Chrysler History: 1970s
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- Опубликовано: 5 июн 2012
- In 1996, a Chrysler historical series was put together for the Chrysler Employee Network, with a review of the company's history through the 1970s. The Chrysler Chronicles has not been updated since but it's still a valuable look-back at our wealth of automotive heritage and innovation.
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Back when America was great -👍🏻
Except for losing 58,000 US soldiers' lives in Vietnam. And a few other problems.
I am surprised they didn't show a Duster. It was surely a success in early 70's. If I remember the line correctly, Duster was the #1 selling compact 2 years in a row. It overlapped with Volare in 76, then it was discontinued while Volare continued on.
What’s really interesting about this video is that the cars they call out for being launched at the wrong time in ‘74 and ‘79 are not actually shown at all. Most cars shown are the highly popular fuselage models of the early ‘70s and the extremely popular Cordobas of the mid/late ‘70s.
Not a single 74-79 Newport, New Yorker, T&C, Imperial, Monaco, St. Regis, or Gran Fury was shown in the video.
Chrysler’s bad management, particularly from Lynn Townsend, was a huge part of what brought them down, as well. Chrysler could have had compact FWD cars in the market by 1975, but Townsend refused to build the Alpine line in the US or import it from Chrysler Europe. Townsend started the disastrous sales bank system, and didn’t invest in quality and technology upgrades to the plants. He dragged his feet on offering a midsize Chrysler, as well, so the Cordoba came late to the PLC party. Then in 1975, he parachuted out of a company in serious trouble and his replacement didn’t have the time or cash to turn things around before the 2nd energy crisis hit in 1979.
The narrator is ignorant of Iaccocas background. He was an Industrial engineer ,finance guy, and most of all a car guy who created the Mustang for Ford.
I believe the quote about Iaccoca's background comes not from the video's narrator, but from Charlie Hyde, "historian".
No need for the quotation marks. Hyde is a greatly respected retired Wayne State University history professor who wrote several thoroughly researched auto industry history books and helped lead the effort to preserve Ford's Piquette Avenue plant in Detroit. I forgive him the slip about Iacocca's engineering background.
"Lee Iaccoca was not an engineer"
Despite the fact he graduated from Lehigh University in 1942 with a degree in Industrial Engineering...
10/10 fact check FCA
he was a finance man... and salesman...
But he was good with cars . Mustang and mopar sure needed him, I actually worked for him and earned a raise,a promotion and a merit increase directly from him.
Definitely a salesman above and beyond anything else.
Chrysler was always strongest in Engineering and value, but weakest in build/parts quality. However, models which received continuous improvement became icons of the motor vehicle industry.
Those characteristics remain true today.
You can be a salesman first and an engineer second. Mostly he was a good B.S. artist and i mean that in a good way. You have to really be able to shine a turd like Chrysler up politically to get a cash infusion like that in 1980.
Iacocca, by the time he got to Chrysler, hadn’t engineered anything in decades.
Lee payed it all back, seven years in advance.
Your daily reminder that Rep. Richard Kelly went to prison in the mid 80s as Chrysler paid back their loans early LMAO 🤣
FCA where did you get the footage at 2:10?. The Volare in the crusher
Chrysler Electronic Lean Burn sad
@@pjm8047 YES very sad 😣
How long have you been trying to buy Chrysler exactly?
And that really great idea the Chrysler lean burn wait a minute I forgot about the thermoquad.
Our neighbors had a 74 Plymouth Gran Fury that never started. No surprise they were bankrupt by 1979 and needed a government bailout
There are people who didn't think Chrysler deserved to be bailed out - but I don't get why people think it was their fault. The auto industry did not have anything to do with the Yom Kippur War, or the U.S. government's support of Israel, which is what led to the 1973 Arab oil embargo. All of a sudden there was this problem of getting fuel, which had never been a problem before. Car companies cannot simply change their product line at lightning speed. Most people bought full sized cars until the oil embargo happened. What was stated here was correct - the Chrysler/Dodge/Plymouth full sized cars had just been released in early September 1973. Then in late October, the oil embargo happened, and went on until early March 1974. Chrysler had invested money in creating the new full sized cars that now would not sell. Even mid sized cars and what were considered compact cars at the time were still too large and used too much fuel for the new situation. They did come out with the Omni and Horizon for the 1978 model year. They did come out with smaller full sized cars for the 1979 model year (came out fall of 1978). In the spring of 1979, there was again another fuel crisis, though it wasn't as bad and didn't last as long. This time it was the Shah of Iran - some political goings on there that led to another oil embargo. People thought this was going to keep happening. My point is that there were events that the auto industry had nothing to do with that led to a difficult situation they had to deal with. Ironically, Japanese cars were extremely small at the time, much smaller than they are now. The fuel crisis got people to buy them while before that they would not have. They've had to make their cars bigger and with more interior room since then so people would keep buying them.
Japanese cars are lightweight and didn't need powerful engines. That led to better fuel economy. The engines are mostly inline four cylinder and are perpendicular to the platform (chassis). That means there is no thrust area of the cylinder walls, i.e., cylinder bores stay in round much longer. That leads to longer-lasting engines.
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I don't see that as a problem.
What's the problem with FIAT group?
Does anybody have American loyalty anymore. True Fiat isn't horrible and the American UAW is part of chrysler ownership (something like that). Patents that were created by American and weren't taken by Daimler are going to Italy. I offten wonder about the Gas Turbin we researched at Chrysler but all that research is now in Germany. Oh well i buy American on purpose.
Fiat helped dramatically in improving the quality of Chrysler vehicles....
No more Sergio.
@@4406bbldb , Patents issued in the time of the Chrysler turbine car ran for a maximum of 17 years, assuming the periodic fees were paid. Obviously, the patent information is public domain now and anyone is free to make use of it. Ford and GM also had turbine research programs and nearly all of their patents are now expired, too. I believe GM's Allison division was the last company playing with automotive turbines and I don't know if Allison is even part of GM anymore. Alot of people were mislead by Chrysler and their turbine cars because the turbine has alot of problems as an automotive engine and will probably will never be practical for that purpose. It was a great publicity stunt for Chrysler, however.
The Last time I worked for Chrysler, was in their Leasing Department, delivering Camaros and other Chevys to My customers.
2:05-2:09 Chrysler Sales Bank full of Dodge Aspens and Plymouth Volares😃
Here in Brazil when Chrysler produced its luxurious and expensive cars, they lost the opportunity to compete side by side with automakers with more affinity with our reality, selling cheap and economical popular cars such as Fiat, Volkswagen, Ford, Chevrolet that competed in the market with cars much smaller and agile for our transit. Chrysler didn't study and wasn't tactful until it gave up on the billion dollar business it could have snapped up and expanded to other Latin American countries... it's a shame that didn't happen. the Dodge 1800 Polara was a glimmer of hope that was not given much attention as it is a compact car but with a very inefficient engine and fuel guzzler compared to other competing models in the same range of target consumer market. could have made thousands of sales if they opted for a more economical engine and had simpler and cheaper mechanics to maintain. this is what Brazilian consumers are still looking for when they choose to buy a vehicle.
My wife had a 76 POS Dodge Aspen. What a steaming pile of junk. Fenders recalled for rust. Brakes were undersized for the weight of the car. Called the Purple Turd.
@3:51 and you killed off Chrysler Australia august 26 1981 , thanks and by the way I know the where about of the wooden prototype of Lee Iacocca's K car
And then it was sold to Daimler 🤦🏽♂️
Bad management.
Chrysler's History :2010s, taken over by Fiat lol
Chrysler Group merged with Fiat SpA.
Fiat is a brand of FCA, just as Chrysler is.
Fiat is alive because of Chrysler and it's 12 billion dollars of cash.
Build junk when there's no competition you can get by with it . When Toyota and Honda came into the picture The big three had to compete .
There is no bigger crap than Toyota and Honda. Only an idiot would buy those.
@@ImForwardlook if I agreed with you we'd both be idiots .
Chrysler in trouble now. 2024. Take the Dodge viper back to 1979. Shorten the body. 17" inch wheel. 245/50/17 tire. Engine is a 340 c.i. mpfi. 8 speed transmission. Rear wheel drive 9" 1/4" differential with 3:73.1 axle gear ratio. 116 lsa camshaft with .214" inch intake/.219" inch exhaust @ .050" inch duration. Government regulations. $14,000.00 u.s.d. No government bailout needed. Everything is in the dodge warehouse for a increase in small business capita. To pay sponsorship which is the American government. TRUE dual exhaust at 2"1/2" inch diameter. Rear tailights from the Jeep Gladiator. The rear trim from tailight to tailight from a 1983 dodge truck that has Viper. 3.00" inch driveshaft. Front headlights flip up are dual circle high intensity with triangle in the middle of them facing forward. Under each headlight is the yellow mist rectangle turn signal from a 1983 dodge d150. To get the dimensions correct do a clay model. Front grille will be from a 1983 dodge d150. Dodge will be between the yellow mist turn signal lights centered. 2026 Dodge Viper 235 Hp/ 250 Tq. Cylinder heads combustion chamber 88 c.c. small intake valve, small exhaust valve. Government regulations. Go Sam Houston.
Chrysler worst quality automobiles ever built
When Chrysler nearly went bankrupt in the 1970s, what should have happened is that they should have been bought out by Toyota.
No by ford
jereau jolly What would have happened in the 1970s if Ford bought out Chrysler?
Jac2Mac chrysler would still be amercain
+Gary Taylor Fiat Chrysler Automobiles have in his "team" to Mitsubishi (an associate of Chrysler since the 80's) so... (=v)
what a stupid remark!