Tractor Supply Co. Removes DEI After Being Exposed … Will It Stick?
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- Опубликовано: 5 июл 2024
- Glenn recently saw something he has never seen before: A company has completely denounced its own DEI programs. The company, Tractor Supply Co., made an announcement that it will abandon its DEI spending and corporate practices and instead, go neutral. But the decision only came after filmmaker Robby Starbuck exposed the company and “decimated” their public image. So, Glenn asks, will they remain true to their promises?
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Need to fire the ceo for even trying such a stupid thing.
The BOD hired him and shareholders voted in the BOD- must take TSC down first before it can be cleaned out. Shop elsewhere.
The shareholders should sue for breach of fiduciary responsibility.
FIRE THE CEO!
It is meaningless without sacking the CEO and consultant that was selling the program
They need to replace the C.E.O. Not shopping there again till they do
Black Farmers Association wants that, too. But only because he got rid of DEI...
@@jakethomas1829Isn't it crazy? The Black Farmers want DEI? Just shows the racial bias inherent in DEI policy. Duh.
Same. Fire the CEO and the person who introduced and manage the dei program, and they might - might get my business back.
They need to replace the C.E.O. Not shopping there again till they do.
... And his staff that encouraged the DEI ...
Reject DEI embrace Meritocracy
Accept DEI embrace Mediocrity
@@navret1707FJB and FDEI bs
@@navret1707😂😂😂😂 love it 😍
Meritocracy is the most democratic solution.
@@Ter9393 what??? Seriously?
TS is way overpriced. TS is for the city farmer. Rural farmers use TS as a last resort. TS does NOT sell tractors. They sell lawn mowers.
Yep chief that's correct. Last resort no matter if it's my favorite animal. I'd rather run up to the vet. And pay triple.
They sell farm related stuff. The name is just a name.
@@1jw298 If you want farm related stuff go to Rural King. I have no monetary interest in RK,. I am just a customer.
They surrounded my local feed and supply store and put them out of business. They’re the only place left around now.
Lawn mowers that identify as tractors?
Tractor Supply has revealed itself as evil. Regardless if they try to backtrack now, they will still be evil at their core. Their secret has been exposed.
🙋🤓🙈I figured it out. Republicans weren't "lying", when they said they weren't "racist". What they were ACTUALLY signalling was a complete lack of *EMPATHY*. They Openly insult human feelings and emotional responses. Pathologically lie and manipulate people, with ZERO REMORSE. They were calling ALL FELLOW PSYCHOPATHS 😡 The same people who say it's about "mental illness, not guns". Even though it's THEIR SUPPORTERS who do the terrorist attacks, and they do nothing to address either. Why do we allow the diagnosis for rTump, but the entire party follows his behavior TO A T.
When people like Bundy are interviewed, they acknowledge they KNOW they're "different". Ever seen that show DEXTER? Coming in God's name makes all of that worse. Not just any cult, LUCIFERIANS WORSHIPPING THE ACTUAL ANTICHRIST.
Yes indeed, if they were willing to do it before, they will most definitely be willing to do it again!
Sometimes I feel that, on some occasions, it’s as if I’m at someone’s front door and speaking to them while they’re being held hostage by a criminal who’s hiding behind the door.
And that is why conservatives lose.
@@fixyourmind Conservatives lose? Please don’t tell me you’re a libertarian.
NO second chances for traitors.
I thought the Supreme Court ruled that affirmative action was discriminatory....How is DEI any different? Just the same thing with a different name.
Tractor supply does not sell actual tractors. They only sell tractor mowers. Most of what they sell is farm supplies.
Tractor mowers??? 😂
A lot of it is made in CHINA
Yeah, but they do have generators , and a lot of good stuff but so does Atwood’s.
Oh wow, didn’t know. Explains why a generator we bought there doesn’t work. And the one we bought 16 years ago still works.
@rhondamyers4936 maybe the generator you bought identifed as a retured generator. 😂 jk
After hearing about their DEI promotion, I personally went in and deleted my account.
We did too. My husband called the corporate office and closed our account, they said, SORRY,... that is it!
Tractor Supply was the first store to hand out and require face diapers so they've been on my crap list ever since.
Face diapers lol 👏 😂
A lot of local stores and restaurants in my area "pre-complied" when the muzzles were only advisory.
I am pleased to say only a couple out of 20 or so are still left 4 years layer.
@hopeforthefuture8680 yeah... the ones that "let" you and your children breath their own chit.
😂😂😂 omg , FACE DIAPERS , now that is funny
The TS by me was the only store that didn’t “require” them
They won’t change, they will just hide it better. You don’t pander to one side in a business, you just stay neutral.
Tractor supply will have to fire their CEO and the director of the dei program and make it public before they will get my business back.
@@nmr6988They will just replace them with another "person"
@@Mountain.Man.1978 You're absolutely correct, that's why the GWGB policy can't have forgiveness or leniency in it; if they want credit more than they want to stay in business, there's no turning back.
Talk about not knowing your audience. I spent thousands just about every time I walked in there. Never again.
🎉me too
I know the feeling! No, I don't often spent thousands...twice a year I do. But Twice a month a bit over 300 dollars!
I stopped buying from them when this was revealed. Now that they have completely reversed and apologized, I will not hurt the workers because of the CEO.
@@fixyourmind That’s just PR spin. I’m sick of it. Companies completely about face their target demographic and when it backfires, they come right back with a mea culpa, hat in one hand and the other out looking for our business again. We don’t loot. We don’t riot. WE decide when the pain is over. My values haven’t changed. Their actions hurt workers not mine.
It's too little too late...
It's not to little. They reversed course completely. This was full capitulation. Why wouldn't we reward them for doing exactly what we wanted? You people are going to put all of those people out of work who had nothing to do with it. This is why conservatives lose all the time.
Tractor Supply Co . I will never shop there again ! Stand up for the right things in life people !
Try a RURAL KING if one is near you
Why? They changed course completely. I man FULL capitulation. Isn't that what we want? All you folks are going to do it make sure no other company ever bothers doing what we want again.
@@fixyourmind I disagree, by standing ones ground and sticking to it….we send a message to all the companies who arent supporting disgusting events involving our children and the other garbage.….that if they choose that path we will not shop there and we wont be back. I dont care how many press releases TS puts out. These are our children! We should stand for our values. They chose and supported what they did and have defended it all this time, right up to their bottom line tanking…how long has this gone on and they stuck to their policies…and still would be if sooooo many people had not stuck to their values and said not another penny. Let this be a lesson to all companies that people have values and we will stick to them. Its not about forgiveness, you can forgive them, but still stick to your guns and let them be the example to other companies what will happen.
They started funding drag shows last year exposed by Doug and Stacy of grid channel. Stopped shopping there last year. They only reversed due to being exposed and it went viral this time around. They wouldn't have stopped otherwise. Don't be a fool.
@fixyourmind
When TS came in near Waco two years ago they sponsored a trans event for CHILDREN. I personally went to the manager and closed our account and not one penny shall i spend there. Their prices are high. My local feed store got all my business after. Even if they had to special order stuff for me. Its worth the wait. Might be on the shelf at TS. But not another cent to TS.
They said they are reversing the policy, but are not apologizing for being racist.
Happy to see tractor supply do the right thing. ESG, DHI, and all this kinda crap should be removed from our country! To hell with the WEF and their democratic puppets!🤬
🇺🇲💪🇺🇲💪🇺🇲💪🇺🇲💪
To late. Not using them anymore. All these really rich people are bankrupting the smaller companies. If their that stupid then what happens happens. They were depending on our hard earned money to keep them in a life of luxury while stealing what we have worked so hard for and giving to illegal aliens.
Well, he did tell the truth when he put his foot down. Maybe I’ll go back.
They didn't do the "right thing"----they Didn't want to lose Money.$$$$$$
@rhondamyers4936 when your enemy reveals his true self, believe him.
@@lannybrasher2452 DEI is run by the same powerhouse running all the corporations under the U.S. Corp... making a profit off of hate crimes. Committing crimes against humanity is their job security. DEI keeps racism alive. It's up to the people to shut it down. Easy - don't blame black people or the pride community. Blame the corporate monster. They kill people to create headlines- they kill them slowly... you won't even notice. How's everyone's mental health? How are children doing? No weapons formed against me shall prosper. Hate is a waste of time. So is fear. That's what DEI was installed to create, hate and fear... because of GREED 💰 . Evil machine, brah. If good citizens you meet support it, don't hate them- that's what pushes them there. They feel hated and DEI says they'll help. Get it?
Thanks for bringing this news to Americans.
Every member of upper management for Tractor Supply should have mandatory training consisting of working the cash register in a store just to see who their customers are. They obviously don’t have a clue.
When you're tied to Larry Fink & Blackrock, eventually you will fail!😅
Advance auto parts is also supporting dei. They just don't advertise it publicly.
We have a tractor supply in my city. Good to know because I did not know they were DEI fans. We kind of guessed they might be, but now we know. Glenn thank you very much.
Diversity is our weakness. Lloyd Austin and I have nothing in common and I served 27 years in the military.
Thank You for Your Service !!
They pushed the beliefs of a few onto the freedoms of the many and now wish to say oops sorry, we will gladly keep taking your money by backtracking our policy, but do not give up our beliefs. Thank you for making me rich while we dumped on you. 😠
Exactly, if they were more than willing to do it before, they will for sure do it again
The CEO did this. Not the workers. Why punish them when they have completely, 100% capitulated? Will other businesses even bother changing, if that's how we treat them when they change?
@@fixyourmind you don't get it. A little dip in their stock value is nothing, a company needs to hurt financially to change. We are not talking about the workers, but the board of directors and the stockholders. When the stockholders lose money they will push back on the board of directors and then real change will happen. Look at Disney, look at Budweiser, look at Target. They lost millions and still push their dei bs. Yes Target backed off, but they still push dei, they just did enough to bring back some customers...they haven't stopped. Neither will tractor supply, they will do only enough to bring in customers and still play the government dei crap but behind the scenes.
@fixyourmind F the workers. You work with a rat, you eat with rats, you're a rat. Get a new job.
Tractor Supply is like Walmart now
It's not tho cuz the prices at TSC have been stupid high for a long time, when their schtick was that they were supposed to be affordable and they used to be!
I haven't been to a tractor supply in over a year when Doug and Stacy exposed them.
Same here. I go out my way to go elsewhere.
Been 3 years for me. Never have what I need, rural king is 40 miles away but they get my money now.
TSC wasn't always around. And somehow we managed. Still not going there anymore. Just like Bud light and Target. Just so sick of this rot!
Showed your true colors. Too late.
zebras don't change their stripes! They will not, like other companies, all of a sudden, change their views and who they support!
You think it was just the ceo? You can't possibly believe that the whole top echelon isn't pushing dei, probably the entire board.
Here in Washington state, we have many many tractor supply stores… and I’m here to say right now we quit bud light, we quit target, and we now quit tractor supply… fire, the CEO and we might consider coming back…
There is no state in the union more screwed up than Washington except maybe California
Really Glen it doesn’t matter what they do, I’m done with them it has been a chore but I have finally found all the feed and supplies that I bought from TSC . With the exception of one but not giving up. Then I need to find a place that I can get my propane tanks filled for the winter, I’m not exchanging them I bought them all brand new from TSC in the last two years. They went woke now as far as I’m concerned they can go broke, besides a tiger never looses its strips it just rearranges them .
Ace Hardware.
Not true in this case. This was all pushed by the CEO. I stopped shopping there as well. But I don't understand continuing to punish them when they have FULLY capitulated.
I live in south Central Florida. A Tractor Supply is about 15 minutes from me. RURAL KING is about 35 minutes. I drive further to shop at RURAL KING. Better supply and prices.
We have a small horse farm and used to spend thousands of dollars at TSC every year. Because of their political views and actions, we stopped shopping there about two years ago. TSC - Just sell farm stuff and stay away from the nonsense that has nothing to do with selling farm stuff. Maybe we'll come back.
I love Glenn's perspective on a lot of things but these media people that think "Tractor Supply" actually sells tractors is a joke. They are simply a "farm supply store" that's it a lot like Rural King. You may be able to find limited tractor parts for repair but good luck finding anything other then consumer grade lawn tractors.
This is a wonderful opportunity for any non-woke competitor of Tractor Supply, to set up shop directly across the street from every Tractor Supply in the Nation.
Too late
Then conservatives lose.
These companies are destroying themselves.
DEI hurts the credibilty of business. equity like senority must be earned.
Wait for them to change the acronym DEI and ESG is recognized under.
Yep. It's always followed by rebranding.
No, not this time. They went into full detail about all of the things they were stopping. This one wasn't like some sneaky companies. Stop punishing the store workers for the actions of the CEO. You know the workers themselves were the whistleblowers on this whole thing.
@@fixyourmind source? How is this not like Budweiser’s latest rebranding? You do know that DEI and ESG are guidelines that companies have to follow to get loans for operating, right? Did TSC change banks? Are they exempt from those guidelines now?
If you think they are going to give up on DEI..I have a BRIDGE to sell you.
They would still be doing it if they had not have gotten caught. Fool me once shame on you because there will not be a second chance from me. I am done with TS!
They got caught partly because the workers were leaking all this internal info and photos. So now that they have fully capitulated, we should put those same people out of work? You guys are ridiculous and this is why we never win.
Tractor Supply🌈... Anything for Money!
I am lucky to have both Tractor Supply and Rural King so I now go to Rural King only and not till I see NO hidden under the table DEI not to be seen by the Stock Market Customers before I ever go back. Get rid of the CEO. Nothing has changed till he is gone, it is just covered up. Tractor Light Supply BUD.
Too late. Fire the entire executive team. If they’re still there - the company is still woke.
Vote with your dollars
We have a small farm and purchased a good portion of our farm needs from Tractor Supply. When I found out about the gay pride celebration sponsored by them I cancelled my account. When asked why I wanted to cancel my account. I told them that I didn't want my money to go to support a lifestyle that I disagree with. They will never see anymore of my money. EVER!!!
It won’t stick this time just like last time and it just a circle. They just wait until the American people forget and repeat.
They will do this until they think we are not paying attention. They showed us who they are. They didn't care what we thought when they showed us.
Nah, I don't think so. The workers themselves were whistleblowers on this. Why punish them because of the CEO? We won. Why can't conservatives ever take the win?
Don’t trust the change unless that creepy CEO goes
Yes, there are plenty of tractor supply in CT
Massachusetts as well.
This was brought up the other day on a video and the first comment was my feeling exactly, If they don't fire the CEO then they really don't mean it!!! Even then I'll be waiting to see if they try it again. Then and only then will I come back as a customer. In the meantime I look anywhere else I can for what I need and if I can't find it then I'll look at the tractor supply.
Levi Strauss the original blue jeans maker, has gone woke by embracing gun control. Wrangler says their company is non-political.
The company will not really change until the CEO is kicked to the curb. All the other companies watching this will not take this change seriously until they see what happens to the CEO.
One of tractor supplies mission statements is whatever it takes is exactly what it takes
What I’ve learned is the government will not allow these publicly traded companies to avoid DEI and ESG status…which is why Budweiser and Target sold out…short term losses don’t matter vs. long-term goals…
They sell out because that's how they get government money.
For anyone reading this watch the DEI video, you will be super impressed by how much smarter you are now!
Spent around 500 a month at TSC. Don't care how they backtrack now. They showed their true loyalty and it's not to sanity or reality. F 'em
I used to shop tractor supply , tardet, and walmart but bo longer haven't shopped at any of these stores for over 2 yrs! Now I stopped shopping Amizon
and WalMart June 1st colorful emails to its customers lauding gay-pride DEI month of celebrations and proclaiming how they stand behind DEI and its diverse employees, etc etc.
How are they going to prove they aren't still supporting dei secretly?
Why do this in the first place? There's something here we don't know about.
When are these companies going to learn how to READ THE ROOM!
THEY ARE NOT NEUTRAL. I've long since abandoned tractor supply and now shopping at local owned feed stores ONLY.
That was not an apology. That is not enough - I’ll go back when the CEO is gone.
You would think that Budweiser would have taught these people a lesson but no they keep abandoning their customer base but I guess they will have to lose millions of dollars before they wake up
Yes, i miss the times when you could respectfully disagree with someone.
Our TS first hid then pulled a certain horse medication from the shelves a bit ago I was surprised and disappointed. My poor horses...🐴
Why was that CEO hired in the first place? There need to be consequences for his actions.
Good job Glenn!
Costco is also full blown DEI warriors... Why is no one talking about that! Its all over their employee training and prospective meetings they hold with employees every few years
Done with tractor supply.
Gives new meaning to the term "stock tank."
I have been in many many Tractor Supply stores and I have NEVER seen anyone in a TS store that didn't look like might drive a tractor! No green, purple, orange or pink hair! Not one person that would make me hold onto my grandsons hand tighter!
I've seen them in NYS
way to go Tractor Supply!!! God bless you!!!
Let’s hope they follow thru and stick with it. 🇺🇸 🇺🇸 🇺🇸
Where have you been Beck? The protest against TSC has been going on for about 2 years! I will not be going back to them ever!!
Here's my TRACTOR SUPPLY story. In my community we had a "CENTRAL TRACTOR" store. It was a great farm supply store headquartered in Iowa. 1/2-1/3 of the store was tractor parts and they had a catalog of USED tractor parts as well. They built a large store but eventually sold out to tractor supply. Tractor supply then closed that location and built a new, slightly smaller store in a congested shopping area selling off the roadside portion of their lot maintaining a small access road to the store. Tractor parts have become very restricted typically parts for 50-60 year old equipment in 1 aisle of the store. Much of the traffic is related now to clothing and pets. Recently with the closing of our local Sam's club location, the former sams store ended up going to "Runnings" a privately owned farm supply with a far broader appeal than tractor supply. Today, Tractor Supply is headquartered in the Nashville TN area. We'll you might think that would be very RED , truth be told Nashville has grown huge over the last decade or two. Obviously a big part of Nashville is the music industry which has turned quite BLUE in the process. ( thats another rant or you can just look at Rick Beato talking about the death of rock and pop modern music - leaving urban music and "country". Country still has bands with actual instruments) Just like the red states people are flocking to from blue states the same happened to Nashville. With tractor supply being corporate they had the same happen to them. While our local store is a favorite place for farm kids to work or off-the-farm employment to happen, up the corporate chain is simply corporate chain with a disconnection with the values of the people they serve. It's important to be fair to everyone and to promote people on merit. No one should be promoted or discriminated on basis of things that do not affect ther job performance however its important to note they MUST perform in their job. So that's just my opinion. DEI should be banned as IT is discriminatory itself. I grew up with eeoc and that itself is enough.
What needs to stick is the clear understanding that any company which goes down the DEI sewer, simply does not come back. Period.
No excuses. No apologies accepted. No second chances.
YOURE SO CORRECT MR. BECK ,, THANKS FOR SAYING !!!
Good for TSC, great video as always. The CEO....has to go .
reject till ceo is fired
Tractor Supply is not my only option when it comes to farm stores. They have currently moved from my second to my third choice for what they sèl.
I don't believe their forward looking statements. Fire CEO and consultants immediately.
doesn't mean anything, they are the same company, same people. none of my money is for them.
Didn’t know Tractor supply was on board with DEI. Even though they say they are stopping it. I’ll still no longer shop there.
That's what the feeling was when I stepped into Tractor Supply.
I was not aware of Tractor Supply engaging in woke ideology...thank you for this clip...Tractor Supply will never again be a place I shop any longer...get woke go broke
well said!!!!
Good for Tractor Supply !
The CEO came from Macy's department store where he was CEO .
About effin time
One man can still make a difference!
I liked TSC for years. I’ve totally stopped shopping there since that decision of theirs I can’t go along with. Walking it back has not made me want to go patronize any of their locations. Live and learn TSC.
O'Reilly automotive does dei!!
It was not a Bud Light problem... it was a Busch Light issue.
I stopped going to TS until they fire the CEO.I used to go there every saturday......im done with them.!😮
There has been posts about tractor supply chicken feed that the chickens stopped laying. Farmers felt it was the feed and switched feeds. The chickens began laying again! Interesting.