What is Product-Led SEO and Why Does it Matter? With Eli Schwartz

SEO’s changed a lot over the years.
And no - it’s not dead yet. It’s not going to die. It’s still very important for your business.
In fact, in this, episode 254 of Digital Marketing Radio I’m speaking with a man who believes that nothing can take your business to the next level like search engine optimization.
Why do I know that? It’s on the back cover of his brand new book - Product-Led SEO: The ‘Why’ behind building your organic growth strategy.
He’s a former Director of Growth at Survey Monkey and current Growth Adviser and SEO Strategic Consultant at the likes of Tinder, Coinbase and Mixpanel - welcome to DMR - Eli Schwartz.

[@WilsonBright]

Thanks for bringing Eli to show. Valuable information.

[@stanleyuroy]

Hey, I agree with some and strongly disagree with the approach (sit back and relax) ahahahaha. You don't know SEO if you can claim on a live interview that SEO is something one invests in once, and continue to stay there, decide where you want to be place and sit back and can go on holidays while it is doing its work or wait for the results. Where did you learn that? And, that is an extract from your book? Holy shit!
How many competitors join the each vertical daily?
Where is continuous improvements gone?
What about monitoring daily trends and primary competitor activity?
How long does it take to build quality backlinks?
When do you monitor UX, bad backlinks, drop offs and SEO goals, KPIs etc?