interesting with UX write after watching this video. thanks for knowledge

  • @MohamedNasr34
    @MohamedNasr34 3 года назад

    Thanks a lot it's very helpful

  • @chrisng6667
    @chrisng6667 4 года назад +7

    When you write, how much thought do you put in for other languages e.g BI. Like "This makes sense in English, but will it sound right in BI?"

  • @adyag.wardani5379
    @adyag.wardani5379 5 лет назад +17

    mau mandi langsung gajadi, haha! terlebih tahu ada Kak Izzati, been a fan of yours since I was 6 ❤ terima kasih untuk videonya, jadi paham kalo proses dalam pembuatan tulisan-tulisan di aplikasi Gojek nggak sembarangan. proud user here!

  • @wakeywakey7981
    @wakeywakey7981 4 года назад +1

    thank you so much gojek! that's really helpful for those who starts learning about UX, Hope more brilliant content like this on the future!😍🙌 Semangat!

  • @aisharanasabhira1241
    @aisharanasabhira1241 5 лет назад +54

    It's interesting to see how these two delivered the explanation

    • @fadhilhaqq14
      @fadhilhaqq14 4 года назад

      love this question!
      Plis dong min, dijawab! :D

    • @suttonkellan3475
      @suttonkellan3475 2 года назад

      I dont mean to be off topic but does anyone know of a way to log back into an instagram account??
      I somehow forgot the password. I would appreciate any assistance you can give me.

    • @jmarieclaire4369
      @jmarieclaire4369 2 года назад +1

      no answers to this?

    • @yasirayub544
      @yasirayub544 2 года назад

      Your designing skills and your understanding of UX design principles!

    • @jmarieclaire4369
      @jmarieclaire4369 2 года назад +4

      @@yasirayub544 that would be if you want to be a ux designer

  • @MrJayspeaks
    @MrJayspeaks 3 года назад

    Great content and real-world examples. You two could be sisters!

  • @dedekyusuf8022
    @dedekyusuf8022 4 года назад +1

    Trimakasih kak atas penjelasannya, apakah ada batasan jumlah karakter / batasan kata / batasan baris ketika membuat sebuah informasi seperti error message/ success message ?

  • @kholilmawardi1571
    @kholilmawardi1571 4 года назад

    I really want to invite both of them for our community event to explain it in kediri. 😊

  • @ardisetianto
    @ardisetianto 5 лет назад +19

    Clear, concise, straighforward mungkin lebih mudah dilakukan tanpa menyisipkan poin helpful dan personality. Dan startup lain sudah banyak yg mulai melakukan. Salah satu kelebihan Gojek dibanding app lain ya itu tadi, setiap copy pasti disisipin voice dan tone yg sesuai dengan pengguna.
    Mau tanya kak, setelah rilis, apakah pernah mengganti sebuah copy pada app, karena tau kalau ada copy yg kurang dimengerti pengguna?

    • @sriizzatisoekarsono4844
      @sriizzatisoekarsono4844 5 лет назад +3

      Halo, terima kasih untuk pertanyaannya :D
      Pernah! Karena pada dasarnya perubahan copy pada app bisa terjadi karena bermacam alasan, nggak cuma karena feedback dari user. Contoh lainnya kalau ada perubahan desain/alur di produk/aplikasi.

  • @dibayuin7859
    @dibayuin7859 5 лет назад

    Liat dari ig designatgojek jadi pengen kerja disana , kayanya aku harus les inggris dulu biar bisa nimbung kalo pada pake bahasa inggris hahaha doain ya ntar aku disana 🤝🏻

  • @amahrahmah1529
    @amahrahmah1529 2 года назад

    edit video apa namanya kalau boleh tau kak? tolong informasi :)

  • @karliniaberlian
    @karliniaberlian 3 года назад

    Kak, kk kuliah jurusan apa? Kalau jurusan sastra inggris bisa gak ka bekerja sebagai ux copywriting... terima kasih

  • @ervankurniawan41
    @ervankurniawan41 Год назад

    As a beginner, how to create a portfolio for become UX Writer?

  • @khoi621
    @khoi621 5 лет назад +2

    Kak bunga sekilas mirip gitasav ✨✨

  • @darkjedi7
    @darkjedi7 5 лет назад +2

    These two ladies deserve to be Minister of Technology 👍🌟

  • @Maerowyn
    @Maerowyn 4 года назад

    It's interesting that you separated voice and personality; they are generally the same thing. Writers should be mindful of voice (personality) *and* *tone* (attitude)

  • @bobeslami9770
    @bobeslami9770 2 года назад

    Can someone with a BA in English become a UX writer?

  • @caturtarkam14
    @caturtarkam14 2 года назад

    so nice and so beutiful and smart and kadang lemot aplikasinya

  • @saepuloh475
    @saepuloh475 3 года назад

    interesting. thanks to you, kaka kaka hehe

  • @brodigaming7074
    @brodigaming7074 3 года назад +1

    i love the girl who has curly hair

  • @dickydesign
    @dickydesign 5 лет назад +8

    wuhu! kapan lagi bisa dapet ilmu gratis, btw
    i want to ask about, how you prove that ur copywriting is in the right place? u know many kind of ages using the app, would you keep still to be millenials way? or what else?
    i'm so glad if you are respond my question hihi.

    • @sriizzatisoekarsono4844
      @sriizzatisoekarsono4844 5 лет назад +7

      Hai! Terima kasih buat pertanyaannya, ya.
      1. Sebelum rilis, copy2 selalu di"tes" untuk liat apa itu bisa dimengerti atau tidak, apa itu "in the right place" atau tidak.
      2. Dari sekian jumlah kelompok target user; kami ambil chunk atau bagian/porsi paling besar. Maka dari itu jadilah bunyinya seperti yang sekarang :D

    • @dickydesign
      @dickydesign 5 лет назад

      @@sriizzatisoekarsono4844 superb, love to hear that kak:D

  • @MohamedNasr34
    @MohamedNasr34 3 года назад

    what difference between clear and straightforward?

    • @Pouringrain63
      @Pouringrain63 3 года назад +1

      Straightforward is always clear, but clear is not always straightforward

  • @Putrajaya01
    @Putrajaya01 4 года назад

    Halo, bagaimana cara menyiapkan portofolio yang baik untuk menjadi UX Writing yaa?

    • @hasbinasution2
      @hasbinasution2 3 года назад

      Up
      Btw ada lowongan ux writing di Jakarta Smart city 2021 bang

  • @abdulkhaleque8889
    @abdulkhaleque8889 2 года назад

    Will 'ux copywritting' a demandable profession next 5 years?

  • @gatradatra9475
    @gatradatra9475 2 года назад

  • @salsabilananda1831
    @salsabilananda1831 4 года назад

    ya Allah teh izzati KKPK😭

  • @raihanwidi875
    @raihanwidi875 5 лет назад

    dear gojek...next time pake mic ya hehehee

  • @richardtan3627
    @richardtan3627 Год назад

    Not bad and could be better

  • @ayarzuki
    @ayarzuki 5 лет назад

    Emangnya ada apa dengan Kak Izzati?

    • @adyag.wardani5379
      @adyag.wardani5379 5 лет назад

      halo, bantu jawab, ya. Kak Izzati sudah jadi penulis sejak kecil sampai dapat rekor MURI untuk penulis termuda, cmiiw. 😊

    • @rajaarifharahap4161
      @rajaarifharahap4161 5 лет назад

      Adya G. Wardani just realized about this. Whoaaah cool !!

  • @Mas_Wen
    @Mas_Wen 5 лет назад +4

    Cuma nulis kaya gitu aja ada job nya sendiri, di gaji gede & kantor yang nyaman . gojek WOW

  • @richardtan3627
    @richardtan3627 Год назад

    Driver is english word, not bahasa. Shouldn't it be "pemandu"?

  • @dayarr0110
    @dayarr0110 2 года назад

    subtitlenya ganggu 😫😫😫