How to Price Your Handmade Products

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  • Опубликовано: 27 сен 2024
  • ► TOOLS AND MATERIALS : www.buckleguy....
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    How to Price Your Handmade Products
    If you're looking to sell your leather craft projects (or any other handmade goods for that matter), pricing can be hard to figure out. Just how much money should you charge for your products?! We explore all of the expenses you should consider and account for in pricing your products, from variable expenses per product type to fixed expenses for your workshop, tools, etc. And most importantly, profit! We talk about retail and selling directly to customers, and we talk about how to price your products in a way that you build a sustainable long-term business.

Комментарии • 380

  • @aquanator313
    @aquanator313 4 года назад +307

    This info isn't just important to makers; people BUYING need to understand these costs. Its so easy (and I see/hear it all the time) for someone to say "psh, that wallet isn't worth $X.xx" and it may not be worth it TO YOU, but how someone feels doesn't negate someone's art, whatever that might be.

    • @Petr1331
      @Petr1331 3 года назад +13

      People say, hey, just bit of leather and some stitching, what’s so expensive on it? Here it is! I know exactly what he is talking about. And also it is not a mass production, it is custom made. Like this channel.

    • @AoiAesuithiel
      @AoiAesuithiel 3 года назад +3

      Preach!

    • @orion7741
      @orion7741 3 года назад +38

      completely DISAGREE. as a leather crafter, and have been doing this for 20+ years I can say with authority that the vast majority of people out there (especially with the "youtuber leather crafters".....) are EXTREMELY OVERPRICING their goods and products. no joke. this video is giving "costs" but they are not realistic costs.... they are puffed up numbers to try and convince people that its "ok" to be getting gouged by extreme pricing.. the product cost he gives is wayyyy over. I can tell you that amount of leather he used is only about $5 dollars worth of leather, $25 an hour?? for the quality of that wallet... no. that is rough quality and is nowhere close to being good enough to justify a luxury hourly rate of $25 an hour. $15 and hour is more appropriate and also more realistic. **remember folks, I am talking real life, not fantasy youtube life....** That simple wallet that was shown in the video should be priced out at $45 MAXIMUM. anything over that is the seller ripping you off. dont give in to the price gauging folks.

    • @AoiAesuithiel
      @AoiAesuithiel 3 года назад +12

      @@orion7741 I wouldn't know as much about the quality of leather, I don't have that knowledge you do, so I appreciate you commenting on that. When it comes to hourly rate $15 is minimum wage where I live and it would be more feasible for me to pay my personal bills and living expenses if it was $25 per hour. That's probably why this didn't seem so inflated to me. Working for a small business and working with many small time artists, the prices seem expensive to some customers that come through because they compare it to mass produced products that are machine made. Him breaking down costs I think is a helpful thing for people to know all the pieces that go into pricing, not necessarily the numbers he gave. A lot goes into running a small business and it isn't cheap, at least where I live. Thanks for giving different input, it's nice to hear someone disagree and share a different experience.

    • @moviedog1
      @moviedog1 3 года назад +13

      The problem is you won't be making a single wallet, in 2 hrs, you should be making several wallets in 2 hrs.
      You can still charge $35 an hour, your cutting out 10 or more parts, doing things in steps. Cutting 10 out, gluing the 10, and stitching the 10. You keep your costs down, that way you can sell them at a reasonable price and make said profit.

  • @sammalvs
    @sammalvs 4 года назад +127

    Very informative and detailed like usual. I'm a finance student and this was top notch basic financing. Well done!

  • @shaynedose4443
    @shaynedose4443 2 года назад +7

    Success is having your own business, a 9 to 5 will do you nothing...
    This video is PURE GOLD, not for leather smithing only, but for any business.
    Thank you so much for this! I found out that I've been working for free for the past 2 years.

    • @Podobed
      @Podobed Месяц назад

      yes and no. There are plenty of people from this and previous generations that made their living and were successful with 9-5. Some 9-5 have pensions- handmade products DOES NOT. Some 9-5 have healthcare, handmade products do not.

  • @markusg5081
    @markusg5081 4 года назад +26

    I think one big thing you forget is taxes. If you calculate all of this you get your labor cost and profit before taxes. And taxes can make a big cut into this calculation. It depends also on the corporate form, and profit you make a year etc.
    But still a very good infomative video.
    Greetings from a business administration student from Germany.

    • @DB-zp9un
      @DB-zp9un 2 года назад +2

      And if you have employees ever, THEN you get the company share of payroll taxes etc..

  • @guillaumeproux7877
    @guillaumeproux7877 4 года назад +54

    Always find pricing discussions fascinating. I like how you simplify the whole fixed cost thing that simply deriving a simple formula per hour worked (even if one needs to have its schedule full for this value to hold). Minor nitpick. You choose 25% MARKUP (not margin). At 25% margin, the cost of this product would be 89 / (1 - 25%) = 118.67 ! This is important because if one day you decide to do a promotion... You know that 25% margin gives you room for 25% discount... 118.67 * (1-25%) = $89 ...

    • @bluelickleather
      @bluelickleather 3 года назад +8

      Excellent point. The way I calculate profit margin (let's say 25%) on a calculator is: $89 / .75 = $118.67. It's just another way of displaying what Guillaume showed above.

    • @JohnVanderbeck
      @JohnVanderbeck Год назад +1

      I think the point about full schedule should have been highlighted, but it was one thing I noticed as well. This is also where MANY people starting a business mess up. You can't set an hourly rate based on 50 x 40 hours weeks unless you have enough business to be working that many hours. Which you almost certainly don't when starting out. You need to set it by how many actual hours of work you will have and that means guessing at first but you are better to guess low than high.

  • @Luke_cpt
    @Luke_cpt 4 года назад +63

    I always struggle with pricing my products. I often overlook the smaller elements such as packaging and don't really include them into my pricing. I mainly take into account the materials used and the time it took to make. The worksheet is definitely something that I need to incorporate, so thank you! This was very helpful.. 🙌🏽🙏🏾

    • @holdthefunj5787
      @holdthefunj5787 4 года назад +1

      Do u make custom wallets?

    • @Luke_cpt
      @Luke_cpt 4 года назад +2

      @@holdthefunj5787 I have a few standard designs, but do try and make custom ones if the opportunity arises.

    • @joelamador5243
      @joelamador5243 2 года назад

      @@Luke_cpt me puede mandar el pdf

    • @joelamador5243
      @joelamador5243 2 года назад

      @@Luke_cpt me puede mandar el pdf

  • @GeoffWilde
    @GeoffWilde 4 года назад +9

    I was literally googling this last night... Corter YOU ARE THE BEST!!

  • @TheGreatChrisB
    @TheGreatChrisB 4 года назад +15

    This is super helpful and exactly what I needed. I'm trying to make leathercraft and woodworking my full time job, but I live around a lot of poorer people and I was struggling determining my pricing. I felt like no one would pay that much, but seeing a couple videos of other people breaking down their rough numbers and explaining that somebody out there will pay and does want it helps. I've made things on the side, but never made enough to go full time. I hope to change that this year.

    • @manvsdetails
      @manvsdetails 2 года назад +1

      You need to ditch A to B sales and go 100% E-commerce direct to consumer. Geographic location today is no limit for how you can sell or who you can sell to.

    • @violetviolet888
      @violetviolet888 2 года назад +2

      TheGreatChrisB: It's a year later now. How did it go?

  • @ronganske6089
    @ronganske6089 4 года назад +5

    Great video!
    Need to remember health insurance, business insurance, cost of driving for business $0.50 mile wear/ tear/gas which does not include your time. Possible warranty issues, accountant/professional costs....
    There are a lot of hidden costs running your own business which most people don't consider until they put themselves into the driver seat of a business.

  • @kickwriteteach2313
    @kickwriteteach2313 4 года назад +7

    I totally respect how leather goods like this can start adding up in price. but it's also why I want to invest in doing it myself so I can save money!

  • @ashleyverdun3206
    @ashleyverdun3206 Год назад +6

    This becomes difficult for me as a person. Looking at this, I wouldn't want to ask someone to pay $110 for a wallet. I get how we got there, but for a simple folding card wallet, $110 seems a stretch. Looking at your site, this exact wallet isn't available, but the closest in appearance and structure is listed at $38.00. So where along the way did we change this so drastically? Is it that you've got to a clicker press for all the fiddly cutting/punching bits, have you gotten that much faster at assembly?

  • @dmack1827
    @dmack1827 4 года назад +33

    "Corter Pounder". LOL. Why have I never noticed that before?

    • @Corter
      @Corter  4 года назад +11

      it's new :) coming soon!

    • @brentpeterson6052
      @brentpeterson6052 4 года назад +3

      I absolutely want one!!

    • @s7bfreeman
      @s7bfreeman 4 года назад +4

      @@Corter it'll be nice to replace my Harbor Freight rubber mallet with a classy Corter Pounder

    • @kboleather
      @kboleather 4 года назад +2

      @@s7bfreeman
      A calorie free Corter Pounder!

    • @FelipeDelPapa
      @FelipeDelPapa 4 года назад

      Very very very useful video. Thanks!

  • @whatiyam
    @whatiyam 3 года назад +6

    Makes perfect sense. On the other hand... something I've always struggled with...
    Who would be willing to pay that much for something this size and this basic?
    Maybe I'm cheap. But I really would love to adjust my perceptions based on how the general public perceives things. Being confident in the process and believing that I could make a living on ANY hand crafted items would be nice. Especially since most are considered luxury.

    • @PriusRaj
      @PriusRaj 2 года назад +2

      I know quality items cost more. If you're making something out of leather that's inherently worth more than something made out of polyester.
      Something can be basic but still worth something if it's made well and will last.

    • @violetviolet888
      @violetviolet888 2 года назад +3

      Here's how to "justify it" consider it an investment that will last a lifetime of something that is handmade with high quality materials that are not plastic. Ethically, you are not supporting mass consumerism and capitalism that puts people like this out of business. You are supporting a business owner who is passionate about their work and has the skills to produce a precious piece. If this is still too high of in investment, then look for them in the used market to spend less, but still not buy new "cheap" mass produced goods to support circular & sustainable economies. Or ask for one for your birthday or Christmas.

  • @FudgedDiceRoll
    @FudgedDiceRoll 4 года назад +3

    This was phenomenally helpful information. I'm a member of a number of crafter groups and the number 1 thing I see everywhere is "what/how much do I charge?" This is also something I have been personally struggling with as a small craft studio as well, especially in the current climate of things with so many small businesses still struggling from the earlier shutdowns this year. Thank you for your continued value to the leathercraft community.

  • @ThatRedHead717
    @ThatRedHead717 3 года назад +2

    this is honestly some of the best financial advice i've ever heard and you gave it while beautifully showing footage of making an excellent wallet. This is very high quality content and I thank you for it good sir.

  • @raydendrakk7502
    @raydendrakk7502 Год назад +1

    Very useful for beginner like me, knowing how to price our crafts is not easy. Thanks you

  • @sheilbwright7649
    @sheilbwright7649 4 года назад +3

    Informative. Something you may wish to include in your fixed costs is accounting fees; tax returns get exponentially more complex and hence expensive if you are running your own business. Secondly consider bookkeeping fees because good makers are not necessarily good bookkeepers and the annals of insolvency are littered with fundamentally sound businesses that failed to make adequate provision for liabilities.

  • @mikeshawbrook-selfreliance
    @mikeshawbrook-selfreliance Год назад

    I have been an International business consultant for 30+ years and I can tell you that you are spot on.....

    • @TheBinfordMan
      @TheBinfordMan 9 месяцев назад

      No, he's not spot on! He did a Mark Up not Profit Margin. It's the single biggest problem people make when they try to start a business and wonder why they aren't making the money they thought they were. I assume no one talks to their CPA either.
      What I sent him:
      __________________________________
      Appreciate your videos.
      I wanted to give you a bit of advice on calculating "profit." My experience comes from working with Fortune 500 companies with thousands of retail locations, so I am not just blowing smoke for attention.
      What you just demonstrated was "Mark Up" not profit. If you multiply your $89 by 25% you get $22.25. Added to your $89 you get $111.25.
      However, if you want to see what your "profit" was for that $110 sale. . . simply do this: ($110-$89)/$110 and your real profit was 19% not 25% - (Retail-Cost)/Retail.
      So, to get your real 25% "Profit" you simply do this: Subtract 25% from 100% and you get 75%. Now take your $89 and divide by 75% and your get $118.67.
      You can prove your "Profit" by using the previous formula: ($118.67-$89)/$118.67 and you get 25.002%.
      So you either left money on the table and need to raise your prices, or you need to accept a lower profit margin.

  • @DuCuirDesLames
    @DuCuirDesLames 4 года назад +3

    Thank you so much, your videos are always source of informations, and knowledge, and I could, with them explain to my clients, why they pay the real cost of a unique work, individual item, I'm really gratefull to your work, and I'll never be enough thankfullness for that :) Thank you again for your video

  • @dmk3account684
    @dmk3account684 4 года назад +4

    Thank you for taking the time to explain pricing. I really appreciate this video. It was simple and very easy to understand. I am not there yet but I am saving this video for the day I have perfected my skills and can have a small retirement business.

  • @christhebold7691
    @christhebold7691 Год назад +4

    Thank you for the information. I just want to ask how do I get someone to pay so much for a small product? I had to, in order to sell my card wallets, shrink my price from R400($23,60) to R100(5,90) to get just a few people to buy them. I just don't know how to get my business running. :(

  • @BEERLIGHTBROKER
    @BEERLIGHTBROKER 4 года назад +3

    I ordered 3 belts and can't wait to recieve them. Thank you

  • @tjbeckman8232
    @tjbeckman8232 2 месяца назад

    Incredible knowledge, thank you for doing what you do!

  • @joshuapoche5137
    @joshuapoche5137 4 года назад +5

    Ah man thank you for this. This is what ive been struggling with.

  • @mattmason7554
    @mattmason7554 3 года назад +2

    Just checked out their site. Prices look reasonable and acceptable. This was only a demonstration.

  • @julian23561
    @julian23561 4 года назад +3

    Very good guide. And I lol'd at the "corter pounder".

  • @isaiahglynn3622
    @isaiahglynn3622 Год назад +1

    I really am enjoying your videos very helpful.
    I am looking into starting my own Leather business and how to make it work out.
    I have been looking for as much information about how to market and everything.
    You are very helpful thank you for making these videos.

  • @justinjackson5276
    @justinjackson5276 4 года назад +4

    Thank you so much for everything you do man this really helpsdoing leather work and blacksmithing I always struggle with figuring out prices

    • @nkosiakinlabi3135
      @nkosiakinlabi3135 4 года назад +1

      Because its a hobby doesn’t mean you shouldn’t get paid what you’re worth

  • @freezinweasle1
    @freezinweasle1 4 года назад +4

    Thank you. I sell items that I make blacksmithing and now leather at a shop in a small town. I am taking a beating but for me it's a hobby.
    I am always watching to insure that whatever I make does not under bid anyone who does this for a living.

  • @JannDaMann
    @JannDaMann 3 месяца назад

    This is gold thank you so much ❤

  • @benlipp7831
    @benlipp7831 3 года назад +2

    A variable cost is the material cost of each wallet. It varies depending on volume. A fixed cost would be something like tools or a workspace, no matter how many wallets you make, the cost is fixed.

  • @amelinn7909
    @amelinn7909 4 года назад +4

    That’s just an amazing video, sooo useful. Maybe you could also make a sort of a video on how to reach first sales and expand? I am personally just starting to get into craftsmanship business, and my major struggle is to understand how to reach my first customers (without spending a fortune on ads)
    Please thumb up this comment, so it will be noticed

    • @Corter
      @Corter  4 года назад +3

      We've made a video called "how to sell your leather goods" that touches on that, we've also made one about how to get your products press (how to get your leather goods in magazines). We'll go further in depth with other products soon as well :)

    • @amelinn7909
      @amelinn7909 4 года назад +1

      Corter Leather oh, that’s amazing! I’ll look it up

  • @gabrielchartrand5641
    @gabrielchartrand5641 Год назад

    first off thank you, im a new leather crafter this wallet is very popular, i love this videos you do they really help us crafters, ive also purched your pattures, all are really great

  • @SuperBellezza1
    @SuperBellezza1 4 года назад +2

    This video was very educational. Thank you.

  • @margaretdossantos7563
    @margaretdossantos7563 2 года назад +1

    Wow...just wow!! To take the time and patience to explain to your views in that depth how to price out your pieces...just Wow & thank you. !! I love your site!! Because of your dedication to your viewers you are definitely my favorite site to visit...oh and I'm a new viewer. What books would you recommend? Cheers

  • @indusrealty4617
    @indusrealty4617 3 года назад

    now I understand how products are made in cheaper countries and how volume production helps in controlling prices. Good video, and great products you make.

  • @steamgadget
    @steamgadget 4 года назад +1

    Solid gold information here.. as usual. Big thanks for this!! Btw, did anyone else pause the video and go looking for the hammer?

    • @Corter
      @Corter  4 года назад +3

      Thanks! That's our own hammer design - it'll be available soon :)

    • @steamgadget
      @steamgadget 4 года назад

      @@Corter If I can stake a claim on one of the first ones, go ahead and mark me down! lol 👍👍

    • @s7bfreeman
      @s7bfreeman 4 года назад

      I did indeed pause the video and go looking for it, just like I look to see if there's a new grab bag on the Corter site (hint, hint) :)

  • @fourseasonsnorth
    @fourseasonsnorth 4 года назад

    Thank you so much for taking the time to share such important information for all us who work with our hands!
    We're from Northern Alberta, Canada and just starting out in a home-based leather business.
    This was so appreciated!

  • @bonnie-anglin_art373
    @bonnie-anglin_art373 4 года назад +2

    I want a Corter Pounder!!

  • @combichristed
    @combichristed 3 года назад +24

    It might be a great way to price products for established brands like Corter or Little King, but there is NO WAY anyone would by buy this wallet by a random maker for $110, let alone $220 in a retail setting. Unfortunately, it comes down to what the client is willing to pay for an item, not what you think or calculated the price of it to be.
    A good way to balance it out is to make an array of items that each have a different perceived value from customers point of view. For example, you have a card wallet for sale for $50 and a bag for $500. This is a good reference for the customer to compare the two items and to imagine how much more labor and materials go into a bigger item. It makes them more likely to accept the prices as "being set correctly". But the trick here is that what you are actually trying to sell is not the smallest or the biggest item, but everything in between. While the cost of your cheapest item might just about cover the cost to make it, you aim to make up for that by pricing the middle-tier items a bit higher.
    Also, I think for most small creators "labor" IS your profit. The fact that you are paid an hourly rate to work on something that you like is great. No one paid "profit" money to me on top of my hourly wage in the office, so...
    In time you will become faster and find other ways to speed up your production of a particular item, so if it took you 2 hours to make that wallet before you are now done in 1 hour. And that one hour that you managed to save thanks to using better template/tools etc is essentially your profit, cause the price of the item stays the same.

  • @05weasel
    @05weasel 2 года назад +14

    This is what I struggle with most in my leather working. I would never pay $100+ for that wallet so I couldn’t see someone paying that for something I made. Then I get stuck in this rough cycle of under charging for what I make so it doesn’t even feel worth it for the time I spent on it. Granted, I’m not a full time leather worker and I just do it on the side but it feels like ever doing it for a career would be out of the question.

    • @ExtraordinaryTK
      @ExtraordinaryTK Год назад

      Hi, it's been 6 month may I ask have you found solution for your pricing? because I want to start doing this on the side as well for the love of leather products but I am the same regarding you would never buy a wallet that cost 100+ so did find solution to that?

    • @fredriksalomonsson662
      @fredriksalomonsson662 Год назад +3

      @@ExtraordinaryTK That probably just means you're not the target audience for your own products, which is fine. Try selling it for 100+ anyway. See if there is a market for your product.

  • @garrycrobbins
    @garrycrobbins 3 года назад

    I love all your videos but this one especially. I asked about this sort of information a while a go, not sure if it is in response or you have been working on it for a while but it is seriously invaluable to me. so a huge thank you. i purchased your long wallet pattern ( one of the best investments i have made in my business) a few months ago and have been making some variations on it and selling them , so thanks again. both of you do beautiful work, and your narration is so easy to follow.

  • @skyjac92
    @skyjac92 2 года назад

    Really appreciate this. I always struggle with pricing items I make and sell.

  • @vinsongotingco5753
    @vinsongotingco5753 4 года назад +2

    Thank you for this video! Also the "Corter Pounder" cracked me up 😂😂😂

    • @jwengerdotcom
      @jwengerdotcom 4 года назад +1

      The "Corter Pounder" came from another video they did a while back. Someone in the comment section had the brilliant observation that it would be hilarious to name a hammer the Corter Pounder and they ran with it.

  • @danielirvine7468
    @danielirvine7468 3 года назад

    I absolutely love this as a newish crafter / side hustle I don’t really think about the packaging..... this really is a great vid and so helpful I’m going to save and watch again

  • @mitchellvincent2274
    @mitchellvincent2274 2 года назад +3

    Certainly an interesting perspective. I’m curious though, are you actually selling those card holders for $120? A basic non-tooled, non-customized card holder like that goes for way, way less both locally to me and on platforms like Etsy and such.
    I think the video is well done but in the end everyone needs to keep in mind that something is “worth” only what someone else is willing to pay.

  • @GoranMagdic
    @GoranMagdic 3 года назад

    I never noticed the "Corter Pounder" on the hammer. I love it. :D

  • @BCShakarov
    @BCShakarov 2 года назад

    Labor also includes education, experience and scarcity in skill, and you’re paying for quality construction, not just materials. Most people don’t know what quality means and are too complacent with overseas labor costs and materials. You think a LV wallet takes two hours and uses the same quality material? Sadly branding is more important than anything these days. He can charge $25 an hour because he has the skill and experience to support that. Many workers are underpaid for their work while others are overpaid for relatively simple work.
    Thank you for breaking this down. While I agree that we need to consider consumer market value of a product, we also need to increase awareness that quality handmade products…AREN’T CHEAP!

  • @GRandallHeise
    @GRandallHeise 4 года назад +14

    I want one of those hammers!

  • @datguy4104
    @datguy4104 9 месяцев назад +1

    Never forget to factor in what the market will pay. If your calculation shows you need to make $110, yet people are willing to pay $150, you should absolutely sell it for the $150. They're paying for the end product, and the customer does not care how much labor/costs went into it. Even if it took 10 minutes to make with the cheapest leather, if they're willing to spend big, charge big. Get it out of your head that you're ripping people off, if you have that feeling anyway. I used to be a detailer for cars and learned this too late and burned myself out. This stopped me from making 5 to 10 times what I charged back then because it "didn't feel right", even though people were out there willing to pay those rates for good work...

  • @TexasEdition
    @TexasEdition Год назад

    Very interesting topic. True on every level. As straight up math is concerned, this is accurate 100%.... However, the BIG kicker is marketplace and competition and that is where this all unravels.

    • @TheBinfordMan
      @TheBinfordMan 9 месяцев назад

      No, it's not accurate. . . He demonstrated Mark Up - Not - Profit!
      People who use Mark Up always leave money on the table or severely overprice their products.
      What I sent him:
      __________________________________
      Appreciate your videos.
      I wanted to give you a bit of advice on calculating "profit." My experience comes from working with Fortune 500 companies with thousands of retail locations, so I am not just blowing smoke for attention.
      What you just demonstrated was "Mark Up" not profit. If you multiply your $89 by 25% you get $22.25. Added to your $89 you get $111.25.
      However, if you want to see what your "profit" was for that $110 sale. . . simply do this: ($110-$89)/$110 and your real profit was 19% not 25% - (Retail-Cost)/Retail.
      So, to get your real 25% "Profit" you simply do this: Subtract 25% from 100% and you get 75%. Now take your $89 and divide by 75% and your get $118.67.
      You can prove your "Profit" by using the previous formula: ($118.67-$89)/$118.67 and you get 25.002%.
      So you either left money on the table and need to raise your prices, or you need to accept a lower profit margin.

  • @coachchathianderson7941
    @coachchathianderson7941 4 года назад

    Who the heck dislikes this video? Great information! Love it!

  • @lancemillward1912
    @lancemillward1912 Год назад

    Very helpful thanks

  • @HeyMJ.
    @HeyMJ. 4 года назад +1

    An excellent episode! It’s very informative and timely; providing considerations & calculations for pricing 🖐🏼 hand-made 🤚🏼 items. And just in time for holiday sales!

  • @JavaRacingCo
    @JavaRacingCo 3 года назад +2

    I love how open you are about everything. Fantastic video! Very helpful

  • @dannyward959
    @dannyward959 4 года назад +2

    What is the true cost of the product? I made a leather wallet (kit cost was about $35) I have used for close to 15 year's that's about $3/year of usage. I think that is great return on my money. That's a point to make when selling or buying leather goods

  • @londonjacks8371
    @londonjacks8371 3 года назад

    Good advice, keeping a healthy profit margin is vital.

  • @nicholascannady8170
    @nicholascannady8170 4 года назад +1

    Great video. I like the worksheet for pricing idea, think I'll start utilizing that. I'm a pen turner, woodworker and have just begun to tip my toes into leather working also and your videos are quite helpful, thank you for making them💯. I recently purchased a Winter grab bag in an attempt to chip in for this free information you're giving away here (and get myself something pretty nifty at a great deal in the process). Thanks again, keep 'em coming.

  • @liam1253
    @liam1253 Год назад

    This is a great way to do pricing if you know your product is going to sell. However, if for you, it's a concern that you might not sell all your product at that price point, it's worth pricing from the opposite end. Look at what similar products are selling for and see how you can get close to the price. And if you can't match it, do something to make your product higher quality so it's worth the extra $$$. Or sometimes if you charge way more, people perceive it as higher quality and will pay.

  • @noed.martinez9358
    @noed.martinez9358 3 года назад +2

    great video, but i want to know will it sell for $110.00?? i have seen these at $45 - 55.00?

  • @29jmiranda
    @29jmiranda 4 года назад +1

    Wow I didn’t know that. Thanks a lot. You always give out good information!!

  • @djglitch2.031
    @djglitch2.031 3 года назад

    This explains a lot to me now, especially in the art world as well.

  • @bethmcmullan9872
    @bethmcmullan9872 4 года назад +3

    Prices are much higher in the US than in the UK. If I tried to sell that for £110 here it would sit for a long time....

    • @Markus__B
      @Markus__B 4 года назад +2

      Same in Germany. If i´d ask more than 30-40€ this wallet would be mine forever.

  • @DashDrones
    @DashDrones 4 года назад +1

    Awesomeness. Excellent work 👍

  • @quickstrike06
    @quickstrike06 9 месяцев назад

    The final factor: what the market will bear. Your competition always has a vote. They may have lower fixed costs, material costs, or lower profit expectations and can sell the same or comparable product for $50. So in order to sell your product you have to meet the market price. Then, boom...you're out of business. This is why so very few producers of hand made products can do it beyond a hobby. We can't compete with foreign labor rates and advanced mechanization factory-made products. The only way I see around it is by building up "value added" perceptions (hand made, small batch, USA made, etc) and that is a matter of marketing.

  • @Gr8Success
    @Gr8Success 2 года назад

    just discovered recently your channel . compliments for the quality content .

  • @krvitalijus
    @krvitalijus 4 года назад +2

    Thank so much for sharing.
    I have only one question. If correctly understood your fixed costs are 5$/h. So why you were calculating only 5$ if you spent 2 hours? Or did I understood it in wrong way?

  • @katcankan7129
    @katcankan7129 4 года назад +1

    An excellent informative video Corter. I know soneone who this will help a lot, thank you 😊

  • @jmcnl
    @jmcnl 2 года назад

    Great content for skilled craftspeople of any kind! And as others have mentioned, important for consumers to understand as well.
    My only critique is that your calculation of profit margin is inaccurate. Rather than multiplying your cost by 1.XX to get your margin (the way you would calculate tax), you should be dividing your cost by 1 minus the margin you want to make expressed as a decimal (in this case .75 to maintain a 25% margin). It seems like the same thing, but what you calculated as 25% margin actually works out closer to 20% margin (less once you’ve rounded down), which compounds pretty substantially over time.

  • @hannahjonesmezzo
    @hannahjonesmezzo 4 года назад +1

    Didnt know I needed this💯💪🏾

  • @deanransom2350
    @deanransom2350 Год назад

    Nice video, good info. Maybe these sell well online, but it's hard to imagine dropping $110 on a wallet, and a no frills..but well made...wallet at that. I am not yet online, still making the craft fair tour...which isn't working well at all, so maybe being on line makes the difference. I am slightly surprised on the other hand, that with 5-7 dollar a dozen eggs, your wallet isn't costing $350. And...and, Hermann Oak isn'r essential. There is much cheaper very fine veg tan imported from Europe that will do the trick nicely. Anyway, thanks, I learned alot, It's a long road out of Economics 101.

  • @grahamhill8018
    @grahamhill8018 4 года назад +2

    A very interesting video, thanks for making it. One important consideration, which I am sure others will have remarked on is, what will the customer pay for an item? Are there really people prepared to pay over £100 for a wallet? Does this therefore mean if you can't change enough money for a product because the market won't stand it, that it isn't a viable business?

    • @Corter
      @Corter  4 года назад +7

      Yep, if you can't sell product at a price that makes you enough revenue to run a sustainable business you can't really run that business. So you'd have to either lower your production costs (die cutting, machine sewing, etc) or design different products that have enough profit margin to keep you sustainable

  • @Hronikisapojnika
    @Hronikisapojnika 4 года назад +2

    thank you for the great video!

  • @patriotcam1776
    @patriotcam1776 3 года назад +1

    What about the factor of will it sell for that price?. A wallet like that on Amazon is about 40 bucks. So do you just not sell. Or lower your profit expectations?

  • @abowalid-rt5co
    @abowalid-rt5co Год назад

    In short : It is amazing 🌷 .I loved it .

  • @ImASurvivorNThriver
    @ImASurvivorNThriver 2 года назад

    This was great! Thanks for sharing.

  • @spyrop.8428
    @spyrop.8428 4 года назад +6

    Ιf pricing was determined by the cost the iphone would be $100.

    • @werespawn2665
      @werespawn2665 3 года назад +1

      They add 50000% profit tho 😂

  • @randomscandinavian6094
    @randomscandinavian6094 3 года назад +3

    The best business pricing explanation I have ever seen. Of course… in my country with the costs and taxes and whatnot, this would be a $300 wallet. Which is why hardly anybody makes something in Norway anymore. We still have farmers and fishermen. Most other things we buy from China. Which is a tragedy really. Most crafts are gone now.
    Anyway, I think a lot of beginners will watch this and expect that they could use this model to price their hobby project as they are learning. I don’t think that is reasonable. If you are starting out then you are not a professional but a student. A lucky student should be able to sell for the price of materials used, no more imo. This includes myself.

  • @danielirvine7468
    @danielirvine7468 3 года назад

    This was awesome man thanks so much for you’re time and skills in doing this

  • @sngehl01
    @sngehl01 9 месяцев назад

    This video is a few years old but I've never let that stop me from commenting before lol.
    Here's why I *hate* this pricing mode.
    First, everything you said is mostly fair. No criticism on that. But let's say you invested in yourself/your business, and you have a die template for this wallet. Then let's also say you buy actual sides or quarters for your raw wallet instead of smaller .5 - 1 sq ft leather pieces. Your price for the leather at that point is virtually cut in half (a 22-25 sq ft hermann oak side can be had for 230-250).
    These two things alone would significantly alter the final pricing, especially after a multiplier. If you can click out your leather the labor time is cut in half. The bulk leather price is also far lower, even if you mark it up due to "loss" for pieces you have to work around.
    So 1 hour of labor @ 25 and (being generous) $15 worth of materials lowers the cost by $40 before the profit multiplier. That wallet, after profit multiplying, is $62. Double for "retail" and It's ~$120
    This is why I *always* encourage craftsmen to study to market a little, understand what the market can support, and see if they can make it for enough to justify their time to make the product.
    Just because this was clicked out and the wallet was bought in quantity does not give you a lesser finished product. So you either get MASSIVE profit margins if the $110 DTC is supported by the market, or you get to sell it for far less and still make the profit you want to make.
    Great video, just a general rub of mine with this model.

  • @michealfrench6488
    @michealfrench6488 Год назад +1

    I have two issues with this brake down. Is it really going to take two hours to make that simple card wallet and how many people are going to be willing to pay over a hundred dollars for it?

  • @JonathonPorter-cc5ry
    @JonathonPorter-cc5ry 6 месяцев назад

    The level of anxiety and panic I had while he was flailing his hands back and forth while he's talking with the finger removal tool lol 4:46. The pricing makes sense but my cost of living is lower than normal and my hourly wage at my part time job at McDonald's here in Houston Texas is $9/hr I'm ecstatic to learn I can charge $20+ and make money off leather working so I'm building up my tool collection and working on some wallets and key chains to sell

  • @davidmeaney7329
    @davidmeaney7329 3 года назад +1

    Thanks for the lesson and insight. I've been working and selling leather for a few years now. And not being able to make a living at it hurts sometimes. If you could, could you please reference what books it was you read that changed the way you work?
    Huge fan, thank you for your time.

  • @fberap
    @fberap 3 года назад

    Muchas gracias por el patrón ,y aprendo bastante. Con ustedes

  • @nkosiakinlabi3135
    @nkosiakinlabi3135 4 года назад

    Great advice. Very useful information. Thanks

  • @robsmalley6616
    @robsmalley6616 Год назад

    Most countries have VAT or some form of sales tax. And the wallet is very nice, but eye wateringly expensive.

  • @RenoLaringo
    @RenoLaringo 2 года назад +1

    That's really an eye opener. Now one question though: Considering the wallet you just took as an example here, would it be realistic to sell it for 110$ in the real life, let alone 250??? I just wonder how would that be possible. Considering this example, I would think it's just impossible to sustain a living by hoping to sell such objects at such prizes. What are your thoughts about this?

    • @RenoLaringo
      @RenoLaringo 2 года назад

      I guess no one will ever know, that is why I make the questions and the answer. There is nothing more to say, this is just plain demagogy. Might be good in front of some gullible students or on paper, but real life and fantasy are two different things.

  • @brentpeterson6052
    @brentpeterson6052 4 года назад +2

    Would you consider the cost of making videos as your advertising costs?

  • @stephenleskow7959
    @stephenleskow7959 4 года назад +4

    Very informative video. I'm just getting started in leather crafts and do it on the side of my full-time job. Do you do this full time? If so, when did you make the jump from doing it as a "side hustle" to full-time?

    • @Corter
      @Corter  4 года назад +5

      Yep, been full time for 13 years. Never had another job - started when I was 19 in college and never stopped

  • @wagnera2417
    @wagnera2417 4 года назад +1

    Thanks for sharing 👏👏👏👏👏

  • @josheyrooney
    @josheyrooney 2 года назад

    Very helpful indeed! Thanks🙂

  • @ezragonzalez8936
    @ezragonzalez8936 3 года назад +4

    I tried making my own wallets and selling on etsy and ebay I couldn't even sell them to even break even let alone make a profit! what I been doing now is buying used leather goods as cheap as I can find them and repurpose the leather as Vintage leather save almost 80% on materials and the leather I use has unique patina such as old leather bags amma pouches and people love that! buying wholesale leather at the costs is not possible people wont pay $110 for that wallet when they can get one that looks the same for $15 from china but they will pay $80 for a vintage patina ammo pouched reclaimed leather one.. great upload many thanks cheers from Salt lake city Utah!

  • @bobw222
    @bobw222 2 года назад

    Taxes? I.E. Federal (Income+Self Employment tax in the U.S), State and local Income? And, Sales Taxes. Also, if you always refer to "Cost" as your costs, and "Price" as the price you sell the product at it helps keep things a whole lot clearer to yourself and your accountant. And yes, it's best to work with a CPA if you run your own business. There can be a whole bunch of tax issues if you don't. I learned this the hard way years ago.

  • @andreatthatsme
    @andreatthatsme 4 года назад +1

    Thank you.👍🏿

  • @anantharamba6832
    @anantharamba6832 3 года назад +1

    Greetings from India,
    Simply outstanding, in this teaching, guiding all through making and finishing the product.
    You should give a TED TALK on this, possibly even at WHARTON OR KELLOGS B-school. So clear and precise , yet simple for anybody to understand and follow in any business or corporate situation.
    Stressing the profit aspect is the fine finish.
    However, I am only a amateur/leather work being my hobby, yet this is a awesome teaching.
    (I actually work with bleeding skin,.shifting, rotating, replacing- even as the engine(heart ) on!
    So thanks anyway, I do thoroughly enjoy every one of your tutorials.
    God bless all at Corter leather.

  • @vlogadgetry3234
    @vlogadgetry3234 3 года назад +2

    Loved the video and cant believe this valuable information was for free :p so thank you. I also have a question: i want to start making and selling wallets. Its not likei dont havemy own designs but i was wondering whats the deal if you take free pdf designs,or even buy design templates off the various available sources and start making andsellingthise designs? Would that come under copyright infringnent and would that be illegal?since my card wallet might overlap with someone elses design partially ir even fully in the case of me having bought or downloaded a template deisgn. So basically how serious is copying and selling in the leathercraft business?

  • @roberteduardopalavecino3322
    @roberteduardopalavecino3322 4 года назад +1

    Hola buenas noches que bonita billetera o porta tarjeta. Saludos desde Bolivia

  • @westboundpony
    @westboundpony 4 года назад

    very informative and easy to follow. Thank you!

  • @th.burggraf7814
    @th.burggraf7814 2 года назад +1

    If I would see this rather simple wallet in a shop with a price of some 200 bucks, I'd shake my head and leave.

  • @mamobass
    @mamobass 2 года назад

    Great information, thanks for sharing!