Designing For The Future: Tech, Inclusivity, And Authenticity

Creativity powers connection and conversion, offering brands an edge, especially in a post-privacy world where performance marketing can miss the mark. But what is the creative process, how can it be made accessible, and what steps does your brand need to take to capture the hearts-and wallets-of consumers today? Walter T Geer III and Imsety Taylor answer all these questions and more in this week's episode. The two marketers-CCO of Innovation at VML and Founder of Set Angle, respectively-discuss the power of combining tech and great design to create friction-free experiences, drive real-time revenue, and allow for authentic, personalized interactions in a privacy-first world. Alongside Peggy Anne Salz, they dive into how they’re approaching both the creative process and the results, touching upon the role of AI, knowing your audience on an individual level, and how designing with diversity in mind enhances both brand love and campaign success.
Walter T Geer III - / 3rdgeer
Imsety Taylor - / imsety
VML - www.vml.com/
Set Angle - setangle.com/
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** Chapters **
CHAPTER TIMESTAMPS
00:00 - Intro
02:57 - Imsety's intro video
05:10 - Blending tech and great design
07:16 - Authenticity in advertising
12:55 - Know your audience
23:27 - Giving up creative control
25:15 - AI's seat at the table
28:03 - How a diverse team influences the creative process
34:38 - Balancing art and science
37:20 - What's next in the world of design?
43:55- Getting in touch with Walt and Imsety
** What We Do **
Educating marketers on the latest trends in mobile marketing, helping companies navigate the complex landscape. Top 50 ranked destination providing analysis, custom research, and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups.
Peggy Anne Salz is a Senior Forbes contributor and contributes to a variety of leading media outlets - including Harvard Business Review - where she shares her insights on mobile marketing, mobile apps, customer engagement, and business innovation.
Named one of the Top 100 Influencer at Mobile World Congress. Podcast host on The Groove, Mobile Presence, Liftoff Mobile Heroes Uncensored, The Hive, Clevertap Engage, spotlighting the global mobile trends, tools, and tips that allow marketers to drive customer connection, dramatically grow retention, and generate new revenue streams on mobile using individualized campaigns and communications needed to harness & drive lasting loyalty.
Author of hundreds of articles, dozens of white papers, and authored nine books about mobile, both as a lead author and in partnership with global companies including Gemalto, InMobi, SAP Mobile Services and the Mobile Marketing Association.
Author of Apponomics: The Insider’s Guide To A Billion Dollar App Business with InMobi, which provides actionable insights into how companies can market and monetize their apps. It builds on the success of my first book on mobile apps, The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business, a practical, crowd-sourced book providing businesses and developers with insights on how to make, monetize and market mobile apps. Also edited and produced the Mobile Operator Guide 2013: The Evolution of Mobile Services: Challenges, Strategies, Opportunities and the Mobile Commerce Guide 2013: Engage Customers & Build Loyalty In Developed And Emerging Markets