The Art of Keeping Subscription Users Hooked

Engaging and retaining users in a subscription app takes more than just good content-it requires strategy, personalization, and community. In this episode of App Talks, Peggy Anne Salz speaks with Robert Vaternam, Senior CRM Manager at Freeletics, about how AI-driven personalization, behavioral insights, and community engagement fuel long-term user retention. Discover how Freeletics adapts workouts, re-engages users after lapses, and leverages CRM data to enhance product experience.