Snap Inc. - Augmented Reality Revolutionizing Business and Our lives

Augmented Reality (AR), is developed on the basis of narrowing this gap and unlocking untapped and unique capabilities for businesses and our lives. Unlike Virtual Reality (VR), AR is a set of technologies that superimposes digital data and images on the physical world without creating a “virtual world.”
Snapchat is the brainchild of Snap Inc. Its success brought AR into everyone’s sights. Hussein Freijeh, General Manager of Snap Inc. in the MENA region, concludes that over 85% of Snapchatters in MENA interact with lenses every day. By embedding AR in the app that is essentially connected to the real world, users can present themselves with creativity and joy without being lost in the “virtuality.”
Find out more: iabmena.com/me...
#I&D #SNAPCHAT #TECHNOLOGY #INNOVATION
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