I hadn't planned to make a video about strange Hollywood ratings of things like Gotham Knights and Rings of Power, but here we are. Internet Rabbit holes are real if you start to look up a question, and this is the product of the start of that. The more you look into it, the stranger it gets and by the end it seemed worth talking about. Didn't intend to go for this long on the topic, was going to include a video but then saw the size of my recording already. You can get the gist of that video from the clips at the end, and I was amazed that anyone would make a video like that and release it publicly. But what did you think? Let me know your thoughts down below and as always, thanks for watching :)
I saw someone else (Sorry, I don't remember who it was) talking about Parot data, which also mentioned something 'Iffy' about the people writing those articles. I think it was a Parot associate freelancer that 'donated' the article, but I'm not 100% on that... whatever it was, it was ethically wrong in the same way that Parot use the data in a way that's ethically wrong, but fits their ideology and their bank accounts.
I'm sure the the Roman ruling elite lived in a fantasy world towards the end. The reality of barbarian hordes smashing down the empire was too much to deal with. Ordinary Romans knew what was going on but lacked the power to stop it.
Why pay all that money to get a significant return in investment when you pay to have an analytics program that tells you the vivid fantasy of a return in investment to make you feel better
the people behind Parrot Analytics are geniuses, they managed to turn "that friend that tells you all you want to hear just to smash or get money off you" into an actual business.
It's interesting how nervous streamers appear about how 'transparent' to be with all stakeholders. Is it a way to hide the admission that every man and his dog told them? Insertion of a narrow political view, especially one based particularly on US issues at the expense of both internal and external audiences when courting world audiences as never before, was bound to fail? We're used to HW treating west/US as synonymous, never mind their lack of knowledge of the world in general. They couldn't be more wrong about all audiences than in the last 5 or so years. But will they own it?
@@Exzimius Yeah, isn't the point of money laundering that you have so much income that you can't account for it in any legal way? That seems like the opposite of what's happening in the entertainment industry... you can't launder money that's already been burnt to ashes.
This is actually scary how much it explains the current landscape. If their primary goal is "engagement", exclusive of viewership, what gets people engaged? Well, things they hate. That's why we get so many things that fans of that property…hate. And they call that a "win" and have data to "back it up".
It was a temporarily working marketing strategy for the gamergate type stuff when used by free to read online publications as they're cheap to produce. When spending a fortune on production, not so great. Hate watching does occur. But far more won't bother and even hate watching has fallen off a cliff. Far better to make shows people like as worked since HW began. Using online US publications as attack dogs when the world turns off is a farcical strategy.
I'm actually kind of impressed that Parrot Analytics has made an entire business model out of presenting nonsensical "analytics" to their customers (studios, streaming services, whatever) so that they can be a "credible (sounding) source" to promote bad content.
One of my old directors used to say "perception is reality". The problem is that reality doesn't care, and it will run over your perception like a truck running over a paper cup. Sometimes it takes some time, however reality always wins. Some of these companies are finding that out the hard way.
“Reality is that which, when you stop believing in it, doesn't go away.” - Philip K. Dick ( amongst the number of genius stuff he wrote is Bladerunner )
The streaming companies pay Parrot Analytics to generate fluff numbers in hope investors and advertisers will pay based on those numbers rather than hard viewership numbers.
This is an incredible video. This explains one of the ways media corps are trying to deceive gullible investors. How producers, writers, and directors are failing upward. I always want to know the why and how- and you nailed it. Investigating takes time and it is well appreciated.
Any investor worth their money would put actual effort into researching what their money is going into. Anyone falling for this I cannot feel sorry for.
@@Hollyclown that's not how "investing" works once you reach a certain scale. Big investors just massively diversify because even by just doing that they still come out on top
I figure that all they need to do to gather investors is show these farcical results from Parrot Analytics and voila! They have enough funding to carry on all their unwatchable garbage for about another year or two before the cycle repeats
Seems its easy for the Company that makes the show to manipulate the "demand" and then hire this firm to validate the "demand". Just a way for Companies to show success when they are clearly failing.
The concept of failing upwards in the entertainment industry is something i can't understand. When things were sane second chance after failure was always in the cards if you had talent , and if you were positioned well you could take multiple hits, but you were NEVER rewarded when you failed...and doubling down with failure was unconscionable. We are living in the clown world.
I am reminded of a line that, at the time, was very Edge-lord but in retrospect is becoming more and more applicable to reality by the day. The line was from the first Mirrors Edge game funnily enough. It was in the scene where Faith, the protagonist, was talking to her sister who asked something to the effect of "Don't you watch the news?" to which Faith responds... "It's not news any more. It's advertising."
I take it these shows are "in-demand" in the same way Captain Marvel was in high demand for Disney... ...when they were literally buying up theater seats in bulk themselves to simulate that demand.
According to released investor reports, Disney spent 500m on tickets for Captain Marvel. Brie Larson admitted to spending 50 million on tickets for Captain Marvel for charities. Hrnmm.....
@@AlphaStoutland it is actually a common practice in some industries. Such as music or published books. Studios, artists and publishing companies regularly buy copies to promote or obtain status. Most Platinum albums released after 1985 are like this. Where the record labels (or artist themself) or a specific company (like Samsung or Apple) will buy enough copies to obtain the Platinum Sales status. The New York Times Bestseller List functions this way now, and has since the late 1980s. (Koontz and Crichton complained about this. Rowling has complained about it. King has bragged about it.....) I was actually surprised that movie studios and publishers didn't use such tricks until relatively recently. Or that only Disney has been caught for it. Take your pick.
I like how every video, Disparu gets deeper into the conspiracy of hollywood. It all started with a man trying to get a quick buck out of his dislike of She-Hulk and Rings of Power, but now he's continuosly uncovering new sides of the issue to the point old enemies seem more misguided than they were bad.
This is why I keep saying that just because they are losing money and some people are fired, that doesn't mean that movies and tv shows will get better. These people are incapable and unwilling to admit their agenda is unwanted and hurting them. They are only capable of doubling down and making the same stupid mistakes. It will only get worse.
yeah, the firings aren't getting to the core of the problem. It's more like a rotten tree having dead branches fall off... yes, the branch is dead... and fell off for a reason... but is the tree itself any better?
Its not even that, ownership owns other ventures and use Hollywood to write off loses. This show sucks but I paid my catering company 500K for 3 days work ect
Hollywood lives in a void within a void within it's own dimension. It's insane how blind this people are. I'm not sure they understand basic morals anymore. I miss good story telling in TV and movies. Oh well as long as Japan keeps pumping out the good stuff I'm nice and happy.
It's all about creating the ILLUSION of popularity. Humans by our nature don't like being the odd one out. We want to be part of the crowd. It's why FOMO is a thing. So when you get these 3rd party companies to tell everyone how popular the show is, you're more likely to watch it even if you've already given it a try and hated it.
I was taught, many years ago, that this form of advertising was called "The Bandwagon". Simple one based on "everyone's doing it!" Which is intended to imply, "why aren't you? Get on the bandwagon with everyone else!" Was always a huge thing in TV commercials. The puff companies and articles are just manipulative advertisements. No matter whether they call themselves journalists, reviewers, or analytical companies, it's obvious they're profiting in some way by making such disguised ads.
My dear Dad told me never to blindly follow the flock; I think he’d really appreciate the modern term ‘sheeple’. Thanks to this advice, I grew up to be anti-authoritarian, cynical and logical, all traits which have served me well although the increase in eye-rolling over the last five years has proven increasingly disorienting.
@@clogs4956 Same. There's only a certain demographic that absolutely needs to be part of the crowd and wants to fit in or requires validation from strangers. Most just don't care. I always look askance at those who say 'but what if X insults you and calls you Y or excludes you because you don't go along'. My answer is let 'em. Why should I care? The internet is massive and FOMOs are not and never were the majority. Besides you only need a few decent types in your real life. That's more than enough.
Am I the only one that remembers the absurd lies about the box office results for Captain Marvel? Marvel/Disney renting out their own empty theaters to claim box office sales? My guess is those empty theaters were over fire code capacity!
What's hilarious is the people who think we are nuts for even thinking that even happened are ignoring the fact that Capt. Marvel 2 has been in development hell, then canceled, and then she got put into a quasi-team up movie with lesser heroes that are not even side-kick material. So, uh, yeah, Disney/Marvel definitely screwed their own pooch on that.
Amazon "So, we have the numbers and they're bad. How can you spin this into a success for us?" Parrot Analytics "Well, to start, we don't use numbers."
'Parrot Analytics' is probably the most apt name for what they and their clients in "news" do. Their mutual self-interests require parroting each others' words but will cause their mutual self-destruction eventually.
I'm curious why you chose that name that doesn't ring escapism from the harshness of reality? Also, I can name certain news report that had the same content they bring out, but other than that I stopped giving a demn about that anymore.
Great video Disparu. I've always felt that if the creators of these shows would just look up the reviews on RUclips, not just the fluff pieces, but the actual honest and accurate reviews, there would be no way they could deny that their shows are crap and are not what the public at large is asking for. Now it makes sense though - they have created, and now maintain, a puppet review company to tell them just want they want to hear. Not only that, it's what they want the public to hear. Cheers to the dedicated, truthful reviewers on RUclips like yourself, Critical Drinker, MauLer, The Little Platoon (and many more) who tell it like it is and value their audience. It is clear that the big Hollywood TV and movie producers most definitely do not.
How about the fact that these reviews get more watchtime than the episodes? I watched a 45min discussion about Velma whereas I could only stomach the intro scene of episode one before I tapped out.
I mean, Disney owns Rottentomatoes and Amazon owns Imdb since like 10 years ago. Both these review sites are manipulated by the movie studios. Every new big film or show that comes out starts off with a 9/10 on Imdb and then slowly drops as real people start posting reviews. All these 9/10 and 10/10 reviews are very short and read like theyve been written by an algorithm with only slight variations and often repeating the same keywords that someone input into the generator. Its not like this is a new thing because of this Parrot company. Its been going on for a long time.
BOOM! Suddenly a conversation I had makes perfect sense. I was talking to someone from a studio and they said "We need someone who can do streaming." I'm like: "But you've *been* doing streaming. People have been talking sh-t about your shows for quite some time." They didnt elaborate further. The reason I can say this much is I'm pretty sure this exact conversation has happened at least a hundred times by now. This makes me think at least some of the streaming services might actually be subcontracted through an unmentioned third party. "But why wouldn't that third party provide the analytics?" They might not have the analytics. Its a feature that would need to be developed. If it hasn't been developed, then there's no analytics. Its really common in the tech industry for a company to advertise a feature, and then say "Ehhh... its still in progress." If the sub-contractor didn't actually develop the system around collecting analytics, then *another* third party would effectively need to 'find other ways to collect data.' "This sounds epically stupid." No sh-t. "Do you have a source?" Don't even bother asking.
Someone is allowing Hollywood to squander HUGE sums of their money by producing -- at great expense -- films and TV series that no one watches. Who is funding these films and why are they so willing to lose so much money?
This video is an eye opener for me. I was questioning why Velma was doing so bad yet still getting a season 2. The gist of it is simple; it's a 2-man con job, only on the scale of corporations. 1 Corp presents the product and another sells you a false idea about it in the form of data. Reminds me of the cons from Better Call Saul, when Jimmy/Saul presents something to a mark and they reject it, then Marco to shows up and pretends that it's worth something, which pushes the mark to believe that.
Velma got a S2 because it was set to have one before S1 even came out. In animation, they often write one series, split it in half, then call the first half Season 1 and the second half Season 2.
Another thing about this so called "season 2", it is more likely that WB comissioned a 20 episode animated series and then split that into two seasons. The show is already paid, might as well release "season 2" even if everone hates it
Very revealing report. Great work ! This reminds me of "citogenesis" or "circular reporting" on Wikipedia -- where someone posts a lie on Wikipedia, which is then publicized by other media, which is then cited in Wikipedia, validating the original lie. Here, Parrot Analytics creates data that's based on questionable sources, and the data is then used to promote the customer's product or to confirm what the customer believes or wants to believe.
Modern entertainment doesnt seem to even believe when their stuff is bad, they seem to completely disreguard what the public think. They huff their own farts and smell nothing but roses.
I wish i saw this on the day but oh well. One of the biggest entertainment scandals of all time is the “Payola” scandal people went to jail careers were ruined. Record companies paid a 3rd party, DJ’s to play certain records artificially inflating popularity of songs while also cutting the legs out from under other artists who weren’t backed by the deep pockets of the corrupt machine. Close to Apples to apples but maybe a more accurate description is comparing Red delicious apples to Granny Smith apples.
There was a time when if I asked "is this show any good?" I would get a yes or a no answer... These days anything goes as an answer except the actual answer! I'm starting to believe we took a wrong turn some years back and ended up in the twilight zone!
Three letters: E, S and G Parrot Analytics is a perfect hedge: the worse a show is, the more (negative) mentions it gets on Twitter and so the more "in-demand" it is. This guarantees that the studio can put out press releases and have their friends in the Access Media write puff pieces about the show, which they can then show to the money men who would never watch this stuff in a million years.
But they eventually need to show the money men that theyre actually making money with this crap. Which they are not. What goes around comes around, and its now coming around for Disney/Marvel, for Warner Bros/DC, for Amazon, etc. All these companies are losing massive amounts of money on their entertainment branches and they have spewed so much bile over their fan bases that they cant put butts in theater seats anymore, they can hardly convince people to pirate their crappy shows for free. I watched Rings of Power just to laugh at it and I can tell you it fills me with joy that Jeff Bezos spent a billion dollars on that trash instead of building another suspiciously phallic looking rocket so he can launch his bald ass into space again.
2:24 I guess it has nothing to do with the publicity add that "casually" appeared on screen during the final episode and how people had to exit and play again to be able to get rid of it, making it falsely look like the viewership ratio was double.
So, correct me if I'm wrong, but "In Demand" only means people talking about the show? That it doesn't necessarily work as a proxy for conversions to actual viewers of the show? So, by that "metric" they could call a show a success, even if only a tiny % of people watched it, but everyone talked about how awful it was? If that's the case it doesn't seem sustainable.
They are paying for the third-party company to tell them what they want to hear, even if it is the opposite of the truth. "Whose truth?" is very applicable here. Since She-Hulk showrunner Jessica Gao bragged that she deliberately antagonized the fan base by making men the villain of the show, the low viewership numbers can be interpreted as a victory which proves that "toxic masculinity" is real. It used to be the entertainment industry's goal to earn money - so they would try to create an enjoyable product that people pay to consume. Now, their de facto, yet usually unstated, goal is to antagonize the fan base. Profits or losses seem irrelevant to them for some reason. This strikes me as extremely privileged. I might have had slightly more respect for her if she had said, "I want to antagonize the men. I ALSO want to get ladies to watch it, especially women and teenage girls, who otherwise have no interest in superheroes." At least one of the stated goals would have been positive, but she only focused on the negative. Thanks for the video! (Edit: a new idea 💡)
"Low viewership makes our show successful" reminds me of Wimp Lo in Kung Pow "Face-to-fist style, how you like it?" "I am bleeding. Which makes me the victor"
"I'm going to make a garbage show, then predict customers will hate the show because it's garbage, and when they DID make fun of garbage, I TOTALLY p0wned them because I knew what they were going to do! WINNING!!!" --- She Hulk whamens
It is worse than you described! If they take their data from all those different activities they are actually capitalizing on the HATE those shows generate!!!
There are different standards for how Parrot Analytics measures a show compared to the standard of Nielsen. From what I hear, Parrot Analytics utilizes social media platforms such as hashtags in order to measure engagement, not ratings. This means that as long as someone Tweets or does a hashtag on TikTok, it counts. This means that the numbers can easily be falsified whereas Nielsen will measure the channel that its tuned to along with how long it is tuned to that channel, which gives more accurate and reliable numbers since its also based on a sampling of US households. This is also why we know House of the Dragon absolutely shat on Rings of Power in overall ratings because Rings of Power thought they would actually do gud.
@@wakaneut In YT's case, this works. This is because, to YT, it really doesn't matter if the viewer hates or likes a video - they're still getting the ads regardless. And, unlike the channel's sponsor which might get the bad PR if a video is disliked, YT's ads are understood by viewers as, well, YT's ads. All viewership benefits YT, whether the video is like or disliked. Therefore, they're all engagements. Doesn't really work like that for these studios, as their profit is tied directly to whether people like their shows or not.
I'm with you. I just finished the Rings of Power tonight and I honestly was in tears laughing. I love seeing them burn piles of money on absolute lunacy. These shows are awful in a way that Sharknado couldn't aspire to. The pleasure of watching these companies crash to earth is worth it.
Great video. All the research and time you put into this seems incredible; looking through all these articles, comparing them and showing up all the manipulative strategies out there. Although I have often been wary of over the top headlines, it's good to have it explained and confirmed. Can't wait for your next deep dive into all this media BS. 👍
I doubt he researches. His arguements are full of holes. He just outrage farms with his own over the top headlines. It's a conscious decision on his behalf and he openly talks about it on podcasts etc. If you actually give a bit of thought to his arguements they suddenly seem much weaker. For example. Can you think of a reason why views might spike for a show once the season is complete? Anything in BINGE WATCHING culture that might provide an explanation for why views might spike once a full season is available for viewing? It's impossible puzzles like this that all his extensive research can't possibly imagine a reason for. Obviously he knows the reason as he is not a stupid guy but the truth isn't as good for outrage content so he plays dumb and encourages his audience to just not think and be outraged. Just look at the comment section. It's fun but hardly insightful
@@stevepickford3004 Clearly you’re ignoring every single point in this video (such as statistical manipulation and disingenuous reporting) just to cover for Hollywood corpos at this point. Streaming services aren’t reporting their numbers, why? How many people are binge watching these shows without stopping midway through? How many are tuning out of certain episodes? Why aren’t these companies being transparent when a show receives negative reception? Most importantly, why the fuck are you defending Hollywood?
@@stevepickford3004 well amazon for rings of power, set rop as the default next auto watch after you finished watching a season or a movie on their platform. They also set their viewing stats to say you watched the series if you clicked on the trailer and watched a second of it. I know because rop got set to "show to continue watching" afte i watched the trailer. Also i had to very quickly rush to the remote twice to stop the autoplay after i binged watched a series and they tried to do a countdown for playing rings of power. They made these changes at the end when they knew it was screwed.
They're giving people in their bubble what they want. You don't want to be the outsider in Hollywood. You don't want to have that awkward moment when you see people you've panned in print. You don't want crazies' showing up at your home because you don't toe the line. You think you're safer following the flock. The problem is that people know authenticity when they see it. The problem is that the advertisers and accountants want numbers they can trust.
Word of mouth is definitely important, and negative word of mouth can be extremely damning for something. It does matter _how_ people talk about it rather than if they are talking about it at all. Take the movies Puss in Boots The Last Wish and Strange World. Both had similar disappointing box office openings of around 12 million dollars. The difference is in their WoM. TLW received massive amounts of positive WoM and it went on to make 477 million worldwide (and for the first couple of months saw less than 5% week-to-week drops and even gaining in some weeks), whereas Strange World received very bad WoM and it flopped at 73 million worldwide. But thanks to streaming, they are able to hide their failures and merely claim that you talking about it at all is good for them.
@@nickm5419I saw The Last Wish for myself. Imo it's one of DreamWorks' best movies yet. Not to mention the current drivel in Hollywood made it stand out even more. I'll take 5 more of those over 30 "Strange Worlds" and 3 "Bros."
The reason they are doing it because they believe if they can get even one extra viewer by telling lies it will be worth it. Conversely, telling the truth shall prevent potential viewers from watching. According to them, word of the mouth is a useless.
Great video. It explains SO much about how this kind of madness could ever come about. And hearing them openly and fully aware tell that Rings of Power must sound good regardless of reality shows that this isn't plain old incompetence either.
Growing up, I was a big fan of X-Men the animated series. It was so well crafted. The story of mutants was universally relatable. Media abstractly taught me life lessons, touched on difficult situations, found intelligent ways to tell stories. So much so that when I've rewatched "Kid's movies" from the 90's I realized how well they told & crafted stories even adults and kid's can enjoy & appreciate it. (Pretty much anything created by Don Bluth or Written by Roald Dahl) My Brave little toaster, James and the giant peach, The never ending story, Jumanji, Hook, The secret of the Nimh, Sword and the stone, black cauldron, beetle juice, Alice in wonderland, Rock-a-doodle, Captain Planet, Thundercats, He-man, Spawn, Matilda, The BFG, Ren and stimpy, courage the cowardly dog, magic school bus, Dexter's laboratory, pinky and the brain, rocko's modern life, Ah! Real monster's, goosebumps, are you afraid of the dark, pee wee's playhouse, she-ra warrior princess, Flintstones, the Jetsons. So many more I won't list them all but they had such creative range. So many ways of telling stories. So many types of creatures, unique worlds, weird things, macabre things. I loved how we used to embrace those things. Nowadays everything is so bland or Shallow live action version's filed with nonsense & hollowness. I miss the Era of creativity, of animated series, of things that made us utilize our intelligence. Artistic depictions of the Human condition that connects us on a deeper level. No matter what kind of character, creature, specie's they are. I seriously don't understand who can enjoy these modern live action movies. Filled with so much disconnected CGI. Cheap cop out writing, acting, storytelling that is treating our entire audience like they are 2 yr olds that just need a pair of shiney keys waved in front of them for entertainment... it's a very bland & soulless way to entertain... Seeing how things are nowadays, i feel so lucky that i got to grow up in the 90's. Back then I never could have guessed that things would have changed the ways they did. It was such a great time to be a kid. The world seemed to have so many creative ways kids, teens and adults could all enjoy themselves. Entertaining movies with practical effects. Animated movies/shows galore. If they used CGI it was used intelligently. I really miss the Vibe of that Era. The creativity that came from that era. I really hope we find a way to reconnect with it because the world seems like it really needs it right now. I mean just look at the aesthetics compared to now? Things have somehow become so bland, bleek, and minimalism that it doesn't even make since. Most Old house's/building's/uúnique shop's are gone. Interesting oddities like drive in movies, indoor fun zones, arcade's, magazines that came with a demo disc to try out game's, blockbuster/Hollywood video, McDonald's had N64's, you could preview music before buying it, they had great kid's toy's, Roller Rink's, Garbage pale kid's card's. You get the point. I want to reignite that feel sort of like Retro-Futurism or that Y2K Vibe compared to this current Dystopian pessimism that seems solely focused purely on capitalistic agendas. Our Quality of Life should be better than this.
It's a bizarre situation we find ourselves in where increased access and output means lower quality. Back when cartoons were only on four networks and cable was only for rich kids, there was more quality incentive, not less.
One mistake in argument: we don’t live in a capitalist society, otherwise so many of these DIE corporations would’ve gone the way of the Dodo. Rather, we live in an unholy union of corporate socialism, whereas our government -steals- taxes its citizens income to subsidize “social programs” and failure. I assure you, Hollywood didn’t ‘turn’ into this, they’ve always been commies from the moment they were conceived.
But that doesnt fit with the globalist agenda. We have to make sure every city has the exact same architecture, the same clothing brand stores, the same fast food chains, so everybody can look the same, dress the same, eat the same, and we can all express our individuality by buying mass-produced crap to make Jeff Bezos richer. Dont you get it? He needs a bigger dick rocket to go to Mars before Musk beats him there.
I worked for years in market research. To say Hollywood is constantly and absurdly ignoring tropes that were consistently true for over 100 years of audience viewing patterns is an understatement.
Part of me wanted an April fools day video, but then I realised that basically all of your videos are about jokes in the industry - so that kind of works out anyway!
You bring up a good point. When I consider buying a product or service, if the price isn't posted right on the site and they want me to contact an agent or salesman to get a price, I don't even bother. I consider that to be a very shady business practice. Are they going to change the price for each customer? Who knows? There's no guarantee they aren't price gouging.
Great video, Disparu. Parrot Analytics has been fishy for a while, but this is the first real takedown of it I've seen. One other problem of measuring "demand" this way is that it undercounts shows that audiences enjoy but don't talk about as much. That makes it harder for good shows to get renewed. And it encourages creators to subvert expectations and continually frustrate their audiences, since that gets people talking.
They even manage to fuck that up, look at Star Wars for example. All that baby yoda merch didnt make up for the money they lost and they lost basically their entire fanbase with their crappy movies and tv shows.
I feel like I could really get into a D&D campaign with Disparu as DM. You'd have to bring your A-game, cos damn... Imagine a Disparu shredding in real-time around the game table 😝😶
Give it time, eventually, they'll have to accept reality or get replaced by people who will. The executives don't care about quality, but the viewers do and the executives want their money.
Their demand model is not even wrong at the basis of common sense, it's incomplete. It doesn't take in consideration external factors that can influence subscriptions. I deleted my Netflix account when the location restrictions happened, for example
They can spin it as much as they want, money talks and none of these crap shows made money. If they want to keep huffing their own farts let them, eventually they will go bankrupt, get bought up or change.
To be fair while I might be minority, why would I sign up for platform until whole season is out? So those views won't show up until certain platform has at least few season worth of stuff to watch.
This was a very informative and well presented video. It really gives an insight in to how social media has ruined our entertainment. Keep up the great work.
The programmers are increasingly uninterested in quality programs, they are interested in socially engineering the viewer with unpopular political agendas which make everyone uncomfortable
That entails taking world audiences with varying political views for fools when they've got their hands out directly to us for the first time. We are not all the US and even there, the political view they espouse is internally very narrow. Fine. If your job is not about profit. All the layoffs and content cutting suggests a failing strategy. No wonder they're not sure how 'transparent' to be about view stats. I think we already know without them releasing any.
“It appeared that there had even been demonstrations to thank Big Brother for raising the chocolate ration to twenty grammes a week. And only yesterday, he reflected, it had been announced that the ration was to be REDUCED to twenty grammes a week. Was it possible that they could swallow that, after only twenty-four hours? Yes, they swallowed it.” Orwell 1984
Excellent investigative reporting regarding Parrot Analytics. This sort of thing might go unnoticed or unchallenged if not for the efforts of people like you.
We have information about She-Hulk "success": it did terrible on nielsen charts, i believe the peak was number #6 during final episode and the next week it dropped out of the top10, it didn't stayed in top10 during the whole week by week episodes by the way. The only Marvel Disney+ shows that were actual smash hits were WandaVision and Loki, both topped nielsen and WandaVision charted from January to December, Loki fell off two weeks after finally and never went back, but the numbers were massive during airing.
That solves a lot of questions. I’ve been wondering y some of my friends telling me a crappy show is doing great from what they read. I was all confused on what they read & when I asked if they watch the show they would say no. Mind blowing
I dont even get why consumers would care how many other people are supposedly watching a show or not. Like, would you have wanted to not watch, idk, game of thrones or battlestar galactica if they werent popular. would you want to watch velma if it was supposedly popular. does it matter what the " professional" critics say? you can form your own opinions on stuff, right? it is really starting to seem like 80% of the people on this planet have no critical thinking skills at all.
As a marketing major I really appreciate the investigative work you do in these videos! School only teaches you so much about how data analytics companies operate and this is eye opening to me.
These people are the reason Sony thought bringing morbius back to theaters would be a good idea. People were morbin all over the place online, but despite the amount of people that were morbin, morbin did not equal audience interest.
I mean we did morb all over everything. It was morbin' glorious. I would definitely morb again and then pirate the movie and meme about it online if they made Morbius 2: Back to Morb.
The creator of She-Hulk pulled a fast one on the audience, critics, supporters, and investors. It's not even a show about She-Hulk. She-Hulk is a comedic documentary starring She-Hulk as herself in the Marvel Cinematic Universe, just like how Nicholas Cage played himself in The Unbearable Weight of Massive Talent. Also, all these Leftist Shows are very much in high demand, just not by the audience, but by studios and investors such as HBO Max that bought up Velma to "Own the Conservatives." These shows don't generate revenue, but they are extremely profitable. They hope to drown the West in Socialism until everyone gives up, and just accepts it as their new reality. "If you hear a lie often enough, you'll eventually believe it." - Paraphrased
I hadn't planned to make a video about strange Hollywood ratings of things like Gotham Knights and Rings of Power, but here we are. Internet Rabbit holes are real if you start to look up a question, and this is the product of the start of that. The more you look into it, the stranger it gets and by the end it seemed worth talking about. Didn't intend to go for this long on the topic, was going to include a video but then saw the size of my recording already. You can get the gist of that video from the clips at the end, and I was amazed that anyone would make a video like that and release it publicly. But what did you think? Let me know your thoughts down below and as always, thanks for watching :)
They aren't delusional. They're buying a future they want.
The reject Reality
I saw someone else (Sorry, I don't remember who it was) talking about Parot data, which also mentioned something 'Iffy' about the people writing those articles. I think it was a Parot associate freelancer that 'donated' the article, but I'm not 100% on that... whatever it was, it was ethically wrong in the same way that Parot use the data in a way that's ethically wrong, but fits their ideology and their bank accounts.
They use terms like “dead name” so it can’t be criticized
And to think I thought Robert Pattison as Batman was bad.😂This is worse!
The company calls itself Parrot Analytics because it parrots back to the client exactly what the client wants to hear.
And they want everyone else to parrot what they're saying.
Apparently so! What a racket!
Velma SUCKS. Did I just give Parrot Analytics more demand data?
This is an ex-parrot!
@@ggrarl Is it pining for the fjords?
You can ignore reality, but you can't ignore the consequences of ignoring reality.
You underestimate the power of denial.
@@adrenjones9301 or the power of woman, but they are pretty much the same
@@adrenjones9301 I’d like to see one of those crazies try to deny death.
@@MyShiroyuki death is hardly a consequence, happens regardless of what you do.
@@adrenjones9301 Well yeah. But they're definitely going to deny their actions led to their death.
It feels like a lot of society in general is starting to prefer make believe over reality. And if you try to shine a light on the issue, they lash out
it's a common thing in societies near the collapse
"How dare you!" Yep, feels over reals.
I'm sure the the Roman ruling elite lived in a fantasy world towards the end. The reality of barbarian hordes smashing down the empire was too much to deal with. Ordinary Romans knew what was going on but lacked the power to stop it.
Why pay all that money to get a significant return in investment when you pay to have an analytics program that tells you the vivid fantasy of a return in investment to make you feel better
Mindy Kaling being invited to the White House to visit the Grand Child Sniffer In Chief to recieve a "She Brown" award, is about as real as it gets.
the people behind Parrot Analytics are geniuses, they managed to turn "that friend that tells you all you want to hear just to smash or get money off you" into an actual business.
They’ve took sniffing their own farts to the next level!
Sniffing ? More like a Hose/Tube attached .. they misunderstood ATM (ass to mouth) and took it Literally .
If companies genuinely use these metrics to gauge success, then it explains a lot about the garbage being produced by Disney, HBO etc.
It's interesting how nervous streamers appear about how 'transparent' to be with all stakeholders. Is it a way to hide the admission that every man and his dog told them? Insertion of a narrow political view, especially one based particularly on US issues at the expense of both internal and external audiences when courting world audiences as never before, was bound to fail? We're used to HW treating west/US as synonymous, never mind their lack of knowledge of the world in general. They couldn't be more wrong about all audiences than in the last 5 or so years. But will they own it?
It's called money laundering, brother. Out in the open.
Probably from all the human trafficking money Disney's making behind the scenes
Gotta be. Nothing else make sense
You'd think they'd actually want to make money tho
Activists with big backers
@@Exzimius Yeah, isn't the point of money laundering that you have so much income that you can't account for it in any legal way? That seems like the opposite of what's happening in the entertainment industry... you can't launder money that's already been burnt to ashes.
This is actually scary how much it explains the current landscape. If their primary goal is "engagement", exclusive of viewership, what gets people engaged? Well, things they hate. That's why we get so many things that fans of that property…hate. And they call that a "win" and have data to "back it up".
It was a temporarily working marketing strategy for the gamergate type stuff when used by free to read online publications as they're cheap to produce. When spending a fortune on production, not so great. Hate watching does occur. But far more won't bother and even hate watching has fallen off a cliff. Far better to make shows people like as worked since HW began. Using online US publications as attack dogs when the world turns off is a farcical strategy.
I'm actually kind of impressed that Parrot Analytics has made an entire business model out of presenting nonsensical "analytics" to their customers (studios, streaming services, whatever) so that they can be a "credible (sounding) source" to promote bad content.
they are saving middle managers lives, of course they have a great businness model
Playing The 'Message' Hustle.
They're professional bullshit merchants
@@marcogenovesi8570 - For how long though? The money WILL go dry and ruin their house of cards.
@@stephenthomas1492 for the managers, yes. For Parrot Analytics they just need to find the next sucker to keep going
One of my old directors used to say "perception is reality". The problem is that reality doesn't care, and it will run over your perception like a truck running over a paper cup. Sometimes it takes some time, however reality always wins. Some of these companies are finding that out the hard way.
“Reality is that which, when you stop believing in it, doesn't go away.” - Philip K. Dick ( amongst the number of genius stuff he wrote is Bladerunner )
'It's popular because... we think it is'.
Well, if they're looking at Twitter posts, it more like "It's popular because our bots say it is".
More like:
‘It’s popular because… we believe in our hearts it should be.’
The streaming companies pay Parrot Analytics to generate fluff numbers in hope investors and advertisers will pay based on those numbers rather than hard viewership numbers.
This is an incredible video. This explains one of the ways media corps are trying to deceive gullible investors. How producers, writers, and directors are failing upward. I always want to know the why and how- and you nailed it. Investigating takes time and it is well appreciated.
Any investor worth their money would put actual effort into researching what their money is going into. Anyone falling for this I cannot feel sorry for.
@@Hollyclown that's not how "investing" works once you reach a certain scale. Big investors just massively diversify because even by just doing that they still come out on top
I figure that all they need to do to gather investors is show these farcical results from Parrot Analytics and voila! They have enough funding to carry on all their unwatchable garbage for about another year or two before the cycle repeats
Seems its easy for the Company that makes the show to manipulate the "demand" and then hire this firm to validate the "demand". Just a way for Companies to show success when they are clearly failing.
The concept of failing upwards in the entertainment industry is something i can't understand. When things were sane second chance after failure was always in the cards if you had talent , and if you were positioned well you could take multiple hits, but you were NEVER rewarded when you failed...and doubling down with failure was unconscionable. We are living in the clown world.
I am reminded of a line that, at the time, was very Edge-lord but in retrospect is becoming more and more applicable to reality by the day. The line was from the first Mirrors Edge game funnily enough.
It was in the scene where Faith, the protagonist, was talking to her sister who asked something to the effect of "Don't you watch the news?" to which Faith responds...
"It's not news any more. It's advertising."
I take it these shows are "in-demand" in the same way Captain Marvel was in high demand for Disney...
...when they were literally buying up theater seats in bulk themselves to simulate that demand.
Like, what does "in demand" even mean for a show on a streaming service?.. It's not like there is limited amount of copies of it to stream, is there?
According to released investor reports, Disney spent 500m on tickets for Captain Marvel.
Brie Larson admitted to spending 50 million on tickets for Captain Marvel for charities.
Hrnmm.....
@@nobodyshome6792 that is just sad lol
@@AlphaStoutland it is actually a common practice in some industries. Such as music or published books.
Studios, artists and publishing companies regularly buy copies to promote or obtain status.
Most Platinum albums released after 1985 are like this. Where the record labels (or artist themself) or a specific company (like Samsung or Apple) will buy enough copies to obtain the Platinum Sales status.
The New York Times Bestseller List functions this way now, and has since the late 1980s. (Koontz and Crichton complained about this. Rowling has complained about it. King has bragged about it.....)
I was actually surprised that movie studios and publishers didn't use such tricks until relatively recently. Or that only Disney has been caught for it.
Take your pick.
@@nobodyshome6792 🤔 That would certainly explain the "success" of Nickelback
I like how every video, Disparu gets deeper into the conspiracy of hollywood. It all started with a man trying to get a quick buck out of his dislike of She-Hulk and Rings of Power, but now he's continuosly uncovering new sides of the issue to the point old enemies seem more misguided than they were bad.
Eventually, he will reach the point where he gets dead animals in the mail and other ominous warnings to stop investigating.
Hey, an insider showed up...
How about you do calculations how much of "quick buck" Disparu made in YT? And then stop talk BS?
Some call him an internet troll/hater but actually what he is doing is real good journalism here.
Wait until he discovers the 'early life' section on Wikipedia lol
This is why I keep saying that just because they are losing money and some people are fired, that doesn't mean that movies and tv shows will get better.
These people are incapable and unwilling to admit their agenda is unwanted and hurting them. They are only capable of doubling down and making the same stupid mistakes.
It will only get worse.
yeah, the firings aren't getting to the core of the problem. It's more like a rotten tree having dead branches fall off... yes, the branch is dead... and fell off for a reason... but is the tree itself any better?
Its not even that, ownership owns other ventures and use Hollywood to write off loses. This show sucks but I paid my catering company 500K for 3 days work ect
Play on.
They believe bruteforcing the propaganda will eventually work on the majority.
All these articles make me think of the Churchill quote "a lie gets half way around the world before the truth has a change to get its pants on"
So basically they count views of disparu's videos as demand for Velma and She-hulk. Utter madness.
Yep. That’s the key.
Hollywood lives in a void within a void within it's own dimension. It's insane how blind this people are. I'm not sure they understand basic morals anymore. I miss good story telling in TV and movies. Oh well as long as Japan keeps pumping out the good stuff I'm nice and happy.
Disparu is now officially the best Hollywood journalist alive today. (And the only one). I fear for us all.
It's all about creating the ILLUSION of popularity. Humans by our nature don't like being the odd one out. We want to be part of the crowd. It's why FOMO is a thing.
So when you get these 3rd party companies to tell everyone how popular the show is, you're more likely to watch it even if you've already given it a try and hated it.
I was taught, many years ago, that this form of advertising was called "The Bandwagon". Simple one based on "everyone's doing it!" Which is intended to imply, "why aren't you? Get on the bandwagon with everyone else!" Was always a huge thing in TV commercials. The puff companies and articles are just manipulative advertisements. No matter whether they call themselves journalists, reviewers, or analytical companies, it's obvious they're profiting in some way by making such disguised ads.
My dear Dad told me never to blindly follow the flock; I think he’d really appreciate the modern term ‘sheeple’.
Thanks to this advice, I grew up to be anti-authoritarian, cynical and logical, all traits which have served me well although the increase in eye-rolling over the last five years has proven increasingly disorienting.
@@clogs4956 Same. There's only a certain demographic that absolutely needs to be part of the crowd and wants to fit in or requires validation from strangers. Most just don't care. I always look askance at those who say 'but what if X insults you and calls you Y or excludes you because you don't go along'. My answer is let 'em. Why should I care? The internet is massive and FOMOs are not and never were the majority. Besides you only need a few decent types in your real life. That's more than enough.
If everyone else jumps off a bridge, would you do it too?
Parrot analytics: We will repeat back to you whatever you tell us to say, just like a parrot.
Am I the only one that remembers the absurd lies about the box office results for Captain Marvel? Marvel/Disney renting out their own empty theaters to claim box office sales? My guess is those empty theaters were over fire code capacity!
What's hilarious is the people who think we are nuts for even thinking that even happened are ignoring the fact that Capt. Marvel 2 has been in development hell, then canceled, and then she got put into a quasi-team up movie with lesser heroes that are not even side-kick material. So, uh, yeah, Disney/Marvel definitely screwed their own pooch on that.
Amazon "So, we have the numbers and they're bad. How can you spin this into a success for us?"
Parrot Analytics "Well, to start, we don't use numbers."
'Parrot Analytics' is probably the most apt name for what they and their clients in "news" do. Their mutual self-interests require parroting each others' words but will cause their mutual self-destruction eventually.
I'm curious why you chose that name that doesn't ring escapism from the harshness of reality?
Also, I can name certain news report that had the same content they bring out, but other than that I stopped giving a demn about that anymore.
They feel less like a company and more like worm tail whispering in the king's ear
Great video Disparu. I've always felt that if the creators of these shows would just look up the reviews on RUclips, not just the fluff pieces, but the actual honest and accurate reviews, there would be no way they could deny that their shows are crap and are not what the public at large is asking for. Now it makes sense though - they have created, and now maintain, a puppet review company to tell them just want they want to hear. Not only that, it's what they want the public to hear. Cheers to the dedicated, truthful reviewers on RUclips like yourself, Critical Drinker, MauLer, The Little Platoon (and many more) who tell it like it is and value their audience. It is clear that the big Hollywood TV and movie producers most definitely do not.
Pretty sure they know. She-Hulk writers literally made a villain out of a whole RUclipsr 😂
How about the fact that these reviews get more watchtime than the episodes?
I watched a 45min discussion about Velma whereas I could only stomach the intro scene of episode one before I tapped out.
Nah, they won't face reality - their HollyWeird bubble and twitter praise their garbage, so in their tiny minds, they won.
I mean, Disney owns Rottentomatoes and Amazon owns Imdb since like 10 years ago. Both these review sites are manipulated by the movie studios. Every new big film or show that comes out starts off with a 9/10 on Imdb and then slowly drops as real people start posting reviews. All these 9/10 and 10/10 reviews are very short and read like theyve been written by an algorithm with only slight variations and often repeating the same keywords that someone input into the generator.
Its not like this is a new thing because of this Parrot company. Its been going on for a long time.
Reviews on RUclips? I think they have actual metrics without asking the trolls.
This really feels like they are commiting fraud to overvalue themselves, so that the investors think they are more succesfull then they really are.
BOOM! Suddenly a conversation I had makes perfect sense. I was talking to someone from a studio and they said "We need someone who can do streaming." I'm like: "But you've *been* doing streaming. People have been talking sh-t about your shows for quite some time." They didnt elaborate further. The reason I can say this much is I'm pretty sure this exact conversation has happened at least a hundred times by now. This makes me think at least some of the streaming services might actually be subcontracted through an unmentioned third party.
"But why wouldn't that third party provide the analytics?" They might not have the analytics. Its a feature that would need to be developed. If it hasn't been developed, then there's no analytics. Its really common in the tech industry for a company to advertise a feature, and then say "Ehhh... its still in progress." If the sub-contractor didn't actually develop the system around collecting analytics, then *another* third party would effectively need to 'find other ways to collect data.'
"This sounds epically stupid." No sh-t.
"Do you have a source?" Don't even bother asking.
Someone is allowing Hollywood to squander HUGE sums of their money by producing -- at great expense -- films and TV series that no one watches. Who is funding these films and why are they so willing to lose so much money?
This video is an eye opener for me. I was questioning why Velma was doing so bad yet still getting a season 2.
The gist of it is simple; it's a 2-man con job, only on the scale of corporations. 1 Corp presents the product and another sells you a false idea about it in the form of data.
Reminds me of the cons from Better Call Saul, when Jimmy/Saul presents something to a mark and they reject it, then Marco to shows up and pretends that it's worth something, which pushes the mark to believe that.
Velma got a S2 because it was set to have one before S1 even came out. In animation, they often write one series, split it in half, then call the first half Season 1 and the second half Season 2.
@@funkyfranx True but if they weren't tone-deaf they'd realize cancelling S2 would be a fiscally more responsible approach to that series' future.
Another thing about this so called "season 2", it is more likely that WB comissioned a 20 episode animated series and then split that into two seasons.
The show is already paid, might as well release "season 2" even if everone hates it
Very revealing report. Great work !
This reminds me of "citogenesis" or "circular reporting" on Wikipedia -- where someone posts a lie on Wikipedia, which is then publicized by other media, which is then cited in Wikipedia, validating the original lie.
Here, Parrot Analytics creates data that's based on questionable sources, and the data is then used to promote the customer's product or to confirm what the customer believes or wants to believe.
Modern entertainment doesnt seem to even believe when their stuff is bad, they seem to completely disreguard what the public think. They huff their own farts and smell nothing but roses.
I wish i saw this on the day but oh well. One of the biggest entertainment scandals of all time is the “Payola” scandal people went to jail careers were ruined. Record companies paid a 3rd party, DJ’s to play certain records artificially inflating popularity of songs while also cutting the legs out from under other artists who weren’t backed by the deep pockets of the corrupt machine. Close to Apples to apples but maybe a more accurate description is comparing Red delicious apples to Granny Smith apples.
Those shows aren't smashing anything but rock bottom.
More like Magma bottom they must be thru the rock now XD
"But if you stand on your head they are skyrocketing through the glass ceiling!" - Hollywood delusionals
There was a time when if I asked "is this show any good?" I would get a yes or a no answer... These days anything goes as an answer except the actual answer!
I'm starting to believe we took a wrong turn some years back and ended up in the twilight zone!
Oh we're definitely not in the prime universe anymore. We're in the universe equivalent of a dumpster on fire in a fast food joint's parking lot.
They say things similar in comics. 'fan favorite' series cancelled. So many publishers going under.
We’ve got words for these peculiar enterprises: “corruption & deceit.”
"We were always at war with Oceania. Promise."
Three letters: E, S and G
Parrot Analytics is a perfect hedge: the worse a show is, the more (negative) mentions it gets on Twitter and so the more "in-demand" it is. This guarantees that the studio can put out press releases and have their friends in the Access Media write puff pieces about the show, which they can then show to the money men who would never watch this stuff in a million years.
Two investment firms spring into mind: Blackrock, and Vanguard. Largely, they support “The Message,” and the DemonRat party. It’s textbook corruption.
But they eventually need to show the money men that theyre actually making money with this crap. Which they are not. What goes around comes around, and its now coming around for Disney/Marvel, for Warner Bros/DC, for Amazon, etc. All these companies are losing massive amounts of money on their entertainment branches and they have spewed so much bile over their fan bases that they cant put butts in theater seats anymore, they can hardly convince people to pirate their crappy shows for free. I watched Rings of Power just to laugh at it and I can tell you it fills me with joy that Jeff Bezos spent a billion dollars on that trash instead of building another suspiciously phallic looking rocket so he can launch his bald ass into space again.
2:24 I guess it has nothing to do with the publicity add that "casually" appeared on screen during the final episode and how people had to exit and play again to be able to get rid of it, making it falsely look like the viewership ratio was double.
So, correct me if I'm wrong, but "In Demand" only means people talking about the show? That it doesn't necessarily work as a proxy for conversions to actual viewers of the show? So, by that "metric" they could call a show a success, even if only a tiny % of people watched it, but everyone talked about how awful it was? If that's the case it doesn't seem sustainable.
From one success to the next until the final failure.
They are paying for the third-party company to tell them what they want to hear, even if it is the opposite of the truth. "Whose truth?" is very applicable here.
Since She-Hulk showrunner Jessica Gao bragged that she deliberately antagonized the fan base by making men the villain of the show, the low viewership numbers can be interpreted as a victory which proves that "toxic masculinity" is real.
It used to be the entertainment industry's goal to earn money - so they would try to create an enjoyable product that people pay to consume.
Now, their de facto, yet usually unstated, goal is to antagonize the fan base. Profits or losses seem irrelevant to them for some reason. This strikes me as extremely privileged.
I might have had slightly more respect for her if she had said, "I want to antagonize the men. I ALSO want to get ladies to watch it, especially women and teenage girls, who otherwise have no interest in superheroes."
At least one of the stated goals would have been positive, but she only focused on the negative.
Thanks for the video!
(Edit: a new idea 💡)
Even people who don't care about superheroes still didn't like She-Hulk, so mission failed in that case.
Jessica Cow
@@hope-cat4894 yes, exactly! It's a total failure, but they like to think they are a success so they buy into whatever delusion makes them feel good.
"Low viewership makes our show successful" reminds me of Wimp Lo in Kung Pow "Face-to-fist style, how you like it?" "I am bleeding. Which makes me the victor"
"I'm going to make a garbage show, then predict customers will hate the show because it's garbage, and when they DID make fun of garbage, I TOTALLY p0wned them because I knew what they were going to do! WINNING!!!"
--- She Hulk whamens
It is worse than you described! If they take their data from all those different activities they are actually capitalizing on the HATE those shows generate!!!
Disney should be applying that Amazon quote about LotR to Lucasfilm: If Kathleen Kennedy can't even make Star Wars successful, why is she here?
I wonder how long it will be before a “massive success” is assigned to a show that didn’t even get made.
they canceled some batgirl movie because it would make more money not being made
There are different standards for how Parrot Analytics measures a show compared to the standard of Nielsen. From what I hear, Parrot Analytics utilizes social media platforms such as hashtags in order to measure engagement, not ratings. This means that as long as someone Tweets or does a hashtag on TikTok, it counts. This means that the numbers can easily be falsified whereas Nielsen will measure the channel that its tuned to along with how long it is tuned to that channel, which gives more accurate and reliable numbers since its also based on a sampling of US households. This is also why we know House of the Dragon absolutely shat on Rings of Power in overall ratings because Rings of Power thought they would actually do gud.
Makes sense, they count the 5 to 1 tweets hating the show as "interaction" - who cares if it's positive?
@@theelder4797 Actually RUclips does the same. They don't differentiate likes and dislikes. They're "engagements".
@@wakaneut In YT's case, this works. This is because, to YT, it really doesn't matter if the viewer hates or likes a video - they're still getting the ads regardless. And, unlike the channel's sponsor which might get the bad PR if a video is disliked, YT's ads are understood by viewers as, well, YT's ads. All viewership benefits YT, whether the video is like or disliked. Therefore, they're all engagements.
Doesn't really work like that for these studios, as their profit is tied directly to whether people like their shows or not.
I'm with you. I just finished the Rings of Power tonight and I honestly was in tears laughing. I love seeing them burn piles of money on absolute lunacy. These shows are awful in a way that Sharknado couldn't aspire to. The pleasure of watching these companies crash to earth is worth it.
At least Sharknado knew it was bad and that it was striving for "cult classic" status.
Great video. All the research and time you put into this seems incredible; looking through all these articles, comparing them and showing up all the manipulative strategies out there. Although I have often been wary of over the top headlines, it's good to have it explained and confirmed. Can't wait for your next deep dive into all this media BS. 👍
I doubt he researches. His arguements are full of holes. He just outrage farms with his own over the top headlines. It's a conscious decision on his behalf and he openly talks about it on podcasts etc. If you actually give a bit of thought to his arguements they suddenly seem much weaker. For example. Can you think of a reason why views might spike for a show once the season is complete? Anything in BINGE WATCHING culture that might provide an explanation for why views might spike once a full season is available for viewing? It's impossible puzzles like this that all his extensive research can't possibly imagine a reason for. Obviously he knows the reason as he is not a stupid guy but the truth isn't as good for outrage content so he plays dumb and encourages his audience to just not think and be outraged. Just look at the comment section. It's fun but hardly insightful
@@stevepickford3004 Clearly you’re ignoring every single point in this video (such as statistical manipulation and disingenuous reporting) just to cover for Hollywood corpos at this point.
Streaming services aren’t reporting their numbers, why? How many people are binge watching these shows without stopping midway through? How many are tuning out of certain episodes? Why aren’t these companies being transparent when a show receives negative reception? Most importantly, why the fuck are you defending Hollywood?
@@stevepickford3004 well amazon for rings of power, set rop as the default next auto watch after you finished watching a season or a movie on their platform. They also set their viewing stats to say you watched the series if you clicked on the trailer and watched a second of it. I know because rop got set to "show to continue watching" afte i watched the trailer. Also i had to very quickly rush to the remote twice to stop the autoplay after i binged watched a series and they tried to do a countdown for playing rings of power.
They made these changes at the end when they knew it was screwed.
@@Watford4321 ok so both of us can think of reasons he can't
I bet those people think since they are creating value _(aka people think and talk about it)_ the talking about those shows needs to be monetized too.
They're giving people in their bubble what they want. You don't want to be the outsider in Hollywood. You don't want to have that awkward moment when you see people you've panned in print. You don't want crazies' showing up at your home because you don't toe the line. You think you're safer following the flock. The problem is that people know authenticity when they see it. The problem is that the advertisers and accountants want numbers they can trust.
As an unknown accountant once said : If you think about investing, above anything else look at "money in" vs "money out" .
I'm really impressed by Disparu here, I actually learned something. Bravo buddy.
Word of mouth is definitely important, and negative word of mouth can be extremely damning for something. It does matter _how_ people talk about it rather than if they are talking about it at all.
Take the movies Puss in Boots The Last Wish and Strange World. Both had similar disappointing box office openings of around 12 million dollars. The difference is in their WoM. TLW received massive amounts of positive WoM and it went on to make 477 million worldwide (and for the first couple of months saw less than 5% week-to-week drops and even gaining in some weeks), whereas Strange World received very bad WoM and it flopped at 73 million worldwide.
But thanks to streaming, they are able to hide their failures and merely claim that you talking about it at all is good for them.
Parrot Analytics is a pretty brilliant scheme, honestly..
Puss in Boots The Last Wish also opened on Christmas weekend
no one asked for a Shrek spin off and the series was garbage after the first 2
@@nickm5419 Series made several billion dollars, yeah, sure, no one asked for it 🤣
@@nickm5419I saw The Last Wish for myself. Imo it's one of DreamWorks' best movies yet. Not to mention the current drivel in Hollywood made it stand out even more.
I'll take 5 more of those over 30 "Strange Worlds" and 3 "Bros."
The reason they are doing it because they believe if they can get even one extra viewer by telling lies it will be worth it. Conversely, telling the truth shall prevent potential viewers from watching.
According to them, word of the mouth is a useless.
This is literally the best journalism of the film industry in modern times.
Great video. It explains SO much about how this kind of madness could ever come about. And hearing them openly and fully aware tell that Rings of Power must sound good regardless of reality shows that this isn't plain old incompetence either.
Growing up, I was a big fan of X-Men the animated series. It was so well crafted. The story of mutants was universally relatable. Media abstractly taught me life lessons, touched on difficult situations, found intelligent ways to tell stories. So much so that when I've rewatched "Kid's movies" from the 90's I realized how well they told & crafted stories even adults and kid's can enjoy & appreciate it. (Pretty much anything created by Don Bluth or Written by Roald Dahl) My Brave little toaster, James and the giant peach, The never ending story, Jumanji, Hook, The secret of the Nimh, Sword and the stone, black cauldron, beetle juice, Alice in wonderland, Rock-a-doodle, Captain Planet, Thundercats, He-man, Spawn, Matilda, The BFG, Ren and stimpy, courage the cowardly dog, magic school bus, Dexter's laboratory, pinky and the brain, rocko's modern life, Ah! Real monster's, goosebumps, are you afraid of the dark, pee wee's playhouse, she-ra warrior princess, Flintstones, the Jetsons. So many more I won't list them all but they had such creative range. So many ways of telling stories. So many types of creatures, unique worlds, weird things, macabre things. I loved how we used to embrace those things. Nowadays everything is so bland or Shallow live action version's filed with nonsense & hollowness. I miss the Era of creativity, of animated series, of things that made us utilize our intelligence. Artistic depictions of the Human condition that connects us on a deeper level. No matter what kind of character, creature, specie's they are. I seriously don't understand who can enjoy these modern live action movies. Filled with so much disconnected CGI. Cheap cop out writing, acting, storytelling that is treating our entire audience like they are 2 yr olds that just need a pair of shiney keys waved in front of them for entertainment... it's a very bland & soulless way to entertain... Seeing how things are nowadays, i feel so lucky that i got to grow up in the 90's. Back then I never could have guessed that things would have changed the ways they did. It was such a great time to be a kid. The world seemed to have so many creative ways kids, teens and adults could all enjoy themselves. Entertaining movies with practical effects. Animated movies/shows galore. If they used CGI it was used intelligently. I really miss the Vibe of that Era. The creativity that came from that era. I really hope we find a way to reconnect with it because the world seems like it really needs it right now. I mean just look at the aesthetics compared to now? Things have somehow become so bland, bleek, and minimalism that it doesn't even make since. Most Old house's/building's/uúnique shop's are gone. Interesting oddities like drive in movies, indoor fun zones, arcade's, magazines that came with a demo disc to try out game's, blockbuster/Hollywood video, McDonald's had N64's, you could preview music before buying it, they had great kid's toy's, Roller Rink's, Garbage pale kid's card's. You get the point. I want to reignite that feel sort of like Retro-Futurism or that Y2K Vibe compared to this current Dystopian pessimism that seems solely focused purely on capitalistic agendas. Our Quality of Life should be better than this.
It's a bizarre situation we find ourselves in where increased access and output means lower quality. Back when cartoons were only on four networks and cable was only for rich kids, there was more quality incentive, not less.
One mistake in argument: we don’t live in a capitalist society, otherwise so many of these DIE corporations would’ve gone the way of the Dodo.
Rather, we live in an unholy union of corporate socialism, whereas our government -steals- taxes its citizens income to subsidize “social programs” and failure.
I assure you, Hollywood didn’t ‘turn’ into this, they’ve always been commies from the moment they were conceived.
Yeah I remember watching that X-men show loved it. Never once thought this show is called x-men why is Rogue, storm, Jean gray, jubilee etc in it.
TLDR hahaha :P
But that doesnt fit with the globalist agenda. We have to make sure every city has the exact same architecture, the same clothing brand stores, the same fast food chains, so everybody can look the same, dress the same, eat the same, and we can all express our individuality by buying mass-produced crap to make Jeff Bezos richer. Dont you get it? He needs a bigger dick rocket to go to Mars before Musk beats him there.
I worked for years in market research. To say Hollywood is constantly and absurdly ignoring tropes that were consistently true for over 100 years of audience viewing patterns is an understatement.
Part of me wanted an April fools day video, but then I realised that basically all of your videos are about jokes in the industry - so that kind of works out anyway!
You bring up a good point. When I consider buying a product or service, if the price isn't posted right on the site and they want me to contact an agent or salesman to get a price, I don't even bother. I consider that to be a very shady business practice. Are they going to change the price for each customer? Who knows? There's no guarantee they aren't price gouging.
Good take and haircut. Always an interesting commentary.
I don't think audiences matter.
This is all about fooling investors.
Great video, Disparu. Parrot Analytics has been fishy for a while, but this is the first real takedown of it I've seen.
One other problem of measuring "demand" this way is that it undercounts shows that audiences enjoy but don't talk about as much. That makes it harder for good shows to get renewed. And it encourages creators to subvert expectations and continually frustrate their audiences, since that gets people talking.
"It's like an onion, the more layers you peel away the more you want to cry" ☠️😂
Shrek!
"Supernatural", STILL killing it!!!!!!!
Disparu is now being investigated by Gotham PD for the murder of Batman. Motive: CW Batman claimed the title of the world's greatest detective.
Q: How did he kill Batman? The hundreds of villians he's faced would like to know. And no they will not shoot him in the face for some reason.
@@DekkarJr It was CW Batman. Just shoot him in a plot point. They're vulnerable.
If they are willing to lie to you about viewership on TV shows just imagine what else they are willing to lie about.
People weren’t “watching” per se, they were just slowing down to “witness” the train wreck.
The only thing that ratings wouldn't matter is stuff like. Hello Kitty or Lilo and Stitch. Where the characters sell mech more than the show.
They even manage to fuck that up, look at Star Wars for example. All that baby yoda merch didnt make up for the money they lost and they lost basically their entire fanbase with their crappy movies and tv shows.
I feel like I could really get into a D&D campaign with Disparu as DM. You'd have to bring your A-game, cos damn... Imagine a Disparu shredding in real-time around the game table 😝😶
Give it time, eventually, they'll have to accept reality or get replaced by people who will. The executives don't care about quality, but the viewers do and the executives want their money.
a brilliant video, it makes sense how and why Hollywood is working off the wrong data. keep up the great work.
Their demand model is not even wrong at the basis of common sense, it's incomplete.
It doesn't take in consideration external factors that can influence subscriptions. I deleted my Netflix account when the location restrictions happened, for example
It sounds like these third-party companies are playing an April Fools joke on the studios.
I remember someone talking about this in regard to STD and CBS all access a couple of years ago
they cracked the code! They found a way to scam investors and their management for nearly a decade at this point. I'm in awe at this
I appreciate what you do. Thank you for your transparency.
All modern media needs to have this boiler plate at the end - “The was a test. Had this been an actual show you might have been entertained!”
Good on you for actually traveling down the rabbit hole and doing the research. Excellent video!
They can spin it as much as they want, money talks and none of these crap shows made money. If they want to keep huffing their own farts let them, eventually they will go bankrupt, get bought up or change.
Thanks
Great video. Every Board Member for these Studios should watch this...for a dose of reality.
To be fair while I might be minority, why would I sign up for platform until whole season is out? So those views won't show up until certain platform has at least few season worth of stuff to watch.
This was a very informative and well presented video. It really gives an insight in to how social media has ruined our entertainment. Keep up the great work.
"Contagious?!?"
"That's what he said."
He's lying!"
- Penelope Ann Miller and Elizabeth Shue -
'Adventures In Babysitting'
The programmers are increasingly uninterested in quality programs, they are interested in socially engineering the viewer with unpopular political agendas which make everyone uncomfortable
That entails taking world audiences with varying political views for fools when they've got their hands out directly to us for the first time. We are not all the US and even there, the political view they espouse is internally very narrow. Fine. If your job is not about profit. All the layoffs and content cutting suggests a failing strategy. No wonder they're not sure how 'transparent' to be about view stats. I think we already know without them releasing any.
“It appeared that there had even been demonstrations to thank Big Brother for raising the chocolate ration to twenty grammes a week. And only yesterday, he reflected, it had been announced that the ration was to be REDUCED to twenty grammes a week. Was it possible that they could swallow that, after only twenty-four hours? Yes, they swallowed it.”
Orwell 1984
Is it Parrot Analytics or Parody Analytics?
Excellent investigative reporting regarding Parrot Analytics. This sort of thing might go unnoticed or unchallenged if not for the efforts of people like you.
We have information about She-Hulk "success": it did terrible on nielsen charts, i believe the peak was number #6 during final episode and the next week it dropped out of the top10, it didn't stayed in top10 during the whole week by week episodes by the way. The only Marvel Disney+ shows that were actual smash hits were WandaVision and Loki, both topped nielsen and WandaVision charted from January to December, Loki fell off two weeks after finally and never went back, but the numbers were massive during airing.
That solves a lot of questions. I’ve been wondering y some of my friends telling me a crappy show is doing great from what they read. I was all confused on what they read & when I asked if they watch the show they would say no. Mind blowing
I dont even get why consumers would care how many other people are supposedly watching a show or not. Like, would you have wanted to not watch, idk, game of thrones or battlestar galactica if they werent popular. would you want to watch velma if it was supposedly popular. does it matter what the " professional" critics say? you can form your own opinions on stuff, right? it is really starting to seem like 80% of the people on this planet have no critical thinking skills at all.
"Look investors! Our shows are great! Look at all these analytics and articles! Please give us more money."
This video is one of the many reasons I subscribed and stick around - straight and to the point backed by data.
The state of woke Hollywood is even worse than I thought.
As a marketing major I really appreciate the investigative work you do in these videos! School only teaches you so much about how data analytics companies operate and this is eye opening to me.
These people are the reason Sony thought bringing morbius back to theaters would be a good idea. People were morbin all over the place online, but despite the amount of people that were morbin, morbin did not equal audience interest.
I mean we did morb all over everything. It was morbin' glorious. I would definitely morb again and then pirate the movie and meme about it online if they made Morbius 2: Back to Morb.
The creator of She-Hulk pulled a fast one on the audience, critics, supporters, and investors. It's not even a show about She-Hulk.
She-Hulk is a comedic documentary starring She-Hulk as herself in the Marvel Cinematic Universe, just like how Nicholas Cage played himself in The Unbearable Weight of Massive Talent.
Also, all these Leftist Shows are very much in high demand, just not by the audience, but by studios and investors such as HBO Max that bought up Velma to "Own the Conservatives."
These shows don't generate revenue, but they are extremely profitable. They hope to drown the West in Socialism until everyone gives up, and just accepts it as their new reality.
"If you hear a lie often enough, you'll eventually believe it." - Paraphrased
All publicity is good publicity in Hollywood
They obviously missed what the early publicity from a certain actress did to Johnny Depp's career prospects.
Weinstein might disagree, but I don't think he's in Hollywood anymore.
Jeffrey Epstein and Ghislaine Maxwell may disagree on that.