The NAMM Effect and Dealer Events - Why no one is going to them anymore

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  • Опубликовано: 2 окт 2024
  • Baxter and Jonathan talk about how busy guitar shops can't waste time going to dealer events at places like PRS.

Комментарии • 104

  • @peterrebhahn1113
    @peterrebhahn1113 Год назад +9

    Baxter keeps teasing about major guitar retailer changes coming soon. OK, I'll spitball it withy my speculation: News coming soon about Guitar Center that Baxter is sworn to secrecy on. Likely a restructuring that'll involve closing many, though not all, Guitar Center stores -- targeting the marginal locations, of course. Also possibly involving the consolidation of the Musicians Friends operations and/or name into Guitar Center operations. That'd be my guess. Not that anybody asked for it.

    • @markpell8979
      @markpell8979 Год назад

      Yes Peter, I think now we're just waiting for the other shoe to drop.

    • @arjansohier6566
      @arjansohier6566 Год назад

      ​@@markpell8979 if the shoes come off, it's ded...

    • @comajoebuck999
      @comajoebuck999 Год назад

      They also own the Music and Arts chain….

    • @Chord_The_Seeker
      @Chord_The_Seeker Год назад

      I live in Sarasota, Florida, and we have a Guitar Center that I am amazed is still open. Every time I drive by it I look to make sure it’s still there. Besides GC there’s just a small Sam Ash. As bad as GC is it’s just about all we have.

  • @216trixie
    @216trixie Год назад +9

    Baxter: " excitement about new PRS releases!"
    Also Baxter: "waiting three years for PRS core models."

  • @BAMozzy69
    @BAMozzy69 Год назад +4

    Trade shows are pretty pointless these days. Most Companies don't need to go to 'Trade' Shows to talk to retailers and demo their Products so they can pass it on to their customers, they have a direct link to their Customers now via the internet. Its similar to E3 for gaming. 20yrs ago, those companies had to attend E3 to talk to the Press so they would write articles in relevant magazines about what games we can expect, now they just make a video and put it out on the internet to reach Gamers directly. No need to pay for floor space, booths and all the other costs with 'hosting' at a Trade Show.
    Same with PRS - they can make a Video (or series of video's like the SE DGT) and suddenly everyone knows what products, how it sounds, what it offers etc - much better, much cheaper and much more effectively that waiting for a Magazine or Retailer to talk to their Customers and let them know what's available. People were well aware of the SE DGT coming before they were in stock or being talked about by 'retailers' so why go to NAMM

  • @garrysimmons111
    @garrysimmons111 Год назад +8

    I guess that I'm blessed. My local Mom and Pop guitar shop is staffed with excellent people and they somehow manage to have plenty of high end guitars in stock at all times (FCS, PRS, Suhr, etc).

    • @rickmiller7884
      @rickmiller7884 Год назад

      I live in L.A. almost all of the small music shops have been chased out by GC and Sam Ash. Support your little shops or they will dry up and blow away. You're lucky that your local shop is able to stock some high end guitars.

    • @garrysimmons111
      @garrysimmons111 Год назад +1

      @@rickmiller7884 We're not talking "some", we're talking dozens. And they manage to not just survive, but actually THRIVE, despite having TWO GCs in the area (within 25 miles?). I think it's all about customer service. Most of the folks that work there have been there for like 10 or 20 years. It's like a family. They know customers by name even if you only show up every few months. And they're not the only cool LGS in the area. Like I said, I think I'm blessed.

    • @cechichan
      @cechichan Год назад

      @@garrysimmons111 what country if i may? germany / uk?

  • @buster52
    @buster52 Год назад +6

    After waiting for decades, my first NAMM was in '07, wearing a GC mgmt badge (don't hate me). Summer NAMM, across the street from Disneyland. No question that it was the BEST party I'd ever been to.

  • @LekkerDops
    @LekkerDops Год назад +1

    guys, start stocking Maton guitars. Tommy Emmanuel has played them.since the 80s. Honestly in acoustics they shit on Gibson's, Taylors and Martins..Hand crafted boutique guitars with strong production numbers and history and unmatched quality and sound.
    You want guitars to sell, be they acoustics, expand into this market along with PRS and Fender and your other must-have brands.
    Seriously, try a Maton guitars and you will never look back.

  • @BigMateo24
    @BigMateo24 Год назад +5

    What I like about the NAMM show was that it was the central date when all the new gear drops. I could look at what was released at the NAMM show and figure out how I was going to spend my money for the year. I don't really care for how companies are releasing products now, I never know who's releasing what and if there is something else around the corner that I would have rather bought instead. Can the industry survive without NAMM? Absolutely. No question but I still prefer how business used to be done prior to Covid.

  • @stratmagic6893
    @stratmagic6893 Год назад +3

    The economy is on the verge of tanking. You will be worrying about putting food on the table not buying guitars.

    • @bob733333
      @bob733333 Год назад

      History repeating from 100 years ago. We will have to war to get rid of the culprits. The culprits will make it seem like they are the victims. Just like WW2.

  • @dw7704
    @dw7704 Год назад +4

    While NAMM is a different thing, I hope the local guitar show survives
    They cancelled it two years in a row and last year was bit smaller,
    It’s a good way for the newer and smaller people to get out there
    Most of them have a web presence, but would be easy to miss compared to the bigger companies
    Plus they do product demos and clinics and stuff like that
    And it’s great to talk to a bunch of other guitar players.
    I would miss it.

  • @larrylambert2727
    @larrylambert2727 Год назад +3

    Many of the industry signs seem to indicate that it will just continue to get harder and harder for small shops to remain viable- have you guys had conversations with other premier small shops about coming together under a single banner or an affiliation agreement?

  • @scottbrower9052
    @scottbrower9052 Год назад +4

    Why is PRS doing "spectacular releases" when dealers such as Casino are waiting three years for deliveries?

  • @randallbargar348
    @randallbargar348 Год назад +5

    I appreciate the updates and transparency you guys bring here. Coming from the days of the local music shops being the only places to buy gear and amps the diversity these days is amazing. I still patronize the local shop here whenever possible. Outstanding customer service and advice keeps me coming back. Plus when it comes to music stuff I would prefer to see it/play it in person.

    • @castleanthrax1833
      @castleanthrax1833 Год назад +1

      Especially if you're laying out a few grand. I really want a Gibson SG, but I'm not paying for one unless I can play it first. I've bought amps and pedals online, but I generally know exactly what I'm getting with those. Guitars are different.

  • @jdstan9650
    @jdstan9650 Год назад +18

    The guitar 🎸 industry has finally...officially jumped the 🦈 shark. The bean counters now run it...the end of the 🌎 is nigh...😑

    • @phillippitts6294
      @phillippitts6294 Год назад

      You’re probably right about that!🖖🏻

    • @fromontgomery
      @fromontgomery Год назад +5

      The bean counters have always ran it.

    • @williamunderwood1762
      @williamunderwood1762 Год назад

      Everyone pretends there used to be some glorious time when quality was high and prices were low. A time when businesses cared nothing about money, only eating costs to keep prices low so the average guy could afford the best. Sorry, girls, it’s always been this way.

    • @cgoebbert
      @cgoebbert Год назад

      @fromontgomery - actually, no, not really. I was GC’s Ntl. promotions Mgr and Mgr of Store openings and when I started as a promo intern in 1992, there was only approx 50 people in various departments at GC HQ and most of them were players, even upper mgmnt. Heck, Sean Thompson (son of Chester Thompson) was working in accounting and played drums in a band called Lucky Son as well. It wasn’t until GC went public that the attitudes changed and quarterly double digit increases were forecasted and expected. Then, when they sold to Bain Capital, *that’s* when the bean counters truly came in and it was the beginning of the end. See, when Bain buys a company they don’t do it with their own money. They borrow from banks and then saddle the company they just purchased w/ the debt. Then they gut the company (counting a LOT of beans) laying off those they find redundant or deem unnecessary to day to day operations. They make the company look great on paper and then sell it, making a tidy profit while totally fucking up the company they just dumped. You’d think Sweetwater would’ve learned from GC’s situation and decided to NOT dance with the venture capitalist devils but…here we go again, though I sincerely hope not.

  • @synonyx
    @synonyx Год назад +2

    I was told by a few dealers nobody is getting a SE DGT for atleast a year if you were to pre-order today.

  • @favoriteblueshirt
    @favoriteblueshirt Год назад +2

    Ummm...maybe you just didn't want to tell the PRS board about the serious mis-steps they made during the last year. Love to see Pauls face.

  • @davegallagher7428
    @davegallagher7428 Год назад +3

    I want waited 18 months for a PRS & 1 year for a Fender CS Strat and I suck at waiting. I feel bad for both you guys and your customers who are waiting beyond that. I know from your perspective there’s not much you can do except to ask for an update now and then. Hopefully you’ll get some inventory soon 🤞

  • @tombeaty6470
    @tombeaty6470 Год назад +1

    The problem, specifically with PRS, is that they grew their dealer network so fast to the point that I would think TacoBell could be a PRS dealer if they wanted to. Now they have spread themselves so thin that they can’t keep up. And that makes them look bad. At least Gibson pulled back and are keeping guitars in the shops they have, however, I REALLY want Casino to get a dealership. They are now too Fender heavy (and reliant on them to keep the doors open). I still love the place though!

  • @Trainwreck469
    @Trainwreck469 Год назад

    Have a PRS dealer w/i walking distance. Didn't have silver sky SE. Went to a big online in Indiana. Waiting list SS SE. Waiting list CV Squire. Waiting list Player Plus. Didn't want to play nice on a Strandberg. Didn't do Mod Shop. Contacted a dealer in St. Louis. Played nice. Great service. Bought a Strandberg. had it in 2 days.

  • @rkoblues24
    @rkoblues24 Год назад +3

    But, thankfully, we all really do have enough guitars lying, hanging and sitting around our homes. Thanks for the video.

    • @johnwashburn3793
      @johnwashburn3793 Год назад

      Yes, but...think about what you don't have (you probably won't need it, but...

    • @jasondorsey7110
      @jasondorsey7110 Год назад +1

      ​@@johnwashburn3793 Ideal number of guitars = current number + 1

    • @johnwashburn3793
      @johnwashburn3793 Год назад +1

      @jason dorsey I am glad you are satisfied with what you have. I have one I got in the late '60s and I played it for many years (along with an electric guitar for a couple of years).I bought a professional quality guitar in the 2nd half of the '70s and one in '83 to gig with. It has a cedar top over rosewood and I play it often. About 20 years ago a local music store was closing forever and everything was half price. I bought my first Martin and I could sell it for about double today. I could afford it and I am very charity minded. Last year I bought another Martin because I wanted a smaller body guitar and had recently replaced the rain gutters on my home and purchased new furniture, both were my wife's idea. The recent guitar was less than 25%of the gutters and furniture combined. I enjoy it daily. You work out your own plans and be content with what you have. I doubt that I will buy another, but rhe day is young.

    • @jasondorsey7110
      @jasondorsey7110 Год назад +1

      @@johnwashburn3793 I hear ya, I bought a rickenbacker bass back in the 90s for $450 and it's worth something like 3 grand now

    • @johnwashburn3793
      @johnwashburn3793 Год назад

      @jason dorsey I have kept mine. Now they are vintage and I am old.

  • @jehickm
    @jehickm Год назад

    Many hype PRS Se DGT is amazing videos and you can’t buy one. Ask Paul if it’s possible to send some discount stickers for the arrival date. Because the next big thing will have arrived

  • @eaglerayrob
    @eaglerayrob Год назад

    Brand loyalty is directly proportional to customer satisfaction from that brand. The current guitar mfg environment is not promoting brand loyalty. "If you want it, here it is, come and get it.."

  • @Em_Dee_Aitch
    @Em_Dee_Aitch Год назад

    Maybe YOU care about NAMM, but WE certainly didn’t. And nobody wants to go to (most) dealers, because their inventory is atrocious.

  • @EldonNormandy
    @EldonNormandy 6 месяцев назад

    People still go ......but youtube guys want to seem more important than they really are.....its a ego thing .

  • @TheFeelButton
    @TheFeelButton Год назад

    RSVP now for the 2016 PRS dealer event and worry about it then. Cheers Casino!

  • @07LUTE70
    @07LUTE70 Год назад

    You guys seem frazzled. Let's face it the economy sucks, Thank you Mr. Biden...

  • @davidorduno2968
    @davidorduno2968 Год назад

    I’ve been attending NAMM starting in the early 80s to now and NAMM is nothing like it used to be. Every rock star not on tour was there friendly taking pictures going to after parties.

  • @dejadejayoutube
    @dejadejayoutube Год назад +1

    1:00 i think the scale of pre-ordering just hit me finally, just the factor of folks now being happy to pre order months and years ahead of receiving their gear has got to have the big guitar brands salivating. ,...+if id told you 2years ago that people would be waiting a year on pre-order for a hyped new take on the stale, little known Revstar line from Yamaha,...well,...:) *(marketers are gonna chase this high now,...and a dare say they wont give 2sh#ts about NAMM or even retailers full stop from this point on)

  • @johnwashburn3793
    @johnwashburn3793 Год назад

    If all of the indy shops would boycott these site shows,perhaps you could force the manufacturer to get back to NAMM.

  • @homegrownson
    @homegrownson Год назад +4

    Biggest Reason is Paying your Bills & being Responsible, with estimate of about 50% or greater on Loan defaults and pending Repossession's and Foreclosures across the board few have the ability to Travel, Vacation or buy Big Ticket Items has dropped off the charts at most stores. Stores are stuck with inventories they cant sell as fast or at profit margins they used to, so they can't go Buy or at times Afford to go even Look. So Buy those Strings and Side gear you can still afford from Mom & Pop Shop like Casino

  • @robrusso3062
    @robrusso3062 Год назад

    Dang 30 dollar t shirts😳.. well I guess that isn’t as bad as a 10k strat when you can get a beautiful guitar for like 600 bucks😂

  • @phillippitts6294
    @phillippitts6294 Год назад +1

    The state of the industry is laughable. My local shop has been back ordered on fender guitars for 2 years or more. Similar deal , they get a few trickling in . But not necessarily the ones they have ordered or want . 🤷🏼‍♂️

  • @1-eye-willy
    @1-eye-willy 8 месяцев назад

    i want to get into NAMM so bad, its a gold mine for content you could film enough footage for 100 videos there

  • @richardvirginia3037
    @richardvirginia3037 Год назад

    If I didn't live 30 min from the NAMM show, I wouldn't attend

  • @PedalsFusion
    @PedalsFusion Год назад

    Tom Petty T-shirt RULES ! Thanks for the video guys ;-)

  • @happy_0icu812
    @happy_0icu812 Год назад

    "They don't listen to this shit"😂 that might be the first time I've detected a hint of NC in Baxter.

  • @joelhabrial3897
    @joelhabrial3897 Год назад +2

    That blue 335 looks awesome!

  • @jeffwickermusic134
    @jeffwickermusic134 Год назад +1

    I love your videos!
    😎👍🎸

  • @clockwork914
    @clockwork914 Год назад

    Oh my my. Oh hell yes.
    Buy me a drink. Sing me a song.

  • @johnnewton1830
    @johnnewton1830 Год назад

    Hype with no product is a waste of everyones time.

  • @JpHorre
    @JpHorre Год назад

    Where do I get the Oh mymy oh hell yes black t-shirt? Hell cool

  • @toneconsultant
    @toneconsultant Год назад

    If you aren't at NAMM, then you aren't there.

  • @jasonzimmerman780
    @jasonzimmerman780 Год назад +1

    Honey, put on that party dress…Just me responding this way? 😊

  • @erikolsen1333
    @erikolsen1333 Год назад

    and that’s all there is to know about that 16:20

  • @thechooch
    @thechooch Год назад

    What's that resonator behind you

  • @BasementGuitarSuperstar
    @BasementGuitarSuperstar Год назад

    For me, I hope NAMM stays alive and that they have two per year and go back to Nashville. Nashville is actually affordable to stay there for 4 days whereas Anaheim is greedily overpriced. And I can drive to Nashville so I don’t have to spend a fortune on flying. Plus it’s nice for small channels like mine to meet with potential clients to do videos for without getting drown out by all of the huge channels

  • @3tequila
    @3tequila Год назад

    Ryan Fowler's has lots of core PRS! haha. Guess it helps to be located in Maryland?

  • @shholston
    @shholston Год назад

    Hey guys....could y'all post the link to the specific Fender video Baxter referred to at 11:15.....I've been looking through y'all's video list and and am not able to pinpoint it....thank y'all

  • @joeydisco
    @joeydisco Год назад

    Can anyone explain Fender’s market approach to me please? Some of the new Japanese releases, especially the Competition Mustang, are exactly what I want but because I’m UK based, I’m going to need to pay a premium on the secondary market to access them. It’s a totally bizarre business model that seems to alienate huge sections of their custom base.

  • @ryangunwitch-black
    @ryangunwitch-black Год назад

    I love Jonathan's shirt

  • @ArmandoVegaTV
    @ArmandoVegaTV Год назад

    I’m sorry to hear that so many aren’t going, but I understand. I hope that Winter NAMM 24 will be better. I live right around the corner, so I’m definitely going. I’m hoping it won’t be a ghost town.

  • @atonofspiders
    @atonofspiders Год назад

    This is happening with E3 in the video game community as well. Sony, Xbox, and Nintendo announced they weren't going and now everybody is up in the air whether it is even happening. This news of E3 was not made better when Ubisoft also announced they will not be going. It seems like big events are going away for a while.

  • @firdausHITMAN
    @firdausHITMAN Год назад

    love your show gents

  • @sixstringsensei6673
    @sixstringsensei6673 Год назад

    I am going to Namm this year

  • @MPF-80
    @MPF-80 Год назад +4

    Baxter driving for a day has to improve productivity for everyone else left at the shop. Something about the ADHD…lol

  • @MayorMcCheese2000
    @MayorMcCheese2000 Год назад

    three years for a core model?! That just seems insane... the market you bought them for is gone by the time you get them and you just have to hope tastes haven't changed that much, to me unless that was very much so the deal upfront, that's kinda shitty.... I feel like something at PRS has been changing the last few years and a company that has always struggled to have "soul" is losing what little they had and rapidly becoming a brand more synonymous with inexpensive overseas guitars than handmade quality American guitars. I think PRS now and I don't think of a dragon guitar, I think of all those SE guitars because thats all anyone talks about online. I couldn't even tell you how many years it's been since I've even heard about a PRS dragon guitar and thats how I found out about PRS when I was growing up. Paul seems like such a nice guy but I wonder if as he's getting older he's stepping away a bit and the corporate nature of the beast is sneaking its way further in. Three years for a company like PRS to me just seems unacceptable, I'm sorry you guys have to deal with manufactures that don't appreciate you guys and all that you do, I assure you that your hard work is about to pay off, and the greatest electric guitars that will ever be built are about to be coming through your door because your shop is where they belong. Thank you guys for being the shop we all need you to be, and maintaining whats cool and awesome about the culture of guitars.

  • @blakehugh
    @blakehugh Год назад

    I was like: 'Hey, Baxter didn't go off topic. Then, boom, thirty seconds from the end Forest Gump!' Faith in the system restored. Good job guys, you're entertaining.

  • @johncrace911
    @johncrace911 Год назад

    They obviously don't want to talk about Cruzguitars after the big promo they did. Cmon guys !

  • @sparkyguitar0058
    @sparkyguitar0058 Год назад

    I bought most of my stuff used. Shoot waiting 3 days was hard on me. I ain't got money to spend like that and wait. Lucky for me I got more than enough music junk that G A S is gone.

  • @Paul_Lenard_Ewing
    @Paul_Lenard_Ewing Год назад

    Every year we closer to guitars from Epi and MIM Fenders and other selling for less will be all but a tiny amount of the market there will be good sales for guitars where price is but no object but between the two there will be a vacuum. Online sales will have all but the market for high end guitars.
    With the growing power of RUclips everyone sees anything new the second it is available.NAMM has few surprises.
    Every year manufactures see more profit by not going to NAMM. NAMM is an expensive waste of time for them. Add to that those that hold off product to show at NAMM find that companies that do not go have released product long before they have and they have lost sales by not offering sooner. I expect if a company had several new things to offer it gets more attention by being 'the' big deal item for the month it is released instead of one of many choices. Add to that they could be a the 'big' deal with several items brought out one at a time over several months. I simply do not see where NAMM fits into this scenario. All this happened in the automobile industry. There are very few auto shows left. Even the big one in Germany is defunct.
    Many companies will become like Eastwood that has for years pre-sell a new guitar/model that they propose to make with the buyer knowing if there are not enough sales it will be cancelled and refunded your money. Niche marketing will soon become a 'thing' Guitars that focus on just the needs of a very specific genre.

  • @edwardsmith9801
    @edwardsmith9801 Год назад

    Does anybody know what's going with Cruz guitars. Saw you guy's do a couple videos on it & now you don't hear anything about it. Curious , thinking about small builder's.

  • @Jaloja
    @Jaloja Год назад

    I used to go to the really big Trade shows in Vegas. Consumer Electronics and the SEMA show at the Las Vegas convention center and it over flowed into the large Casino spaces. I recall the last CES show I went to in Vegas some one figured out if you walked by every booth in the Convention center and associated Casino spaces it would take 21 miles of walking to do just that. Have not been to one in many years and the Convention Center has had 2 enlargements since then. Add in some people wanted to do the Vegas night life thing and attend or work a convention were pretty brutal to endure. The flights home were always very quiet..

  • @skipfantry5059
    @skipfantry5059 Год назад

    So is it your intent to only offer major brands? What of new products and new manufacturers? Where do you learn about this and how do you go about carrying what isn't a 'top seller' ?

  • @texhaines9957
    @texhaines9957 Год назад

    Baxter, you have a family and a business: you don't own your time. I get it: you have responsibilities to them, your customers, and whatever. Thanks, Baxter and Jonathan.

  • @davidsummerville351
    @davidsummerville351 Год назад

    As long as you keep the show going I'm good. Thanks

  • @Joel_Roberts
    @Joel_Roberts Год назад

    This video should be titled "PRS is screening our calls"

  • @michaelblaney4461
    @michaelblaney4461 Год назад

    It seems like the design departments of the companies are full steam ahead and the factories are dead slow.

  • @swaffy101
    @swaffy101 Год назад

    Ummm what is up with that blue 335?! That is stunning!

  • @anthonyscardino3743
    @anthonyscardino3743 Год назад +1

    I’m so disenfranchised about all this…

  • @timedwards5600
    @timedwards5600 Год назад

    Local guitar shows are the way to go. There are gems you won't see at namm.

  • @johnriley1536
    @johnriley1536 Год назад +1

    PRS Tele ?

  • @imijofsoul-ajimiexperience7164

    We cant wait to visit you guys on the 8th!

  • @Chord_The_Seeker
    @Chord_The_Seeker Год назад

    Going to NAMM is a major expense, especially when you’re taking a whole team with you. Having to fly to multiple events for individual manufacturers is just out of the question for most independent stores. Plane tickets, rental cars, hotels and food for even just a few employees can cost upwards of 10k for each trip without any guaranteed return of profit.

  • @mikecorey8370
    @mikecorey8370 Год назад

    Don't you sometimes feel it's a disrespect thing from companies like PRS? It seems that way to me.

  • @leeasbury7273
    @leeasbury7273 Год назад

    Show us the PRS'

  • @Jowls2024
    @Jowls2024 Год назад

    Drones Drones and more Drones!

  • @seanzinger
    @seanzinger Год назад

    Dang that’s sad you’ve been waiting so long. I don’t blame you.

  • @michaelgreer4790
    @michaelgreer4790 Год назад

    Does Jonathan have his own channel on YT?

  • @neoSoulLofi
    @neoSoulLofi Год назад

    Funny how I have an original 73' fender strat that I purchased in 84' for $150 and fast forward to 2023 and the wood is the same the tuners are probably better made than my 73' and the price for almost any guitar is 10x's and those are budget. NAMM by definition is education based at its core not a vendor convention guys. Js

  • @ZIPZIPSON
    @ZIPZIPSON Год назад

    Not much new coming out. Unless you want a over priced strat or tele shaped copy?? To many guitars on the market now. Price wise only the top names will sell. Gibson, Fender and Martin are the money makers. The rest your chasing & hoping for the cash.