When I was 8 in 93 I trick or treated at Michael Jordan's house. Took 2 or 3 hours waiting in line to get to him, he was handing out candy directly, gave me a peanut butter cup. Still think it was cool he was actually handing out candy personally.
Jordan really wanted to work with Adidas. He even told them they didn't need to match Nike's offer; just come close. (I guess they didn't come close enough.)
People always try and say how dumb Adidas was to turndown Jordan but it's always revisionist history because in 1984 it just wasn't that simple. Jordan didn't come into the league with all this fan fair that most think and at the time the NBA finals were still on tape delay and wouldn't be aired live until 1986. I'm from Chicago and was 12 at the time and it wasn't until around January that he became a big deal because the most popular basketball player in the city when Jordan was drafted was a high school player named Ben Wilson and that November when he was murdered that was the #1 news story in the city. Also, you have to realize that Hip Hop had a MUCH bigger influence in inner cities at the time and the shoes you wore showed who you backed. Run DMC had the song My Adidas, if your were a Breaker you wore Puma's and if your favorite rapper was Dougie E. Fresh you rocked La Corss. At the time inner city kids did not buy shoes based off of what basketball player wore them.
@@YoungBasedChefBeezy naw what’s dumb is replying that something is dumb without being able to give a logical explanation. The simple fact is the NBA wasn’t on live TV and NOBODY was wearing Converse even though the two most popular players at the time endorsed them. Run DMC however was the #1 group in the country and brought Aerosmith back to relevance. Also as I said, at the time he wasn’t even the most popular basketball player in the city let alone athlete.
I remember hearing about the earliest adopters of jogging in the late 60s; they were constantly pulled over by police because they couldn't understand running for fun or health and just assumed they must be escaping a crime they just committed.
@SerpentOz Not once was religion mentioned in the video, nor was it mentioned in the comments. So keep your comments to yourself unless it's related to the video.
The Nike air ship was actually the shoe that Jordan was wearing when they got banned. Nike agreed to pay the fines for him as long as he wore them. It was the reason that the red and white Chicago colorway was created.
@@AlexRN yeah the shoes that he wore in THE game were black and red (known as "banned" or "bred" colorway) but after that game he wore a white and red colorway because of the ruled of the nba1
Back in the day the uniform rule is that the shoes have to be 50% white or black with team colored accenting (Nike Blazers and Converse Weapons for example). Which was still weird, because if you look at the Converse Weapons that Magic Johnson wore, it was majority team colors with some white panels. I guess the Jordans were initially looked at as too aggressive with the all black and red.
Diversifying their products and reach was what helped them rise up again. The success of the Air technology and how it was good in multiple sports as well as signing Jordan did great things for them.
@Soy Orbison “$70 for a sneaker?!” my mom would say. There were multiple kids in the house to provide for, and I was outside all the time. A single pair of sneakers would get worn through to my socks before replaced, which might be every 6 months. My parents bought me off-brand shoes for $25 until I hit high school. At that point, my mom had to start working but that also meant we had a bit more money and I finally got a pair of Nike “Crosstrainers” (?) - they were like 3/4 high tops with the back cut lower, and came in various colors/styles. They were the IN shoe, and changed my social status at the school. Seriously, got ragged on for my off brand sneakers for years and now was wearing the popular shoe. Funny enough, those actually lasted a full year bc they were much better quality - so my parents likely weren’t even saving money repeatedly buying those cheap shoes! But back to Air Jordans - I want a pair now just to walk around in. Sneakers now last me 10 years! Hahaha
Fun fact the Jordan 1 banned color scheme wasn't actually the banned shoe. In his first match debuting the Jordan 1s they actually weren't finished and so Nike gave him a pair of the Nike Air Ships in the black and red color way. When the real Jordan 1s were on the field he they were not banned
@@michaelsegovia3947 it's just a troll. Their commenting up and down this video. Btw, don't assume they are communist just because they don't believe in a god. You don't have to to believe in capitalism or socialism.
@@honolulublues5548 I know it's a troll and I didn't assume that I assumed he's a 12 year old going through his phase of lmao Communism Stalin worshiping meme phase side by side his being an atheist and trying to piss off religious people phase. It's pretty common to see especially when they're band kids
They also "technically" had a problem in the mid to late 2010's, when the rise of Adidas Boost (NMDs, Ultraboost, and Yeezy Boost) occurred. However, I do understand that this wasn't as big of a deal as their competition with Reebok.
There’s still a lot of hype for Adidas in the sneakerhead community. The two companies are on a more level playing field now - hopefully it results in some lesser brands earning professional endorsements. Nike dominating everything is pretty bad for the industry and fashion
Adidas was a BIG problem around 2015-2017. The all stars had a crazy comeback, NMD and Ultraboost were everywhere and Yeezy was the hypest sneaker at the moment. Looking back we all thought adidas would dethrone nike until Virgil happened
This was around the time that they lost Roger Federer too, I believe. This means they lost their biggest guy in Tennis. It was very big news at the time it happened. Nike still had Rafael Nadal, but for some reason they never felt *as* keen on marketing him as much as they did Federer, even in spite of Nadal overtaking most of his achievements. It might be because Nadal himself is a more grassroots "down to earth" person for this kind of stuff, rather than Fed which always had an entrepreneur side to him, but still, Nike seems to miss him in the sport of Tennis somewhat.
I would say the air Jordans are the most successful athlete promoted product of all time. With the George Foreman grill coming in second. And then anything endorsed by Arnold Palmer third. By the way I am drinking a Arnold Palmer as I am writing this.
Honestly I think Nike is right about to "fall" again. They way they're playing up hype limited releases and ignoring resellers shouldn't be sustainable.
Phil Knight used to be seen during Portlands "Cinco de Mayo" events downtown. A few buddies and I ran into him at a restaurant one year and had a small conversation.
My Nikes in the 90's/2000's lasted for years. Then I remember buying some in 2010 and they were such poor quality. I'm happy to say, they've gone up again since.
Durability is a concern in some sports, for example their tennis shoes, while light and comfortable usually wear out much sooner than some of the other brands shoes. For tennis for the longest of times you could buy a pair of adidas for tennis and just use them forever. I used to play at a very very low level and even then I chewed through 2 pairs of nikes in as many years while my friends just didn't seem to wear their shoes out.
Idk they were great (post 2010) and I was throwing out them because my feet would outgrow the shoes. Now don't wear Nikes because they're more expensive than Adidas/Reebok and too flashy (Nike massive logo) for my liking.
@SerpentOz the existence of a deity, which is a being beyond our understanding, can't be proven or dis-proven. you can argue if it exists or not (though time and place should be considered), but you can't state it as a fact.
Have you ever considered doing a video on which company has had the most rises and falls over their history? Or which had the longest period between their fall and subsequent rise? Great videos as always.
I personally prefer Nike, I bought a more expensive pair of Nike shoes, that were on sale a couple of years ago, and they're the longest lasting shoes I've ever had, and they are still going strong, with no indication of being at their end of life even after like 3 or so years.
I love company man. I've watched them ALL. Which I cannot say for most of RUclips. Only Kara and Nate fill my heart with as much joy for pure escapists educational youtubing.
I will admit I always will have a place in my heart for British Knights! During the 80s, they lasted me my entire school year and never once fell apart
Learning that running/jogging started out as a fad in the 60s and 70s suddenly makes a joke in That 70s Show makes sense. In an episode Donna's parents start jogging and Kitty doesnt know or understand it. If I remember correctly she even yells out at one point "What the hell is jogging!
Remembered learning of Nike via MTV in the early 90s. I can assume they were influential in sports and pop culture at the time, and if this video covers that.
Nike was by far the biggest marketer of their footwear in media, making key deals with influential rappers and actor throughout the industry in the 80s/90s. Sure Reebok and Adidas hd their athletes and fans but Nike ran the board. Ex Forrest Gump Michael Jordan Marty McFly Fresh Prince Kid n Play etc. the brands saturation in the media has definitely led to their saturation in the market.
@SerpentOz Then explain some dreams that foretold our future for example, or how the earth and the sun can sustain life on their own. And don't say they're from aliens. And what does God (ST) got to do with Nike? 😣
@@OmarAlikaj I believe in god but sorry what dreams? And about the earth well it formed over billions of years how do you think the moon came to be oh yeah a lost planet collided with the earth and over another few billion years the moon formed as for the sun it's just a giant ball of flaming gas that will explode in 2 billion years
Fun fact: The shoe that was REALLY banned was the Nike Air Ship but Nike secretly changed the story, retroactively, to make it seem like it was the Jordan 1. Also, the Jordan 1 and 2 weren't popular until 1994, when they re-released (aka Retro'ed) They were so uninspiring, since the Jordan 1 bared resemblance to shoes like the Nike Air Ship and the Nike Dunk, that Jordan was planning on leaving for Adidas or Converse, since he now had their attention. Nike tasked a rising sneaker designer, now currently known as the most successful sneaker designer of all time, Tinker Hatfield in charge of making the Jordan 3. MJ was so set on leaving Nike that he was actually playing golf and not planning to attend the meeting but his mother forced him to hear them out and they showed up to the meeting hours late and Tinkers presentation blew Jordan away, it didn't look like any other basketball sneaker on the market and it was a smash hit. Tinker designed Jordan shoes 3-15 and returned for the 20. Side note, he also made such iconic sneakers as all the original Air Max of the 90s, the Hurache, Air Trainers and Phil Knight believes that Tinker Hatfield saved the company and is to credit for most of its success.
I fell in love with Nike even more after reading Shoe Dog. Found the book on the train in New York and was expecting such a good story. Great video as always
I used to wear Nike Air Monarchs, but as they got old they would bleed out this blue ink and they had a squeaky sound when I walked. This happened with 2 or 3 pairs. I eventually switched to New Balance and love them, never had an issue.
@@mrpmj00 Yeah, but just cause it was made in Germany doesn’t mean it has something to do with nazis, come on man just cause they were made in Germany doesn’t mean they have something to do with a facist group
Amazing video! I love how Jordan saved Nike, I imagine if he signed to Adidas as he wanted what would have happened to Nike. And the banned shoe wasn't the AJ1 it was the Air Ship, but Nike used this as a Marketing campaign for the AJ1✨
@Holden Tudiks I think the original shoes were called Aztecs but some other company said they already had that name trademarked for their shoes. So Bowerman said to name the shoes after the spanish guy who conquered the Aztecs. Thus the Cortez
I thought it would be some sort of puff on how genius or good products, companies and creators of those companies, are. But luckily, you brought many factors that could really widen my perspective on why and how the brand could make a success and what could cause it's decline. Great video, really unexpected gem. Subscribed!
Highly recommend reading Phil Knight's memoir "Shoe Dog". He explained in one part why his company 'Blue Ribbon' stopped selling Tiger shoes (aka Asics) since the Japanese company went behind their backs and let other US companies sell Tigers dispite Blue Ribbon being their sole distributor. Thank You Japan/Asics for creating Nike 🙌
In The Last Dance, Michael Jordan revealed that he almost didn't take the Nike meeting at all because Adidas we're just the shoes he liked more. His mother, however, insisted that the polite thing to do is take the meeting with Nike, even if they weren't as big. Somehow, mom seems to always know best.
@@user-si7on2bo8z if you were in the same business, you'd be looking for the cheapest labor, too. If you didn't, you wouldn't be in business for very long.
@@user-si7on2bo8z bro almost everything in my house and probably your house to is made in china stop lieing to yourself and the money part well you do kinda have a point but at the same time it was a big motivation for me
@@rogue9230 true - China made product is everywhere and virtually unavoidable. But my points were I’m out on Nike products - too woke for me. And I couldn’t own a business that made money off child / slave labor - that’s not the only way to produce products. If I’m smart enough to own and run a multi-billion $ company I’d be smart enough to do it more ethically. Think about what the products cost and what you pay for it. There’s enough profit there to pay wages that aren’t slave - just say’n.
Without question Nike wouldn’t be where they are today without Jordan. Nike instantly became the pop culture goto sneaker. As a kid that’s all we wanted to wear. All thanks to mike and his 6 rings
My family was too poor to buy Nike's. We had always gone to Pay less for our shoes. My aunt who married into money back in the 70's actually got my younger brother and myself a pair of Nike's for the start of our school year. I at the time thought it was the coolest thing ever, to finally have something that made me look cool. Only after about 2-6 months of wearing them all the time, the shoes started making a strange sound every time I would be walking around. I had to finally retire them and went back to pay less for one of their in house brands. Once I started working and earning my own money; I tried Nike again and it was OK, but Then I discovered Under Armor. I am never switching back. Best shoe I have ever used
I get almost all my shoes second-hand from reselling shops and most of the time I get New Balance since they're about half the price and stand up to rain, mud, lawn care, gardening, hiking, and more. I did get some Nikes from a department store closing sale and I did like those quite a bit, though not enough to pay twice as much! I can't remember if they lasted any longer, but that's just my experience with a single pair.
My younger brother has always been the one who had to have the newest trends, in 1989/1990 this meant he had to have Air Jordans. On the other hand, I was less inclined towards popular trends and preferred less saturated brands/styles. Instead, while my bro was showing off his Jordans, I was subtly rocking my Nike Quantum Force shoes, which I picked out because I was also a fan of the TV show, "Quantum Leap." :-)
He was in a runner's magazine though, in the movie. So it makes me wonder, which came first? I'm sure, being an absolute timeless cultural force, the movie was a big contribution to spreading running overall
Growing up in nyc, I’ve always been a sneaker girl. I love shoes, but I don’t buy or wear them much because I love sneakers so much, styling/dressing them up and down. Nike has always been a go-to, though I love at least two or more styles from every brand. They do such a great job at incorporating new technologies and materials into their old and new styles, and they also fit true to size. Adidas had some really good designs when I couldn’t afford to indulge, but I haven’t been feeling them in recent years.
@@LacyyGerelli Indeed, it's meant to be reactionary. Most people don't realize the prevalence of borderline slave labor that exists within Nike's manufacturing process of their shoes. If you've purchased Nike, Nestle, or iPhone products you're obtaining merchandise fully or partially produced using slave labor. It's honestly disgusting. What sucks is that the Nike shoes I've had in the past tend to outlast most other shoes. Most Nike shoes last a whole year and a half before falling apart, while most other shoes are lucky to make it past 8 months before falling apart.
@Tofu 3 Did you just call China a "3rd world country" and "The west is taking advantage of them" ?!? 😂 Ok Wumao, China is the one who is doing the bad things
@@subifyouhatetiktokandreddit234 the west is taking advantage of the fact that china is willing to do bad things, since their labor laws are much less strict.
I’m sorry this isn’t a question but I thought it’d be a good video, could you cover Richard Montanez and hot Cheetos? Apparently there’s a scandal happening right now
When I was younger, a family friend who didn't understand brands would always complain about how his daughter refused to wear any shoes that didn't have "that damn check on it." He never understood what was so special about "that damn check" 😆
I think this video could've been extended further to talk of the modern struggles of Nike. Back in 2015 and 2016, Adidas became the premier athletic company, especially with their boost technology. Especially with the signing of players like Harden, and with Kanye's Yeezy line, they really put a dent in Nike's marketshare. There's a lot to talk about with them.
Adidas wanted him but they were in over their heads in debt at that time and the CEO said they just couldn't make a deal. Michael's parents had to nearly literally push him to fly to Portland to get the sales pitch from Nike. The rest is history.
@@rogue9230 not true. I seek out things made in the USA or other countries that don't use slave labor when I shop. You may enjoy living off the back of slave labor, but I'm not
Company Man, love the channel. Will you consider looking into Nike's or another corporation's labor practices? I heard they use child and/or sweatshop labor but it could be rumor. Thank you.
@@companyman114 I too was surprised this video did not contain the sweatshop issues. en.wikipedia.org/wiki/Nike_sweatshops. I remember seeing many stories about this when i was younger
![I.N "HALLUCINATION" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/n5B5q1Hwt_U/mqdefault.jpg)
When I was 8 in 93 I trick or treated at Michael Jordan's house. Took 2 or 3 hours waiting in line to get to him, he was handing out candy directly, gave me a peanut butter cup. Still think it was cool he was actually handing out candy personally.
@SerpentOz Can I get back to you on that?
@@TheStadiumNerd Just curious, do you have any proof then?
@SerpentOz incel alert
@SerpentOz Sir this is a McDonald's please take your religion rants somewhere else please.
@SerpentOz reported for spam.
Alternative Title: The Rise, Minor Setback, and Dominance.
That's what I was thinking. Wasn't much of a fall, was it?
Agreed. There was no "fall" to speak of.
@@Nostaljack it needed to fit the format so he called it a fall
Kind of like "the rise, level out, then to the stratosphere".
Well here in Europe addidas ist still aboth them
Jordan really wanted to work with Adidas. He even told them they didn't need to match Nike's offer; just come close. (I guess they didn't come close enough.)
People always try and say how dumb Adidas was to turndown Jordan but it's always revisionist history because in 1984 it just wasn't that simple. Jordan didn't come into the league with all this fan fair that most think and at the time the NBA finals were still on tape delay and wouldn't be aired live until 1986. I'm from Chicago and was 12 at the time and it wasn't until around January that he became a big deal because the most popular basketball player in the city when Jordan was drafted was a high school player named Ben Wilson and that November when he was murdered that was the #1 news story in the city.
Also, you have to realize that Hip Hop had a MUCH bigger influence in inner cities at the time and the shoes you wore showed who you backed. Run DMC had the song My Adidas, if your were a Breaker you wore Puma's and if your favorite rapper was Dougie E. Fresh you rocked La Corss. At the time inner city kids did not buy shoes based off of what basketball player wore them.
@@kenyattaclay7666Reading your sentences would kill anyone with respiratory issue.
@@fman02 Well maybe you need glasses because the punctuation is there, it isn’t one long sentence.
Kenyatta Clay nah man, they were dumb
@@YoungBasedChefBeezy naw what’s dumb is replying that something is dumb without being able to give a logical explanation. The simple fact is the NBA wasn’t on live TV and NOBODY was wearing Converse even though the two most popular players at the time endorsed them. Run DMC however was the #1 group in the country and brought Aerosmith back to relevance. Also as I said, at the time he wasn’t even the most popular basketball player in the city let alone athlete.
Michael Jordan gets technical foul for wearing flashy shoes...
Jordan: And I took that personally...all the way to the bank!
I remember hearing about the earliest adopters of jogging in the late 60s; they were constantly pulled over by police because they couldn't understand running for fun or health and just assumed they must be escaping a crime they just committed.
Oh wow xD
@@Philip_J It’s Not True.
@@Philip_J This Is What Actually Happened According To This Video.
Damn you're old
America moment
That transition in the intro was SMOOTH
true statement
@SerpentOz what
@SerpentOz dude are you foreal like a bot or something on how you're copy and pasting the same thing everywhere,no matter the context
*Nike is like their logo,* they seemingly go down, and then rise back up instantly.
Nice observation
@SerpentOz Not once was religion mentioned in the video, nor was it mentioned in the comments. So keep your comments to yourself unless it's related to the video.
@SerpentOz stop spamming
@SerpentOz _ok._ go off sis.
@SerpentOz shut up
The Nike air ship was actually the shoe that Jordan was wearing when they got banned. Nike agreed to pay the fines for him as long as he wore them. It was the reason that the red and white Chicago colorway was created.
Wait, what the heck is a Chicago colorway? Red and white? Weren’t his shoes red and black? I’m confused.
@@AlexRN yeah the shoes that he wore in THE game were black and red (known as "banned" or "bred" colorway) but after that game he wore a white and red colorway because of the ruled of the nba1
Never understood the tech foul. The shoes exactly matched his team colors.
Too much black on the shoe. I believe they had to be majority white with team color.
Idk but the Nike marketing team was ahead of their time when they spun it like a boss
Back in the day the uniform rule is that the shoes have to be 50% white or black with team colored accenting (Nike Blazers and Converse Weapons for example). Which was still weird, because if you look at the Converse Weapons that Magic Johnson wore, it was majority team colors with some white panels. I guess the Jordans were initially looked at as too aggressive with the all black and red.
@@spannertechXXI Think about that statement. There were some lines that truly deserved some “reading between”.
Haha it was a stupid rule and Nike exploited it for notoriety and financial gain. Haha eat that nba.
Diversifying their products and reach was what helped them rise up again. The success of the Air technology and how it was good in multiple sports as well as signing Jordan did great things for them.
Yes that's true their products are good quality. I like them
dam that part from the 'company man' intro to when the nike logo enlarges to fill the whole screen... it just slaps
It slaps bro?!? What’s with the stupid talk?
@@SonnyGTA changed it... you like this more?
I’m in my 40’s, and STILL want a pair of Air Jordans. I think that says everything.
Yea it says you are crazy LOL!
@Soy Orbison “$70 for a sneaker?!” my mom would say. There were multiple kids in the house to provide for, and I was outside all the time. A single pair of sneakers would get worn through to my socks before replaced, which might be every 6 months. My parents bought me off-brand shoes for $25 until I hit high school. At that point, my mom had to start working but that also meant we had a bit more money and I finally got a pair of Nike “Crosstrainers” (?) - they were like 3/4 high tops with the back cut lower, and came in various colors/styles. They were the IN shoe, and changed my social status at the school. Seriously, got ragged on for my off brand sneakers for years and now was wearing the popular shoe.
Funny enough, those actually lasted a full year bc they were much better quality - so my parents likely weren’t even saving money repeatedly buying those cheap shoes!
But back to Air Jordans - I want a pair now just to walk around in. Sneakers now last me 10 years! Hahaha
@@stephen3164 bruh 70 dollars now for sneakers is a fucking steal fuck me even retail 190 for 1s is a good purchase sheesh how times have changed
@@rogue9230 nah 165 retail was better, they’re just 1s
Me too
Fun fact the Jordan 1 banned color scheme wasn't actually the banned shoe. In his first match debuting the Jordan 1s they actually weren't finished and so Nike gave him a pair of the Nike Air Ships in the black and red color way. When the real Jordan 1s were on the field he they were not banned
@SerpentOz sperg
@SerpentOz cool 7th grade communist atheist I hope this cringe phase doesn't last too long.
@@michaelsegovia3947 it's just a troll. Their commenting up and down this video. Btw, don't assume they are communist just because they don't believe in a god. You don't have to to believe in capitalism or socialism.
@@honolulublues5548 They have a communist flag as their profile pic.
@@honolulublues5548 I know it's a troll and I didn't assume that I assumed he's a 12 year old going through his phase of lmao Communism Stalin worshiping meme phase side by side his being an atheist and trying to piss off religious people phase. It's pretty common to see especially when they're band kids
It's been a while since i watched your channel, you taught me many things about those companies, i appreciate it, thank you.
@SerpentOz thats nice
They also "technically" had a problem in the mid to late 2010's, when the rise of Adidas Boost (NMDs, Ultraboost, and Yeezy Boost) occurred. However, I do understand that this wasn't as big of a deal as their competition with Reebok.
Adidas is there closest competition, adidas has been killing and adidas owns Reebok now ironically
There’s still a lot of hype for Adidas in the sneakerhead community. The two companies are on a more level playing field now - hopefully it results in some lesser brands earning professional endorsements. Nike dominating everything is pretty bad for the industry and fashion
Adidas was a BIG problem around 2015-2017. The all stars had a crazy comeback, NMD and Ultraboost were everywhere and Yeezy was the hypest sneaker at the moment. Looking back we all thought adidas would dethrone nike until Virgil happened
This was around the time that they lost Roger Federer too, I believe. This means they lost their biggest guy in Tennis. It was very big news at the time it happened.
Nike still had Rafael Nadal, but for some reason they never felt *as* keen on marketing him as much as they did Federer, even in spite of Nadal overtaking most of his achievements. It might be because Nadal himself is a more grassroots "down to earth" person for this kind of stuff, rather than Fed which always had an entrepreneur side to him, but still, Nike seems to miss him in the sport of Tennis somewhat.
Best part of every Wednesday. Thank you Company Man
@SerpentOz ok? I’m an atheist but don’t push it onto people
True, his videos about companies makes my Wednesday a good day
@SerpentOz Dude, it’s ok to be an atheist just respect religious peoples beliefs man
@@coolpool4191 thanks for respecting our beliefs
I would say the air Jordans are the most successful athlete promoted product of all time. With the George Foreman grill coming in second. And then anything endorsed by Arnold Palmer third. By the way I am drinking a Arnold Palmer as I am writing this.
Honestly I think Nike is right about to "fall" again. They way they're playing up hype limited releases and ignoring resellers shouldn't be sustainable.
May be
@Derrius Clark they do have a lot lot new sneakers
@Derrius Clark vapormaxes, 270s and 720s are everywhere. Not to mention making all there popular shoes in flyknit
Nike is on the same path as Sony
@@YoungBasedChefBeezy why
imagine a universe in which Michael Jordan went with that initial Adidas contract...
Easy! Airdidas
Does Kanye stay with nike in this universe too?
@@TheDirpMasterPlaysTheGames he becomes president
I’ve been to several NBA games. I’ve never been to a professional track meet. That should speak volumes about the power of influence and publicity.
Do Cargill, biggest private U.S. company.
Yes saheem 😏
Cargill big in Canada too. I would also be curious
I'm afraid there's not enough public data and financial statements available
I think I’ve heard of Cargill once. I know nothing about it though.
Phil Knight used to be seen during Portlands "Cinco de Mayo" events downtown. A few buddies and I ran into him at a restaurant one year and had a small conversation.
My Nikes in the 90's/2000's lasted for years. Then I remember buying some in 2010 and they were such poor quality. I'm happy to say, they've gone up again since.
@SerpentOz I'm pretty sure nikes exist dude.
@SerpentOz The main comment has literally nothing to do with religion. This is coming from an atheist, just... stop.
Durability is a concern in some sports, for example their tennis shoes, while light and comfortable usually wear out much sooner than some of the other brands shoes. For tennis for the longest of times you could buy a pair of adidas for tennis and just use them forever. I used to play at a very very low level and even then I chewed through 2 pairs of nikes in as many years while my friends just didn't seem to wear their shoes out.
Idk they were great (post 2010) and I was throwing out them because my feet would outgrow the shoes. Now don't wear Nikes because they're more expensive than Adidas/Reebok and too flashy (Nike massive logo) for my liking.
@SerpentOz the existence of a deity, which is a being beyond our understanding, can't be proven or dis-proven. you can argue if it exists or not (though time and place should be considered), but you can't state it as a fact.
Have you ever considered doing a video on which company has had the most rises and falls over their history? Or which had the longest period between their fall and subsequent rise? Great videos as always.
Arby’s comes to mind
I personally prefer Nike, I bought a more expensive pair of Nike shoes, that were on sale a couple of years ago, and they're the longest lasting shoes I've ever had, and they are still going strong, with no indication of being at their end of life even after like 3 or so years.
I haven’t worn Nikes in forever. I prefer Vans and the first pair I got years ago are still good to this day.
What shoes were they if you dont mind me asking?
@@joe9173 The only thing I can see on the shoe itself, is Nike React Flyknit
Same. Been wearing nike shoes through all of highschool and now 5 years after high school i still only wear jordans or nikes
I love company man. I've watched them ALL. Which I cannot say for most of RUclips. Only Kara and Nate fill my heart with as much joy for pure escapists educational youtubing.
Do a story on Waste Management. Acquisitions, conspiracy/shenanigans....
Emphasis on ✨ shenanigans ✨
I second this
Oh I definitely would have an interest in this one. No company gets that big that quick without
a fair helping of those shenanigan thingys .
@@johnnyonthespot4375 lots of acquisitions, but lots of "backdoor" shenanigans, too.
I want to know where Tony Soprano fits in. lol
Love the Channel! Nice amount of interesting info, well thought out and engaging. Congrats Company Man!
Much appreciated!
I will admit I always will have a place in my heart for British Knights! During the 80s, they lasted me my entire school year and never once fell apart
That transition from the intro to the Swoosh has to have been the best editing decision you've made on any of your videos.
I've always loved my Reebok HiTops but nobody makes'em like they use too
Learning that running/jogging started out as a fad in the 60s and 70s suddenly makes a joke in That 70s Show makes sense.
In an episode Donna's parents start jogging and Kitty doesnt know or understand it. If I remember correctly she even yells out at one point "What the hell is jogging!
Someone should make Company Man an honorary professor. I learned so much from the videos and love hearing what he has to say
Remembered learning of Nike via MTV in the early 90s. I can assume they were influential in sports and pop culture at the time, and if this video covers that.
Nike was by far the biggest marketer of their footwear in media, making key deals with influential rappers and actor throughout the industry in the 80s/90s. Sure Reebok and Adidas hd their athletes and fans but Nike ran the board. Ex Forrest Gump Michael Jordan Marty McFly Fresh Prince Kid n Play etc. the brands saturation in the media has definitely led to their saturation in the market.
@SerpentOz Then explain some dreams that foretold our future for example, or how the earth and the sun can sustain life on their own. And don't say they're from aliens.
And what does God (ST) got to do with Nike? 😣
@@OmarAlikaj I believe in god but sorry what dreams? And about the earth well it formed over billions of years how do you think the moon came to be oh yeah a lost planet collided with the earth and over another few billion years the moon formed as for the sun it's just a giant ball of flaming gas that will explode in 2 billion years
@@KO-eu6jv if only Jordans weren't as limited and expensive as they are now I can't tell you the amount of times I payed resell lol
im an adidas fan, but have to admit air jordans were the pinnacle of the sneaker game in my youth which was in the late 80s early 90s
@Mcillsonn bro your probably the same person that's wears air force 1s and the Jordan 1 is the most iconic shoes of all time
This was fascinating & very well done!
I hope ypu do more episodes about ANY company because you do it better than anyone on youtube!!!!
I see what you did with the Nike logo at the beginning, nice.
I agree,
I really hope he does that for more intros.
I don’t know how but your channel became nostalgic in just one year
Fun fact: The shoe that was REALLY banned was the Nike Air Ship but Nike secretly changed the story, retroactively, to make it seem like it was the Jordan 1.
Also, the Jordan 1 and 2 weren't popular until 1994, when they re-released (aka Retro'ed) They were so uninspiring, since the Jordan 1 bared resemblance to shoes like the Nike Air Ship and the Nike Dunk, that Jordan was planning on leaving for Adidas or Converse, since he now had their attention. Nike tasked a rising sneaker designer, now currently known as the most successful sneaker designer of all time, Tinker Hatfield in charge of making the Jordan 3. MJ was so set on leaving Nike that he was actually playing golf and not planning to attend the meeting but his mother forced him to hear them out and they showed up to the meeting hours late and Tinkers presentation blew Jordan away, it didn't look like any other basketball sneaker on the market and it was a smash hit. Tinker designed Jordan shoes 3-15 and returned for the 20. Side note, he also made such iconic sneakers as all the original Air Max of the 90s, the Hurache, Air Trainers and Phil Knight believes that Tinker Hatfield saved the company and is to credit for most of its success.
Watching this right after watching Air! I like this overview, it really makes sense!
The Japanese company I’m pretty sure turned into ASICS I think.
Yes
Yeah... they actually made it to mainstream success by selling great shoes.
I remember when Company Man channel first started. So happy to see his growth 👍🏿
I fell in love with Nike even more after reading Shoe Dog. Found the book on the train in New York and was expecting such a good story.
Great video as always
This is the best video you've ever made... and I love all your videos... so that's saying something.
It seems like there may be a good story about Nike’s somewhat complicated relationship to golf that could be a separate video.
Thanks for this video company man! So excited for the next one!!
In the sandlot, when I saw the Nike shoes, I thought they were like, magical. Top tier product placement
What Nike, also that's an anachronism. Nike was founded in 1964, the Sandlot takes place in 1962
I used to wear Nike Air Monarchs, but as they got old they would bleed out this blue ink and they had a squeaky sound when I walked. This happened with 2 or 3 pairs. I eventually switched to New Balance and love them, never had an issue.
Sounds like my collection over the years.
@SerpentOz wtf is this spam
That transition from intro to logo was pretty dope. Nice touch :)
Always preferred Adidas to any of the other brands. I just think the style looked better, and their running shoes always hurt my feet the least.
Adidas is a Nazi company. Nike is U.S.A. vote with your wallet.
@@mrpmj00 bruh, come'on, that is the past and it has nothing to do with now, we want to choose what is best
@@abisek.e7636 Tell that to the millions who died.
@@mrpmj00 bruh if it was made in Germany it doesn’t mean hitler made it, it’s not a nazi company. Also calling Germany nazi is just racist
@@mrpmj00 Yeah, but just cause it was made in Germany doesn’t mean it has something to do with nazis, come on man just cause they were made in Germany doesn’t mean they have something to do with a facist group
Amazing video! I love how Jordan saved Nike, I imagine if he signed to Adidas as he wanted what would have happened to Nike.
And the banned shoe wasn't the AJ1 it was the Air Ship, but Nike used this as a Marketing campaign for the AJ1✨
Wait a minute. Are you telling me that the Nike Cortez actually started out as Onitsuka Tiger? 🤯
Yeah they did copy other stuff contrary to popular opinion
@SerpentOz no
@Holden Tudiks I think the original shoes were called Aztecs but some other company said they already had that name trademarked for their shoes. So Bowerman said to name the shoes after the spanish guy who conquered the Aztecs. Thus the Cortez
I thought it would be some sort of puff on how genius or good products, companies and creators of those companies, are. But luckily, you brought many factors that could really widen my perspective on why and how the brand could make a success and what could cause it's decline. Great video, really unexpected gem. Subscribed!
Highly recommend reading Phil Knight's memoir "Shoe Dog". He explained in one part why his company 'Blue Ribbon' stopped selling Tiger shoes (aka Asics) since the Japanese company went behind their backs and let other US companies sell Tigers dispite Blue Ribbon being their sole distributor. Thank You Japan/Asics for creating Nike 🙌
shoe dog was an awesome read, i loved it
In The Last Dance, Michael Jordan revealed that he almost didn't take the Nike meeting at all because Adidas we're just the shoes he liked more.
His mother, however, insisted that the polite thing to do is take the meeting with Nike, even if they weren't as big.
Somehow, mom seems to always know best.
Well not paying any State or Federal taxes for the last 3 years probably didn't hurt their bottom line eiither.
And Chinese child labor making their products helps with profit margins too.
@@user-si7on2bo8z if you were in the same business, you'd be looking for the cheapest labor, too. If you didn't, you wouldn't be in business for very long.
@@honolulublues5548 not child / slave labor. Maybe you would but not me. More to life than money my friend
@@user-si7on2bo8z bro almost everything in my house and probably your house to is made in china stop lieing to yourself and the money part well you do kinda have a point but at the same time it was a big motivation for me
@@rogue9230 true - China made product is everywhere and virtually unavoidable. But my points were I’m out on Nike products - too woke for me. And I couldn’t own a business that made money off child / slave labor - that’s not the only way to produce products. If I’m smart enough to own and run a multi-billion $ company I’d be smart enough to do it more ethically. Think about what the products cost and what you pay for it. There’s enough profit there to pay wages that aren’t slave - just say’n.
You can bet I am watching this right after watching Air in theaters 🤣
I’ve always found Nike such a odd company from a person who’s not into shoes
@SerpentOz bruh they talkn bout some shoes
What’s odd about the company? They make shoes and clothes
@@waititstony8270 That's a bot; I don't know what religion has to do with Nike; anyways, it keeps spamming this bullcrap to every comment.
I don't really like shoes as a fashion statement all that much but I love Nikes polo shirts and watches
@@haruhifujioka5952 nike have watches??
I have literally been waiting on this episode since your first episode
Without question Nike wouldn’t be where they are today without Jordan. Nike instantly became the pop culture goto sneaker. As a kid that’s all we wanted to wear. All thanks to mike and his 6 rings
My family was too poor to buy Nike's. We had always gone to Pay less for our shoes. My aunt who married into money back in the 70's actually got my younger brother and myself a pair of Nike's for the start of our school year. I at the time thought it was the coolest thing ever, to finally have something that made me look cool. Only after about 2-6 months of wearing them all the time, the shoes started making a strange sound every time I would be walking around. I had to finally retire them and went back to pay less for one of their in house brands. Once I started working and earning my own money; I tried Nike again and it was OK, but Then I discovered Under Armor. I am never switching back. Best shoe I have ever used
This makes Forest Gump make more sense.
*Forrest
Hahaha, I was thinking the same thing when he talked about the running fad in the 70s.
I get almost all my shoes second-hand from reselling shops and most of the time I get New Balance since they're about half the price and stand up to rain, mud, lawn care, gardening, hiking, and more. I did get some Nikes from a department store closing sale and I did like those quite a bit, though not enough to pay twice as much! I can't remember if they lasted any longer, but that's just my experience with a single pair.
I've been too solid to ever wear stripes on my sneaks.
Checks over stripes☑️
Can’t lie tho, yeezys are 🔥
My younger brother has always been the one who had to have the newest trends, in 1989/1990 this meant he had to have Air Jordans. On the other hand, I was less inclined towards popular trends and preferred less saturated brands/styles. Instead, while my bro was showing off his Jordans, I was subtly rocking my Nike Quantum Force shoes, which I picked out because I was also a fan of the TV show, "Quantum Leap." :-)
You forgot to mention that Forest Gump started the jogging craze. lol
He was in a runner's magazine though, in the movie. So it makes me wonder, which came first? I'm sure, being an absolute timeless cultural force, the movie was a big contribution to spreading running overall
No He Didn’t, 😐
He Said Himself.
S T O P F O R R E S T lol so good.
Just do it. One of the greatest brand slogans ever made and one of the biggest motivational single sentences ever said.
Marty McFly wears Nike
Miles Morales wears Jordans
All sports players wears all different Nike brands!
Growing up in nyc, I’ve always been a sneaker girl. I love shoes, but I don’t buy or wear them much because I love sneakers so much, styling/dressing them up and down. Nike has always been a go-to, though I love at least two or more styles from every brand. They do such a great job at incorporating new technologies and materials into their old and new styles, and they also fit true to size. Adidas had some really good designs when I couldn’t afford to indulge, but I haven’t been feeling them in recent years.
Say what you will about Nike, those 5 year old Chinese boys sure do make a damn good shoe.
Uh what
@@atristand5603 Right? They haven't been made by children in sweatshops for years. They're now made by more affordable Uyghurs
What a gross comment
@@LacyyGerelli gross but true
@@LacyyGerelli Indeed, it's meant to be reactionary. Most people don't realize the prevalence of borderline slave labor that exists within Nike's manufacturing process of their shoes. If you've purchased Nike, Nestle, or iPhone products you're obtaining merchandise fully or partially produced using slave labor. It's honestly disgusting. What sucks is that the Nike shoes I've had in the past tend to outlast most other shoes. Most Nike shoes last a whole year and a half before falling apart, while most other shoes are lucky to make it past 8 months before falling apart.
Heck yeah!
New Company Man!!
Oregon for the win!
Both Michael Jordan and Company Man is the hero we didn't know we need.
"JUST DO IT "
the last words of a condemned man before his execution!
I’m returning to this video after watching the movie, Air.
Please do Torani syrup!!!! ❤🧡💛💚💙💜🤍🍒🍓🍑🍇🍈🍉🍍🍋🍊🥝🧋🥤🥃🍹🍸☕🧃🧊🧊🧊 Please:)
Had lots of these shoes in the 90s. My 13 year old son has just bought a pair of Jordan 1s.
Anyone else notice that when Jordan Dunked h e hit himself with the ball
It happens a lot when you dunk it hard
And hang on the rim
The banned shoe MJ wore was actually the Nike Air Ship, it had a different leather overlay as seen in the pic 8:27, and the AJ1 released after that
i've stop buying nikes since i've found out what's happening in china
@Tofu 3 true
@Tofu 3 Did you just call China a "3rd world country" and "The west is taking advantage of them" ?!? 😂 Ok Wumao, China is the one who is doing the bad things
@@subifyouhatetiktokandreddit234 the west is taking advantage of the fact that china is willing to do bad things, since their labor laws are much less strict.
Most Nike shoes aren’t made in China anymore
@Tofu 3 it's not them taking advantage as much as it's the Chinese Communist government that takes advantage of its own people for wealth and power.
Nike sales in the early ‘80s: _declining steadily_
Michael Jordan & the Nike brand: “And I took that personally.” _drops Air Jordan 1s_
I’m sorry this isn’t a question but I thought it’d be a good video, could you cover Richard Montanez and hot Cheetos? Apparently there’s a scandal happening right now
When I was younger, a family friend who didn't understand brands would always complain about how his daughter refused to wear any shoes that didn't have "that damn check on it." He never understood what was so special about "that damn check" 😆
ONLINE sales have been great during the pandemic. Sales should be even better now that everything is getting back to normal prepandemic
I think this video could've been extended further to talk of the modern struggles of Nike. Back in 2015 and 2016, Adidas became the premier athletic company, especially with their boost technology. Especially with the signing of players like Harden, and with Kanye's Yeezy line, they really put a dent in Nike's marketshare. There's a lot to talk about with them.
The rise and fall and rise again of Child Labor
Yes but this is interesting.
I’m from Texas can you do one on the success of bucees? It’s a super popular Texas rest stop
Damn Jordan liked adidas? Shit that would’ve changed history if he actually got a deal with adidas damn.
Adidas wanted him but they were in over their heads in debt at that time and the CEO said they just couldn't make a deal. Michael's parents had to nearly literally push him to fly to Portland to get the sales pitch from Nike. The rest is history.
That was pretty slick with the Nike logo in the intro!
*"Yo get a pic of my new Jordans for the gram"*
Simpler times all about flexing as much as annoying it was still it brings me nostigla from those high school days
Another great video! Highly recommend reading Phil Knight's autobiography Shoe Dog to learn more about Nike's early days.
Oh come on! "The rise and fall...and rise again"? All I can say is "Just do it"!
I recently began working at Nike so this was cool to watch.
Nike: making money off of slave labor mainly from a league that so strongly comes out against slavery...except for those slaves making their shoes
As well as not paying any state or federal taxes.
So whats your point Nike doesn't deserve their success???
@@rogue9230 actually yes. I don't believe you deserve success if your going to use slave labor to get it
@@lewislast8501 bro nearly everything in your house is made in china
@@rogue9230 not true. I seek out things made in the USA or other countries that don't use slave labor when I shop. You may enjoy living off the back of slave labor, but I'm not
0:06 Nice play on the opening logo.
Let's go a little out of the ordinary: Blackwater.
lol that's in Jake Tran's territory. Company Man usually focus on consumer brands.
@@kevinnguyen7689 Thank you for giving me another channel to subscribe to.
The movie Prefontaine has some good scenes with R. Lee Ermy as Bill Bowerman experimenting with making the shoes.
I think they lost a lot of customers with the whole Kaepernick mess.
Nah the sales actually have been growing rapidly since then. I thought they would lose customer too but they (Nike) didn't.
Company Man, love the channel.
Will you consider looking into Nike's or another corporation's labor practices? I heard they use child and/or sweatshop labor but it could be rumor. Thank you.
What?
@@companyman114 I too was surprised this video did not contain the sweatshop issues.
en.wikipedia.org/wiki/Nike_sweatshops.
I remember seeing many stories about this when i was younger