IKEA's Genius Strategy To Make Money From You ?

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  • Опубликовано: 22 окт 2024
  • SECRET Behind IKEA's Billion-Dollar Empire ? | How IKEA Pays Zero Tax ? | Business Case Study ? | IKEA Case Study | IKEA Business modal |
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    Video Introduction:
    How Ikea's GENIUS STRATEGY Destroyed Competition | Ikea Business Strategy | Business Case Study. How Ikea Pays Zero taxes even after making billions of dollars in profits every financial year.
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    Title Contents:
    00:00 - Introduction To Ikea Marketing Business Case Study
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    #Ikea #Ikeabusinesscasestudy #Ikeacasestudy #Ikeamarketingcasestudy #Ikeamarketingstrategy #Ikeabusinessstrategy #Ikeabusinessmodel #Ikeamarketing #marketingstrategies #Marketingcasestudy #Businessmodel #Businessstrategies #marketingstrategies #businesscasestudy #adityasaini

Комментарии • 316

  • @theadityasaini
    @theadityasaini  2 года назад +26

    What are you waiting for?Join the Full Stack Development Bootcamp with a 100% Job Guarantee - bit.ly/3Qmwa6X

  • @superdhanshu
    @superdhanshu 2 года назад +142

    Like many others have mentioned, Ikea isn't really that cheap in India. Wood and carpentry skills are expensive In Europe and US, hence their MDF based factory produced furniture is cheap there. On the other hand, smuggling of wood and cheap labour keeps things cheap here anyway, so you could get the same thing as ikea but with rubberwood or some other cheaper wood (still better than mdf) for comparable prices. Ikea products' finishing would be more standard (local carpenters' finishing varies wildly). Plus if you move often, then ikea furniture is a bad idea as it is not too sturdy.

    • @pradipsingh7013
      @pradipsingh7013 2 года назад +5

      Great reply sudhanshu Jee

    • @ThanosDaVinci
      @ThanosDaVinci 2 года назад +8

      Well said
      IKEA can be only successful in B2B in India by partnering with builders, architects and companies.
      I checked out their store and online store and found it costly.
      In Indian, you can get better wooden furniture which looks more premium.

    • @abhilashamansukh9807
      @abhilashamansukh9807 2 года назад +2

      Very true for India local shop furniture is way too cheap and made out of good wood than MDF. Durability of Ikea furniture iz big question

    • @photomadan9282
      @photomadan9282 Год назад

      WELL that is true . labor is not cheap in Europe and us that's why all buy board but they do not work in India i was given a bed gifted by my in-laws without consenting me and it just arrived and after moving it 2-3 times for Diwali cleaning , everything fell apart (kirit Nagar product same MDF board) one can make bed , table , mirror/side table constructed under 35-40k rs approx. its all about using resources in city and a good carpenter . MY friend had got them made 12 each of these for hotels in 2017 and 2020.

    • @indiangirl001
      @indiangirl001 Год назад

      @@peachcookie6624 right

  • @PujaSingh-cb9xi
    @PujaSingh-cb9xi 2 года назад +61

    All things aside🤗..... the research of this man is unbeatable 😀

  • @tonmy21
    @tonmy21 2 года назад +80

    Nice analysis but don't buy IKEA .. it's useless with Zero Durability.
    Support your local Carpenter, it will support them and our economy as well as you will get quality furniture.
    One Sofa of Sagwood will come for 50k locally but in IkEa you will still get paper mache.

  • @theneerajsachdeva
    @theneerajsachdeva 2 года назад +11

    It seems that IKEA is cheaper in the foreign countries. But it not cheap in India. If you closely see are targeting the top 1% people of India where most of the India love. Yes, it seems like IKEA is successful. But IKEA's net loss in India went up to Rs 807.5 crore in the financial year ended March 2021 from Rs 720.7 crore in the previous year

  • @Maahe_45
    @Maahe_45 2 года назад +9

    Ikea store in hyderabad is opened in the main city gacchibowli, which is an IT hub and all the skyscrapers and rich people live there. The land is pretty expensive there.

    • @Arunb15
      @Arunb15 Год назад +2

      Still it's outside of main hyd city

  • @suhasm6563
    @suhasm6563 2 года назад +5

    6 lakh subscribers are not enough for you .very passionate person 🎉

  • @N0Xa880iUL
    @N0Xa880iUL 6 месяцев назад +1

    Great video. Amazing research.
    Still you didn't mention about the products themselves. They use cardboard in furniture where it will be not seen, but it reduces the sturdiness and not easy to move.

  • @amankpoddar
    @amankpoddar 2 года назад +10

    I watched your all videos and discuss in my friend circle...

  • @anandsoni1134
    @anandsoni1134 2 года назад +6

    bhaiya ek suggestion h aapke liye
    video me aapne background me red light jo laga rakhi usko thoda aur increase kijiye aur overall brightness thodi kam aur side me dono taraf 2 purple lights laga dijiye
    awesome combination hoga

  • @fantasticfifth5
    @fantasticfifth5 2 года назад +26

    From stores away from cities to bun near counters , IKEA is a genius company 💙

  • @varshajaiswal405
    @varshajaiswal405 2 года назад +11

    Best RUclipsr with best voice✨

  • @akhilwani1462
    @akhilwani1462 2 года назад +5

    One of the best brand research analysis 👌 👏

  • @somebodythatyouusedtokn0w
    @somebodythatyouusedtokn0w 2 года назад +2

    WoW , so much to learn for marketing students and future entrepreneurs

  • @ayeshaclassesgk
    @ayeshaclassesgk 2 года назад +2

    I am little youtuber but I'm your biggest fan in this world love you all RUclips creators❤️❤️❤️❤️❤️.।

  • @VishalGupta-gy5dp
    @VishalGupta-gy5dp 2 года назад +4

    Bro you deserve more than you have
    Really you make awesome 👍 vedio I really hope you grow

  • @lakshmanraju7598
    @lakshmanraju7598 2 года назад +1

    IMPRESSIVE.EACH VIDEO CONTENT IS OUT OF THE BOX.ULTIMATE INFORMATION WITH HIDDEN FACTS...KEEP GOING👌👌👌👌👍

  • @ashishmiyan7313
    @ashishmiyan7313 2 года назад +1

    I like the way you do AD in the middle of video without realizing that you are doing marketing

  • @ghoomantu52
    @ghoomantu52 2 года назад +13

    Ikea is not cheap at all. Keeping in mind that it is Sweden company had got its furniture 3 years back for our Goa home. Nothing is stable other then it's chair.

  • @freemovies2635
    @freemovies2635 2 года назад +4

    Pls Make a vedio on Balco - (Bharat aluminium) Its a too huge plant in korba Chhattisgarh.

  • @Knowledge2299
    @Knowledge2299 2 года назад +4

    Case study achha hai but baki sab cost cutting and all accha bataya apne par main products kaise discount rate purchase karke sell karte hai wo topic dur dur tak nahi hai video me toh base hi nahi cover kiya

  • @vinaymanthen
    @vinaymanthen 2 года назад +2

    underrated RUclips channel

  • @vijaybhatt9638
    @vijaybhatt9638 Год назад +1

    Wow you are great content Creator boss 👌👌👌

  • @Strange.things
    @Strange.things Год назад +1

    Bro how do you research these things, I am really interested! in about 3 days time i have watched many of your videos and I just love it.

    • @VishalKumar-nz2mz
      @VishalKumar-nz2mz Год назад +1

      Haha, another getting trapped, beware ek din dark sides of these dark sides videos bhi released hongi with breaking records 🗿

  • @chhayasingh5803
    @chhayasingh5803 2 года назад +1

    Wowww I just discovered this channel ...

  • @siddharth4670
    @siddharth4670 2 года назад +3

    Plz make video on future successful startups

  • @sleepysmiley
    @sleepysmiley 2 года назад +1

    Brother please make a video on India's economy growth!

  • @abhijitmali9160
    @abhijitmali9160 2 года назад +2

    Bun strategy is mind blowing 🤯

  • @arjunvydianathan9190
    @arjunvydianathan9190 2 года назад +1

    Thank you very much Sir.I feel happy to have been subscribed to your channel.Have a nice day and a nice weekend.

  • @abrarshaikh203
    @abrarshaikh203 2 года назад +2

    Hey bro! make a video on 'BRAVE BROWSER'

  • @younxgaming736
    @younxgaming736 Год назад

    Me I was gone to IKEA I had really wonder many people think price price and price they don't even think about the quality if I buy shoe rank from market it will cost cheaper but the quality if I buy a shoerank from IKEA it will cost cheaper and excellent quality

  • @chetan-7
    @chetan-7 2 года назад +4

    Is tata sons is also a non profit organization?

  • @forpracticaluse3467
    @forpracticaluse3467 2 года назад

    AS THE MOST, IDEA 💡 IS BRILLIANT SIR !

  • @sachin54494
    @sachin54494 Месяц назад +1

    make a video on steam case study game buying application

  • @rocktheworld2.077
    @rocktheworld2.077 2 года назад +3

    U r best on youtube

  • @nitinsubudhi5158
    @nitinsubudhi5158 2 года назад +1

    Hyd Ikea location is at Hitech city, one of costliest area. Couldn't catch this though.

  • @Tunichirya446
    @Tunichirya446 Месяц назад

    Bt sunain is pa itlay m rah k dropshiping ksy karain please please bta dayn

  • @mr_afraz
    @mr_afraz 2 года назад +1

    Very Interesting Marketing Content…..

  • @budget6064
    @budget6064 2 года назад +1

    Make Video on Deccan airlines which offers fight at just Rs 1.

  • @prathameshbirajdar8778
    @prathameshbirajdar8778 2 года назад +10

    9:04 again u re wrong... All stores in india are at prime and costly locations

    • @kushwahaSaurabh
      @kushwahaSaurabh 2 года назад

      Entire city is not prime location. Look how far is IKEA from center of the Bangalore.

    • @prathameshbirajdar8778
      @prathameshbirajdar8778 2 года назад

      @@kushwahaSaurabh nagasandra is not far away from city. Come to mumbai i will show if its in prime location or not

    • @swayamsiddhapanda4352
      @swayamsiddhapanda4352 2 года назад +1

      In Hyderabad the Store is in the middle of two prime areas. HITEC city and Gachibowli where all the IT employees live & go through IKEA on a daily basis.

    • @Leanmachine148
      @Leanmachine148 2 года назад

      Don’t consider India….it’s a very late market for ikea….consider their older businesses….things change with time

  • @Nofeekerfashion
    @Nofeekerfashion 2 года назад +1

    Need a cofounder in pune....if interested we will discuss

  • @Yashrock4u
    @Yashrock4u 2 года назад +2

    Looks like Ikea marketing video than case study video which we can “implement” in our business

  • @codejourney8712
    @codejourney8712 2 года назад +1

    Happy teachers day😊🙏

  • @JdRyhmes
    @JdRyhmes 2 года назад +2

    Ikea even hiring consultancy also available in Mumbai

  • @DrAnilBidua
    @DrAnilBidua 2 года назад

    Upgrade ki dark side per video banao.

  • @niranjanrane2120
    @niranjanrane2120 2 года назад +2

    We are waiting for this video

  • @rewatiraman2956
    @rewatiraman2956 Год назад

    its a really insightfull.

  • @king_h.3826
    @king_h.3826 2 года назад +2

    IKEA is not at all cheap in India but yeah it's decent but you can get furniture for way better price from your local carpenter

  • @sgtbimitfarewell8048
    @sgtbimitfarewell8048 2 года назад

    Design er Sabhya Saachi ke baare me in formation do. 🔥

  • @nitesh8604
    @nitesh8604 2 года назад +1

    Whatever u have said is just common sense and most people know it .

  • @Two_bros3141
    @Two_bros3141 Год назад

    Bro, you are a class

  • @lomlikarm-wd2ub
    @lomlikarm-wd2ub Год назад

    The Furniture Empire 🔥

  • @REY-dn7np
    @REY-dn7np 2 года назад +3

    First because i like to see ur imformative videos

  • @techwithaashu
    @techwithaashu 2 года назад +1

    Nice explain.....

  • @RajaRaja-so4fd
    @RajaRaja-so4fd 2 года назад +1

    Wonderful

  • @rahulny9408
    @rahulny9408 2 года назад +2

    Can you please make video on Dream11???

  • @rahulbhakare6306
    @rahulbhakare6306 2 года назад

    Bhai dark trurh of flp company ke bare me yek vedio bana do

  • @akhilgarg1459
    @akhilgarg1459 2 года назад +1

    Sir pls make a case study on Dmart

  • @solankirahul5967
    @solankirahul5967 2 года назад +1

    😎😎Make a video on timezone company it is a unique topic and the gaming industry is also unique 😎😎

  • @gauravbharti02
    @gauravbharti02 2 года назад

    Make a video on Websites....... Which provides service

  • @parvezshaikh6776
    @parvezshaikh6776 2 года назад +1

    Amezing information

  • @AtharzReview
    @AtharzReview 2 года назад +3

    I never bought any thing at IKEA. I shop with local dealers. I have a sense that IKEA is expensive.

  • @thunderstorm1508
    @thunderstorm1508 2 года назад

    Sir plz make a video on Bajaj Allianz RP recruitment scam. Very much needed now-a-days

  • @timenevercomeback4308
    @timenevercomeback4308 2 года назад +1

    Very effective 💖

  • @learnjaye9035
    @learnjaye9035 2 года назад +2

    Nice reupload bro 🤜 today I know something new

  • @abbaschauhan5790
    @abbaschauhan5790 2 года назад +1

    Good research

  • @yash_chaudhari__04
    @yash_chaudhari__04 2 года назад +79

    Why re-upload

    • @letsshop_now
      @letsshop_now 2 года назад +21

      Because the video removed yesterday by a youtube glitch

    • @simranrajsingh879
      @simranrajsingh879 2 года назад +15

      Because he just make videos by copying someone and don't search for facts

    • @karandoshi6
      @karandoshi6 2 года назад +13

      ​@@simranrajsingh879 you can follow the same too then

    • @simranrajsingh879
      @simranrajsingh879 2 года назад +1

      @@karandoshi6 no need to provide mislead or wrong information with people

    • @iamrubikbhaktamaharjan
      @iamrubikbhaktamaharjan 2 года назад +1

      This is business (scam)

  • @mdtayyab5232
    @mdtayyab5232 2 года назад +1

    Love from Rohingya refugee Student

    • @shanks5272
      @shanks5272 2 года назад

      Go back to Rohingya and fight for ur land

  • @omegamohit
    @omegamohit 2 года назад +2

    Re upload?

  • @UncensoredAkey
    @UncensoredAkey 2 года назад

    Just wanna know what youtuber has made the english version of it and why did u not get a copyright claim?

  • @BILLINGGAMING
    @BILLINGGAMING 2 года назад +2

    I started watching videos in 4k and when i watch Indian RUclipsrs 95% of them are in 1080p, its like a relief for me to see a 4k video 😂🤣 trust me you will become addicted once u started watching in 4k

  • @tourism01
    @tourism01 2 года назад +1

    Sir Gaming industry case study please sir

  • @joelpinto9675
    @joelpinto9675 Год назад

    Great video

  • @sachin1825
    @sachin1825 2 года назад +4

    Never heard this brand

    • @theaadibishnoi1038
      @theaadibishnoi1038 2 года назад +1

      Bahut bda brand h yr jgh jgh ad wgera h kese nhi suna bhai

  • @rajarshiification
    @rajarshiification 2 года назад +8

    Well there was no such "dark truth" of IKEA in this video.. whatever Aditya explained was one or the other business strategy, all of which is justified for any business enterprise. Nothing in this video is at the cost of humanity.
    Further, I thank Aditya for quoting an example as to how Trademarks can benefit ur organization to reduce ur tax burden (although GST in India applies which can be recovered thru ITC).

  • @harmanentrepreneur5276
    @harmanentrepreneur5276 2 года назад

    Very well explained 🙌

  • @sujitg31
    @sujitg31 2 года назад

    Extremely well crafted!

  • @revanth096
    @revanth096 2 года назад

    Sure...

  • @sociallensmanhq
    @sociallensmanhq 2 года назад +1

    Great job 👍

  • @nitishgaikwad98
    @nitishgaikwad98 2 года назад

    हम जुगाड़ में फर्नीचर बनायेंगे 👍

  • @prathameshbirajdar8778
    @prathameshbirajdar8778 2 года назад +1

    7:15 U re wrong..ikea already has distribution centre from day 1 in india

    • @Leanmachine148
      @Leanmachine148 2 года назад

      India is very late market phase for ikea

  • @nepseadda
    @nepseadda 2 года назад +2

    nice case study bro. keep it up

  • @Srvchowdhury111
    @Srvchowdhury111 2 года назад +1

    Ay video to pichli din hei dekliya tha

  • @tejasuplanchwar
    @tejasuplanchwar 2 года назад +1

    Bro how do you edit you videos

  • @iamgeniuscreator5144
    @iamgeniuscreator5144 2 года назад

    Thank You i AM GENIUS CREATOR ~

  • @pankajjainkhanted9353
    @pankajjainkhanted9353 2 года назад

    Kudos to you bro 👍

  • @shubhamchavan4536
    @shubhamchavan4536 2 года назад

    Right now your hair cutting is looking nice on your face bro ✌️

  • @ShubhamGhuleCodes
    @ShubhamGhuleCodes 2 года назад

    Which mic do you use???

  • @n4ntu178
    @n4ntu178 2 года назад

    Why re-uploaded?

  • @warofriddles
    @warofriddles Год назад

    Nice information.😊

  • @vrushabhmeghani1616
    @vrushabhmeghani1616 2 года назад

    Sorry, couldn't hold my breath for long as my mouth suddenly opened after hearing that mind-boggling 7-digit figure!

  • @KaiseHelp
    @KaiseHelp 2 года назад +2

    🔥🔥🔥🔥

  • @RoshanGantawaQuasar
    @RoshanGantawaQuasar 2 года назад +1

    Nice video content

  • @rdxgaming3488
    @rdxgaming3488 2 года назад +2

    This CHHENAL highly addictive

  • @udayabhanuswain3034
    @udayabhanuswain3034 2 года назад

    U are genius

  • @smfaiz9971
    @smfaiz9971 2 года назад

    Ye IKEA jo video me show kiye hai wo TURBE, NAVI MUMBAI me hai

    • @indiangirl001
      @indiangirl001 Год назад +1

      Yes right.. I too saw many times while I was going Vashi

  • @manishvishwakarma3976
    @manishvishwakarma3976 2 года назад

    thanks

  • @animeshparab1
    @animeshparab1 2 года назад +1

    Next video on micromax

  • @StudywithNainika
    @StudywithNainika 2 года назад +1

    Awesome

  • @Dinuhembrom564
    @Dinuhembrom564 2 года назад

    Smart value ki upar video banaw plZ