A New Era of Making Videos Online
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- Опубликовано: 11 июл 2021
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Loving everyones thoughts below! Thanks for taking the time! Exciting stuff! (I just love making vids :)Have I told you that?? )
Pete I have watched your stuff forever and now I am in photography class, and you have inspired me so much thank you.
And we love watching em!
That's quite an observation, Peter. And interesting to see trend going like the other way around, it's like we can't even expect it to end up here. But sure, we can explore a part of our creativity where usually we never posted if we ever created during before times. Either way, it is good to know you're back on your "hands". Hehehe cheers from Malaysia my man. Truthfully, Futra.
Idk but all the pros sounded like cons. Scary ig
Peter, I’m a creator on both tiktok and RUclips, love seeing you on Tiktok more frequently by the way, and I was having that think of giving a huge production value to less than 1 min vídeo, same effort and investment that I give to my RUclips channel and at some point it felt that it was not worth the effort, now I think I have a workflow for short videos that meets the best of both worlds as you talk about on the video, don’t spend huge amounts of time making tiktoks, but combining filming on the moment app, sending video that I make on my camera to my phone and editing both on premiere rush and CapCut I get great quality, but it is still easy to produce and it feels relatable, wrote a little bit to much 😓 you are amazing man, best regards
Much prefer polished. It’s art, by an artist. Trendy is gone tomorrow, but art is forever.
Fax
This.
yes
On point! 🔥
Here, here!
I prefer long quality videos and that's why I am not a big fan of tiktok or shorts (the vast majority of short video are low quality and poor content)
Wild. I was a tik tok hater at one point but I am amazed by the high level of art I see on tik tok.
Does that mean that in order for something to be quality it can’t be short? That seems rather illogical
@@justcallmeq8120 so dumb. I've seen 30-60 second tik toks that blow my socks off lol even from a production value.
@@justcallmeq8120 There are so many topics we could talk about but for the most part a short video showing something short of out of context doesn’t have time to get into detail. People like short videos because it’s easy to consume so quickly but It’s a double edged sword. You don’t get as much information.
I open TikTok when I’m brushing my teeth or something. Not whilst I’m chilling in the evening. For me RUclips has replaced TV
Rodney Mullen, The Skate legend once said in a TED talk, when he was at the hight of his career at a convention, thousands of fellow skaters cheered at his sight, honoring his achievements. When he rode 10 minutes down the road, he was just some punk that no one recognized. You should ask yourself what is more important to you: Having 10.000 people like you for a minute and forget you the next day, or have a few people who actually share and honor your craft and interests admire and respect your effort.
@Red & the Wolf Photography & Design Studio 100% agree with this 🤘🏻
The polished version was SOOOO much more dope than the RAW version. Hands down.
Great video brother! In my opinion the answer to this depends on how you quantify success. I’ll preface my comment that this is an over simplification but there’s really two categories of thought when this topic is brought up: Quantity vs Quality.
If success is measured purely through a social media metric (views, likes, and engagement) then yes, quantity will always win. Social platforms favor consistency so streamlining your workflow to be as fast and efficient as possible makes the most sense. The more you post, the more eyes on you and the higher probability of success you will have. It’s as simple as that.
However, this is a slippery slope as an artist in 2021. If your artistic value is completely externalized to a vanity metric, and that metric is attached to an algorithm that’s out of your control, you will continually leave yourself dissatisfied when your video doesn’t meet your engagement expectations. Regardless of how much work it took to produce and how proud you are of your product, effort doesn’t always equal success in the context of social engagement.
If the art form is what you value most, the answer is clear. Success is measured by the advancement and refinement of your craft as well as your own personal satisfaction with your work. Be the best version of yourself in the world at what you do and don’t stop until this is true. The quality of work really matters to a person with this type of goal.
With that being said, there really is no right or wrong answer here. It’s a loaded question without a one size fits all answer that can be explained in a comment. At the end of the day, if you’re in the arena making content for a living you know how challenging it is. Do what works best for you and your goals and let go of the rest.
Hit the nail on the head Matt! Excellent insight and couldn’t agree more! Man we really
Gotta make that video together, eh?
Agree with this 100%
@@PeterMcKinnon my god making a video together is so long overdue hahaha before the end of the year let’s crush one
Personally, I love Peter because in a world where the quality of videos is decreasing in favor of reach, his quality is always better than the rest. You’ve already started making shorts after stating multiple times that you’d never give in to the pull of these new sharing avenues(shorts, reels, tiktok) and yet you have started doing that. Please don’t sacrifice your quality too 😔 you’re our only hope 😉
Cheers
Well put komo, the collabs! 🔥
“If it was easy, everyone would do it.”
Stay polished.
Dude, somehow these words just motivated me. Thank you. I've been feeling the same as Pete for a while now.
Everyone does or can do the raw, sometimes crap, sometimes less crap. Peter what you have achieved here at the level you're at is by not being ordinary, but extraordinary. For you to go for the likes instead of what you are sure you may get a ton more followers but you risk losing the people that put you here and don't see you as same, same (won't lose me of course...lol). Been a broadcaster for 40+ years and have followed and unfollowed 100's of "ordinary". I've followed you since 100K.
I tested this on TIKTOK and RUclips but I did it with the exact same videos uploaded on both platforms across two months. (Note all these videos were highly edited gaming tips).
I found TikTok got more views instantly, 100k or so on average overnight over 30+ videos, some even reached 1 million in days, fter reaching a climax TikTok would stop promoting the videos. I noticed it plays on the psychological aspect of instant gratification.
I did the same thing on youtube on a completely NEW channel, many of my videos would get between 1-1000 views and not really take off. After a month some videos began to take off slowly building to 10k - 100k views, this traffic was allot more sustained and organic though.
Conclusion all of my RUclips shorts videos are still getting views and many are in the millions of views. TikTok wants you to keep uploading and old content is dead content. It sounds bad but it's the key to the success of the platforms stream of content.
thanks for the insight
But that isn't a really about production quality like Peter is saying, so much as how the algorithm handles it. For tiktok, the algorithm shows it to a hundred people, and if they like it, it shows it to a hundred friends of each of those people, and if it does well, it happens again. Tiktok's algorithm is exponential, and set to spread like wild fire (viral) and then it dies off and makes room for new content. RUclips A/B tests content on target markets constantly. That's why sometimes a video takes off with millions of views 5 years later.
Do it on Instagram, nothing happens 😂
thankss, it's so kind of you to share this insight!
Great insight! Thanks for sharing!
Correct me if I’m wrong. It’s kind a like a FAST-FOOD restaurant VERSUS FIVE-STAR restaurant. Millions of people like eating fast food, but still there are thousands of people in a five-star restaurant also. What do you think?
Millions vs thousands. That's what it comes down to. So if you're looking for views, the fast uploads are going to beat the polished version every time. 5 star restaurants charge more for the food but STILL aren't as successful as fast food restaurants. People don't want the hassle - and don't want overpriced food. Nobody got time for that shit. lol Keeping it REAL is what it's all about today.
Fast food resturant videos = Gaming, Life Blogging etc (BIG audience, cheap ads that play)
5 Star resturant videos = Learning Channels, Finance, education etc. (Small audience, higher paying ads)
If you make 5 star videos you're going to get at least 10X the CPM compared to fast food videos.
Very good point
That is a great analogy!
No not correct, With the shorter and shorter attention span of people ,if you are not able to summarize the whole content into 1 min , most poeple will eventually stop watching your content, so ya that is what even the platfroms know and thus we get sooo much emphasis on youtube shorts and stuff
I think we love the idea of produced and polished but realistically it takes days to produce, edit and upload. Visibility is what keeps creators on top of their game and truth is, less produced content is FAST which means you can upload MORE of that type of content which results in MORE visibility. I think us content creators need to have passion projects that we take time to produce but find a balance with the more on the fly type of content.
well said, the majority don't even know/care what wb or proper exposure is so they go for the idea behind the video.
Not a creator but I get the idea of balancing visibility and level of production and how important each is for you guys. From a fan perspective, it might be the more on the fly video that gets our attention but it's always the top notch, well produced videos that keep us coming back for more.
💯
You no longer spend years putting together a feature film, because then it will take decades for you to get noticed. Rather you create multiple pieces of content per day so that you increase the likelihood of your potential audience seeing your content. In so doing, as you said, making it harder to create highly produced content.
Totally agree. I had more luck with some of my videos going viral when I've spent less time working on them, making them on the go. And the ones that I've worked so hard on and that are in my opinion in one way or another better and have more quality, often don't perform as well as I hoped for. It's definitely a balance
I definitely preferred the polished version, I found it more captivating whereas I found the raw to be more distracting and less likely for me to focus on the actual content of the video
The polished version shows the implement as something less usual, more interesting and probably worth coughing up USD$200 for, and maybe even a pilgrimage to the vendor for a cool coffee toy.
The quick'n'dirty version shows some weird thing which was even insulted in the voice-over, made in some low-value location - and I'll give ya USD$20 delivered for it.
They're both the same caca, but presentation is everything. I guess it comes down to how you're going to earn off the content: impressions or unit sales?
I feel like these platforms just want to keep us on longer so they make more money. It is exhausting to try to create more content. I am going to keep posting what works for me and engage with whoever my content attracts.
i'm here because of your way of making video. you video's are already half cinematic half personal. I like the aesthetic and feel of your videos. For me 'quality' videos are way more relaxing to watch.
100% !
The polished version was art. Polished and beautiful. It tells the story in a way that makes me want to see it, to hear it, to experience it. Take your skill, your talent, and present it in the best way you can. My dad always told me, "do the best you can no matter what you're doing. Your work represents you. It should be the best you can do." When you host a guest you prepare the best meal you can. Serve the best drinks you can. Anybody can do McDonald's (instagram, etc). Your guest (audience) deserves your best. We should respect that...or we are are all just fast food.
The polished version is INFINITELY more fun to watch than the raw version..
Pete: What's the trade off?
Me: Integrity.
It’s revolting that art has been demoted to “content” and that fast crap gets promoted while stuff nurtured and developed gets ignored. But I guess that applies to everything elde
It happened to the music industry a while ago and online media is following suit.
Yep!!
Fascinating!!! Loved this video Pete! I definitely feel a little lost in the new landscape of short vertical content but I always come back to the fact that I personally prefer to make higher produced stuff- it makes me happy regardless of how I feel it will perform.
Totally relate ☝️
Yaaaaas Julie!! your videos combine both Short and Creative! You speak what most people find hard to express or share and I really appreciate your time 👍🏽
Relationships are the point of most of your videos and that requires scripting. You rarely tell a day in your life story, it's a day in an everyperson's life and their relationship with someone or something. I love your work, but you're correct that it requires production.
@Julie - first off - hi - you're hilarious. secondly - keep producing and taking the time to produce well. I think the idea of just putting anything online and maybe it will go viral is at best another trend. Your stuff is awesome and we can tell you put time into it. The audience appreciates production value, they just don't often know what to call it.
People watch TIKTOK videos when they are in the restroom taking a dump and for the most time no one remember any of it.
It is always refreshing, watch something highly-well filmed and edited. Keep the good work.
I almost love the simple, second video more. It's basic, but it's so relatable. I want to make high-end videos; however, it's intimidating and time-consuming. Both are excellent. The first video with age better though in the long run. It won't degrade over time.
QUALITY > QUANTITY
This! 100%
That's totally true, but what I think gets missed is that production quality doesn't necessarily mean quality. It's just one of many tools to effectively communicate with an audience.
A funny personality who can present information in a funny way = quality.
A knowledgeable person who can keep people informed = quality. (Hank Green as a lrime example)
A musician who turns random phone videos into epic songs despite bad video quality = quality.
Quality means many things and at the end of the day your goal is to communicate with an audience. I personally do that most effectively with fancy Phantom cameras & lot's of production effort. Someone else might do that best by rattling off what they are thinking in the moment in a video reply to someone else then posting & not worrying about it. Neither approach is objectively better than the other. It really just depends what audience you are trying to please and what your personal tastes & strengths are.
All good vibes 🤙🏻
Preach
Enough said 🙌
Gary V would disagree, and I kind of agree with him. Quality is subjective, quantity isn't.
I don't want to see something on RUclips or anywhere that I could do in 5 minutes with my phone. I want to see talent.
I think it inflates people's ego easier to see something that had less effort go into it. It's then easier to be like "I know about that topic now, I could do it even better". Wheras if actual effort went into it, they know that it would take a lot more effort to accomplish or compete.
I can appreciate the work that goes in to making a polished video, that’s what I want to see on RUclips, on IG I expect to see raw clips.
Brilliant.
Love the way that you're bringing these closer and also making space for the platforms to do their things too.
Content that is platform specific has been a thing for a long time and seeing this helps demonstrate exactly what the key considerations are for content creators when they choose to do what they love and where they need to be able to post it, but most exciting is that the rules are being challenged and that's the greatest part... how it's all going to mix up and reinvent.
It’s so interesting how we strive to make great things yet have little to no control over the outcome of it’s reach... I say make whatever makes you happy, simple or complex and post it where ever you feel most satisfied!
The numbers can really screw up your day if you let it... cut the numbers out and start cutting vids! 🖤
📠
💯
That’s a fact ,
100%. Well said.
So true! Literally just yesterday I told myself that I can no longer refresh my RUclips Studio app to see my subscriber count. I would check it like every hour. It was insane! Now, I will only check once/week. The numbers definitely screw with my self worth and value. But, letting it go and giving myself permission to no longer worry about the numbers has been so liberating. I starting to find the joy in creating videos that make me happy instead of worrying about what others think. :)
I appreciate all the cinematography, the music, the edit, the well-structured explanation in the better shot video as opposed to the kind of a lazy attempt at explaining how that coffee maker works.
If we are here it means we prefer quality. Everybody can do quantity not everyone can do quality.
Very Well Put.
Everybody is Able to Do Quantity but
Not Everybody Can Pull Off Quality.
👌👌Yass! That's it.
Well said!!!
"Every one can do quanity but not everyone can do quality"
I feel this. I start with a video everyday for 365 days, then slowly honed my visual craft to produce higher quality but now everyone is happy with so little..... and its me who is not lol.
Ignorance really is bliss.
I love the polished version better. I do agree that the Raw version makes it feel like it's easier to make which sometimes leads to more shares. I believe it just depends on what part of the spectrum you will like to be on. Awesome video man!
I prefer polished too.
Why does it lead to more shares if less work is put into the making of the video?
@@chrisbenn One reason could be because the majority of the population care less about technical parts(wb, exposure, lens etc) so they look for what they can easily understand in the video. less work most times means less technical, so they can easily relate.
Tayo 💙💎✨
@@chrisbenn Seems like the algorithms are promoting less effort, low quality as being more valuable, just because it resembles a factory machine cranking out quantity - and AI can comprehend quantity (quantitative) easier than quality (qualitative)?
I enjoy seeing some raw footage of my favorite polished creators. I think once a creator has success with polished cinematography. It’s hard to produce content that isn’t of the same or better quality. Personally I see raw footage everywhere every day. But I enjoy taking a moment and watching polished content that’s purposeful.
it's nice that you instead of ranting that quality is dying you choose to show more of your creative side across all the new possibilities, inspiring.
Your observations are brilliant! Thank you, Peter. I think simplicity wins the day for most of us and elaboration wins the day for internet artists like you!
Defenetly polished
Reason: I'm not interested in coffe but in cinematic shots and the work behind it. It's just beautiful to watch - like art
Polished, thorough, thought-through, and creative all day over immediate.
I love the polished version, I actually love what you are doing on shorts cause it still has your pm vibe but in a shorter format which is really cool. Btw I think this is a huge opportunity to be creative and start fooling around with the way we make content.
Polished video; appreciate the work that's gone into it and the creativity!
Honestly, I would prefer the polished version.
It feels nice to watch it.
nope
@@coroto I can’t stand the raw version
@@uglynerfherder You way too old to live in this new world
@@coroto lol, okay. I guess 20 is too old.
@@uglynerfherder yes.
I will never accept the views as a measurement of quality. This Tik Tok style things just make people being consumers. The quicker you watch, the faster you forget. I'd like to see people working more to polish their content and make it next level. I better watch a couple of nice polished videos per day rather than being always in my phone and just grab it to distract myself from the reality.
Totally agree
👌
Thats great opinion. I can easily sign under this
Unfortunately tho, most users don't care about production value. Our attention span has gotten so bad that we generally click away after the first 3 seconds of a video if it doesn't catch our attention. I agree, the "RAW" videos will not surpass the quality of "POLISHED" videos but it comes down to what the content's goals are. If you're trying to build a portfolio to showcase your art or educate folks, then POLISHED is the way to go but many small businesses are leaning towards the RAW style of editing because that generally does the numbers.
well put 👏👏👏👏
Both of these videos have their usefulness. It's important to show us what you're capable of with the polished content, but we need the raw videos to show us your personality and help us connect with and believe in who you are. My favorite creators inspire me with their high quality and then earn my respect by showing the unpolished content as well. Both are really valuable!
I think you should make both for each video. It’s because the raw version is more personal, behind the scenes, and intimate. But we also want to feel the magic and creativity behind your vision - the first version. So, first one we see inside your mind; second, we see inside your world.
Peter, I don't know how you do it but you always seem to find a way to put a smile on my face.
Its just Peter being peter😂 that makes a good vid
He whatsup
I have no interest in a coffee maker. So the only thing that would possibly draw me in is the polished version. That's not to be said about everything, I'd be curious to see how I felt if it was something more in line with my interests. I watch you because of the polish, the story, would you be anywhere close to this popular without it?
But that said, given the time to produce each, even if only half the people watch the unpolished version... that's probably a win. It'd be sad to see that trend destroy great content though.
💯💯💯💯💯💯💯
Peter’s polish is only part of his success, the other part is his personality (very entertaining)
Gotta agree with this.
@@SamuelJMartinIII For sure he is fun to watch. But without the story and polish he's not anywhere near where he is today. There are lots of charismatic well spoken RUclipsrs with 5,000 subs.
The most beautiful coffee maker I've ever seen
I love the polished version. I appreciate the fact that you focused harder and spent more time creating. I don't have time in my mind for everybody's videos just showing me whatever it is that they are doing at the moment. I don't even care about what Jo Blow is seeing through their phone camera. The polish video makes me want to spend my time watching it because you spent more time creating it. Thanks for making shit that I want to see ;-)
Polished. I appreciate the effort it takes to polish it.
The idea of "let's promote mediocre content" is crazy nowadays on social media. Polish version looks incredible... talent reflected in the video is whats that inspires people :D
I think it comes down to people wanting to "hang with you" so for me the raw felt more informal and fun.
Interesting. So, hanging out with someone, or the desire to do so, is variable. I have two video choices. One, I enjoy as an artistic product, the other as a moment to share life. Maybe my mood or need for connection to Peter or the product changes, and the choice is the important part of this conversation. I wonder over time, if I never enjoy the artistic, polished products, if my desire to hang out with Peter fades? Maybe for me it does, but for others not seeking that level of substance, not.
I’ve often witnessed in the field of entrepreneurism, when we hang out over coffee, depth in conversations isn’t achieved and often ruins the “hanging out” vibe. Again, this very dependent on group size and the needs of those in the room. So, in the case of 1:1 video, the same may apply, but the impact is played out differently over time.
Hummm. I’m rambling a bit, but there’s something in there.
Yeah, the raw one gives me a vibe of I’d like to hang out with him because he has cool things while the polished one… I know he spend a long recording it and it and that process wouldn’t be that interested to me
Polished every day. One is art, the other is documentary. Both are performances, one just shows more care and skill and is thus honest about its agenda.
I appreciate the polished video for sure more than the raw stuff.
Story rules. But that aside: Polished.
@@matt_swartzen LOL. I'm just working while I write. Short by necessity :)
Exactly.
I think I love them both. In my opinion, creators are even more interesting when they can make good content in both worlds.
Very well said
I prefer the polished one. I always like it when you put effort and give attention to detail.
Raw for the platforms that need that quick “I don’t really care what I’m watching” BS, not for me. So Polished every time for me.
Nobody couldn’t have explained it better than Pete 👌😌
Love the new short format as well!
💯💯
I think most people will say that the polished one is the one they prefer but in reality because of the way that our brains work and our expectations for social media, they'd be much more likely to watch the iphone version all the way through if they saw it naturally on tiktok, reels or shorts.
100% agreed!
🥳 Ooo science
I thought about that too
I disagree. I would watch it, but then I'd scroll by without even thinking about it. If I saw the polished one, the filmmaking would catch my eye, and I would stop to check out the profile.
Nah, i skip crappy looking vids... i always stop to watch polished videos.
Thanks for this video. I've been thinking about this a lot lately, especially as a new creator. Its kind of a relief to think that I can just post the goods and then spend the time on it later to refine it into something I want to make vs something I feel like I have to make. Its more authentic and casual on the daily with the occasional flair. I lot more accessible for everyone... I love the future :)
This is a great observation! Summed it up well.
I prefer quality and effort over laziness without care.
100%
What’s crazy is when I saw the polished version I thought “this is beautiful”. When I saw the raw one I thought “how can I buy one?”
Wow that’s a great way to put it. I’m looking back I felt the same!!
Funny enough, I felt the exact opposite way
more relatable/ achievable. I would never think I could afford to own something as beautiful as the polished v.
@@Toastybear1 this right here
Well said!
Just wanted to say how much i appreciate your content and your channel. Sometimes i just want to watch a Peter McKinnon video out of nowhere! All the great content, transitions, music, the easy-going style & feeling in your videos. You are TOP OF THE LINE my friend. Thanks for doing... all the stuff you do!
Cinematic make the mundane seem impressive, raw makes you the creator feel real and closer to us
I feel like it’s two completely different meanings one (the polished) convinces me to buy coffee the other (the non polished) makes me more interested in how the coffee is made. 🤙🏾🔥🔥🔥
I've been watching your channel since before you had 100k subs and am still a fan. I've come to expect a level of polish in your videos. It's become a given that they'll always be better lit, better audio, better b-rolls, etc.. than I could do myself. So out of the two videos, I did prefer the original polished one. Plus the pirate ah-ha! at the end was great.
But I also know how much longer it takes to make those polished ones, vs the live ones.
I see this in comments.. "Younger generation likes un-polished.. less "quality" content". The fact is that the younger generation doesn't want to be sold to in everything they consume. "Less quality" or "Unpolished" videos often are FAR more relatable and therefore not trying to force something down their throat. These kids have been fed multi-level marketing, subliminal advertising, and a culture of "like and subscribe and here's my patreon blah blah blah" since they were old enough to talk.
That's why this wave of the "Unpolished" video is so big. It's far more relatable.
I don't think that polish is the same as being fed subliminal. If anything the mass amount of shitty content is actually made to keep people's goldfish attention span.
@@thedog5k I agree for sure that attention span is literally 15-30 seconds long these days… but I suppose whatever “quality” holds that attention is subjective. At the end of the day a video that’s “shitty” about coffee vs a video that’s “polished” say the same thing and get the point across then both can be quality…. Just one will perform better because it’s catered to that goldfish mentality… or perhaps we need to redefine the short form content to have a high quality approach.
Sad things people these days don’t see quality they just see a video. Personally I like the polished because it creates a story unlike any other.
Exactly
I preferred the polished version. I guess that’s why I was attracted to your channel in the first place.
I agree this is why I watch top creators like Peter. I go search for his videos along with folks like drew Simms. I just like the presentation
I think that “raw” trend isn’t such thing at all. RUclipsrs 10 years ago also has crappy video quality, but we learned a lot, competition grew and became harder and then quality became important aspect for being in line with the best of youtubers. So, when this new vertical video will become really popular, creators will learn how to improve quality too
That's an interesting take. I hope that's the case because I would hate to lose content that people really work really hard to produce.
People listen to guys like Tom Jauncey who say "we only post phone videos these days and look how big and popular we are" and think that's the trend while completely forgetting how they got big in the first place
Yeah, that defintely makes sense. I see it as a cycle. When all the raw stuff gets super over saturated, sure it's consumable, but then to compete/stand out again, quality will make a comeback. Some sense of story is always most important, but quality includes: Better edits/cuts to keep things fresh and engaging, cool angles you don't normally see everyday from an iPhone FPV, music is still very important when used moderately and effectively, etc.
And maybe raw videos will never lose popularity, but it will become saturated and most users won't stand out
This was so helpful mannn thankyouuuu!!
It’s so interesting where this is gonan go! It might lead to people expressing them more but can also lead to people just infinitely scrolling because there is so much more out there. Personally, I think it’s a great way to your own personality out there and see what opportunities might be there for the taking
The shift towards short form content says a lot about our attention spans 😅 And there’s just something about the first person POV from a phone that’s captivating.
Not really. People still do binge watch Netflix. Thats so much hours at one go.
@@shrutisubramanya6725 I hear you, but also think how many ppol watch netflix while being on instagram and texting (in the smartphone in general) ^-^" It's kinda worrying, at least I feel that's super weird. But no, it's normal nowadays
Having worked at FB and IG for analytic department, I can tell you the algorithm changes infrequently. Just build an audience by being authentic is the only consistent thing for growth and being seen. Your true fans will always see you and share your stuff. Following trends, using tricks, and hacks only get you so far.
Cinematic and majestic in landscape. Raw and authentic in portrait.
The polished one is just so unmatched🌹
There's room in the world for both a bag of chips and a 5 Star meal.
Brilliant analogy!
If you want my honest opinion. I was more intrigued by RAW for a few reasons. It came across the most "authentic and relate-able". I also think because I'm familiar with your brand - it was refreshing to see you use your phone to create content.
Your observations are great! TBH - I'm a fan of all the short content you've been making recently. It's nice to see you doing something different. :)
Thanks for the plug man. Appreciate you so much!
Thanks for the feedback homie!
Hey,Chris,you`re doing great content as well! >3
Pwp jos
I'm an engineer and this was a tool I'd never seen before. The polished version allowed me to better observe the mechanism during operation. While the RAW version begins with some angled shot and I can barely take it all in before Peter begins the demo. Also, the random camera motion while the machine is operating makes it harder to understand. Maybe the ideal approach is influenced by the intent of the video. Put another way, the higher the complexity/uniqueness/teachability of what's being captured the greater the need for improved production value.
Where do you think that leaves creators that prefer to make more polished content? It feels like the world is moving past polish and just into super high output. Bars that I've been working with/talking with are telling me they don't want high quality video because the quick stuff they can make on their own is more authentic and draws people in more.
This is gold dust - thank you!
Thanks so much for this content! This is such an interesting perspective on things! (and those cardistry fingies!)
#1 reason why I enjoy watching / making quick content on tiktok… it does a way better job of pushing my content and other peoples content in front of me. Vs any other platform
Polished version. I want to see creators’ best craftmanship.
I was intoxicated by the polished version, you’re a pro, bravo. 🎉
I love your random Lost references from time to time. I'm glad that you are a fan as well!
I feel like other content creators or aspiring cinematographers will be more drawn to the polished version, because they appreciate the work put into the content. Others will probably relate more to the raw version.
I don’t think I am a fan of those “RAW” videos. Maybe to send to a friend, but on any platform I prefer that polished look. But for me the polished version doesn’t necessarily mean that it is not real. Only a little more time was spent on said piece of art.
Great video, Peter! Super interesting time. Love the Lost reference!
Nice experiment you did there Pete. Always crushing it!
I agree that both can exist but I prefer the polished version, for sure! It's not the professional vibe but the capability of making something so "simple" but beautiful and interesting in all ways!
Amazing topic Pete!!
"Beware of the dark side. Reels, TikToks, Shoorts, the dark side of the filmmaking are they."
What an AWESOME video!!! One of the best videos I've possibly ever watched on RUclips - Pete is the greatest
Exactly. How many IG shorts are basically the same video by a different person?
I didn’t realize how much my eyeballs enjoyed the polished until I saw the raw! Your skills at polished videos are unreal.
I LOVE the Polished one. But see the time saving that comes from the second video.
I think I agree with a lot of people here in saying that: Polished for horizontal, raw for vertical. As a creator myself, I tend to lean towards polished because I have a better idea of the work that went into the content to make it polished. But as a consumer, for vertical, I really like both polished and raw nearly equally; which makes a strong case for raw having a better time-spent/results ratio. 🤔
Great insight!
Polished version: makes me want buy a balanced coffee thingy- the other cuts the crap and shows me how to use it better as nothing flash left to distract me in video
Exactly… also why it’s hard sometimes to decide which to do. Lately I feel like I just do it the hard way so it looks different than if someone shot it on a phone. But sometimes you gotta weigh in how much more time it’s going to take to do a full on production.
I think it is important that each creator asks himself what I want to communicate. The format emerges from that answer
Both, Thanks so much, Glad you healed well. 👍👍
How many times have you heard someone talking about an IG story that they watched last year or two years ago, or even last week and how awesome it was and they want to see it again?
Exactly!
💯💯
Very Good Point!!!
personally, i think the popularity of the “raw” version is a reflection of current generations which value quick and easy over quality and effort. i’m only 28 i didn’t think i’d be making generational comments this early 😔
i believe this helps build community! The people that actually want to watch processed video will slowly bond together and become a community. The raw videos work great for both sides since if you have an idea, just post the raw version and if I gets views, make processed video version of that.
I love Peters polished look on on videos because, I appreciate the time and effort put in to each video.
I think polished is impressive. Couldn’t care less about tik tok types of media. Tik tok is a cancer
I understand you perspective. But the reality is quite different from it.
Maybe you’ve become a grandpa and you just don’t know it, like the old TV media people scattering at us.
For vertical content I prefer the “raw”, it’s more relatable, for horizontal I like more cinematic feel.
I second this 👆🏼
Polished is a master level for someone who has started with raw as an entry level.
So I personally loveeeeeeee the longer videos regardless of light or heavy post production. I prefer watch on RUclips over IG but usually will see it on IG or TikTok then go to RUclips to watch it. Regardless keep up the killer work and never ever forget FLY THE FLAG.