How to Break into Product Marketing (ft. Ameeti, Global PMM Lead @ Uber, Ex-Googler)

[@thetechpmm]

0:25 intro
0:47 transitioning to product marketing
4:50 product marketing at google vs uber
8:28 pros and cons of being a pmm
9:50 tips and advice for people looking to break into product marketing

[@melanim9943]

Hi Henry, I’m starting a product marketing job later this month (transitioning from a different type of marketing) and I’d like to say thanks for creating these videos. While I was interviewing, I took notes on all of your product marketing videos. Your content really helped me frame answers to interview questions. Thank you so much!

[@thetechpmm]

wow that's great to hear! congrats! and glad that the videos helped :)

[@darryl247i]

Something I will NEVER forget… Ameeti was born in WISCONSIN, but grew up in the SF BAY! #details 😅
But seriously, thanks for sharing your experiences with us and hope you’ve built a great team around you since filming this!

[@thetechpmm]

Glad you enjoyed it!

[@MohamedMohamed-qv4eg]

Very informative! Bring her back for a long form interview, would be interesting to have you two work on a case and give actionable insights

[@summerzhang8209]

This is a great interview, thank you Henry! I'm going through the same path as Ameeti, working as a consumer analyst now and looking to break into the product marketing world.

[@thetechpmm]

Awesome! Hope you make the switch soon!

[@parker5548]

This is an awesome format. Would love more of these!

[@thetechpmm]

thanks parker! and noted ;)

[@karnsireechai3980]

Thanks Henry. Love this! So insightful

[@thetechpmm]

Glad you enjoyed it Karnsiree!

[@anikagarg1075]

Hey. I read about an Indian couple who have done MBA-MIS from Univ of Arizona, and now work at Product Management role at Microsoft in next 3 years. So I am curious to know that in American system, an MBA is needed for product marketing roles, or one can break-in just by an MIS ?
Your inputs would be really appreciated.

[@HarshvardhanKanthode]

Hey did you find anything on this?

[@abisolaadeyemo6335]

I really enjoyed this! So informative and interesting.

[@thetechpmm]

thanks abisola! glad you enjoyed it! :)

[@alan_li]

Great video! Thanks for putting these together Henry.

[@thetechpmm]

Thanks Alan! Glad this was helpful!

[@Chums009]

This was fantastic - thank you to you and Ameeti. Excellent insight.

[@thetechpmm]

glad you enjoyed it!

[@ayushiagrawal8058]

This is very interesting. Thank you so much for sharing this video 🤗

[@thetechpmm]

np! glad you enjoyed it! :)

[@iammilorex]

Very cool. Thank you.

[@enrichgrowth617]

that was very helpful, thank you!

[@thetechpmm]

thanks enrich!

[@lekanjagun5345]

Super interview
,Full of insight ,value

[@thetechpmm]

thanks!

[@mamotivated]

Hey Henry can you do some technical product marketing interviews

[@thetechpmm]

sure ill try to find a technical pmm to interview :)

[@maayanwrites8942]

hey, thanks for this video, I would like to get examples of what recommendations you'd make to a startup (like Ameeti said) some high quality examples of great campaigns or bad ones, thanks!

[@thetechpmm]

thanks will do!

[@ZenityStudios]

This was great, thanks!

[@thetechpmm]

You're very welcome! :)

[@Michd0417]

Excellent interview

[@thetechpmm]

thanks!

[@mdshahbazakram559]

You should really really do this more n more

[@thetechpmm]

thanks! will do :)

[@sonalipatil8252]

this is amazing, really really insightful interview

[@thetechpmm]

thanks sonali!