Hennessy X.O from 'Drive' Director Nicolas Refn

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  • Опубликовано: 8 мар 2016
  • ‘Drive’ and ‘Bronson’ director Nicolas Winding Refn reimagines a cognac how-to guide for Hennessy in this new campaign for the cognac house's classic drink. Scored by composer and Red Hot Chili Peppers collaborator Cliff Martinez. See the full feature here: www.nowness.com/story/henness...
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Комментарии • 116

  • @moeezS
    @moeezS 8 лет назад +47

    Refn is a master of imagery, and Cliff Martinez proves once again to be my favourite composer of this generation.

  • @chris-hayes
    @chris-hayes 8 лет назад +44

    one of those youtube ads that you can skip after 5s, but you're so mesmerized by it that you watch the whole thing, then look it up and watch it again. amazing photography going on here, each scene is is super unique, sophisticated, and interesting never allowing the viewer's eye to tire or stray. very well done. the only other ad that I've had this type of experience would be the Volvo truck commercial featuring Enya's "Only Time" and Van Damme. it's funny you can make an at length ad that doesn't give you any reason to buy the product, but the experience of watching the ad was so enjoyable that you remember the product just because you remember it as the product with that amazing ad. hey if you want to communicate to an audience that your product will give an enjoyable experience that they won't forget than give them an ad that gives an enjoyable experience that they won't forget.

    • @carlhamptonjr5752
      @carlhamptonjr5752 8 лет назад

      lol that's exactly what happened to me too

    • @cherrybomb91
      @cherrybomb91 8 лет назад

      +orangecode spot on, man.

    • @Sgt_Peppe1999
      @Sgt_Peppe1999 8 лет назад

      hell yeah ^^

    • @MaxJigga
      @MaxJigga 7 лет назад +2

      +Carl Hampton Jr
      Isn't Carl's Jr another brand of alcohol? Or was that the pun you intended?

    • @carlhamptonjr5752
      @carlhamptonjr5752 7 лет назад

      ***** it's my name. No pun.

  • @gavinclulee6044
    @gavinclulee6044 3 месяца назад

    I never watch ads anymore, I absolutely hate the bloody things. With this one, it compelled me to watch it through. Music that enchants, visuals that delight and tantalize the imagination. I have a really strong emotional connection developed from this ad. This ad is so good, I can see a sci-fi like dystopian series built around this, however I feel at the same time that nothing will ever match this masterpiece.

  • @retiresatisfied
    @retiresatisfied 3 года назад +4

    This is my favorite commercial of recent memory.
    Can't really call it a commercial.
    This is just amazing art.

  • @rtharmon454
    @rtharmon454 8 лет назад +4

    I shit my pants when I saw this commercial on TV.
    badass! looks like a movie

  • @DirtyDizen
    @DirtyDizen 8 лет назад +38

    I'm giving you a bottle of X.O to tell you how i feel

  • @TheEndofThis
    @TheEndofThis 8 лет назад +1

    that's the coolest fucking ad ive ever seen for alcohol lol. sure, I'll take a shot. You got Molly too right?

  • @olivetommme
    @olivetommme 8 лет назад +5

    A wonderful piece of art for an ad, but...Kenneth Anger feeling ?

  • @vernondent4781
    @vernondent4781 8 лет назад

    Very artistic...interesting style, skillfully designed and shot, and yes, I see the esoteric imagery, and I think it's fascinating.

  • @drevilatwork
    @drevilatwork 8 лет назад +15

    Beautiful commercial. .. but it SOOOOO reminds me of TRON LEGACY! !!

    • @arashnazerpour2902
      @arashnazerpour2902 8 лет назад +2

      +drevilatwork You nailed it. Surprised no one mentioned this. Cliff Martinez definitely was influenced by Daft Punk here.

    • @technosworld2
      @technosworld2 8 лет назад

      +drevilatwork I was listening to the TRON:Legacy soundtrack here on youtube when this ad came on...then I was thinking "that's a new song I hadn't heard before" then checked the video of it....crazy

    • @MrAjay3234
      @MrAjay3234 7 лет назад +1

      drevilatwork or Inception

  • @bijukatrin4965
    @bijukatrin4965 8 лет назад +1

    Так завораживающе красиво от картинки до музыкального сопровождения!

  • @AlexVader90
    @AlexVader90 8 лет назад +1

    Brillant and amazing

  • @JohnSmith-gj6uk
    @JohnSmith-gj6uk 3 года назад

    Feels like the magician is under the work,best commercial ever

  • @VerThoma
    @VerThoma 8 лет назад +1

    Gorgeous!!

  • @danielepolenta3532
    @danielepolenta3532 3 года назад +1

    OK THIS IS AMAZING

  • @troyshen5715
    @troyshen5715 6 лет назад +7

    this bruh needs to do more work with commercials

  • @stephano019
    @stephano019 8 лет назад

    AMAZING!

  • @rolandharris2706
    @rolandharris2706 7 лет назад +1

    astonishing

  • @Vasya_Virgos
    @Vasya_Virgos 8 лет назад

    I like it!!!)

  • @spoileralertrecap
    @spoileralertrecap 7 месяцев назад

    Will we break the firmament.. will the sprites rain down..

  • @hung9839
    @hung9839 8 лет назад

    It was gorgeous XD

  • @gogogaga3974
    @gogogaga3974 5 лет назад +2

    SCORPIO RISING LUCIRISING?

  • @spacez8980
    @spacez8980 8 лет назад

    What is the name of the song? plis
    Como se llama la cancion? por favor

  • @aristonem5517
    @aristonem5517 8 лет назад

    ABSOLUTELY STUNNING!!!!!!!!!!!!!!!!

  • @Odesou
    @Odesou 8 лет назад +1

    Nicolas Winding Refn said : “If you watch the film multiple times there’s a secret you might be able to see,” . “That’s the fun part, it will take a bit of time but you will find it''.
    Did anyone figure it out (cos i didn''t) ?

    • @historia_tego_swetra
      @historia_tego_swetra 8 лет назад

      +Odesou nope(((

    • @pacianoraymundo4932
      @pacianoraymundo4932 8 лет назад +1

      I did, this commercial spot is all Illuminati starting for the sun in the middle of the eye; this isn't new though, I remember a picture in the seventies in which the wrapping paper formed a dog in one of this Hennessey ads but I would say in my humble opinion that people see what they want to see and that's OK with me...

    • @hongry-life
      @hongry-life 4 года назад

      @@pacianoraymundo4932Plus the current transvestite push and more stuff.

  • @keyd99
    @keyd99 8 лет назад

    Cool Video well done!

  • @HowardMenken91
    @HowardMenken91 8 лет назад

    Art

  • @proksy24
    @proksy24 8 лет назад +4

    Wait what's the background song

    • @carlhamptonjr5752
      @carlhamptonjr5752 8 лет назад

      just downloaded it myself. it's by Cliff Martinez - Each Drop Is An Odesey

    • @proksy24
      @proksy24 8 лет назад

      Ok thanks

    • @BlackParrotSF
      @BlackParrotSF 8 лет назад +1

      +ORIONGAMING24 it's from the movie Only God Forgives; both, ad and film, were directed by Nicolas Winding Refn.

  • @chnckgz
    @chnckgz 2 года назад

    i want drink this sound

  • @BandarAbbas100
    @BandarAbbas100 8 лет назад +1

    at 0:59 it shows the eye in hand as a mockery to Jesus Christ instead of the nail wound

    • @hongry-life
      @hongry-life 4 года назад

      Well, also Arabs and Middle East (Israel also maybe as I read recently) has that hand symbol, to ward of evil I think, and maybe Indian/Hindu people (from India not USA) have it too. It is called the 'hamsa' or 'eye of Fatima'. en.wikipedia. org/wiki/Hamsa "Khamsah is an Arabic word that means "five", but also "the five fingers of the hand" Maybe it also has to do with the V hand sign that all celebrities warp as their greeting. Roman five? Victory? Peace/peas?

  • @qi123qwe
    @qi123qwe 8 лет назад +1

    A perfected commercial! It's visual art startles the eye, the music the ears, and speaks not, but visually to occult symbolism. The conspiracy theorist will go insane. Amazing marketing!

    • @lordliganear6174
      @lordliganear6174 8 лет назад

      I know! It may well be 'illuminati' inspired but it was done yo have the desired marketing effect! Ad only released on youtube,draw in tte conspiracy theory moths to the flame! Correct! Marketing genius!

  • @ekingmasterpuppets
    @ekingmasterpuppets 8 лет назад +1

    Sounds like Tron Legacy visuals a notch below Only God Forgives.

  • @mckennabond5926
    @mckennabond5926 8 лет назад

    does anyone know the background music/soundtrack ???

    • @micholimon
      @micholimon 7 лет назад

      it's cliff martinez, that's all i know ..

  • @saruo46
    @saruo46 8 лет назад

    なんて曲なのかな?知りたい

  • @IAmBraindead98
    @IAmBraindead98 8 лет назад

    Refn's new film "The Neon Demon" just dropped its first trailer, and I'm a bit worried that it looks like a one giant commercial...
    I mean, he's mainly done adverts since his flop "Only God Forgives" (which I liked), it's just I'm not hoping that he's going style over substance again...
    But I am excited for "The Neon Demon" for its entire female-lead story, which is technically a first for Refn...

    • @hongry-life
      @hongry-life 4 года назад

      Did you see his earlier films? Not bad. Haven't seen the Neon one, I liked all others so far.

    • @hongry-life
      @hongry-life 4 года назад

      Interesting that Neon has Neo (meaning 'new') in it.

  • @MrArtem1305
    @MrArtem1305 8 лет назад

    Was eine geile Werbung!!!!!!!

  • @atlasrust8657
    @atlasrust8657 8 лет назад

    Wow strong one eye symbolism

  • @monikamagdalena
    @monikamagdalena 8 лет назад

    awesome commercial!

    • @hongry-life
      @hongry-life 4 года назад

      Also watch the commercial about Auguste Piccard.

  • @ricardom.6571
    @ricardom.6571 8 лет назад +1

    i like tha music

  • @francoisma3673
    @francoisma3673 6 лет назад

    Don Draper like this !

  • @ChitsuFukuhada
    @ChitsuFukuhada 2 года назад

    What do they put in Hennessy?!?!

  • @beardkun3366
    @beardkun3366 8 лет назад

    Fcking ad always pops out and u cannot skip it

  • @SimoneMercuri0
    @SimoneMercuri0 4 года назад

    Save the world (Mr. Robot OST) if you want a "modern" version :-) ...you're welocme ;-)

  • @jonathanslusarczyk1295
    @jonathanslusarczyk1295 8 лет назад

    What song is this?

    • @adriancaragea9769
      @adriancaragea9769 8 лет назад

      +Jonathan Slusarczyk Cliff Martinez - Wanna Fight (from the movie "Only God Forgives")

  • @crabcakes4194
    @crabcakes4194 3 года назад +1

    Once you try XO you won’t go back to vs or vsop

  • @DJNicShogun
    @DJNicShogun 8 лет назад

    PLEASE I NEED THIS IN ME I COULD DOWN 5 BOTTLES

  • @mariannejasmijn8656
    @mariannejasmijn8656 7 лет назад +1

    I think I'll just have a beer.

  • @drevilatwork
    @drevilatwork 8 лет назад

    Okaaaaaay , ok ... i'l try a bottle... just nit set on the flavor yet...

  • @TomilloAmado
    @TomilloAmado 8 лет назад

    sounds like TRON

  •  4 года назад +2

    Dude its a cognac not an adrenochrome

  • @monsoon1414
    @monsoon1414 8 лет назад

    song please

  • @renemiranda6762
    @renemiranda6762 8 лет назад +13

    am I the only person that feels like this is demonic and I'm not even that guy lol

    • @D4MI0N
      @D4MI0N 8 лет назад +4

      +Rene Miranda you should start being that guy because this shit is everywhere right now. Once you start to see you can't un-see! Skull and Bones or Death Machine at 0:48, possibly the word SEX disappearing from over Lucifers shoulder at 1:28, his hexagonal shaped pupils, and the whole transgender/androgyny thing! Just to name a few!

    • @slipvayne1944
      @slipvayne1944 8 лет назад +1

      +Damion Bragdon don't forget the hand with one eye they call it hand gesture or seeing eye or what whatever they call that shit.

    • @D4MI0N
      @D4MI0N 8 лет назад +4

      +Slip Vayne I can explain this whole video, but it would take a while and most won't understand it! But, here's a taste!!! It's the all seeing eye of the Watchers/Lucifer/Horus. The man looking in the mirrors is Azazel, leader of the Watchers/Fallen. Azazel taught women to paint their faces, and men the art of working metals! it will click when you watch it again. "And the Spirit of God was hovering over the face of the waters", and when he "Said" those "SWEET NOTES", he created life! (just from the frequency of his voice) Welcome to the Luciferian Creation Story!!! That's all I'm saying for now, besides.......... Wake Up People!

    • @D4MI0N
      @D4MI0N 8 лет назад +3

      +Slip Vayne And even if most of these ignorant propagandist who think this is "BRILLIANT" and "BEAUTIFUL", can't see the esoteric nature of this, they should have at least noticed that the women in this commercial were....SUFFERING!!!!! Fucking Jackasses!!!

    • @JD-dc2jb
      @JD-dc2jb 6 лет назад

      That's awesome. And what about the symbol on the back of the guys jacket? At one point it's like a woman is sitting in a furnace of that symbol too

  • @se7enz869
    @se7enz869 8 лет назад

  • @Livingincharlotteqc
    @Livingincharlotteqc 8 лет назад +2

    Illuminati

    • @brotherx5743
      @brotherx5743 8 лет назад +2

      confirmed

    • @lordliganear6174
      @lordliganear6174 8 лет назад +1

      I don't even drink and this ad continues to mesmerize me!

    • @brotherx5743
      @brotherx5743 8 лет назад +1

      Lord Liganear illuminati my freind

  • @nikoncheak7373
    @nikoncheak7373 8 лет назад

    轩尼诗这广告拍的太大气了,

  • @TPNST
    @TPNST 2 месяца назад

    Not bad but why satanic?

  • @MegaBrandon3
    @MegaBrandon3 8 лет назад +1

    this is demonic and evil commercial.please wake up!

    • @rodich75
      @rodich75 7 лет назад

      All demons are smiling)

  • @tropicthunder131
    @tropicthunder131 6 лет назад

    Overpriced and over boise'd. Drink Armagnac instead...

  • @olufemi8058
    @olufemi8058 8 лет назад

    demonic satanic commercial

  • @pdbabe
    @pdbabe 8 лет назад

    that was satanic , promoting Horus , Azazel, transgender ism.

  • @MrAjay3234
    @MrAjay3234 7 лет назад

    Who's music is playing?? Hans Zimmer???

  • @andresgajardo9273
    @andresgajardo9273 3 года назад

    It’s so sad that Nic is going to focus primarily on diversity and inclusivity rather than on good filmmaking from now on. At least he got to make several good films.