Amazon APEX Tips - Amazon's Innovative Approach to Patent Disputes

Amazon APEX Tips - Amazon's Innovative Approach to Patent Disputes.
In this video, Amazon sellers will learn how to handle an Amazon patent infringement claim through Amazon's Patent Evaluation Express (APEX). Rich Goldstein, an expert on Amazon's patent infringement claim process, walks through the key steps sellers should take if hit with an APEX:
- Understand the process - it's a mini-arbitration where an Amazon-appointed patent attorney decides if you are infringing.
- Get a professional opinion on whether you are truly infringing the patent, as that will determine your best strategy.
- Take action within the 3-week window by either settling with the patent owner, fighting the claim by submitting arguments and a $4,000 fee to the arbitrator, or withdrawing the product listing.
Rich explains the pros and cons of each option and factors to consider like potential legal fees and the economic value of the product. He recommends consulting with his team on a FREE strategy call so you can properly handle an Amazon patent claim: ipforamazon.com/
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