1977 Dodge Charger Commercial - Lou Rawls Singing
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- Опубликовано: 13 июл 2016
- "The Night Belongs to Charger" song by Lou Rawls This B body version of the Charger was sold from 1975 thru 1978, 4 full model years. It was basically badge engineered where previous to 1975, the Charger had it's own distinctive body. For 1975, it shared it's body with the Chrysler Cordoba. Originally, the 75 Cordoba was to be the Plymouth Sebring which had previously been related to the Charger.
I tend to have a good memory for these old ads, and I must say I don't recall this at all. Perhaps because it was overshadowed by the Cordoba commercials. The Cordoba commercials were one of the most successful marketing efforts I can recall. Thanks for posting.
This was an ad I remember and was thrilled to find an example of it. Partly because I'm a very very big fan of Lou Rawles…...You'd see this during Ball Games and other typical Mopar sponsored events.
I always pictured Lou more of an Imperial/New Yorker Brougham man than a Charger man, but.......
Drchainsaw77 OOOOOOOOOOH, GOOD CALL!!!!! Didn't think of that!!!!!
All cars were luxury cars in those days..
😄😄😄😄✌
Jack Jones more likely for the New Yorker!
You'll never find, a Dodge Charger like mine, you're gonna miss my lovin' Mopar!!! Lol Mopar Nate Philadelphia, Pennsylvania
I remember this commercial from way back
Good to see it again. .
I hope that Les Reed got some money for this spot, as it leans heavy on the song he wrote for Tom Jones, "Delilah."
Nice smooth and quiet ride
The '75-78 Charger did have one identifying difference from the Cordoba - Charger's opera window had louvers, while Cordoba's didn't.
So much awesomeness going on in this commercial!
Yessir, this is a brilliant ad. Good visuals showing women admiring the car and the "macho" driver and Lou Rawls just crushing the lyrics of the contrived jingle.
Lee Iacocca was particularly keyed to the fact that most men bought cars to impress women and the ad is all about impressing women. As the Baby Boomers came to middle age with families and careers their muscle cars had to transition into "personal luxury" cars of reasonable cost while still implying style.
I had a 1975 Charger SE. Not the best car I ever had, but it was my first car out of high school.
I Remember this commercial very well.
Had one of these. 76 SE. Man that thing rode like a dream. Wasn't much for fast until I dismantled all of the emissions horseshit and modded the engine a bit. After that it was a beast for big luxury car.
LOL!! @ emissions horseshit
@@keonjenkins1852 Without that so-called horseshit, you'd be coughing out loud. And hocking up a black lung.
@@ucanvance You need to watch some windmill videos.
@@ucanvance Liberal Moonbat
I remember this commercial,like it was yesterday,! Always loved that theme song, didn't know Lou Rawls sang it. RIP, Mr. Rawls!
These are lovely cars and great to drive.
Lou Rawls💯✊🏽💯
I too want the new 1977 charger... beautiful car..
The Clay Smith fanpage Team
Oh memories of a sweet ride! Dodge charger 1977!😃😃
This song sounds like Tom Jones' "Delilah"!💕
yes, it is, licensed the song. A common practice with Chrysler Corp in the 70's.....Volare, The New Yorkers commercials with Jack Jones used the song....."Talk of the Town". James Darren had the song...."Fury" for Plymouth, this was Lou Rawles.
Lou Rawls carried a big band in his back pocket....
This sounds like a TV show intro
KHAAAAAN got the better gig pushing the other version of this same car.
Taken from the Delilah song by Tom Jones.
But does it have Corinthian leather seats? Guess we’ll have to wait til daylight!
nope, it doesn't. That would be a Chrysler, this is a Dodge
Same leather, but only Chrysler called it Corinthian Leather and only on Cordoba.
Need more lighting
but it's night...the "Night".....it's not the "Day belongs to Charger", it's the Night, it needs to be dark.
A Chrysler Cordoba clone, really.
I think you have it backwards....the Charger was first 1966.....Cordoba adopted the body from the Charger for 1975....it was suppose to be the Plymouth Sebring but became the Cordoda instead, so Chrysler got a version of the Charger........so the Cordoba is the clone, not the Charger
@@OsbornTramain Was the 1978 Dodge Magnum also a clone of the Charger ?
The Millennials will never be as cool as the Boomers.
A little late for a reply, but many millenials do love those cars. It's not that strange to see a 26 year old man driving a late 70's Chrysler or an early 80's Lincoln. to me, that's double cool.
@@raulsaavedraviolante4350millennials? Try Generation Z!
As a gen Z , I like this cars too
0:40 "with a look that was shaped for the night"
Does that mean you wouldn't want to see it in daylight? ;)
It was, and still is, a good looking car whether it's in the daylight or whether it's in the night. At least it was American. At least it had style.
+Wayne Johnson I am a very patriotic person and I love muscle cars but I have to say that 1974-1980 had some UGLY muscle cars
Adam Eaby It's not a muscle car, it's a personal luxury car.
looks like a cordoba to me LOL
It was designed to compete with Pontiac's Grand Prix and Mercury's Cougar. Regal, Cutlass, Monte Carlo, and Grand Prix were built on the same platform too.
You mean, the Pontiac Grand Prix and Mercury Cougar were designed to compete with the Charger...the Charger was around a very long time in the intermediate class.....the Cougar was originally a pony car and the Grand Prix a very large full sized sporty car, Dodge didn't copy them, they copied Dodge.
+OsbornTramain
Please...
Man?
You know good and well that,
THAT particular (late) '70s body-style Dodge Charger OBVIOUSLY 'copied' GM (forGET the Cougar) to compete with General Motors' 1973-'77 platform Chevrolet Monte Carlo, Pontiac Grand Prix, Oldsmobile Cutlass Supreme; and (of course) the Buick Regal (WOW, if ONLY GM's Cadillac actually had a model on that particular platform.. Super-duper team).
Yep, but GM had that body-style since 1973.
Just look up a 1973, or a 1974 Cordoba, or Charger (LOL.. they hadn't copied General Motors yet).
Chrysler CLEARLY copied GM by making a (failed) potential competitive 'similarity' platform in the latter 1970s.
Now come up with some backup, or TRUTH with your claim that GM "copied Dodge".
Heck those four mentioned types of GM cars even looked FAR BETTER than ANYthing Chrysler has EVER even produced. YOU know that.
I had a 1975 Charger SE. Not the best car I ever had, but it was my first car out of high school.
I Remember this commercial very well.