FT Business of Luxury Summit - Day 2 - Fast cars: Luca Cordero di Montezemolo

www.ftbusinessofluxury.com
FT Business of Luxury Summit
Luxury Disruption: The Industry Innovators Changing The Narrative
20-22 May 2018
Venice

[@chrisogrady28]

I love Luca so much, I can't believe the crowd weren't laughing at more of his jokes, these dull people don't deserve to hear Luca speak

[@INDIGOBLUE555]

A jolly good promoter overall talking.....
no more starring on our national stage since he had to leave as Ferrari CEO, and never highly rated as an entrepeneur here in Italy.
However he's a smart,charming gentleman still among the most qualified figures to embody the italian style all over the planet.

[@ivanissac858]

InstaBlaster...

[@ItaliaPerSempre]

dear Luca di Montezemolo, lovely to hear your story. May I comment on your view on “old brands”? There is a considerable disadvantage to a brand that is so strong and established: it doesn't matter what they make anymore, it sells anyway. See Ferrari: 1: everything that is designed, ugly and beautiful, is sold anyway. 2: today an SUV is presented, it will also be sold well because it has a sticker “Ferrari” on it. 3: the Scuderia has been under performance for years: there is no focus on competence anymore, it doesn't matter how Ferrari's F1 performs: the road cars are sold anyway. See here the big disadvantage of “old brands”: they eat up their past and name. As long as it takes….