How to make money with photography | The 7Ps method via In-Person Sales (IPS).
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- Опубликовано: 4 июл 2024
- The original cut of this video was over an hour long so I've stripped it back and included the absolute essential elements of how to make money with photography, specifically portrait photography. This could be sessions of dog photography, family photography, newborn photography or any other session that is considered a "portrait". This video goes through a well-known marketing model, the 7Ps, and frames the Ps into In-Person Sales (IPS), the most profitable way to run your photography sessions. (This video features the starter/budget option for IPS - there are 3-4 different "levels" of investment here, so if you can go big, go big!)
📍 As mentioned, the Online In-Person Sales Workshop will be available via the link on this page: www.thattogspot.com/photograp...
Link for Digitalab: www.digitalab.co.uk/
Blog on this topic: www.thattogspot.com/how-to-ma...
Timestamps:
0:00 Intro
0:21 Vital Pre-Info
3:25 People
3:58 Physical Proof
6:05 My experience of Sales in Photography
8:14 Product(s)
11:36 Pricing
13:38 Process - In-Person Sales for Photography
18:01 Sneak Peek at my Awards Images...
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My Core Kit
❖ Sony A7riii - geni.us/A3zFah
❖ Camera Bag - www.thinktankphoto.com/collec...
❖ Camera Strap - geni.us/TgjAme
❖ My Mac - amzn.to/2TdEhGF (mine is custom but this is close)
❖ BenQ ScreenBar - geni.us/screenbarTPS
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My Top Lenses
❖ 105 1.4 - geni.us/aZAAi2
❖ 135 1.8 - geni.us/aA7Xu1l
❖ 24-70 2.8 - geni.us/9GGieI
❖ 70-200 2.8 OSS - geni.us/bRbB
Shooting Bits
❖ Universal Lens Cap - geni.us/2ffmm
❖ Lens Cleaning Kit - geni.us/L8AT
❖ Memory Cards - geni.us/YE5eM
❖ White Balance Card - geni.us/HQZQ6
Studio Kit •Thanks to Pixapro for 10% off using 10OFFTPSJM•
❖ Studio Strobes - www.essentialphoto.co.uk/prod...
❖ Soft Box Pick - www.essentialphoto.co.uk/prod...
❖ Light Stands - www.essentialphoto.co.uk/prod...
❖ Backdrop Stands - www.essentialphoto.co.uk/prod...
❖ Sand Bags - www.essentialphoto.co.uk/prod...
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❖ Paper Backgrounds - www.essentialphoto.co.uk/cate...
❖ Reflector - www.essentialphoto.co.uk/prod...
You’re so switched on , very informative thanks
Jess this video blow me away. Really great stuff, thanks Paul
Excited for the new workshop! I am loving these videos!
Glad to hear it!
Just wanted to leave a comment and say how incredibly great and helpful you've been. You've helped me tremendously from A-Z. Thank you so much!
Wow, thank you!
The not my hands disclaimer made me laugh 🤣
Just didn't want any confusion there!! 😂😂
Hey! I'm just trying to learn more about pet photography, and I discovered your channel last week - it's been so incredibly helpful and informative! Thank you for putting so much time, effort and thought into your videos :)
Thank you so much for your kind words, your support means a lot 🙏 So great to hear you're enjoying the content we put out there 😊
Amazing video, thank you! Especially loved the foam boards tip :)
Glad you found it useful 😊
I just found you today and I am so very excited to have you as a teacher. I’m just starting with pet photography as a genre exactly because I find it safe ♥️🐾 you are my people, thank you for this video it was absolutely beautiful of you to share. Thank you,
Kelle
Thank you Kelle. Make sure you check out my other videos, there's lots to learn. Have fun ♥
This has been very helpful - thank you so much Jess
So great to hear you found it useful 🥰
Really great content. Saved plenty of your vids for my personal study library. It's that useful. Many thanks
Glad it was helpful!
stunning information as always Jess!!!!! thanks!!!
Any time!
Thank you so much! this video was very helpful!
Glad it was helpful!
thanks Jess. Top notch as always:)
Thank you Pat!
I just discovered u this weekend when I was looking for some advise to capture my moms Bullmastiff and Bull terriër. I'm so happy I found u in so many ways🙏😍🥰! Thank u for sharing so much knowledge! I'm 52 and just now doing the photo academy. I admire your work and you are such an inspiration! Thank you 😍🙏!
Thank you so much for your kind words 🙏 We're so pleased you've found us and hope you continue to enjoy the content we put out there. All the best in your photography journey 🥰
That was awesome.
Thank you
Very valuable information. Thank you!!!
Glad it was helpful!
You are such a great teacher!❤
Thank you so much. 🙏
I'd love to see a more in depth video on pricing psychology. 📝
Thank you for your kind words 🙂
We have more content on pricing within our membership and online courses 🤓
wonderful information ! Thank you!
Glad it was helpful!
Thanks again Jess. I have contacted SWPP for extra info. I have also contacted digitalab I'd used DSCL previously so I can compare products. We are under extra lockdown restrictions in Lancs (North in general tbh) so not sure what to do probably build on ideas over this year like a new web site and samples etc. I had no clue about how this ips would work but it's really useful seeing the foam board idea and all the other info. Anyway, thanks again enjoyed it and really useful.
Glad this was useful for you Scott! You can do IPS online, kind of. It's a little trickier, but it can work. Where there's a will, there's a way!
Great video!
I am struggling putting a pricing list together, whether to charge for shoot and packages ontop etc... I want to high end with quality end products so I hope Digitalab will let me in without a live website currently to view all of what they have to offer. Thanks for the great videos. I always look forwards to what you have to say.
Wow!!! Action packed video today. Could not have come at a better time. Will have to find the N. American solution to print labs. Hey Jess, here are some more P’s...have tried my whole life to use them. Proper planning produces positive performance. I am a process kinda girl and it really hit home when you said “this process works”! Looking forward to the workshop.
I think you have quite a lot of options over there but Digitalab do ship most things internationally, you'd just need to enquire about the shipping costs for specific items!
Thank you for sharing these insights ☺️🙏
You are so welcome
Went through the full video, it is very insightful. Whilst I have portfolio boxes, etc, I'm definitely going to look into the foam boards, it is a very smart idea that gives clients an idea of size. I'm guessing you have a set of prices there marked down for each size, another thing I'll have to sit down and work out. Thanks for the great video.
I'm glad you liked it 😊
suuper interesting!!!
🥳
This has been one of the most helpful video's and channel I have ever come across! Looking into the online workshop now. Thank you so much for all the information you are willing to share! Would love to see your original price points and also what are the sizes on your product examples that you have printed in the video? Appreciate your time and knowledge! Liz
Thank you for your great feedback Liz.
What do you shoot in for the different kinds of prints?
Hi Jess, I have just found your channel and have spent the whole day watching all your videos! Amazing and informative!
Quick question re this video... what sizes were the samples you had? i know you said they were all the same size.
Thanks and look forward to your next video
These are 16x12 inches (image size) but if you can I would suggest 14x10 or similar for the budget IPS starter pack ☺️
I'm enjoying this channel, thank you. Do you think the nose of the dog should be in focus please?
Very informative and nice
Thanks for liking :)
Great info thanks
Glad it was helpful!
You're amazing, Jess! Thank you so much for sharing your knowledge :) I've got one question, if I may.
How many photos the client gets on usb? Is there any minimum or maximum she/he can choose from the digital gallery? And what about the product: does every customer get at least one framed image from the session?
I'm still learning, but for me, that kind of photography is an art, and I wouldn't offer too many photos due to their nature and value. And I believe, they should be offered in a special way ;)
I would be grateful for your reply.
Wish you all the best!
Thank you so much!
Every business is different, so we can't offer specific advice without knowing more really 🤗
Yet again a very helpful video.. 😎.. At the moment I am photographing cats and Rabbits for a charity to help get adopted.. Which is great hopefully I will always be able to help them.. And i get lots of practice in return.. This video has given me lots of tips for my future and I never thought of myself as portrait photographer.. As I photograph cats and bunnies.. Everyday is a school day 😎.. Thank you again..
That is such a worthy cause to use your talents for 👏 😍
@@ThatPhotographySpot it is the best feeling knowing you may of helped find them a forever home.. 😊This morning I was trying to capture to cats together as they where mother and daughter.. I watched one of your videos on the focal plane a while back.. Sadly I failed.. One of the cats would not leave its cosy box. And was to dark to capture together.. I was using a soft box as well.. Pointed down at an angle. Like in one of your videos. Unfortunately I don't have a helper lol so it's me in yoga poses trying to get the shot hold the flash and camera 😂📸
Do you have a video about the client interaction in more depth? I'm just not sure how to start, and how to guide them through. You explain things so wonderful, any help is greatly appreciated 🙏
More content covering this and more is available in our business membership 😊 Thank you for the kind words and I am glad the content is useful for you 😊
This is such a helpful video!! Quick question, when you said about USB delivery to clients is this something that you would do as part of each package, so they are included in the packages, meaning overall the price they have paid includes the USB of all the pictures and they therefore do not have a gallery online? I hope that makes sense.
Hey Jessica, no. No client automatically gets all of the images from a session as digital files. Hope this helps!
instablaster.
Thank you Jess what a simple but perfect idea - foam boards.
Do you or did you used to visit clients home for your ips? Please
They come to me now but I've done both in the past. To be honest I actually kind of prefer going to them! If they come to you that's where your space and the wall art hanging needs to be amazing - it helps to sell more and sell bigger. But going to the client is absolutely fine and it's something a lot of my business students do regularly 😊
As I am a new start up business, I have been selling on line while I get organised to do ‘in person’. Thank you again
What was your first pricelist for photoshoots? I have no idea what to price photoshoots at 😅 x
Hi, great video! Are you able to touch on how a client picks an image(s)? are they are unedited before they pick? Cheers!
Never show unedited photos they are a representation of your work. Just limit how many photos your showing.
Within the IPS itself, you take the client through the final gallery, which is edited. There should be no more than 20 images per subject in most cases (portrait sessions). You then use your flags or stars in Lightroom Classic or selection tools in the more expensive software sets, such as ProSelect, to cut down the image to the clients favourites. Then you put the images into products/collections. Always images first, products second 👌
Hi Jess! I heard in some of the full edit videos, i think, that you would stop here unless you know, the clients picks it. I was wondering what your workflow suggestions are? Cool stuff, I found labs in germany, that do those shadow frame products...
Another great video! I wonder how you get clients who actually want a portrait of their pet hanging on the wall. I feel like it's a cultural thing in the UK and US. None of my clients are interested in that :/ I tried IPS but I honestly think it does't work in Spain :(
Good question and if that isn't what your customers want that is totally fine!
You just need to identify what there is a market for and create content suited to that 🥰
Will the workshop be a fixed date / online thing , or pay and download ?
Fixed date and times 🤓
Thanks for sharing this helpful video, I just had a look at digitalab and their stuff looks amazing,I tried to register an account with them but am having no luck login in it says my acc6has to be confirmed,any idea how long this takes, I have tried to contact them on their Facebook page but have had no reply.
Usually within 1 or 2 working days ☺️
I've been looking at using Digitalab but I find that when you come to upload images onto your chosen frame, etc, it doesn't show you what the end product will look like? whereas other companies will show you a visual of how it will look beforehand. It just shows the chosen image inside the cropped area, with no frame, etc. Am I doing something wrong?
No, this is where having your samples complete those visual gaps. The frames and gaps around the edge are the same for each size so really you are just uploading the image and that's it. I find I don't need a preview at all, but then I guess I'm used to labs without that maybe?!
@ThatDogSpot I'd like to book 1 hour session business one-to-ones but instead of In-Person Sales I aim to sell high price but one time (one price) not selling anything after. Please, advice would the business one-to-ones session work with this approach?
I would not recommend that approach unless you are a very well known, very well booked photographer. It's not something I'd be happy to teach as I don't think it will be viable long term. I wish you all the best though!
How to get the 30.000 eur to get started as a Photographer would be interesting or not?
Thanks for this video! It helped me a lot! Quick question. Is it possible to see your price list? 😊
I'm glad it was helpful! It will really make no difference seeing my list because my price list is set up for the sessions I do now which aren't "normal", so there'll be way less images to choose from than normal and therefore the collections aren't particularly good references to look at! I will be showing all of my documents (inc the list) in the workshop, because I can explain what to do differently at the same time. Just putting my price list onto this video won't help any portrait photographer without a mega disclaimer and a full list of what not to do. It would be too confusing 😊
@@ThatPhotographySpot thanks for your answer! I just wanted to see the structure of it, because I was a little bit confused (I'm from Germany and my English is not the best :D). But I understand that it might be confusing :)
@@mim7176 That's ok! On the left-hand side, you need your packages - groups of products - and on the right-hand side, you need your individual items that are not bundled together into collections. On both sides, the order of the items should go from most expensive to least expensive. You should have no less than 3 packages and the same item in a package should be more expensive when purchased on its own. This makes the packages look cheaper, but really the individual items have money added to them, not the other way around.
Does that help at all?
@@ThatPhotographySpot yes! Thank you very very much! Do you have your printed mediums on the list too? Or just the photo packages?
Like albums, photo panels and wall art? They are all on there too yes.
How do I join the in-person sales workshop?
We don't have another one planned just get, but if you head to the bottom of any page on our website, there's a mailing list sign up for the monthly round-up. In here I pop any new announcements. We only mail once per month - NEVER more!
Can’t register with Digitalab as I don’t have a website! 😩
Ah, just drop them an email & put my website in for now. Email info@digitalab.co.uk to let them know and ask for Alex if you get stuck!
That Dog Spot thanks!
The spoken content is great, but your visuals are confusing. When you want to show text on a card, it should be a static shot with the card on an easel. And those moving tight shots of the frames left me wondering exactly how they should look. A well-lit medium shot of each frame would have been helpful.
Thanks for the comment 👌🏼
Whats that weird L shaped letter?
Where? 🧐
You talk way too fast! I have no idea what you have said.
Sorry to hear that John, I've tried slowing down but then other viewers say the content drags. You can always slow down the playback on RUclips which is in your viewer options, the cog above the progress line on the video 👌
You can just slow down the speed.,