Plastic Promises: Coca Cola's Recycling Lie | ENDEVR Documentary
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- Опубликовано: 12 сен 2024
- Plastic Promises: Coca Cola's Recycling Lies | ENDEVR Documentary
Watch 'The Rise of the Global Super-Rich and the Fall of Everyone Else' here: • The Rise of the Global...
Every second, another ten tons of plastic is produced. 10% of all plastic produced ends up in the oceans, leading to predictions that, by 2050, there will be more plastic than fish in the sea. Faced with this global scourge, more and more businesses are promising to recycle, including the Coca-Cola Company, a group that sells 4000 plastic bottles around the world every second.
Can we depend on the promises made by these multinationals? And is recycling the solution? We investigated the company’s pledges and discovered that their promises are as sugar-filled as their products.
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Many of you will know this documentary nevertheless many will not have seen it yet. A repeat viewing won’t hurt either as we still
are eons away from solving the problem. My question: do you still buy water in a plastic bottle? If you live in Flint MI (and similar) obviously you’re exempt. But everyone else? I’m watching you
Follow up!?
start offering every bottle a charge for returning so even the poor can make a living recycling and get 25c a bottle or even more .. i started a recycling center in redway calif in 1974 after they closed the garberville calif burning dump.. RECYCLE AND OFFER $$ FOR EVERY PIECE OF SO CALLED TRASH ,,, and no i do not drink coca cola unless it comes from a restaurants machine not any bottles
he needs to be arrested and thrown in a prison camp recycling and separating containers
I don't buy anything that comes in a plastic bottle.
@@williamkreth excellent!
The fact is that the documentary reflects the double standards and the hypocrisy of capitalism that wants to promote itself as sustainable. It seems that there has to be a fundamental shift.
It’s all about money not the environment
So true, I couldn't have said it better myself. Money rules!!
True... consumers do recycle but producers won't spend the money to use them.
That acid in Cola with plastic. Farwell my hormones.
Welcome to capitalism
@@carkawalakhatulistiwayes 😅😅😅
I remember paper bags and glass bottles. They were fine. I don’t remember being too weak to lift a glass bottle, even as a young child. Who are these consumers that are allegedly demanding plastic bottles because they are more portable? Seems legit…
they are cheaper to use as packaging, glass is more expensive and requires more care during transport
@@migoreng7789 In the documentary the corporate executives suggest that consumers wanted the plastic. I was around during the transition and all I remember is people complaining about the change. People knew it was bad then, and they still know. I don’t doubt it is cheaper and more convenient, but at the time of the transition it was companies driving the change, not consumers asking for it.
So all I’m saying is the corporate spokespeople are lying about that. They wanted it, not everyone else.
I do not know. Personally, I hate plastic bottles and food containers. In my house we do not buy water in plastic, we do not use plastic containers.
I think the main change and the one they would be talking about internally at the Coca-Cola company is the introduction of 2 litres bottles. In the eyes of many it was more convenient, one item carried comfortably and you share it with many, turns out many people were buying them just for themselves. The price structure made it attractive, aggresively targeting those who wanted a bit more than 1 L, so even if a bit went to waste they still got a better deal than buying 2 of the smaller bottles.
One of the loudest ways you can speak up about this is to not buy any products by these companies. That includes every other label under the Coca Cola Company umbrella. There is little to gain from drinking Coke or sodas anyway.
I stick to my coffee and tea. And not by that Nestle company, either. Greetings from Malaysia. :3
Exactly…use what money you have to signal what is not acceptable
Only coffe and water for me plz😊
avoid plastic products in general and be mindful of what you buy and whether you need it and where the end of its life cycle will leave it.
RRR. lesser demand -> decrease in price -> less profitable for the company -> less production
I stopped buying coke because of this
The French woman Elise Lucet and her tv show Cash Investigation, does such a great job. On many subjects she has cornered hypocrite lobbyists and exposed their capitalist agendas. I've been watching her for many years. I'm glad you included her in your documentary
it's not their documentary they just share others works and profit off it
I have to look for that. I loved how she hit him with all the facts and he could only stammer some pathetic excuses. 🤣
I sometimes wonder if there's something we all can do to stop plastic contamination or at least great diminish the damage done to our planet but, so far, I've only accomplished reducing my use of plastic by only buying stuff that does not come in a plastic container. Salt in paper bags, milk in a glass container, using a aluminum water bottle that I refill as needed... I make my own flavored drinks at home and loving it!!
But I seem to be alone as most everyone around me still lead a life wrapped in, guess what? Plastic 😊
You’re doing something. I’m doing the same. And I’m sure a lot more people are too. Plus. you know what? I’m sure you inspire others in the shops, people around you. Butterfly effect. Keep it up. I will.
Every bit we do helps! And sharing these videos and even small steps/solutions with others increases the collective impact. I share my thermos and water filter info with everyone, and when they see they can contribute to something good and see our genuine intention it helps them want to be better too 🌏💗😊🌱. The key is to not expect people will flip overnight but to keep educating 👍🏻
I hope more documentaries like this shown to the movie theaters. Globally.
It's not plastic that kills the fish it's all the litter bugs.
It's so heartbreaking to see this happening and yet we still continue to consume (myself included).
It's not our fault. Blame nature. Every living creature lives by this law. Extract as Much resources from your environment with spending as little energy and time as possible. You see, we can't help it. Were born this Way. Our dna.
have to use drinking water in plastic bottles from costco cause the fridge which used to have water dispenser broke last year / very expensive fix. i do use tap water for coffee that is boiled in kettle. lotta calcium in my water.
@@christianhansen3292 so you don't have a tap then? you'll spend more on bottled water then it'll cost to get the refrigerator fixed long term also but I don't see why you can't use tap water and drink bottles
Interesting. Are you willing to stop consuming plastic bottled drinks after watching this?
@@bendikkirkbakk1833 you are aware, yet u continue to choose to perpuate such behavior and ideology. It IS your fault.
We are not mindless apes anymore (compared to actual monkeys)
Plastic single use bottles and containers should be outlawed. No food/drink company should be allowed to legally produce or pack them.
Ok. From today on: I am taking a drastic measure in my use of plastics. Who knows, maybe one of those plastics belonged to me. I dont know where my plastic has ended up, I am taking drastic reeduction meeasures. Coca Cola, please help us by using only glass and tin again... the plastic thing was a bad idea and it should be abondoned.
excellent. And that's what I try to tell anyone who will listen: every little bit counts. While corporations must be held to tighter standards, we - each of us - have to do our part. Reduce plastic, don't buy stuff wrapped in plastic etc. I know it's hard because often there aren't even alternatives. Just do what you can within your means is all I'm saying. And thanks for stopping by.
I vote glass not tin its bad to for enviornment
Just never buy plastic that you cannot use again yourself.
Not to mention the toxicity to human health just drinking/eating from all things plastic. It’s a lucrative business for big corps all the way around.
The issue here is that it isn’t just about packaging and the failure of consumers to dispose of waste responsibly. It’s the fact that consumers are addicted to sugar. There wouldn’t be an industry if consumers were consuming so much sugar. Sure, there’s bottled water. Can the producer be criticized for producing plastic bottles? It’s cheaper to produce. It’s cheaper to transport because they don’t break when dropped. They’re lighter weight. Which means reduced fuel costs to transport. More product makes it to the consumer for less. The failed attempts to have a circular market are because of the costs. Would the company see a return on their investment by transitioning to zero waste? No, consumers are going to consume whether the company goes zero waste or not. The only thing that would compel the company to change is a mass boycott directly due to consumers’ displeasure with the waste. It undermines their profit.
This documentary shows that using glass bottles was effective with recycling efforts. . . . maybe there's less effort put into marketing recycling of plastic bottles, because the recycling process is an expense the company would rather do without.
This documentary shows the company has not reached half of their low targets for recycling; they've resisted things that could help for many years. Clearly companies have much to do.
People are lazy. Path of least effort will be the path most taken. Consumers will choose to dispose of waste irresponsibly when given the choice. It isn’t all about the “evil” corporation. The consumer has a responsibility as well. The corporation isn’t going to make a change unless the consumer doesn’t demand the change.
I clean up around the neighborhood and I always find at least 1-6 plastic bottles, forget about soda, beer cans and liquor glass bottles!
awesome.! Yeah, I always pick up trash when I'm walking back from my runs. And if there are really trashy spots, I go back with a bag and clean up.
@@ENDEVRDocs keep it up 👍
Let’s boycott Coca-Cola!
no reason to single out cola. look around yourself. what percentage of your surroundings are composed of plastic?
How about soft drinks are just sold in glass bottles (like back in the day) and people can turn them in to recycling centers or warehouses run by the manufacturers for 20C a piece or something, you already have plenty of people doing that for aluminum and plastic, the bottles could be washed, sanitized, and re-used . . . so long as it doesn't hurt the bottom line too much.
They already do this in MEXICO people, if it can be done there, it can be done in the USA, EU, ect ect.
Then you have to use fossil fuels to recycle the glass.
Sad but not surprising, the only reason Coca Cola is seriously looking at it now is because the environment has become a bigger issue and it makes them look bad. We should all reduce the amount of products we buy with plastic and single use packaging if we can, because recycling still has a significant environmental impact.
When i was young you could only buy it glass bottles.
Not recyke just dont buy coca cola wnergy drinks or water in plastic bottle
We have a 5c deposit on bottles, cans and plastic bottles here in New York State, and self-service machines for chewing them up, but I know all states don't have that. And once the bags of fragments are collected from the machines, they're probably not getting recycled.
In the KAB commercial, that actor isn’t even a Native American lol he was Italian
Oh the irony, Coca-cola is rated 38 out of 356 in food products category for ESG lol.
well the system in South Africa is the same as in Tanzania, people carrying loads larger then themselves on their backs. any innovations come from the individuals themselves where they use pallets as a base and attach wheels to it, they attach a string and pull their loads. these pallets with the waste are a hazard to motorist on narrow roads and pays very little to the collectors. the collectors themselves deserve better. they walk from suburb to suburb and eventually make their way to the depot on foot in the sweltering South African sun. that is not a system
If they put advertisements of this kind of information on tv instead of promoting junk then I'm sure people including businesses would start listening and changing the way they do things
fun fact: the "crying Indian", Iron Eyes Cody (ne Espera Oscar de Corti) played a Native American in dozens of movies in addition to his crying Indian advert. He claimed membership in several tribes, and wore his Indian outfit in his day-to-day life, feathers and all.
After his passing, it was revealed that he was a second generation Italian American with no Native heritage at all.
Where are the activists who spill milk on the floor of the supermarkets but never touch the miles of plastic bottles that kill humans and animals daily?
The irony is that the plastic bits from inside marine animals is also stored in plastic bags!!!
Aluminum is 73 percentage recycled, glass is at 23 percentage recycled and plastic is at the bottom at less than 6 percentage recycled.
I cried watching this. 😢 It is absolutely heartbreaking what we are doing to the planet... just heartbreaking!
But what can we do? We need a new solution that can benefit all, especially the natural world.
😂
I love the French journalist who's interviewing the Cola Cola employee!
The scientist separates plastic in plastic. Sheesh 🙄
When I went to see my stock options coca cola was apart of the sustainability options smh, I dropped the option almost immediately because clearly some bs was going on
jesus christ. its everyones responsibilities. stop blaming and start moving
typical ceo could care less about the little guy
Great documentary video by ENDVER and all crew members
Thank you very much
I would like to make the change to buying unpackaged food.
Some how.
Here in Georgia where I am there's no such thing.🥺
i know its really hard to even find alternatives to plastic packaging. They make it so hard. But you're aware, you're on the look-out. That's good! Every little bit counts!
@@ivar-the-terrible i hope you're not talking about sprawling built up Atlanta metro areas.Its an urban disaster.
does anyone remember the times when coke put people's names on their bottles? I remember when me and my friends would buy so many bottles just to see our names on one. It was good times for us but looking back, that was a smart marketing strategy that just further polluted the environment😕
One of the most expensive parts of delivering a bottled beverage to the consumer is the shipping. Shipping a glass bottle is a lot more expensive than shipping a plastic one. If Coca Cola switches from plastic bottles to glass bottles, they cannot maintain a competitive edge against their competitors who still ship their products in plastic. Coca Cola also has to answer to their shareholders who would not be happy with the change to glass. Coca Cola's share price would take a massive hit, and maybe never fully recover.
You have to remember that we live in a profit system and Coca Cola is a company. The whole point of a company is profit. This goes for all companies not just Coca Cola. Companies do what they need to do to be competitive and profitable. If there is something that that company is not allowed to do, or is required to do, you may need to lay the requirements out clearly into law (such as requiring bottles made of glass). Expect that companies will select the most profitable product to make first, within the boundaries of the law, before later tacking on additional systems to minimize waste. Being socially responsible to our planet is sometimes the opposite of what is profitable but our system rewards profit.
If they really wanted to change they could by going all aluminum and get rid of two liters. Because aluminum gets recycled more and can be recycled as many times as they wanted.
31:11 You can't create a circular economy with recycling plastic bottles - it can only be recycled 2-3 times before it breaks down, and then becomes non-recyclable waste, destined for incineration, landfill or ending-up in the environment.
Having grown up with a hoarder parent who screamed at me my entire childhood, lots of screaming was because I didn’t “recycle right” it brings me comfort to know recycling is bs
And yet the simple solution, which is to stop consuming products packaged in plastic, eludes people.
The plastic waste problem is not Coke's fault.
COLLECTIVE RESPONSIBILITY IS A MYTH. WHO IS WILLING TO BE PUNISHED FOR MISTAKES OF OTHERS OR HAVE OTHER PEOPLE REWARDED FOR HIS OR HER WORK.
IF YOU PURCHASE ANYTHING YOU BEAR THE RESPONSIBILITY THAT YOU SIGNED UP FOR. THE COLLECTIVE DOESN'T WANT BOTTLE TO LITTLE THEN DON'T BUY FROM COCA COLA. YOU ARE NOT ENTITLED TO A BEVERAGE.😔😔😔😔😔
Awesome interview. I wouldn't want to be interrogated by her.
she is a brutal savage 🤣she did many interviews like this one and a lot of people left angry and some lost their jobs lol. they give PR courses of her interviews on what not to do and how to stick to the script no matter what, like the man in this interview did.
Knowing human polluters would stop at nothing to dispose of their trash into the ocean for convenient sake, it is not a surprise all sorts of discarded by-products ended up inside marine species stomach in bit and pieces.
Now I finally get where Dave Chappelle got his "American Indian with a tear in his eye" joke from.
The funny
They didn't just do commercials it is illegal to throw trash out of your car window now.
43:35 Oh! The mountain of plastic 😮😢
The irony of wearing plastic gloves to manipulate plastic pieces, each in their separate Ziploc bag. While the consumer has a part to play to lessen plastic consumption and waste, most of the plastic found on beaches and in the ocean comes from the fishing industry.
Easily one of the most sickening brands in the world, after the oil industries.
I would not take Greenpeace as a trustable source, though. They are well known on working of the orders from big business themselves, disrupting concurring businesses.
A significant documentary on a right time so precisely unmasked the coke and Pepsi companies. I felt apparently a tight slap on the face of aerated water companies. However the decipliene starts from us . STOP drinking coke and not to fall in their deceptive trap and attractive advertisements.
Yes😊😊😊😮
The problem is people are pigs that were never brought up properly!
They should make these large companies pay fully for the ocean clean up attempts.
And emptying reserve of potable water around the world...
And all for things we don't really need... No one needs to drink bottled soda. No one needs to drink bottled water, bottled beer, bottled nothing. If one is so bent on drinking any of these products, use your energy to make your favorite drink(s) righ at home! I do.
Go from plastic bottles to glass ones with a deposit. Like they did in the fifties.
They glass bottles into the early nineties
"These products are very very useful" yeah coca cola is super useful for getting diabetes lmao
Stop drinking coke--better for your health and your environment.
I remember when i was young we used to buy glassed cocacola bottle and we used to exchange empty bottle to get one....what happend to glass bottles?
Never touch the coca or any plastics.
We need to start recycling ♻️ for real all this waste is not only bad but money thrown away
It's a load of nonsense, all these corporations pump out plastic then put the blame on us for not recycling. it's ridiculous
@@Strange9952 yes but you buy their products which equals you support them
Do your homework. Find out by yourself what recycling really means. YOU think you recycle but, yoir city, county, state simply bury your "recycled" items or, in worse cases, it ships it to 3rd world countries flr a fee. Simply put, recycling in the US means "sweeping the dust under the carpet".
Buying bottled water is when I knew American were easily tricked
Right. Except in a few areas where the tap water is bad, there's no need to buy water.
@@Gertyutzeven then there are other options most of the time. We had a water cooler with the reusable 5 gallon jugs and reuse Powerade bottles or whatever. Hardly ever bothered with bottle water
We have to get away from so much plastic and we need to re-cycle as much as we can.
You watch but don’t see .. why? We do not recycle so those who set out recycling tubs are damaging our planet. Trash goes in landfills which are fine and plenty., yes really . The tub contents get sold to countries that burn it or dump in ocean . Stop recycling you are the problem. Paper vs plastic is bad. Plastic bags we use for other things dog poop etc. they take up little space in landfills and do not contaminate. Most damaging is cloth bags . Their production 10x more dsmaging then paper which is 5x worse then plastic bags
Glad to see many companies, many people, many countries! They have to take care of the environment 🙂
47:04 'Because of the consumer...' Unbelievable. Trying to shift the blame onto the people, when they can only be influenced by the producer. If they only sell Coke in glass bottles, then they'll only be able to buy it in glass bottles!! They'll still buy Coke!! Plastic is cheap, lightweight, and what happens to the bottles afterwards, is not the company's problem. Glass, on the other hand, is more expensive, heavier, less manageable, and a collection system, whilst environmentally sound and common-sense, requires more resources to manage, and make the producer more responsible - and that. of course, all gets in the way of business, profit and greed. This video is a few years old - I wonder what Coca-Cola's policy is now...? Oh, and how big is that plastic bottle mountain, now, too, and how much more waste on the beaches?
Good job...to the reporter who made this clip.
Give it to them...as it is.
I think they should bring the recycling to the back yard of the v.p of coke
Consumption is the problem.
Please FTLOG get someone to dub the subtitles. Not all of us can watch and are only listening.
my friend musinguzi deo in rakai uganda collects bottles too and makes money for the plastic,,, he uses the money for the orphanage he runs he is on facebook
That plastic piece at the beginning is a leg cap from either a table or a bed frame
Thats a plastic bottle. I thought the same too.
Small
House?i must live in a matchbox 😩
What would happen if they only used aluminium cans?
Aluminum cans have plastic lining🙄
You can't compare Africa with the rest of the world. First and foremost anything and everything in post-colonial africa revolves around the income of politicians.
The Coca-Cola man talks in circles about as well as a politician.
May we all live in harmony with each other and work together for a better tomorrow
Some of your videos are not available in my country. Why?
LET'S MR WARREN BUFFETT KNOW ABOUT IT.
saving to watch later bc i know this is gonna piss me off
Priorities...
They need to send the plastics to antartica!
plastic is lighter than glass, therefore cheaper to transport
oh yeah for sure. I've been guilty of buying my apple vinegar in a plastic bottle instead of the glass bottle because the glass bottle is heavier. I won't do it again!
Plastic could be chopped up and put into road base.
Scotland Sharing 🏴🥃🥃🇫🇷
6:31 is big house and big car. So big co2 emision
Why is she acting like shes never heard of Dasani water lol
that got heated quickly
I wonder why this one has so little views ...
I would have liked this video translated to English so people could listen to it while walking around or driving. I definitely do not speak French.
There's a translation right on the screen.
@@Gertyutzyou can't listen to words on a screen. That was the point
Why cocacola only , what about Pepsi Co i think also Pepsi Co made the same promises
EVIL!
What's new...??
They lie... boycott Coke
I'm curious if Pepsi paid just a bit for this video? 🤔 Pepsi is not any better, but there is not a single word about them. So?
I think this was more about the "promise" and nothing ever got done. Pepsi probably isn't any better on the amount but that didn't seem like the whole point of this which was more about how they aren't really doing much of anything
what about new strategy (started 2018. january)?
At the end, you can see exactly that the guy tells a lot of BS, just to tell something
It seems like a two way street. Sure companies should have a recycle program in place but once the bottles are in the hands of the consumer it's really up to them how they dispose of it. The companies cannot force people to stop littering or force those people to return them. The coke worker in Tanzania is proof of that. People want something easy with less responsibility without much concern for how it impacts the environment. I'm guilty myself though but I don't litter. Probably unpopular opinion but I don't see how the blame of all this pollution can rest solely at the feet of the company.
Takes 2 to solve a problem
I'm all in for world War 3 needs to be less of us jsing lol
What is Dasani lol how do create documentaries And are unaware of very popular common brands
you make a documentary and still can't (or refuse to) pronounce "hawaii" correctly. What an irony....
Where is the irony?