Using PR as a Creative Engine with Adam Ritchie

Join O'Dwyer's and Researchscape for an informative give and take with Adam Ritchie on his invention-first approach to public relations. Ritchie counsels clients on what they should produce rather than only what they should say. He believes by focusing on products that go bang on impact, PR pros can expand what business leaders believe PR can accomplish, and ultimately increase respect for the profession.