Peggy Anne Salz
Peggy Anne Salz
  • Видео 134
  • Просмотров 14 931
Future-Proofing Your Programmatic Data Strategy for 2025
Winning in performance marketing in 2025 will require a big step back from the “numbers for numbers’ sake” mindset and force companies to finally embrace smarter, more meaningful strategies that drive sustainable growth. This is the view of Megan Price, Programmatic Supervisor, and Michael Hew, Associate Director of Data & Reporting Ops at M&C Saatchi Performance, who joined Peggy Anne Salz on this episode of In The Groove.
Megan reveals opportunities to diversify your media spend and adopt an audience-first approach that breaks through the silos that keep valuable customer and contextual data from becoming actionable. At the same time, Michael shares M&C Saatchi's measurement trifecta-an...
Просмотров: 113

Видео

From the Saddle to the Screen: 5+ Lessons App Growth Markets Can Learn from Cycling
Просмотров 7114 дней назад
Great app growth is like a perfect bike ride: it takes a ride that works (your app), a sustainable pace (steady growth), and quick thinking to pivot when obstacles arise. In this episode of In The Groove with Peggy Anne Salz, Lorenzo Rossi, Co-founder and Head of Growth at REPLUG, takes us on a journey through the parallels between cycling and scaling mobile apps. Just like a high-performance r...
How Game Publishers Can Maximize Engagement with Smart Diversification
Просмотров 77Месяц назад
How Game Publishers Can Maximize Engagement with Smart Diversification
How To Unlock $2 Trillion In New Growth In The Next 10 Years
Просмотров 131Месяц назад
How To Unlock $2 Trillion In New Growth In The Next 10 Years
Reduce D1 Churn With In-Game Audio Ads with Sahil Modi, Partnership Manager at Audiomob
Просмотров 1412 месяца назад
Reduce D1 Churn With In-Game Audio Ads with Sahil Modi, Partnership Manager at Audiomob
The Truth About Creatives Testing with Ayşen Kıratlı, Lead Growth Manager at Kwalee
Просмотров 1323 месяца назад
The Truth About Creatives Testing with Ayşen Kıratlı, Lead Growth Manager at Kwalee
How India’s Largest eSports Platform Convinces Global Brands To Buy Into Games
Просмотров 513 месяца назад
How India’s Largest eSports Platform Convinces Global Brands To Buy Into Games
Why Working With Experienced Talent May Be The Best Investment For Your Brand with Alex Meisl
Просмотров 844 месяца назад
Why Working With Experienced Talent May Be The Best Investment For Your Brand with Alex Meisl
How Conversica Increases Engagement 35x With Brand-Safe, AI-Driven Conversational Commerce
Просмотров 524 месяца назад
How Conversica Increases Engagement 35x With Brand-Safe, AI-Driven Conversational Commerce
How Vasuta Agarwal Climbed The Ladder Of A Leading Brand In Mobile-First Ad Technology
Просмотров 2274 месяца назад
How Vasuta Agarwal Climbed The Ladder Of A Leading Brand In Mobile-First Ad Technology
How AI-Powered Appier Delivers Value To Clinch Conversions with Bobbie Hollanders from Appier
Просмотров 1535 месяцев назад
How AI-Powered Appier Delivers Value To Clinch Conversions with Bobbie Hollanders from Appier
Designing For The Future: Tech, Inclusivity, And Authenticity
Просмотров 1775 месяцев назад
Designing For The Future: Tech, Inclusivity, And Authenticity
The 5 Major Advantages Of SKAN You Might Not Know And Other Adtech News
Просмотров 596 месяцев назад
The 5 Major Advantages Of SKAN You Might Not Know And Other Adtech News
Tough Love On Your Tech Stack And Concrete Advice On “Aamping” Up Your Customer Comms
Просмотров 466 месяцев назад
Tough Love On Your Tech Stack And Concrete Advice On “Aamping” Up Your Customer Comms
The Nonprofit Amplifying The Voices Of Women In AI
Просмотров 646 месяцев назад
The Nonprofit Amplifying The Voices Of Women In AI
An Ad Intelligence Platform That Dives Deep Into Your Creatives Data
Просмотров 817 месяцев назад
An Ad Intelligence Platform That Dives Deep Into Your Creatives Data
Destroying Deepfakes In Three Simple Steps
Просмотров 1017 месяцев назад
Destroying Deepfakes In Three Simple Steps
Game On: How Copper Banking Levels Up Financial Literacy
Просмотров 1077 месяцев назад
Game On: How Copper Banking Levels Up Financial Literacy
Why CTV Deserves A Spot In Your Marketing Mix
Просмотров 697 месяцев назад
Why CTV Deserves A Spot In Your Marketing Mix
What It Looks Like When AI Is More Than A Buzzword With Appier's Bob Hollanders
Просмотров 1087 месяцев назад
What It Looks Like When AI Is More Than A Buzzword With Appier's Bob Hollanders
Perfecting Performance Marketing In 2024 And Beyond
Просмотров 1567 месяцев назад
Perfecting Performance Marketing In 2024 And Beyond
Breaking Down The Aarki Rebrand
Просмотров 4617 месяцев назад
Breaking Down The Aarki Rebrand
Helping Non-Gaming Apps Climb Rank In The App Stores
Просмотров 1677 месяцев назад
Helping Non-Gaming Apps Climb Rank In The App Stores
How AppSamurai Attracts High-Value Players
Просмотров 4377 месяцев назад
How AppSamurai Attracts High-Value Players
Aligning Metrics For Value, Not Vanity With Vernesa Ćutuk
Просмотров 438 месяцев назад
Aligning Metrics For Value, Not Vanity With Vernesa Ćutuk
Unlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim Laurain
Просмотров 6410 месяцев назад
Unlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim Laurain
How One Dating App Reaches Double-Digit Uplift With Personalized Pricing
Просмотров 16910 месяцев назад
How One Dating App Reaches Double-Digit Uplift With Personalized Pricing
The App Behind The Viral Barbie Campaign With PhotoRoom’s Lauren Sudworth
Просмотров 11910 месяцев назад
The App Behind The Viral Barbie Campaign With PhotoRoom’s Lauren Sudworth
The Profitable Channel You’re Probably Missing Out On With iHeartMedia’s Gayle Troberman
Просмотров 7311 месяцев назад
The Profitable Channel You’re Probably Missing Out On With iHeartMedia’s Gayle Troberman
Bringing Product And Marketing Together With Dow Jones’ Andrew Rauner
Просмотров 4711 месяцев назад
Bringing Product And Marketing Together With Dow Jones’ Andrew Rauner

Комментарии

  • @NJ-kp3wu
    @NJ-kp3wu 2 дня назад

    What the f**k is 'feverently'?

  • @youtubedeveloperpro
    @youtubedeveloperpro 23 дня назад

    Your videos rock! Here's how to improve rankings."

  • @Буркова-л6ч
    @Буркова-л6ч 24 дня назад

    Thank you so much for this amazing video! Just a quick off-topic question: My OKX wallet holds some USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). How can I transfer them to Binance?

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
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    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
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    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

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    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

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    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

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    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Месяц назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @Tanvirdmd
    @Tanvirdmd 3 месяца назад

    great

  • @abrarsaiyad7769
    @abrarsaiyad7769 7 месяцев назад

    Mashallah Mashallah ❤

  • @aminsaiyed8959
    @aminsaiyed8959 8 месяцев назад

    Very good and attractive presentation of talented person

  • @moinalisaiyed8966
    @moinalisaiyed8966 8 месяцев назад

    Mashallah wow nice spich.❤❤❤

  • @tanvirsaiyad893
    @tanvirsaiyad893 8 месяцев назад

    Nice

  • @numberoneappgames
    @numberoneappgames Год назад

    This is a good topic!

  • @AykutKaraaliogluSF
    @AykutKaraaliogluSF Год назад

    🚀

  • @HasanMia_bd
    @HasanMia_bd Год назад

    I always try to watch your video, Peggy ❤❤❤

    • @PeggyAnneSalz
      @PeggyAnneSalz Год назад

      Thank you so much, I hope you find them useful

  • @PeggyAnneSalz
    @PeggyAnneSalz Год назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Год назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Год назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Год назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Год назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Год назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Год назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Год назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Год назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Год назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Год назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Год назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Год назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html

  • @PeggyAnneSalz
    @PeggyAnneSalz Год назад

    You can watch more of our Groove content here: ruclips.net/video/CXTrGPJvMlk/видео.html