AI Generated Coca-cola Masterpiece Commercial!

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  • Опубликовано: 27 сен 2024
  • Artificial Intelliegence is getting crazy! Look at this how AI generated a coca-cola commercial in 2023, and it's a coca-cols masterpiece!
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Комментарии • 100

  • @eMallard
    @eMallard Год назад +245

    People are over exaggerating the amount of AI actually used here, this still took a huge team of insanely talented artists, the AI was actually used mainly for background fx and tweaking. AI is being used here in the best way possible, as a tool, not a replacement.

    • @dabbopabblo
      @dabbopabblo Год назад +14

      Even less so, the AI was only used for style transfer to make it look painted. Crazy how people throw a fit over that, then don't turn a eye to other productions that used non AI driven style transfer.

    • @flighteaglediy8220
      @flighteaglediy8220 Год назад +1

      Ebsynth style?

    • @thomasmeagher8941
      @thomasmeagher8941 Год назад +1

      If they used only AI it would of looked like actual shit

    • @princessunicorn9267
      @princessunicorn9267 9 месяцев назад

      It's the corporations who want to use it to replace but thanks to copyright content, it ain't happening

  • @hotboi123
    @hotboi123 Год назад +98

    Seems like they spent their annual income on this ad😂

    • @techwithsumair
      @techwithsumair  Год назад +5

      Haha AI is getting cooler by the day and I am all here for it. Check out my video on what if Breaking Bad Anime was made with AI, I am sure you will enjoy it: ruclips.net/user/shortsInOUU7nctaQ?feature=share

  • @sarathchikku1028
    @sarathchikku1028 Год назад +40

    Not only AI. It's including CGI and VFX.

  • @DanielTGC
    @DanielTGC Год назад +13

    Just some detail is AI, mostly for marketing, major work still was human work. Just watch the behind the scenes

  • @Tony_Baloney_69420
    @Tony_Baloney_69420 Год назад +61

    Better than most Hollywood vfx

  • @ryanOGab
    @ryanOGab Год назад +25

    It’s to consistent to have not had human involvement in it’s narrative.

    • @techwithsumair
      @techwithsumair  Год назад +1

      It's generative AI, film, 3D and stable diffusion

    • @ryanOGab
      @ryanOGab Год назад +8

      @@techwithsumairYeah so it’s using live action shots,so it’s not fully Ai and as for the Ai generated bits, Its only working of a collage of already human created art and material. It’s out put is only as good as the vast catalog of human art that has proceed it. It’s great but not because of anything that warrants self skill. I don’t get the fascination.
      Stable Diffusion is trained from copyrighted images without the owner’s consent. Hopefully when the AI laws kick in (and they are badly needed )the copyright infringement and plagiarism crimes can be back dated, and all theses usages can be sued and prosecuted.

    • @angelesconsuelos762
      @angelesconsuelos762 Год назад

      ​@@ryanOGab shut up

    • @magica1355
      @magica1355 Год назад +1

      @@ryanOGab I guarantee you the copyright laws arent going to do much. Its too advanced at this point. At most there will be slight regulations with mostly large companies holding all the power. Just like lawsuits against big fast fashion websites like Shein and Redbubble, which often use peoples work and designs without permission and still win every single lawsuit brought against them, its not going to work in any small artists' interests unfortunately. Its the future and its moving fast and it is what it is.

    • @ryanOGab
      @ryanOGab Год назад +1

      @@magica1355 There is no small artist or there work in this ad, Am thinking more about the world Famous dead artist/ paintings that are instantly recognised pieces and there estates and families of the intellectual property. That’s just been used in this advert. Again
      “Stable Diffusion is trained from copyrighted images without the owner’s consent.”

  • @The-mcnuggit-man
    @The-mcnuggit-man 6 месяцев назад +1

    Ai seems to do only the painting bits but the human forms are totally human done
    Along with expressions and half of everything
    There is no way this was ai alone

  • @PEACEOUTPAT
    @PEACEOUTPAT Год назад +33

    its over guys pack it in. the robots are officially better than us at art

    • @techwithsumair
      @techwithsumair  Год назад +4

      AI is the future but it's still in it's initial stages

    • @opia4517
      @opia4517 Год назад +2

      Sad .

    • @opia4517
      @opia4517 Год назад +1

      Soon they gonna be better directors better engineers, better architects, better doctors or even better surgeons or scientists. What we gonna do then ?

    • @PEACEOUTPAT
      @PEACEOUTPAT Год назад +4

      @@opia4517 bow down to the robot overlords?

    • @snwbm
      @snwbm Год назад +2

      ​@@opia4517 drugs

  • @Rebmetpes4
    @Rebmetpes4 4 месяца назад +1

    Brings me back to the 90s!

  • @MonoTheSergal
    @MonoTheSergal 3 дня назад

    I dont like AI being used at all but hey at least they still had talented people involved which just gives this so much more life

  • @Slideshowtheperson
    @Slideshowtheperson 24 дня назад

    That’s actually really cool

  • @Eleora1997Msia
    @Eleora1997Msia Год назад +1

    night at the museum adaptation

  • @shanekingsley251
    @shanekingsley251 4 месяца назад

    I prefer Will Smith eating spaghetti, but that's just me.

  • @theilluminatibenefactor
    @theilluminatibenefactor 6 месяцев назад

    Now this is a proper use of AI.

  • @ClabeTickel
    @ClabeTickel 9 месяцев назад

    Why do people hate creativity? People who like ai definitely don’t have any😂

  • @moviesovermatterproductions
    @moviesovermatterproductions Год назад

    Goes to show how much of a pop culture Coca-Cola is! So much data out there for AI to learn. I love these AI commercials, so fascinating to watch it advance

  • @TayWoode
    @TayWoode Год назад

    That’s good coz any “mistakes” by the AI or CGI for trying to look too realistic and perfect can be put down to the original artists style of painting

  • @christominded4726
    @christominded4726 9 месяцев назад

    Have you seen the ai beer ad?

  • @gavloft
    @gavloft Год назад +1

    Sugary sh!t water that I use to clean my toilet

  • @Aewp
    @Aewp Год назад

    That somehow is fire compared to other ai generated stuff

  • @mrgj7025
    @mrgj7025 Год назад

    There has been a product in the past that had an ad with a similar idea...

  • @SeanXSF
    @SeanXSF Год назад

    There's a new show called secret invasion and their intro was made entirely by ai

    • @DarkJusn2020
      @DarkJusn2020 Год назад

      Came here looking for someone talking about this. It's impressive the difference between the use of AI as a tool and not the 80% of the time. You can see the difference between the SW intro and this.

    • @theilluminatibenefactor
      @theilluminatibenefactor 6 месяцев назад

      ​@@DarkJusn2020 in the defense of Secret Invasion, its intro fit the theme of the show very well. The concept of AI taking over and Skrulls taking over are great parallels, you can't tell which is real and which isn't, and you can't tell who's a Skrull and who's human.

    • @theilluminatibenefactor
      @theilluminatibenefactor 6 месяцев назад

      ​@@DarkJusn2020 And looking closely at the intro, the people who worked on it most likely used concept art for the shots of the intro because 60% of the shots looked like they were not entirely AI, like the shots of Moscow, the White House, and London.

    • @DarkJusn2020
      @DarkJusn2020 6 месяцев назад

      @@theilluminatibenefactor In the offense to Secret Invasion, the thematic of any show is no reason to half ass part of your work and delivering something that is so blatantly cheap for the sake of being cheaper. If they really wanted to convey the deceptive nature of the skrulls, the AI SHOULD have been portrayed with more subtelty because that's what secret invasion is all about, and this Cocacola ad is literally proof that they could have used AI to de-uncannify part of the segments, only to flash parts of the raw truth halfway through the intro, for example.

    • @DarkJusn2020
      @DarkJusn2020 6 месяцев назад

      @@theilluminatibenefactor SW intro has no artistic merit that could backup using AI, so it basically was made to not invest more than they could in something they should have put more money and time into. "Just having some human intervention here and there" like concept art doesn't check the box, nor thematic paralels because you'd need a full human thinking how they could display the series motif onto the intro with criteria and an overall idea. Things that AI didn't had, nor it knew how to replace.
      It was not using AI as a tool to facilitate the execution of creative ideas, it was just letting the tool do 70% of the work and then not bother to compare it to human made standards.

  • @chewface
    @chewface Год назад

    All AI does is combine and edit preexisting video clips. It doesn't create anything genuinely new. Just edits of a humans work.

  • @folders_apries
    @folders_apries Год назад

    jaw dropping watching this behind the scene

  • @LuisCasstle
    @LuisCasstle Год назад

    I don't see what's so amazing. DankChungus' ads are way better and more funny.

  • @evealkazar
    @evealkazar 10 месяцев назад

    Too much movement and you don't appreciate anything 🤦🏼‍♀️

  • @buckaroobonzai2909
    @buckaroobonzai2909 Год назад

    Planet Mountain Dew Ad is better.

  • @asterlofts1565
    @asterlofts1565 Год назад +3

    YES! STABLE DIFFUSION!

  • @Steph6n
    @Steph6n Год назад

    Dude can't even pronounce coca cola correctly 👶

  • @Tdr-jv2nc
    @Tdr-jv2nc Год назад +1

    So many people are going to lose their jobs 😂

  • @nevergonnagiveyouupnevergo3263

    Its not ai

  • @barvelo26
    @barvelo26 Год назад

    For ai it doesn't make any sense, there is now human aspect or inspiration. Definitely not sharing this.

    • @racist2708
      @racist2708 Год назад +1

      yeah its not ai

    • @charlesxstorm
      @charlesxstorm Год назад

      it's not ai. Crazingly talented artists did this.

  • @BurnRoddy
    @BurnRoddy Год назад

    Well I think its trash

  • @getmulah619
    @getmulah619 8 месяцев назад

    Fake

  • @TechrulZ-the1
    @TechrulZ-the1 11 месяцев назад

    Team fake
    👇

  • @Bealias82
    @Bealias82 Год назад

    Wait, did the guy in the red jacket pee in his bed?

  • @VideoSmarts1
    @VideoSmarts1 9 месяцев назад +2

    When Richard Williams used to produce commercials, he did it with such amazing details simply by using a pencil, ink and paint, with absolutely no CG or AI effects whatsoever

  • @waywardhunter8633
    @waywardhunter8633 День назад

    Not the usual amount of psychological horror associated with AI, but i dig it.

  • @SábadoconAntres
    @SábadoconAntres 8 месяцев назад

    Skill Mount used:
    Storyboard⭐⭐⭐⭐⭐
    3d⭐⭐⭐
    Cgi⭐⭐⭐⭐
    IA⭐

  • @breezebreeze699
    @breezebreeze699 Год назад

    and now open bottle close to face... in a full car.... 20 miles from next services... in summer....😊

  • @sarko5989
    @sarko5989 Год назад +2

    Nice! This cool ad has convinced me to drink their vile poison

  • @silkworm87
    @silkworm87 Год назад

    This is not AI generated 🙄

  • @HappyHumanist369
    @HappyHumanist369 10 месяцев назад

    Ice cold Woka Cola.

  • @mistadopeman
    @mistadopeman Год назад

    This is not AI.

  • @josey_8204
    @josey_8204 6 месяцев назад

    I could make commercials like that too if I had the budget of a small country. Looks good tho, fr.

  • @topguyz1045
    @topguyz1045 Год назад +1

    Everyone on this comment section sounds like they are hiding the pain

  • @thishandleisntavailable101
    @thishandleisntavailable101 Год назад

    Is like real life. I wanr a coca cola ad like this in real life

  • @swiftedg
    @swiftedg Год назад

    Don't oversell what AI can do- it AI-assisted, but it does a good job

  • @LelandMaurello
    @LelandMaurello Год назад

    This is going to be the norm. Not as well done and creative mind you, but we'll be seeing a LOT of cool animated effects - that were done by our Robot Overlords.

  • @turdferguson2982
    @turdferguson2982 Год назад

    Not impressed. Pepsi is still better.

  • @chrish1253
    @chrish1253 Год назад

    I like it better when a.i. is weird.

  • @nvadams7344
    @nvadams7344 Год назад

    Barely Ai

  • @p0llenp0ny
    @p0llenp0ny Год назад +1

    Meh.

  • @timmusician5060
    @timmusician5060 Год назад

    I can’t see the entire frame. This clip was edited in portrait mode so a lot of the scene is cropped out

    • @timmusician5060
      @timmusician5060 Год назад

      That’s kind of annoying

    • @techwithsumair
      @techwithsumair  Год назад

      Since this is a YT short, we have to follow the format but you can see the entire ad on Coco Cola's Channel

  • @TheSoloExpat
    @TheSoloExpat Год назад

    What website is it