I’ll begin putting my prices on my website! I’ve been debating whether to do it or not and many of the reasons why I want to, you have mentioned! So thanks for reassuring me!
From personal experience, I have gone with website sites that showed their price rather those then that had me around. This guy is on point for a few things. Note, there maybe confirmation bias on my part here.
This is such a helpful video and thank you for producing it. I run a website design/development agency with my husband and being transparent about pricing (though in the thousands range) was something we firmly believed in providing from the get-go. We noticed most of our competitors make you fill out a form for a quote and it can be a point of frustration for the prospect who just quickly wants to know the price. Lately I've been second guessing myself and wondering if we need to remove pricing from our website and go the traditional route of requiring prospects to fill out a form for a quote. This confirms we should stick with transparent pricing as that's what customers really want to know before deciding to move forward or not. Thank you!
Thanks for this high value content. I have used some of these tips to raise the prices of my services in my area. I have seen another service provider post similar prices which makes me glad to see it make an impact.
Love your content, style knowledge. I was just debating this last week. I see 2 main values. 1. We would be the first in our region and industry to offer online pricing. 2. Price condition cuts right to ideal clients. D Glad to see that someone I respect and trust verify my instinct to do this. Thak you. Working with a coder to produce a ballpark quote generator. Answer 5 questions and get 3 optons. Good better best. Cheers
I have fought this battle with a number of service oriented clients over and over. We live in an information age. People are looking for information and pricing is part of what they are looking for. I have always been an advocate for pricing on a web site. It pre qualifies customers and makes them more comfortable talking to you about your service. The only thing secret pricing does is turn people off.
@@WesMcDowellInc It seems to me that the vast majority of clients want visually exciting web sites that are wordy without being informative. As you stated credibility is paramount. You gain credibility by being truthful and upfront with what you offer and what you don't.
Thank you for speaking on this topic. I've been struggling with posting prices on my site & hearing different perspectives. The information you shared in this video, makes perfect sense. I'm a luxury bridal makeup artist, offering different packages + some a-la-carte options and do customize packages for my clients. I do like the idea of using the phrase "Starting at...", for the very reasons you mentioned. I'm going to add that back onto my site. Does it matter where I post this information (e.g. on my services page vs contact page)?
I didn't but will show my prices... Lockdown is ending & I'm filling my schedule with clients, I have wasted a ton of time talking to & messaging people who just want pricing info or who cant afford the prices. Thank you for the great content & great advice.
I definitely agree with you, Wes. I never care to email a price inquiry to one of the ten websites that doesn't have the prices listed, I often don't want to spend time waiting for that, I'll just move on to their competitors
As a local service business I have definitely seen a drop off in my online contact forms. I’ve really hesitated putting pricing on my website up till now because I’m scared they’ll price shop and not call when I view every phone call I get as a free consultation for my customers because I try to add value during the call. But not adding pricing is just my old ways getting in the way. You make a very a strong case for it with all your pricing model examples. Great Vid and very on-point.
I agree with most of this as it just saves time for everyone to have your prices on display as I don't want my inbox filling up with unsuitable quotation request. Only 1 in 6 of my local competitor's display prices and I can see why they do this as they want to charge by the value that they are giving rather than a fixed price. But I think showing your prices and as long as you can justify them will make you look even more professional.
we did this ages ago because nobody in our industry does, we also under charged all customers so they got a deal but had an issue with operators thinking that's what we were charging them and paying them less
Hey Wes. You're one of my favourite You-tubers. Your lessons are always on-point and brimming with enough to follow and take action. I really love the tips and tactics and all your advice. Am trying to follow along as best I can. Will definitely add prices to my sites going forward. Great stuff mate!!! Thommo
If I visit a site and they only ask you to contact them then I will not bother with it. Whereas if they do list their prices then I am more likely to work with them. This is partly to do with the fact that I do not want to waste my time on something I may not be ready for. Partly because it may cost much more then I am prepared to pay. But mostly it is a question of trust. The more open they are with me the more i will trust them. The less open they are the more likely I am to wonder what are they hiding and why.
Good advice . I’m in the uk and want to build my own website so I’ve got control over changes to my site especially the pricing part (going to use drop down menu for pricing). Any recommendations for web site building sites ?
How do you go about pricing ad space for your website? How does Airbnb figure it needs to charge 3%? Or Zillow $9.99 per listing per week? I'm setting my prices based on how much I need to live monthly which includes expenses. Is that the right approach?
@@WesMcDowellInc I had a lot of people near me contacting me to know what my price was and I never heard from them ever since. If something is not working it's time to change plans, so I have applied your tips. Let's see what will happen.
Not sure if you have already made a video on this, but it would be nice to see some concepts with Elementor on various layouts on how to present the pricing.
Hey Jorge, unfortunately I don't do any full project work anymore... but if you wanted a consult call where we can go over what I'd recommend for you, you can schedule that here: wesmcdowell.com/private-coaching-consultations/
I am offering service on a website and I also agree that prices should be published. Sure, but do you think the pricing model should be on the "homepage" or only when the customer starts to sign up to receive the service? Thank you.
This is a concept I’m struggling with. As a physical therapist, the general population sees us as a co-pay service and immediately price shop us. I’m entering the concierge healthcare world so some people are saying that they never post because otherwise they never get hits. On the other hand I imagine it’s exhausting to make every single phone call a hard sale.
I always have. It creates trust and transparency. Still to this day if im looking for a service and I have no idea what they charge I just keep looking, so they loose my sale.
HI, For the pricing, what would you recommend if you are a contractor? Everyone is requesting a fill out for a quote or free estimate. How do you differentiate yourself?
Love your content. I just posted my price in my website. TBH, i have a rates and scheduling app in my website but people still message me on how to see my prices.
Great tips! Just downloaded your free ROI mini-course I needed your expert advice. Can we get close deals on emails instead of phone calls? Actually, I'm not comfortable video calling clients. If not, what alternative do you suggest?
Thanks Ash! Honestly, it depends on your business, but unless you're selling a very inexpensive product, you'll have a hard time closing deals over email alone. I recommend using your site to book client calls, then calling them at the requested time. It's really hard to build trust otherwise. Best luck!
I feel putting prices on my website will cause alot of headaches with keeping up to date with pricing. Like Amazon will change their prices and then I'm "false advertising" if I don't update. Unless there's some way to auto update for me
I've heard both sides of this argument and I agree with your opinion more. However, how do I overcome the objection of "Why should I hire you to build a website when I can do it on Wix or Squarespace for a fraction of the price"
Hi mitchy, you hit one of my pain points, so I will take this one.. 1. Wix is so easy to build, yet after the first year, the yearly fees are expensive.. especially if you have more than one site ( I have 3 businesses)... I have stalled my sites, because am weighing if I should convert all to Wordpress, which after the first year, is much less expensive to keep running.. 2. What do you offer in design, expertise and knowledge that would benefit a do-it-your selfer in the long run. 3. In sales, the objection just means that the person asking wants and needs to be educated.. . handling the objection, and explaining what you offer and how you will help them is the key... I hope this helps...
Hey Mitchy, honestly, the guys who would be DIYing a wix website aren't your clients anyway. I've found that businesses who DIY their website are not the same as the ones who pay for a web designer. They're just different sized businesses with very different budgets.
Great advice. I've always been transparent and publish my service pricing. The main thing is, we don't do any estimates which can be time-consuming. Because people can see what we charge, they are usually far more relaxed if we have to do extra work. We repair top-end cameras and I suppose like watches, I would not want to send my expensive watch for repair to some places because the thing is, they now have it in their possession and if I don't like the estimate, I have to pay to get it back. It wastes money and time, lol, excuse the pun! Very informative videos here, thanks.
What about the idea that you mention your per hour rate within a scope of work you plan to do for a client. Let say for example. This body of work will take approx 100 hours @ our rate of €50 per hour € 5,000 The concept that a project like this would cost between 4,500 / 5,000 and if we have any hours we can invest that time into ( extras that might of been agreed as value to the client during the discovery meeting.
That's one way of doing it. However you can best communicate the ballpark price in the simplest terms possible, without going into extra detail. Some details are better explained in a consult.
I've been posting prices on my site for 2 years. My prices are very competitive in my industry and seem to be a little cheaper than everyone else that also publish prices. I get a lot of traffic to my website yet someone else that doesn't post prices must be undercutting me because I'm not getting ANY work in so these companies that don't publish prices MUST be stealing all of my work that I used to get. What the hell am I doing wrong?!?!
But we still need the organic call from the customer to know how much they looking to spend at the job so we can negotiate . Other wise they go to the next website of google free listing searching for cheaper prices with out calling..
That's why you use the page to explain your pricing, not just state it. If they're shopping purely on price, and you're not the cheapest, they were never your customers to begin with.
@@WesMcDowellIncTo add to that if you haven't got them any closer from them visiting your site and reading your copy then you are not doing it right. If a business only went on the cheapest first then they will want the world for nothing. Not my type of customer.
![Seungmin "그렇게, 천천히, 우리(As we are)" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/kAzmhLHePqU/mqdefault.jpg)
I’ll begin putting my prices on my website! I’ve been debating whether to do it or not and many of the reasons why I want to, you have mentioned! So thanks for reassuring me!
Way to go Kason! 😊
Totally agreed.
Post your prices.
From personal experience, I have gone with website sites that showed their price rather those then that had me around.
This guy is on point for a few things. Note, there maybe confirmation bias on my part here.
This is such a helpful video and thank you for producing it. I run a website design/development agency with my husband and being transparent about pricing (though in the thousands range) was something we firmly believed in providing from the get-go. We noticed most of our competitors make you fill out a form for a quote and it can be a point of frustration for the prospect who just quickly wants to know the price. Lately I've been second guessing myself and wondering if we need to remove pricing from our website and go the traditional route of requiring prospects to fill out a form for a quote. This confirms we should stick with transparent pricing as that's what customers really want to know before deciding to move forward or not. Thank you!
Thx Amber, yes, it's the smartest move for all those reasons. Cheers!
Thanks for this high value content. I have used some of these tips to raise the prices of my services in my area. I have seen another service provider post similar prices which makes me glad to see it make an impact.
Fantastic! Keep it up! 😊
Love your content, style knowledge. I was just debating this last week. I see 2 main values.
1. We would be the first in our region and industry to offer online pricing.
2. Price condition cuts right to ideal clients.
D
Glad to see that someone I respect and trust verify my instinct to do this. Thak you.
Working with a coder to produce a ballpark quote generator. Answer 5 questions and get 3 optons. Good better best.
Cheers
Awesome Don, that's a great way to go!
Good Information! You made some really great points, I am working on my website right now and will absolutely put the price on the site.
Awesome Julie! Highly recommend it.
I have fought this battle with a number of service oriented clients over and over. We live in an information age. People are looking for information and pricing is part of what they are looking for. I have always been an advocate for pricing on a web site. It pre qualifies customers and makes them more comfortable talking to you about your service. The only thing secret pricing does is turn people off.
James Ingram preach! 🙌
@@WesMcDowellInc It seems to me that the vast majority of clients want visually exciting web sites that are wordy without being informative. As you stated credibility is paramount. You gain credibility by being truthful and upfront with what you offer and what you don't.
Just found your page thank you soooooooo much your information is priceless for us who are struggling to get a business up and running.
Thank you for speaking on this topic. I've been struggling with posting prices on my site & hearing different perspectives. The information you shared in this video, makes perfect sense. I'm a luxury bridal makeup artist, offering different packages + some a-la-carte options and do customize packages for my clients. I do like the idea of using the phrase "Starting at...", for the very reasons you mentioned. I'm going to add that back onto my site. Does it matter where I post this information (e.g. on my services page vs contact page)?
your profitable website launchpad course + awesome youtube university videos you post = god tier
Wow, thanks! 🙌 🙌 so nice
Hey Wes, thanks for the great information. Yes, I will be publishing my prices and following your tips. Cheers
Fantastic Paul! You can do it! 😊
Yes, I will have a price page and watch your other videos. Thank you!
I didn't but will show my prices... Lockdown is ending & I'm filling my schedule with clients, I have wasted a ton of time talking to & messaging people who just want pricing info or who cant afford the prices.
Thank you for the great content & great advice.
I'm sorry to hear that. But pretty soon, you'll find the right clientele for your business. Good luck!
I definitely agree with you, Wes. I never care to email a price inquiry to one of the ten websites that doesn't have the prices listed, I often don't want to spend time waiting for that, I'll just move on to their competitors
So true!
As a local service business I have definitely seen a drop off in my online contact forms. I’ve really hesitated putting pricing on my website up till now because I’m scared they’ll price shop and not call when I view every phone call I get as a free consultation for my customers because I try to add value during the call. But not adding pricing is just my old ways getting in the way. You make a very a strong case for it with all your pricing model examples. Great Vid and very on-point.
Yep, me too. I’m old school about this, but based on this info I’m going to make the change.
I agree with most of this as it just saves time for everyone to have your prices on display as I don't want my inbox filling up with unsuitable quotation request. Only 1 in 6 of my local competitor's display prices and I can see why they do this as they want to charge by the value that they are giving rather than a fixed price. But I think showing your prices and as long as you can justify them will make you look even more professional.
Yep, it's a super old fashioned idea these days to hold tight onto your pricing info. People will find out, from YOU or not. Cheers!
we did this ages ago because nobody in our industry does, we also under charged all customers so they got a deal but had an issue with operators thinking that's what we were charging them and paying them less
Hey Wes. You're one of my favourite You-tubers. Your lessons are always on-point and brimming with enough to follow and take action. I really love the tips and tactics and all your advice. Am trying to follow along as best I can. Will definitely add prices to my sites going forward. Great stuff mate!!! Thommo
Thx Paul! I really try my best to give value on my videos for my viewers. I'm glad that I was able to help you one way or another. Good luck!
So glad I found your channel! Thank you :D
Same! Thx Sarah!
Thank you Wes. Great information!
My pleasure!
Great video and great info Wes!
Thanks Zane! Glad to have you watching :)
You know I will! I can't find any prices in my area. Thank You!
Good luck! 👍
If I visit a site and they only ask you to contact them then I will not bother with it. Whereas if they do list their prices then I am more likely to work with them.
This is partly to do with the fact that I do not want to waste my time on something I may not be ready for. Partly because it may cost much more then I am prepared to pay. But mostly it is a question of trust. The more open they are with me the more i will trust them. The less open they are the more likely I am to wonder what are they hiding and why.
Absolutely love this video!!!
My sentiment exactly the same! We all HATE when businesses don’t put prices either in services or products
so true - always be upfront and you will get your ideal customers.😀👍
Thanks for the advice brah!!
No worries! Thanks too! 😊
I am in fact making my pricing page for my window cleaning business. I have no idea on how to properly adress this, would you have any ressources ?
Good advice . I’m in the uk and want to build my own website so I’ve got control over changes to my site especially the pricing part (going to use drop down menu for pricing).
Any recommendations for web site building sites ?
How do you go about pricing ad space for your website? How does Airbnb figure it needs to charge 3%? Or Zillow $9.99 per listing per week? I'm setting my prices based on how much I need to live monthly which includes expenses. Is that the right approach?
This is a good video and made very great arguments.
Thanks so much, hope it convinced you to give it a try on your own site!
@@WesMcDowellInc I had a lot of people near me contacting me to know what my price was and I never heard from them ever since. If something is not working it's time to change plans, so I have applied your tips. Let's see what will happen.
Not sure if you have already made a video on this, but it would be nice to see some concepts with Elementor on various layouts on how to present the pricing.
I like it Eric! Will add it to the list!
Awesome! Be sure to do both, services and selling merchandise. Thank you
Thanks for the 411 you're a good teacher.
Thank you! I'm always happy to be of help.
Great knowledge thank you
Glad it was helpful Jorge! 👍😊
@@WesMcDowellInc do you offer any services ? I would want a professional handling my fb ads
Hey Jorge, unfortunately I don't do any full project work anymore... but if you wanted a consult call where we can go over what I'd recommend for you, you can schedule that here: wesmcdowell.com/private-coaching-consultations/
I am offering service on a website and I also agree that prices should be published. Sure, but do you think the pricing model should be on the "homepage" or only when the customer starts to sign up to receive the service? Thank you.
You can certainly touch on it on the homepage, but I like a dedicated pricing page for all that info. Cheers!
This is a concept I’m struggling with. As a physical therapist, the general population sees us as a co-pay service and immediately price shop us. I’m entering the concierge healthcare world so some people are saying that they never post because otherwise they never get hits. On the other hand I imagine it’s exhausting to make every single phone call a hard sale.
For now I’ve opted to List the most expensive option and least option in my FAQ section
Thats great Clint, ranges work very nicely!
I always have. It creates trust and transparency. Still to this day if im looking for a service and I have no idea what they charge I just keep looking, so they loose my sale.
I always have, as I catering to small-businesses and non-profits and they are very cost conscience.
Yep, it's a great way to save time for both you AND your prospects if that's the case
Cool tips on pricing.
Thank you, keep watching!
HI, For the pricing, what would you recommend if you are a contractor? Everyone is requesting a fill out for a quote or free estimate. How do you differentiate yourself?
Love your content.
I just posted my price in my website. TBH, i have a rates and scheduling app in my website but people still message me on how to see my prices.
Nice work! That's just how people are LOL but glad to know that you're getting more interactions now.
Great tips! Just downloaded your free ROI mini-course
I needed your expert advice. Can we get close deals on emails instead of phone calls? Actually, I'm not comfortable video calling clients.
If not, what alternative do you suggest?
Thanks Ash! Honestly, it depends on your business, but unless you're selling a very inexpensive product, you'll have a hard time closing deals over email alone. I recommend using your site to book client calls, then calling them at the requested time. It's really hard to build trust otherwise. Best luck!
I feel putting prices on my website will cause alot of headaches with keeping up to date with pricing. Like Amazon will change their prices and then I'm "false advertising" if I don't update. Unless there's some way to auto update for me
Thank you for your content !
Thank you Roan for watching! 😀👏
Awesome tips. I think I really will follow your advice. And smash that subscribe button. Thanks.
Thx for the SMASH! Awesome name btw :)
5 yrs later and still makes sense.
You’re so awesome !!!!
Thank you
You're very welcome!
Hi...very useful tips...🤝👍
Thanks, keep watching!
Great Video Our prices are fleshed out to the max, not sure if thats a good thing
Yea, including too much pricing info can look confusing, always best to present a few tiers or options.
Yes I will now publish my karate cal,she’s prices. Thx
I've heard both sides of this argument and I agree with your opinion more.
However, how do I overcome the objection of "Why should I hire you to build a website when I can do it on Wix or Squarespace for a fraction of the price"
Hi mitchy, you hit one of my pain points, so I will take this one.. 1. Wix is so easy to build, yet after the first year, the yearly fees are expensive.. especially if you have more than one site ( I have 3 businesses)... I have stalled my sites, because am weighing if I should convert all to Wordpress, which after the first year, is much less expensive to keep running.. 2. What do you offer in design, expertise and knowledge that would benefit a do-it-your selfer in the long run. 3. In sales, the objection just means that the person asking wants and needs to be educated.. . handling the objection, and explaining what you offer and how you will help them is the key... I hope this helps...
Hey Mitchy, honestly, the guys who would be DIYing a wix website aren't your clients anyway. I've found that businesses who DIY their website are not the same as the ones who pay for a web designer. They're just different sized businesses with very different budgets.
Look I don't have a website so this don't apply to me.But I would love to write a book
Great advice. I've always been transparent and publish my service pricing. The main thing is, we don't do any estimates which can be time-consuming. Because people can see what we charge, they are usually far more relaxed if we have to do extra work. We repair top-end cameras and I suppose like watches, I would not want to send my expensive watch for repair to some places because the thing is, they now have it in their possession and if I don't like the estimate, I have to pay to get it back. It wastes money and time, lol, excuse the pun! Very informative videos here, thanks.
That's true. Being straightforward really has a lot of advantages. 🤣 Thanks for watching!
Hey Wes, super random but who made the logo behind you? (Manufacturer who made the physical product) thanks in advance!
Hey Humberto! Got it on Etsy about 5 years ago... I dont have the store info, but it was a great buy!
What about the idea that you mention your per hour rate within a scope of work you plan to do for a client.
Let say for example. This body of work will take approx 100 hours @ our rate of €50 per hour € 5,000
The concept that a project like this would cost between 4,500 / 5,000 and if we have any hours we can invest that time into ( extras that might of been agreed as value to the client during the discovery meeting.
That's one way of doing it. However you can best communicate the ballpark price in the simplest terms possible, without going into extra detail. Some details are better explained in a consult.
I've been posting prices on my site for 2 years. My prices are very competitive in my industry and seem to be a little cheaper than everyone else that also publish prices. I get a lot of traffic to my website yet someone else that doesn't post prices must be undercutting me because I'm not getting ANY work in so these companies that don't publish prices MUST be stealing all of my work that I used to get. What the hell am I doing wrong?!?!
But we still need the organic call from the customer to know how much they looking to spend at the job so we can negotiate .
Other wise they go to the next website of google free listing searching for cheaper prices with out calling..
That's why you use the page to explain your pricing, not just state it. If they're shopping purely on price, and you're not the cheapest, they were never your customers to begin with.
@@WesMcDowellIncTo add to that if you haven't got them any closer from them visiting your site and reading your copy then you are not doing it right.
If a business only went on the cheapest first then they will want the world for nothing. Not my type of customer.
New startup Facebook ad agency pricing on landing page? I'm on the high side... Someone said I should put pricing on landing page
Yep, that's the point of the video!
Short answer is: yes, you should
Thx!
Great video
Thanks!
Nope cause material is constantly going up
🎯✔💯%💘
thx!