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Peggy Anne Salz
США
Добавлен 26 фев 2012
In The Groove with Peggy Anne Salz tracks the edgy marketers & cool companies on the cutting edge of impactful trends & innovative solutions. From PocketGamer, GamesCom, MAU Vegas, E-Commerce Expo Berlin, App Promotion Summit, UA Society & more, Peggy tours the globe, bringing you the latest & most exciting lessons & learnings from growth leaders in the mobile marketing, m-commerce, & tech scenes, so you can keep up to date at your leisure😉
In between traveling & meeting industry leaders, Peggy produces a variety of client work. These resources include ebooks, whitepapers, webinars, podcasts & video shows to educate marketers on the latest mobile & app trends, customer engagement & experience & show how brands & businesses can grow sustainably through values-driven marketing & CX innovation.
Top 100 Influencer, compelling speaker in mobile marketing, 9-time author, Forbes Senior Writer, guest contributor for a variety of leading media outlets, including Mobile Marketing Magazine
In between traveling & meeting industry leaders, Peggy produces a variety of client work. These resources include ebooks, whitepapers, webinars, podcasts & video shows to educate marketers on the latest mobile & app trends, customer engagement & experience & show how brands & businesses can grow sustainably through values-driven marketing & CX innovation.
Top 100 Influencer, compelling speaker in mobile marketing, 9-time author, Forbes Senior Writer, guest contributor for a variety of leading media outlets, including Mobile Marketing Magazine
Future-Proofing Your Programmatic Data Strategy for 2025
Winning in performance marketing in 2025 will require a big step back from the “numbers for numbers’ sake” mindset and force companies to finally embrace smarter, more meaningful strategies that drive sustainable growth. This is the view of Megan Price, Programmatic Supervisor, and Michael Hew, Associate Director of Data & Reporting Ops at M&C Saatchi Performance, who joined Peggy Anne Salz on this episode of In The Groove.
Megan reveals opportunities to diversify your media spend and adopt an audience-first approach that breaks through the silos that keep valuable customer and contextual data from becoming actionable. At the same time, Michael shares M&C Saatchi's measurement trifecta-an...
Megan reveals opportunities to diversify your media spend and adopt an audience-first approach that breaks through the silos that keep valuable customer and contextual data from becoming actionable. At the same time, Michael shares M&C Saatchi's measurement trifecta-an...
Просмотров: 113
Видео
From the Saddle to the Screen: 5+ Lessons App Growth Markets Can Learn from Cycling
Просмотров 7114 дней назад
Great app growth is like a perfect bike ride: it takes a ride that works (your app), a sustainable pace (steady growth), and quick thinking to pivot when obstacles arise. In this episode of In The Groove with Peggy Anne Salz, Lorenzo Rossi, Co-founder and Head of Growth at REPLUG, takes us on a journey through the parallels between cycling and scaling mobile apps. Just like a high-performance r...
How Game Publishers Can Maximize Engagement with Smart Diversification
Просмотров 77Месяц назад
How Game Publishers Can Maximize Engagement with Smart Diversification
How To Unlock $2 Trillion In New Growth In The Next 10 Years
Просмотров 131Месяц назад
How To Unlock $2 Trillion In New Growth In The Next 10 Years
Reduce D1 Churn With In-Game Audio Ads with Sahil Modi, Partnership Manager at Audiomob
Просмотров 1412 месяца назад
Reduce D1 Churn With In-Game Audio Ads with Sahil Modi, Partnership Manager at Audiomob
The Truth About Creatives Testing with Ayşen Kıratlı, Lead Growth Manager at Kwalee
Просмотров 1323 месяца назад
The Truth About Creatives Testing with Ayşen Kıratlı, Lead Growth Manager at Kwalee
How India’s Largest eSports Platform Convinces Global Brands To Buy Into Games
Просмотров 513 месяца назад
How India’s Largest eSports Platform Convinces Global Brands To Buy Into Games
Why Working With Experienced Talent May Be The Best Investment For Your Brand with Alex Meisl
Просмотров 844 месяца назад
Why Working With Experienced Talent May Be The Best Investment For Your Brand with Alex Meisl
How Conversica Increases Engagement 35x With Brand-Safe, AI-Driven Conversational Commerce
Просмотров 524 месяца назад
How Conversica Increases Engagement 35x With Brand-Safe, AI-Driven Conversational Commerce
How Vasuta Agarwal Climbed The Ladder Of A Leading Brand In Mobile-First Ad Technology
Просмотров 2274 месяца назад
How Vasuta Agarwal Climbed The Ladder Of A Leading Brand In Mobile-First Ad Technology
How AI-Powered Appier Delivers Value To Clinch Conversions with Bobbie Hollanders from Appier
Просмотров 1535 месяцев назад
How AI-Powered Appier Delivers Value To Clinch Conversions with Bobbie Hollanders from Appier
Designing For The Future: Tech, Inclusivity, And Authenticity
Просмотров 1775 месяцев назад
Designing For The Future: Tech, Inclusivity, And Authenticity
The 5 Major Advantages Of SKAN You Might Not Know And Other Adtech News
Просмотров 596 месяцев назад
The 5 Major Advantages Of SKAN You Might Not Know And Other Adtech News
Tough Love On Your Tech Stack And Concrete Advice On “Aamping” Up Your Customer Comms
Просмотров 466 месяцев назад
Tough Love On Your Tech Stack And Concrete Advice On “Aamping” Up Your Customer Comms
The Nonprofit Amplifying The Voices Of Women In AI
Просмотров 646 месяцев назад
The Nonprofit Amplifying The Voices Of Women In AI
An Ad Intelligence Platform That Dives Deep Into Your Creatives Data
Просмотров 817 месяцев назад
An Ad Intelligence Platform That Dives Deep Into Your Creatives Data
Destroying Deepfakes In Three Simple Steps
Просмотров 1017 месяцев назад
Destroying Deepfakes In Three Simple Steps
Game On: How Copper Banking Levels Up Financial Literacy
Просмотров 1077 месяцев назад
Game On: How Copper Banking Levels Up Financial Literacy
Why CTV Deserves A Spot In Your Marketing Mix
Просмотров 697 месяцев назад
Why CTV Deserves A Spot In Your Marketing Mix
What It Looks Like When AI Is More Than A Buzzword With Appier's Bob Hollanders
Просмотров 1087 месяцев назад
What It Looks Like When AI Is More Than A Buzzword With Appier's Bob Hollanders
Perfecting Performance Marketing In 2024 And Beyond
Просмотров 1567 месяцев назад
Perfecting Performance Marketing In 2024 And Beyond
Helping Non-Gaming Apps Climb Rank In The App Stores
Просмотров 1677 месяцев назад
Helping Non-Gaming Apps Climb Rank In The App Stores
How AppSamurai Attracts High-Value Players
Просмотров 4377 месяцев назад
How AppSamurai Attracts High-Value Players
Aligning Metrics For Value, Not Vanity With Vernesa Ćutuk
Просмотров 438 месяцев назад
Aligning Metrics For Value, Not Vanity With Vernesa Ćutuk
Unlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim Laurain
Просмотров 6410 месяцев назад
Unlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim Laurain
How One Dating App Reaches Double-Digit Uplift With Personalized Pricing
Просмотров 16910 месяцев назад
How One Dating App Reaches Double-Digit Uplift With Personalized Pricing
The App Behind The Viral Barbie Campaign With PhotoRoom’s Lauren Sudworth
Просмотров 11910 месяцев назад
The App Behind The Viral Barbie Campaign With PhotoRoom’s Lauren Sudworth
The Profitable Channel You’re Probably Missing Out On With iHeartMedia’s Gayle Troberman
Просмотров 7311 месяцев назад
The Profitable Channel You’re Probably Missing Out On With iHeartMedia’s Gayle Troberman
Bringing Product And Marketing Together With Dow Jones’ Andrew Rauner
Просмотров 4711 месяцев назад
Bringing Product And Marketing Together With Dow Jones’ Andrew Rauner
What the f**k is 'feverently'?
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great
Mashallah Mashallah ❤
Very good and attractive presentation of talented person
Mashallah wow nice spich.❤❤❤
Nice
This is a good topic!
🚀
I always try to watch your video, Peggy ❤❤❤
Thank you so much, I hope you find them useful
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