O'Dwyer's PR News
O'Dwyer's PR News
  • Видео 24
  • Просмотров 609
Jack O'Dwyer Interviews Executives from Burson-Marsteller
O'Dwyer's founder, Jack O'Dwyer, conducted interviews with executives from leading PR firms in the late 80s. Here's footage of O'Dwyer with Harold Burson and other Burson-Marsteller executives.
Просмотров: 52

Видео

Hot Topics, Cool Data: Using Newsmaker Surveys to Stand Out
Просмотров 721 день назад
Join Michele Linn of Mantis Research as she reviews three keys for telling compelling content stories with original research. Researchscape's Jeffrey Henning and Tony Cheevers discuss the results of their analysis of newsmaker surveys published on U.S. newswires in 2024.
Communicators Caught in the Culture War
Просмотров 6Месяц назад
The social landscape is intense and there's continued pressure on organizations to speak up or dial down on social topics. Our guest Kim Clark will talk about this time period as a form of identity crisis for organizations and the need to shift from reactive to proactive in messaging. But it must be done strategically and thoughtfully. Kim will show us how to navigate these times and help us fo...
Efficiency Evolution -- Productized PR Services
Просмотров 5Месяц назад
Join us for a dynamic session with industry leaders Shauna Nuckles of Advocation and Tony Cheevers of Researchscape as they discuss the potential of productized PR services. Discover insider strategies and real-world examples of productized service offerings. Learn how PR agency leaders can navigate the path to enhanced efficiency, scalability, and profitability.
Using Data to Drive Climate Policy: The MIT Climate Pathways Project
Просмотров 11Месяц назад
Join Krystal Noiseux, Associate Director of the MIT Climate Pathways Project at MIT Sloan School of Management, and Tony Cheevers of Researchscape International, for discussion on how the MIT Climate Pathways project is using data in interactive simulations to advance the adoption of evidence-based climate policy through leaders in the public and private sector.
Breaking Through the Busy Election Media Landscape
Просмотров 92 месяца назад
Join MediaSource’s Lisa Arledge Powell and Shannon McCormick for a discussion on how communicators can effectively navigate the hectic media landscape. They share new data from MediaSource’s Fall 2024 Healthcare Journalist & Communicator Survey to help attendees achieve strategic media exposure for their organization during political, economic and technological uncertainty. While the survey its...
The Funnel is Dead, Use a Playground Instead
Просмотров 158 месяцев назад
Join Ashley Faus of Atlassian and Tony Cheevers of Researchscape for a discussion on: • Why the traditional funnel no longer useful for creating strategy • How to map content without a funnel • An example of using content depths vs. funnel stages
Stupid Offers and Your Secret System
Просмотров 79 месяцев назад
Join Steve August as he discusses the two keys to growing your business without losing your sanity with Researchscape''s Tony Cheevers. August is a serial entrepreneur, digital artist and maker with two successful exits. He's experienced the highs and lows of startup life, taken a tour around the C-Suite and is continuing to explore ideas that won't let him sleep at night.
The Retail Tech Stories We’ll Tell: Predictions Inspired by NRF 2024
Просмотров 1910 месяцев назад
Join Researchscape's Tony Cheevers and Catherine Seeds, CEO and president, Ketner Group, as they discuss how NRF’s retail tech trends will inspire impactful PR strategies this year.
From Acronyms to Action: The Real World Impact and Importance of DEI & ESG
Просмотров 2511 месяцев назад
Join Researchscape's Tony Cheevers and co-founders of The Change Agencies, Ben Finzel and LaTricia Woods,, as they discuss trends in diversity, equity and inclusion and environment, social and governance communications. The Change Agencies is the national collaborative of 13 multicultural and LGBTQ public relations firms focused on helping clients communicate across cultures.
The State of Content Planning Today
Просмотров 19Год назад
Join Researchscape's Tony Cheevers as he discusses the results of WriterGirl's "State of Content Planning" survey with Marketing Director Heather Stanley and Client Partnership Coordinator Lauran McHaffie. See first-hand how other organizations are tackling content planning, be able to benchmark your organization against peers and leave armed with best practices you can implement right away to ...
Beyond the Hype: Realizing AI's Place in Public Relations
Просмотров 58Год назад
Join Aaron Blank, CEO and President at Fearey, a Seattle-based PR agency, and Ray Rasmussen, Co-Founder and Managing Principal of rGen Consulting, a consulting firm dedicated to helping businesses figure out their AI game, as they engage in a lively discussion moderated by Researchscape's Tony Cheevers on how to gain a clearer perspective on making AI a powerful ally in the world of PR.
The Webinar You Can't Afford to Miss
Просмотров 15Год назад
Join Researchscape's Tony Cheevers as he moderates a discussion with Pemberton CEO & founder Mark Riggs and certified executive coach Ken Jacobs on helping clients understand your agency’s unique value and effectively discussing payment terms.
The Virtues of Clarity, Transparency & Simplicity
Просмотров 34Год назад
Join Researchscape's Tony Cheevers and branding expert and simplification pioneer Alan Siegel for a discussion of his primary life’s work guiding businesses, government and organizations towards achieving clarity, transparency and empathy with their audiences.
The Art, Science, and Skills of Strategic Business Storytelling
Просмотров 22Год назад
Join Researchscape International's Tony Cheevers and Dianne Chase, Founder & CEO of Chase Media, for a discussion on how communicating in a more meaningful, memorable, and impactful way lies in the art, science, and skills of strategic storytelling to convey your key business messages. Dianne will share insights for professional business storytelling that will help you communicate for greater s...
Don't Be Left Behind: How, When and Why You Should Use AI for Communications
Просмотров 45Год назад
Don't Be Left Behind: How, When and Why You Should Use AI for Communications
Today's Leadership Playbook: Humanize Communications
Просмотров 51Год назад
Today's Leadership Playbook: Humanize Communications
AI's Impact on PR
Просмотров 26Год назад
AI's Impact on PR
Empathetic Leadership Begins With Self-Deprecating Humor
Просмотров 28Год назад
Empathetic Leadership Begins With Self-Deprecating Humor
To Plan or Not To Plan, Strategic Planning in a Dynamic World
Просмотров 9Год назад
To Plan or Not To Plan, Strategic Planning in a Dynamic World
Business Development for PR Agencies
Просмотров 19Год назад
Business Development for PR Agencies
Leading Through Challenging Times with Jean Serra
Просмотров 8Год назад
Leading Through Challenging Times with Jean Serra
Using PR as a Creative Engine with Adam Ritchie
Просмотров 108Год назад
Using PR as a Creative Engine with Adam Ritchie