Nike - The Rise and Fall...And Rise Again

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  • Опубликовано: 15 июн 2021
  • This video talks about how Nike lost their number one spot and the unusual way they gained it back.
    To submit ideas and vote on future topics:
    companymanideas.com
    Patreon: / companyman
    Twitter: / mikecompany17
    A very special thanks to this wonderful group of Patrons:
    Tyrone Cowan, Ken, Ronnie Cheng, Eric Shapley, PleaseUseWisely, Michael Sawyer, Astra, Cervidian, Brooks Sparling, Brian Smith, Huperzia Selago, Ahmad, Jesse Long, Robert T Kirton, milkshake, Brandon L, Jon, Christian & Penny Gray, Emerald Computers - Jason Dragon, Dylan Kinnard, Brett Walton, Dominique Dugas, Nicholas Murphy, Peter Wesselius, Tristan Williams, Meow Wolf, Amy Westacott, MyNameIsKir, Jimmy1985, Stewart Tritapoe, Sondre Grimsmo Sinnes, Chris Lion-Transler, Sirpoptart.
    Company Declines:
    Kmart: • The Decline of Kmart.....
    Blockbuster: • The Decline of Blockbu...
    RadioShack: • The Decline of RadioSh...
    Solo Cups: • The Decline of Solo......
    Toys "R" Us: • The Decline of Toys R ...
    hhgregg: • The Decline of hhgregg...
    Pan Am: • The Decline of Pan Am....
    ESPN: • The Decline of ESPN......
    Gibson: • The Decline of Gibson....
    iHeartMedia: • The Decline of iHeartM...
    Bon-Ton: • The Decline of Bon-Ton...
    Kodak: • The Decline of Kodak.....
    General Electric: • The Decline of General...
    Woolworth: • The Decline of Woolwor...
    Dell: • The Decline of Dell......
    Sears: • The Decline of Sears.....
    Payless: • The Decline of Payless...
    Hostess: • The Decline of Hostess...
    Redbox: • The Decline of Redbox....
    Nokia: • The Decline of Nokia.....
    JCPenney: • The Decline of JCPenne...
    Quiznos: • The Decline of Quiznos...
    GameStop: • The Decline of GameSto...
    NASCAR: • The Decline of NASCAR....
    Shopko: • The Decline of Shopko....
    MoviePass: • The Decline of MoviePa...
    Reebok: • The Decline of Reebok....
    The Gap: • The Decline of The Gap...
    Pier 1 Imports: • The Decline of Pier 1 ...
    Sbarro: • The Decline of Sbarro....
    AOL: • The Decline of AOL...W...
    Long John Silver's: • The Decline of Long Jo...
    Chuck E. Cheese's: • The Decline of Chuck E...
    GNC: • The Decline of GNC...W...
    Hertz: • The Decline of Hertz.....
    Steak 'n Shake: • The Decline of Steak '...
    CiCi's Pizza: • The Decline of CiCi's ...
    Boston Market: • The Decline of Boston ...
    Yahoo: • The Decline of Yahoo!....
    Montgomery Ward: • The Decline of Montgom...
    Fry's Electronics: • The Decline of Fry's E...
    Souplantation: • The Decline of Souplan...
    Gateway: • The Decline of Gateway...
    ______________________________
    Website created by - fullertonmedia.com
    Intro Made By - / @jombo1

Комментарии • 1 тыс.

  • @BobVosh
    @BobVosh 3 года назад +1745

    When I was 8 in 93 I trick or treated at Michael Jordan's house. Took 2 or 3 hours waiting in line to get to him, he was handing out candy directly, gave me a peanut butter cup. Still think it was cool he was actually handing out candy personally.

    • @shepherd9217
      @shepherd9217 3 года назад +42

      @SerpentOz Can I get back to you on that?

    • @CanadianB.O.W
      @CanadianB.O.W 3 года назад +14

      @@TheStadiumNerd Just curious, do you have any proof then?

    • @nervousnotebooks
      @nervousnotebooks 3 года назад +56

      @SerpentOz incel alert

    • @kaiupnxt
      @kaiupnxt 3 года назад +126

      @SerpentOz Sir this is a McDonald's please take your religion rants somewhere else please.

    • @archer1949
      @archer1949 3 года назад +29

      @SerpentOz reported for spam.

  • @TYTAnylzr
    @TYTAnylzr 3 года назад +1528

    Alternative Title: The Rise, Minor Setback, and Dominance.

    • @JL-sm6cg
      @JL-sm6cg 3 года назад +41

      That's what I was thinking. Wasn't much of a fall, was it?

    • @Nostaljack
      @Nostaljack 3 года назад +28

      Agreed. There was no "fall" to speak of.

    • @PresidentNathan
      @PresidentNathan 3 года назад +40

      @@Nostaljack it needed to fit the format so he called it a fall

    • @JL-sm6cg
      @JL-sm6cg 3 года назад +12

      Kind of like "the rise, level out, then to the stratosphere".

    • @MyILoveMinecraft
      @MyILoveMinecraft 3 года назад +2

      Well here in Europe addidas ist still aboth them

  • @Coyotek4
    @Coyotek4 3 года назад +466

    Jordan really wanted to work with Adidas. He even told them they didn't need to match Nike's offer; just come close. (I guess they didn't come close enough.)

    • @kenyattaclay7666
      @kenyattaclay7666 3 года назад +69

      People always try and say how dumb Adidas was to turndown Jordan but it's always revisionist history because in 1984 it just wasn't that simple. Jordan didn't come into the league with all this fan fair that most think and at the time the NBA finals were still on tape delay and wouldn't be aired live until 1986. I'm from Chicago and was 12 at the time and it wasn't until around January that he became a big deal because the most popular basketball player in the city when Jordan was drafted was a high school player named Ben Wilson and that November when he was murdered that was the #1 news story in the city.
      Also, you have to realize that Hip Hop had a MUCH bigger influence in inner cities at the time and the shoes you wore showed who you backed. Run DMC had the song My Adidas, if your were a Breaker you wore Puma's and if your favorite rapper was Dougie E. Fresh you rocked La Corss. At the time inner city kids did not buy shoes based off of what basketball player wore them.

    • @fman02
      @fman02 3 года назад +31

      @@kenyattaclay7666Reading your sentences would kill anyone with respiratory issue.

    • @kenyattaclay7666
      @kenyattaclay7666 3 года назад +20

      @@fman02 Well maybe you need glasses because the punctuation is there, it isn’t one long sentence.

    • @YoungBasedChefBeezy
      @YoungBasedChefBeezy 3 года назад +6

      Kenyatta Clay nah man, they were dumb

    • @kenyattaclay7666
      @kenyattaclay7666 3 года назад +7

      @@YoungBasedChefBeezy naw what’s dumb is replying that something is dumb without being able to give a logical explanation. The simple fact is the NBA wasn’t on live TV and NOBODY was wearing Converse even though the two most popular players at the time endorsed them. Run DMC however was the #1 group in the country and brought Aerosmith back to relevance. Also as I said, at the time he wasn’t even the most popular basketball player in the city let alone athlete.

  • @MMMMatt
    @MMMMatt 3 года назад +407

    Michael Jordan gets technical foul for wearing flashy shoes...
    Jordan: And I took that personally...all the way to the bank!

  • @AMac-qd6ft
    @AMac-qd6ft 3 года назад +412

    I remember hearing about the earliest adopters of jogging in the late 60s; they were constantly pulled over by police because they couldn't understand running for fun or health and just assumed they must be escaping a crime they just committed.

    • @Philip_J
      @Philip_J 3 года назад

      Oh wow xD

    • @ryden_jasso
      @ryden_jasso 3 года назад +14

      @@Philip_J It’s Not True.

    • @ryden_jasso
      @ryden_jasso 3 года назад

      @@Philip_J This Is What Actually Happened According To This Video.

    • @bearatts
      @bearatts 3 года назад +4

      Damn you're old

    • @1030warren
      @1030warren 2 года назад +1

      America moment

  • @Genocyberia
    @Genocyberia 3 года назад +59

    That transition in the intro was SMOOTH

    • @SonicmanChannel
      @SonicmanChannel 3 года назад +3

      true statement

    • @alexgrady5869
      @alexgrady5869 3 года назад +7

      @SerpentOz what

    • @iplaygames1497
      @iplaygames1497 2 года назад +1

      @SerpentOz dude are you foreal like a bot or something on how you're copy and pasting the same thing everywhere,no matter the context

  • @bearatts
    @bearatts 3 года назад +62

    The Nike air ship was actually the shoe that Jordan was wearing when they got banned. Nike agreed to pay the fines for him as long as he wore them. It was the reason that the red and white Chicago colorway was created.

    • @AlexRN
      @AlexRN 3 года назад

      Wait, what the heck is a Chicago colorway? Red and white? Weren’t his shoes red and black? I’m confused.

    • @Floricena7
      @Floricena7 2 года назад +1

      @@AlexRN yeah the shoes that he wore in THE game were black and red (known as "banned" or "bred" colorway) but after that game he wore a white and red colorway because of the ruled of the nba1

  • @thememeestfilmbuff
    @thememeestfilmbuff 3 года назад +414

    *Nike is like their logo,* they seemingly go down, and then rise back up instantly.

    • @AManOnline.
      @AManOnline. 3 года назад +8

      Nice observation

    • @Numerosity
      @Numerosity 3 года назад +36

      @SerpentOz Not once was religion mentioned in the video, nor was it mentioned in the comments. So keep your comments to yourself unless it's related to the video.

    • @MexicoBall957
      @MexicoBall957 3 года назад +11

      @SerpentOz stop spamming

    • @thememeestfilmbuff
      @thememeestfilmbuff 3 года назад +1

      @SerpentOz _ok._ go off sis.

    • @vladivosdog
      @vladivosdog 3 года назад +2

      @SerpentOz shut up

  • @SpidermanandJeny
    @SpidermanandJeny 3 года назад +331

    Never understood the tech foul. The shoes exactly matched his team colors.

    • @rampantpikachu
      @rampantpikachu 3 года назад +90

      Too much black on the shoe. I believe they had to be majority white with team color.

    • @ryangrant5879
      @ryangrant5879 3 года назад +72

      Idk but the Nike marketing team was ahead of their time when they spun it like a boss

    • @spannertechXXI
      @spannertechXXI 3 года назад +25

      Back in the day the uniform rule is that the shoes have to be 50% white or black with team colored accenting (Nike Blazers and Converse Weapons for example). Which was still weird, because if you look at the Converse Weapons that Magic Johnson wore, it was majority team colors with some white panels. I guess the Jordans were initially looked at as too aggressive with the all black and red.

    • @PrydeWater901
      @PrydeWater901 3 года назад +3

      @@spannertechXXI Think about that statement. There were some lines that truly deserved some “reading between”.

    • @unstoppableExodia
      @unstoppableExodia 3 года назад +5

      Haha it was a stupid rule and Nike exploited it for notoriety and financial gain. Haha eat that nba.

  • @petitkruger2175
    @petitkruger2175 3 года назад +47

    dam that part from the 'company man' intro to when the nike logo enlarges to fill the whole screen... it just slaps

    • @SonnyGTA
      @SonnyGTA 2 года назад +2

      It slaps bro?!? What’s with the stupid talk?

    • @petitkruger2175
      @petitkruger2175 2 года назад

      @@SonnyGTA changed it... you like this more?

  • @DylanLey
    @DylanLey 3 года назад +117

    Diversifying their products and reach was what helped them rise up again. The success of the Air technology and how it was good in multiple sports as well as signing Jordan did great things for them.

    • @kirilmihaylov1934
      @kirilmihaylov1934 3 года назад +1

      Yes that's true their products are good quality. I like them

  • @michaelsegovia3947
    @michaelsegovia3947 3 года назад +59

    Fun fact the Jordan 1 banned color scheme wasn't actually the banned shoe. In his first match debuting the Jordan 1s they actually weren't finished and so Nike gave him a pair of the Nike Air Ships in the black and red color way. When the real Jordan 1s were on the field he they were not banned

    • @RecordedRacoon
      @RecordedRacoon 3 года назад +3

      @SerpentOz sperg

    • @michaelsegovia3947
      @michaelsegovia3947 3 года назад +26

      @SerpentOz cool 7th grade communist atheist I hope this cringe phase doesn't last too long.

    • @honolulublues5548
      @honolulublues5548 3 года назад

      @@michaelsegovia3947 it's just a troll. Their commenting up and down this video. Btw, don't assume they are communist just because they don't believe in a god. You don't have to to believe in capitalism or socialism.

    • @sexyshadowcat7
      @sexyshadowcat7 3 года назад +5

      @@honolulublues5548 They have a communist flag as their profile pic.

    • @michaelsegovia3947
      @michaelsegovia3947 3 года назад +2

      @@honolulublues5548 I know it's a troll and I didn't assume that I assumed he's a 12 year old going through his phase of lmao Communism Stalin worshiping meme phase side by side his being an atheist and trying to piss off religious people phase. It's pretty common to see especially when they're band kids

  • @shackdaddy7106
    @shackdaddy7106 3 года назад +61

    I would say the air Jordans are the most successful athlete promoted product of all time. With the George Foreman grill coming in second. And then anything endorsed by Arnold Palmer third. By the way I am drinking a Arnold Palmer as I am writing this.

  • @spartanB0292
    @spartanB0292 3 года назад +53

    Honestly I think Nike is right about to "fall" again. They way they're playing up hype limited releases and ignoring resellers shouldn't be sustainable.

    • @kirilmihaylov1934
      @kirilmihaylov1934 3 года назад +1

      May be

    • @kirilmihaylov1934
      @kirilmihaylov1934 3 года назад +1

      @Derrius Clark they do have a lot lot new sneakers

    • @jesuspiece9008
      @jesuspiece9008 3 года назад +2

      @Derrius Clark vapormaxes, 270s and 720s are everywhere. Not to mention making all there popular shoes in flyknit

    • @YoungBasedChefBeezy
      @YoungBasedChefBeezy 3 года назад +1

      Nike is on the same path as Sony

    • @kirilmihaylov1934
      @kirilmihaylov1934 3 года назад +1

      @@YoungBasedChefBeezy why

  • @stephen3164
    @stephen3164 3 года назад +129

    I’m in my 40’s, and STILL want a pair of Air Jordans. I think that says everything.

    • @tongobong1
      @tongobong1 3 года назад +4

      Yea it says you are crazy LOL!

    • @stephen3164
      @stephen3164 3 года назад +23

      @Soy Orbison “$70 for a sneaker?!” my mom would say. There were multiple kids in the house to provide for, and I was outside all the time. A single pair of sneakers would get worn through to my socks before replaced, which might be every 6 months. My parents bought me off-brand shoes for $25 until I hit high school. At that point, my mom had to start working but that also meant we had a bit more money and I finally got a pair of Nike “Crosstrainers” (?) - they were like 3/4 high tops with the back cut lower, and came in various colors/styles. They were the IN shoe, and changed my social status at the school. Seriously, got ragged on for my off brand sneakers for years and now was wearing the popular shoe.
      Funny enough, those actually lasted a full year bc they were much better quality - so my parents likely weren’t even saving money repeatedly buying those cheap shoes!
      But back to Air Jordans - I want a pair now just to walk around in. Sneakers now last me 10 years! Hahaha

    • @rogue9230
      @rogue9230 3 года назад +18

      @@stephen3164 bruh 70 dollars now for sneakers is a fucking steal fuck me even retail 190 for 1s is a good purchase sheesh how times have changed

    • @nick5422
      @nick5422 3 года назад

      @@rogue9230 nah 165 retail was better, they’re just 1s

    • @er8sr530
      @er8sr530 2 года назад

      Me too

  • @Macmarmello84
    @Macmarmello84 3 года назад +82

    They also "technically" had a problem in the mid to late 2010's, when the rise of Adidas Boost (NMDs, Ultraboost, and Yeezy Boost) occurred. However, I do understand that this wasn't as big of a deal as their competition with Reebok.

    • @more688
      @more688 3 года назад +7

      Adidas is there closest competition, adidas has been killing and adidas owns Reebok now ironically

    • @joeykelly5642
      @joeykelly5642 2 года назад +5

      There’s still a lot of hype for Adidas in the sneakerhead community. The two companies are on a more level playing field now - hopefully it results in some lesser brands earning professional endorsements. Nike dominating everything is pretty bad for the industry and fashion

    • @yandhi_6382
      @yandhi_6382 2 года назад +3

      Adidas was a BIG problem around 2015-2017. The all stars had a crazy comeback, NMD and Ultraboost were everywhere and Yeezy was the hypest sneaker at the moment. Looking back we all thought adidas would dethrone nike until Virgil happened

    • @FamilyTeamGaming
      @FamilyTeamGaming 2 года назад +1

      This was around the time that they lost Roger Federer too, I believe. This means they lost their biggest guy in Tennis. It was very big news at the time it happened.
      Nike still had Rafael Nadal, but for some reason they never felt *as* keen on marketing him as much as they did Federer, even in spite of Nadal overtaking most of his achievements. It might be because Nadal himself is a more grassroots "down to earth" person for this kind of stuff, rather than Fed which always had an entrepreneur side to him, but still, Nike seems to miss him in the sport of Tennis somewhat.

  • @saininj
    @saininj 3 года назад +57

    My Nikes in the 90's/2000's lasted for years. Then I remember buying some in 2010 and they were such poor quality. I'm happy to say, they've gone up again since.

    • @stickydog2122
      @stickydog2122 3 года назад +17

      @SerpentOz I'm pretty sure nikes exist dude.

    • @Freak80MC
      @Freak80MC 3 года назад +22

      @SerpentOz The main comment has literally nothing to do with religion. This is coming from an atheist, just... stop.

    • @zeroelus
      @zeroelus 3 года назад +1

      Durability is a concern in some sports, for example their tennis shoes, while light and comfortable usually wear out much sooner than some of the other brands shoes. For tennis for the longest of times you could buy a pair of adidas for tennis and just use them forever. I used to play at a very very low level and even then I chewed through 2 pairs of nikes in as many years while my friends just didn't seem to wear their shoes out.

    • @johnsuckher3037
      @johnsuckher3037 3 года назад

      Idk they were great (post 2010) and I was throwing out them because my feet would outgrow the shoes. Now don't wear Nikes because they're more expensive than Adidas/Reebok and too flashy (Nike massive logo) for my liking.

    • @Bjorick
      @Bjorick 3 года назад

      @SerpentOz the existence of a deity, which is a being beyond our understanding, can't be proven or dis-proven. you can argue if it exists or not (though time and place should be considered), but you can't state it as a fact.

  • @FinancialShinanigan
    @FinancialShinanigan 3 года назад +123

    Do Cargill, biggest private U.S. company.

    • @Dragon_rls
      @Dragon_rls 3 года назад +1

      Yes saheem 😏

    • @christopherlewis700
      @christopherlewis700 3 года назад +1

      Cargill big in Canada too. I would also be curious

    • @MarkWTK
      @MarkWTK 3 года назад +2

      I'm afraid there's not enough public data and financial statements available

    • @BMoney8600
      @BMoney8600 3 года назад +2

      I think I’ve heard of Cargill once. I know nothing about it though.

  • @mreggroll7400
    @mreggroll7400 3 года назад +22

    It's been a while since i watched your channel, you taught me many things about those companies, i appreciate it, thank you.

  • @PrydeWater901
    @PrydeWater901 3 года назад +13

    I’ve been to several NBA games. I’ve never been to a professional track meet. That should speak volumes about the power of influence and publicity.

  • @coolpool4191
    @coolpool4191 3 года назад +20

    Best part of every Wednesday. Thank you Company Man

    • @coolpool4191
      @coolpool4191 3 года назад +1

      @SerpentOz ok? I’m an atheist but don’t push it onto people

    • @mistycredo4861
      @mistycredo4861 3 года назад

      True, his videos about companies makes my Wednesday a good day

    • @mistycredo4861
      @mistycredo4861 3 года назад

      @SerpentOz Dude, it’s ok to be an atheist just respect religious peoples beliefs man

    • @mistycredo4861
      @mistycredo4861 3 года назад +1

      @@coolpool4191 thanks for respecting our beliefs

  • @jaqueitch
    @jaqueitch 3 года назад +112

    Do a story on Waste Management. Acquisitions, conspiracy/shenanigans....

    • @mariocontreras6855
      @mariocontreras6855 3 года назад +12

      Emphasis on ✨ shenanigans ✨

    • @unicornlana
      @unicornlana 3 года назад +2

      I second this

    • @johnnyonthespot4375
      @johnnyonthespot4375 3 года назад +4

      Oh I definitely would have an interest in this one. No company gets that big that quick without
      a fair helping of those shenanigan thingys .

    • @jaqueitch
      @jaqueitch 3 года назад +2

      @@johnnyonthespot4375 lots of acquisitions, but lots of "backdoor" shenanigans, too.

    • @megavern72
      @megavern72 3 года назад +4

      I want to know where Tony Soprano fits in. lol

  • @jchow5966
    @jchow5966 3 года назад

    This was fascinating & very well done!
    I hope ypu do more episodes about ANY company because you do it better than anyone on youtube!!!!

  • @danielcarranza7468
    @danielcarranza7468 2 года назад +1

    Love the Channel! Nice amount of interesting info, well thought out and engaging. Congrats Company Man!

  • @CuddIebone
    @CuddIebone 3 года назад +60

    imagine a universe in which Michael Jordan went with that initial Adidas contract...

  • @member0900
    @member0900 3 года назад +9

    Have you ever considered doing a video on which company has had the most rises and falls over their history? Or which had the longest period between their fall and subsequent rise? Great videos as always.

    • @AxeIRad
      @AxeIRad 2 года назад

      Arby’s comes to mind

  • @valeries3829
    @valeries3829 3 года назад

    Thanks for this video company man! So excited for the next one!!

  • @texasscifi3431
    @texasscifi3431 3 года назад

    I love company man. I've watched them ALL. Which I cannot say for most of RUclips. Only Kara and Nate fill my heart with as much joy for pure escapists educational youtubing.

  • @vegetavsgoku2
    @vegetavsgoku2 2 года назад +5

    I will admit I always will have a place in my heart for British Knights! During the 80s, they lasted me my entire school year and never once fell apart

  • @FlyByNick
    @FlyByNick 3 года назад +15

    I've always loved my Reebok HiTops but nobody makes'em like they use too

  • @A.Nel2684
    @A.Nel2684 3 года назад

    I remember when Company Man channel first started. So happy to see his growth 👍🏿

  • @lilbeezyspc
    @lilbeezyspc 3 года назад

    This is the best video you've ever made... and I love all your videos... so that's saying something.

  • @Philip_J
    @Philip_J 3 года назад +41

    I personally prefer Nike, I bought a more expensive pair of Nike shoes, that were on sale a couple of years ago, and they're the longest lasting shoes I've ever had, and they are still going strong, with no indication of being at their end of life even after like 3 or so years.

    • @BMoney8600
      @BMoney8600 3 года назад +2

      I haven’t worn Nikes in forever. I prefer Vans and the first pair I got years ago are still good to this day.

    • @joe9173
      @joe9173 3 года назад

      What shoes were they if you dont mind me asking?

    • @Philip_J
      @Philip_J 3 года назад +1

      @@joe9173 The only thing I can see on the shoe itself, is Nike React Flyknit

    • @IPL_VIC
      @IPL_VIC 2 года назад

      Same. Been wearing nike shoes through all of highschool and now 5 years after high school i still only wear jordans or nikes

  • @Eric-fo7ex
    @Eric-fo7ex 3 года назад +34

    The Japanese company I’m pretty sure turned into ASICS I think.

    • @sumonkay
      @sumonkay 3 года назад +1

      Yes

    • @VictorCM
      @VictorCM 2 года назад +4

      Yeah... they actually made it to mainstream success by selling great shoes.

  • @user-ss4zo6fh6w
    @user-ss4zo6fh6w Год назад

    Watching this right after watching Air! I like this overview, it really makes sense!

  • @teresaverrecchio5868
    @teresaverrecchio5868 3 года назад +21

    im an adidas fan, but have to admit air jordans were the pinnacle of the sneaker game in my youth which was in the late 80s early 90s

    • @rogue9230
      @rogue9230 3 года назад

      @Mcillsonn bro your probably the same person that's wears air force 1s and the Jordan 1 is the most iconic shoes of all time

  • @OmarAlikaj
    @OmarAlikaj 3 года назад +14

    Remembered learning of Nike via MTV in the early 90s. I can assume they were influential in sports and pop culture at the time, and if this video covers that.

    • @KO-eu6jv
      @KO-eu6jv 3 года назад +1

      Nike was by far the biggest marketer of their footwear in media, making key deals with influential rappers and actor throughout the industry in the 80s/90s. Sure Reebok and Adidas hd their athletes and fans but Nike ran the board. Ex Forrest Gump Michael Jordan Marty McFly Fresh Prince Kid n Play etc. the brands saturation in the media has definitely led to their saturation in the market.

    • @OmarAlikaj
      @OmarAlikaj 3 года назад

      @SerpentOz Then explain some dreams that foretold our future for example, or how the earth and the sun can sustain life on their own. And don't say they're from aliens.
      And what does God (ST) got to do with Nike? 😣

    • @rogue9230
      @rogue9230 3 года назад

      @@OmarAlikaj I believe in god but sorry what dreams? And about the earth well it formed over billions of years how do you think the moon came to be oh yeah a lost planet collided with the earth and over another few billion years the moon formed as for the sun it's just a giant ball of flaming gas that will explode in 2 billion years

    • @rogue9230
      @rogue9230 3 года назад

      @@KO-eu6jv if only Jordans weren't as limited and expensive as they are now I can't tell you the amount of times I payed resell lol

  • @Kevinofrepublic
    @Kevinofrepublic 3 года назад +4

    Learning that running/jogging started out as a fad in the 60s and 70s suddenly makes a joke in That 70s Show makes sense.
    In an episode Donna's parents start jogging and Kitty doesnt know or understand it. If I remember correctly she even yells out at one point "What the hell is jogging!

  • @luispinto4806
    @luispinto4806 3 года назад

    That transition from intro to logo was pretty dope. Nice touch :)

  • @danieldiaz-tavera9137
    @danieldiaz-tavera9137 3 года назад +1

    That transition from the intro to the Swoosh has to have been the best editing decision you've made on any of your videos.

  • @donutman.24
    @donutman.24 3 года назад +6

    I see what you did with the Nike logo at the beginning, nice.

    • @SonicmanChannel
      @SonicmanChannel 3 года назад +1

      I agree,
      I really hope he does that for more intros.

  • @MrJove89
    @MrJove89 3 года назад +5

    I fell in love with Nike even more after reading Shoe Dog. Found the book on the train in New York and was expecting such a good story.
    Great video as always

  • @axelalanis7744
    @axelalanis7744 3 года назад

    I don’t know how but your channel became nostalgic in just one year

  • @SonicmanChannel
    @SonicmanChannel 3 года назад +1

    Heck yeah!
    New Company Man!!

  • @TracksideViews
    @TracksideViews 3 года назад +29

    Sounds like my collection over the years.

    • @Samacalia
      @Samacalia 3 года назад +8

      @SerpentOz wtf is this spam

  • @scottnotpilgrim
    @scottnotpilgrim 3 года назад +8

    Someone should make Company Man an honorary professor. I learned so much from the videos and love hearing what he has to say

  • @kamikazelombardo
    @kamikazelombardo 3 года назад +2

    Amazing video! I love how Jordan saved Nike, I imagine if he signed to Adidas as he wanted what would have happened to Nike.
    And the banned shoe wasn't the AJ1 it was the Air Ship, but Nike used this as a Marketing campaign for the AJ1✨

  • @piotropoka227
    @piotropoka227 2 года назад

    I thought it would be some sort of puff on how genius or good products, companies and creators of those companies, are. But luckily, you brought many factors that could really widen my perspective on why and how the brand could make a success and what could cause it's decline. Great video, really unexpected gem. Subscribed!

  • @5daysofcoffee
    @5daysofcoffee 3 года назад +22

    This makes Forest Gump make more sense.

    • @cookmyflower
      @cookmyflower 3 года назад +1

      *Forrest

    • @mrmacross
      @mrmacross 3 года назад

      Hahaha, I was thinking the same thing when he talked about the running fad in the 70s.

  • @albertomeneses9160
    @albertomeneses9160 3 года назад +3

    Highly recommend reading Phil Knight's memoir "Shoe Dog". He explained in one part why his company 'Blue Ribbon' stopped selling Tiger shoes (aka Asics) since the Japanese company went behind their backs and let other US companies sell Tigers dispite Blue Ribbon being their sole distributor. Thank You Japan/Asics for creating Nike 🙌

    • @conel2193
      @conel2193 3 года назад +1

      shoe dog was an awesome read, i loved it

  • @MickeyElkarany
    @MickeyElkarany 2 года назад +2

    Fun fact: The shoe that was REALLY banned was the Nike Air Ship but Nike secretly changed the story, retroactively, to make it seem like it was the Jordan 1.
    Also, the Jordan 1 and 2 weren't popular until 1994, when they re-released (aka Retro'ed) They were so uninspiring, since the Jordan 1 bared resemblance to shoes like the Nike Air Ship and the Nike Dunk, that Jordan was planning on leaving for Adidas or Converse, since he now had their attention. Nike tasked a rising sneaker designer, now currently known as the most successful sneaker designer of all time, Tinker Hatfield in charge of making the Jordan 3. MJ was so set on leaving Nike that he was actually playing golf and not planning to attend the meeting but his mother forced him to hear them out and they showed up to the meeting hours late and Tinkers presentation blew Jordan away, it didn't look like any other basketball sneaker on the market and it was a smash hit. Tinker designed Jordan shoes 3-15 and returned for the 20. Side note, he also made such iconic sneakers as all the original Air Max of the 90s, the Hurache, Air Trainers and Phil Knight believes that Tinker Hatfield saved the company and is to credit for most of its success.

  • @yubinihernandez6545
    @yubinihernandez6545 3 года назад

    I have literally been waiting on this episode since your first episode

  • @JK-gm6kk
    @JK-gm6kk 3 года назад +3

    In the sandlot, when I saw the Nike shoes, I thought they were like, magical. Top tier product placement

    • @blackguyofthesouth2161
      @blackguyofthesouth2161 3 года назад

      What Nike, also that's an anachronism. Nike was founded in 1964, the Sandlot takes place in 1962

  • @americanpaisareturns9051
    @americanpaisareturns9051 3 года назад +10

    Wait a minute. Are you telling me that the Nike Cortez actually started out as Onitsuka Tiger? 🤯

    • @Pernection
      @Pernection 3 года назад +4

      Yeah they did copy other stuff contrary to popular opinion

    • @vladivosdog
      @vladivosdog 3 года назад

      @SerpentOz no

    • @albertomeneses9160
      @albertomeneses9160 3 года назад

      @Holden Tudiks I think the original shoes were called Aztecs but some other company said they already had that name trademarked for their shoes. So Bowerman said to name the shoes after the spanish guy who conquered the Aztecs. Thus the Cortez

  • @ChoiceHacking
    @ChoiceHacking 3 года назад

    Another great video! Highly recommend reading Phil Knight's autobiography Shoe Dog to learn more about Nike's early days.

  • @Bbykns
    @Bbykns 3 года назад

    It would be interesting to see a second part to this video telling the story of the Nike SB side of Nike.
    It's crazy how quickly they became collector's items

  • @BugsyFoga
    @BugsyFoga 3 года назад +9

    "JUST DO IT "

    • @myflock000
      @myflock000 3 года назад +1

      the last words of a condemned man before his execution!

  • @rampantpikachu
    @rampantpikachu 3 года назад +11

    I've been too solid to ever wear stripes on my sneaks.

  • @Chaosrunepownage
    @Chaosrunepownage 3 года назад +1

    I get almost all my shoes second-hand from reselling shops and most of the time I get New Balance since they're about half the price and stand up to rain, mud, lawn care, gardening, hiking, and more. I did get some Nikes from a department store closing sale and I did like those quite a bit, though not enough to pay twice as much! I can't remember if they lasted any longer, but that's just my experience with a single pair.

  • @hustletv5331
    @hustletv5331 3 года назад

    Great Video 👍

  • @austinbaker2410
    @austinbaker2410 3 года назад +19

    The rise and fall and rise again of Child Labor

  • @curseoflono1982
    @curseoflono1982 3 года назад +13

    It seems like there may be a good story about Nike’s somewhat complicated relationship to golf that could be a separate video.

  • @joelmedina11
    @joelmedina11 3 года назад

    Videos are always a hoot to watch.

  • @intrepid1160
    @intrepid1160 3 года назад +1

    I used to wear Nike Air Monarchs, but as they got old they would bleed out this blue ink and they had a squeaky sound when I walked. This happened with 2 or 3 pairs. I eventually switched to New Balance and love them, never had an issue.

  • @nicodarsh
    @nicodarsh 3 года назад +29

    Always preferred Adidas to any of the other brands. I just think the style looked better, and their running shoes always hurt my feet the least.

    • @mrpmj00
      @mrpmj00 3 года назад +3

      Adidas is a Nazi company. Nike is U.S.A. vote with your wallet.

    • @abisek.e7636
      @abisek.e7636 3 года назад +14

      @@mrpmj00 bruh, come'on, that is the past and it has nothing to do with now, we want to choose what is best

    • @mrpmj00
      @mrpmj00 3 года назад +1

      @@abisek.e7636 Tell that to the millions who died.

    • @mistycredo4861
      @mistycredo4861 3 года назад +6

      @@mrpmj00 bruh if it was made in Germany it doesn’t mean hitler made it, it’s not a nazi company. Also calling Germany nazi is just racist

    • @mistycredo4861
      @mistycredo4861 3 года назад +4

      @@mrpmj00 Yeah, but just cause it was made in Germany doesn’t mean it has something to do with nazis, come on man just cause they were made in Germany doesn’t mean they have something to do with a facist group

  • @SLOPPEWALL
    @SLOPPEWALL 3 года назад +17

    Well not paying any State or Federal taxes for the last 3 years probably didn't hurt their bottom line eiither.

    • @user-si7on2bo8z
      @user-si7on2bo8z 3 года назад +8

      And Chinese child labor making their products helps with profit margins too.

    • @honolulublues5548
      @honolulublues5548 3 года назад +2

      @@user-si7on2bo8z if you were in the same business, you'd be looking for the cheapest labor, too. If you didn't, you wouldn't be in business for very long.

    • @user-si7on2bo8z
      @user-si7on2bo8z 3 года назад +4

      @@honolulublues5548 not child / slave labor. Maybe you would but not me. More to life than money my friend

    • @rogue9230
      @rogue9230 3 года назад +1

      @@user-si7on2bo8z bro almost everything in my house and probably your house to is made in china stop lieing to yourself and the money part well you do kinda have a point but at the same time it was a big motivation for me

    • @user-si7on2bo8z
      @user-si7on2bo8z 3 года назад +1

      @@rogue9230 true - China made product is everywhere and virtually unavoidable. But my points were I’m out on Nike products - too woke for me. And I couldn’t own a business that made money off child / slave labor - that’s not the only way to produce products. If I’m smart enough to own and run a multi-billion $ company I’d be smart enough to do it more ethically. Think about what the products cost and what you pay for it. There’s enough profit there to pay wages that aren’t slave - just say’n.

  • @BlUubErRyKuSh
    @BlUubErRyKuSh 3 года назад

    1st time seeing one of my fave brand in a couple of mins.. love u dude thank u

  • @kcpth
    @kcpth 3 года назад

    Awesome content again. Though I loved Nike shoes, I have to admit... during that time frame I loved my Reebok Pumps... despite Jordan being my favorite basketball player.

  • @Coonotafoo
    @Coonotafoo 3 года назад +13

    Say what you will about Nike, those 5 year old Chinese boys sure do make a damn good shoe.

    • @atristand5603
      @atristand5603 3 года назад

      Uh what

    • @hillogical
      @hillogical 3 года назад +1

      @@atristand5603 Right? They haven't been made by children in sweatshops for years. They're now made by more affordable Uyghurs

    • @LacyyGerelli
      @LacyyGerelli 3 года назад

      What a gross comment

    • @rogue9230
      @rogue9230 3 года назад +1

      @@LacyyGerelli gross but true

    • @Coonotafoo
      @Coonotafoo 3 года назад +1

      @@LacyyGerelli Indeed, it's meant to be reactionary. Most people don't realize the prevalence of borderline slave labor that exists within Nike's manufacturing process of their shoes. If you've purchased Nike, Nestle, or iPhone products you're obtaining merchandise fully or partially produced using slave labor. It's honestly disgusting. What sucks is that the Nike shoes I've had in the past tend to outlast most other shoes. Most Nike shoes last a whole year and a half before falling apart, while most other shoes are lucky to make it past 8 months before falling apart.

  • @dabestofdabest697
    @dabestofdabest697 3 года назад +50

    I’ve always found Nike such a odd company from a person who’s not into shoes

    • @waititstony8270
      @waititstony8270 3 года назад +28

      @SerpentOz bruh they talkn bout some shoes

    • @deathbat93rn
      @deathbat93rn 3 года назад +15

      What’s odd about the company? They make shoes and clothes

    • @marknemeth267
      @marknemeth267 3 года назад +9

      @@waititstony8270 That's a bot; I don't know what religion has to do with Nike; anyways, it keeps spamming this bullcrap to every comment.

    • @haruhifujioka5952
      @haruhifujioka5952 3 года назад +4

      I don't really like shoes as a fashion statement all that much but I love Nikes polo shirts and watches

    • @williamstark6829
      @williamstark6829 3 года назад

      @@haruhifujioka5952 nike have watches??

  • @harryhoegen7448
    @harryhoegen7448 3 года назад +1

    Nice video about Nike.

  • @44bthknuckles
    @44bthknuckles 3 года назад

    thanks man great shoe company

  • @Graciela-pb3ef
    @Graciela-pb3ef 3 года назад +3

    Please do Torani syrup!!!! ❤🧡💛💚💙💜🤍🍒🍓🍑🍇🍈🍉🍍🍋🍊🥝🧋🥤🥃🍹🍸☕🧃🧊🧊🧊 Please:)

  • @RavBaddie
    @RavBaddie 3 года назад +18

    Anyone else notice that when Jordan Dunked h e hit himself with the ball

  • @skyden24195
    @skyden24195 3 года назад +1

    My younger brother has always been the one who had to have the newest trends, in 1989/1990 this meant he had to have Air Jordans. On the other hand, I was less inclined towards popular trends and preferred less saturated brands/styles. Instead, while my bro was showing off his Jordans, I was subtly rocking my Nike Quantum Force shoes, which I picked out because I was also a fan of the TV show, "Quantum Leap." :-)

  • @1mlb704
    @1mlb704 3 года назад

    I ran track and cross country in college, and I still run pretty much every day. My preferred running shoe is Mizuno, I also use Brooks and On running shoes. My preferred regular every day shoe is New Balance. I love Nike racing spikes, that's primarily what I've used on the track and for XC. Other than that, I really like Adidas for pretty much everything else apparel related, especially in terms of style.

  • @SaadNabil
    @SaadNabil 3 года назад +13

    Marty McFly wears Nike
    Miles Morales wears Jordans
    All sports players wears all different Nike brands!

    • @dc_dami
      @dc_dami 3 года назад

      The goats.
      House also wears Nike shoes, that's how I started wearing them lol

  • @chococacti1510
    @chococacti1510 3 года назад +3

    I’m sorry this isn’t a question but I thought it’d be a good video, could you cover Richard Montanez and hot Cheetos? Apparently there’s a scandal happening right now

  • @jada340
    @jada340 3 года назад

    I recently began working at Nike so this was cool to watch.

  • @realhashbrown
    @realhashbrown 8 месяцев назад +1

    Phil Knight used to be seen during Portlands "Cinco de Mayo" events downtown. A few buddies and I ran into him at a restaurant one year and had a small conversation.

  • @BoundyMan
    @BoundyMan 3 года назад +12

    You forgot to mention that Forest Gump started the jogging craze. lol

    • @JK-gm6kk
      @JK-gm6kk 3 года назад

      He was in a runner's magazine though, in the movie. So it makes me wonder, which came first? I'm sure, being an absolute timeless cultural force, the movie was a big contribution to spreading running overall

    • @ryden_jasso
      @ryden_jasso 3 года назад

      No He Didn’t, 😐

    • @ryden_jasso
      @ryden_jasso 3 года назад

      He Said Himself.

    • @JK-gm6kk
      @JK-gm6kk 3 года назад

      S T O P F O R R E S T lol so good.

  • @leelight2301
    @leelight2301 3 года назад +32

    i've stop buying nikes since i've found out what's happening in china

    • @leelight2301
      @leelight2301 3 года назад +2

      @Tofu 3 true

    • @subifyouhatetiktokandreddit234
      @subifyouhatetiktokandreddit234 3 года назад +1

      @Tofu 3 Did you just call China a "3rd world country" and "The west is taking advantage of them" ?!? 😂 Ok Wumao, China is the one who is doing the bad things

    • @pleuriglosse8198
      @pleuriglosse8198 3 года назад +5

      @@subifyouhatetiktokandreddit234 the west is taking advantage of the fact that china is willing to do bad things, since their labor laws are much less strict.

    • @bradreviews
      @bradreviews 3 года назад +1

      Most Nike shoes aren’t made in China anymore

    • @honolulublues5548
      @honolulublues5548 3 года назад

      @Tofu 3 it's not them taking advantage as much as it's the Chinese Communist government that takes advantage of its own people for wealth and power.

  • @haziri5118
    @haziri5118 3 года назад

    This is my best brand, clicked so fast. I've loved Phil knight ever since I read Shoe Dog.

  • @jamesalba4182
    @jamesalba4182 2 года назад

    I love these videos!! Please show some companies in asia

  • @WolfvineGaming
    @WolfvineGaming 3 года назад +11

    Damn Jordan liked adidas? Shit that would’ve changed history if he actually got a deal with adidas damn.

    • @Texan45
      @Texan45 3 года назад +5

      Adidas wanted him but they were in over their heads in debt at that time and the CEO said they just couldn't make a deal. Michael's parents had to nearly literally push him to fly to Portland to get the sales pitch from Nike. The rest is history.

  • @ckfinke7625
    @ckfinke7625 3 года назад +9

    Oh come on! "The rise and fall...and rise again"? All I can say is "Just do it"!

  • @gabrielszakaly6232
    @gabrielszakaly6232 3 года назад

    That was pretty slick with the Nike logo in the intro!

  • @MONET8iAM
    @MONET8iAM 3 года назад +1

    Growing up in nyc, I’ve always been a sneaker girl. I love shoes, but I don’t buy or wear them much because I love sneakers so much, styling/dressing them up and down. Nike has always been a go-to, though I love at least two or more styles from every brand. They do such a great job at incorporating new technologies and materials into their old and new styles, and they also fit true to size. Adidas had some really good designs when I couldn’t afford to indulge, but I haven’t been feeling them in recent years.

  • @mrpmj00
    @mrpmj00 3 года назад +8

    ONLINE sales have been great during the pandemic. Sales should be even better now that everything is getting back to normal prepandemic

  • @ItsFreakinJesus
    @ItsFreakinJesus 3 года назад +4

    Let's go a little out of the ordinary: Blackwater.

    • @kevinnguyen7689
      @kevinnguyen7689 3 года назад

      lol that's in Jake Tran's territory. Company Man usually focus on consumer brands.

    • @ItsFreakinJesus
      @ItsFreakinJesus 3 года назад

      @@kevinnguyen7689 Thank you for giving me another channel to subscribe to.

  • @gavincstewart
    @gavincstewart 3 года назад +1

    Would love if you made a video about Gold Medal Products (they make the food ingredients served at carnivals, fairs, events all over America.)

  • @jordanwilliams9300
    @jordanwilliams9300 3 года назад

    I was literally putting on my Nikes to go for a run as I watched this video. Their Zoom Pegasus line are the shoes that work best for my feet.

  • @bhzaddybhzolby1705
    @bhzaddybhzolby1705 3 года назад +8

    *"Yo get a pic of my new Jordans for the gram"*

    • @rogue9230
      @rogue9230 3 года назад +1

      Simpler times all about flexing as much as annoying it was still it brings me nostigla from those high school days

  • @collet2532
    @collet2532 3 года назад +5

    Hi

  • @themonsteraddictmmxvi1564
    @themonsteraddictmmxvi1564 2 года назад

    Those red and black Air Force 1s are things I've wanted since I was a kid, man. Still do

  • @OfficialDishonWare
    @OfficialDishonWare 3 года назад

    I love this channel, I love Nike but idk I’m not too happy with this weeks topic, it’s not as interesting as others I guess but anywho love the channel I look forward to Wednesday’s lol wish you would make two a week.

  • @Leguminator
    @Leguminator 3 года назад +4

    I got a red Nike logo t-shirt around 1983, I thought I was the shit. Wasn't until later I realized I was paying to advertise for them.

  • @heavenly4321-
    @heavenly4321- 3 года назад +3

    I love Nicky shoes 👟 me and my brother have Nicky shoes at home. 😁

    • @Gatorade69
      @Gatorade69 3 года назад

      Does Nicky have good shoes ? Does he wear Nikes ?

  • @johnpauljones9244
    @johnpauljones9244 3 года назад

    This was truly a great story, and perhaps the most profound of time...

  • @husker_nation
    @husker_nation 3 года назад

    Love the Jordan lineup, have 6 pairs of them 🙂