Whenever I finished filming a movie, I felt my job was only half done. Every film had to be nurtured in the marketplace. You can have the greatest movie in the world, but if you don’t get it out there, if people don’t know about it, you have nothing - Arnold Schwarzenegger
What about using those major online sites to sell your art WHILE you build your own website in the very way you describe? You can always drop the other sites once you get enough recognition via your own site, right? That's the approach I'm considering. I also just sold a major piece on Saachi Art ... and while they do take their considerable cut, ~ through the power of their global exposure I was able to reach a client that was willing to pay $13,700. My cut was still substantial, as I had named a price that included their cut.
Congratulations on the sale! So, and I say, do you think the buyer would pay you such a price directly without guarantees that you would send him the work, collect all the documents, and deliver it safely?
That looks more reasonable. I want to start selling online but it looks too risky to start directly on a personal website. I think that it would be better to feel the market and the audience having my products on these kind of platforms first. And if I can do that for free even better.
I think so too. It is worth starting with platforms that already have customer traffic, while simultaneously creating your own communication and sales platforms. And only after stable traffic on your own resources and the formation of a significant number of regular customers, invest less in third-party platforms. For this, you need to be not only a talented artist, but also an entrepreneur and marketer.
3:20 "galleries and third parties don't offer security" First they screen out bad customers. Nobody can buy from a third platform unless they sign a buyer's policy. You are less likely to be scammed and less likely to get customers from hell. If that happens Etsy or Saatchi Art or even galleries deal with them. You can enjoy a peace of mind. However, 3:00 "galleries can close" This is true. They can also move without notice too. Your art may be moved without your permission or knowledge. True.
0:10 "you give away your power and profit" "sell your art directly instead" Never. Not unless you are sure that when you walk away from third parties you have minimum 10 or 20 customers that you know you can contact that you are sure that they will buy. If not here's what can happen. You can soon find yourself in a situation where you will run out of money and you will have to look for a job. Your status will fall from a professional paid artist to an unemployed person looking for work! Do not try this unless you have a number of people you know you can contact that will - buy from you directly - and will buy again later. Because even if they will buy once in order for you to continue to be an artist you must have continuous income from selling your art. Not just once. Not just for Christmas. But continuously. Because the bills will come. Not just once. Not just for Christmas. But continuously. Do not do this unless you have that group of people that you can contact that you know will buy maybe a few times a year. Otherwise you are not going to lose your profit. You are going to lose your business and your profession.
2:40 You may never sell your work and you may forever chase disinterested people in your work. Doing thousands of posts on various social media and your website. Or opening your own gallery to have people visit you to find out where is the rest room or for directions. This while you are self employed and have bills to pay and don't have a salary job. If this happens what are you going to do? Lose your status as a self employed artist and you will do what? Look for a job? No. You work with and through galleries and keep your self employed artist status. This isn't even just about money. It's about your social status too.
I take advice like this with a grain of salt because it doesn't track with my experience of online selling. The audience I can get from Ebay just isn't available anywhere else. I prefer to just use several platforms and take my chances because running a decent website becomes it's own thing. I am not a web designer. I like to focus on art and then posting it to a platform. Etsy and Ebay work for niches.
You don’t have to be a web designer. I’m not one and I could launch an online shop in a days work. It’s very accessible with ready out of the box templates. Add a learning curve and you could do it within a week, easy.
4:50 Correct. The collectors are gallery's clients. But you cannot leave the galleries unless you have your own collectors, people that you can contact with new work that you know they will from time to time buy. If leave galleries without this you will turn from a self employed artist to an unemployed person looking for work. When you are lucky enough to get a job you will not work as an artist. It will slide down to be a hobby. You will not only not sell anything. You will lose your status as a professional artist.
Excellent video and a great help. I’m a contemporary painter, MFA, shows, etc. Then only a few shows while raising a family. Now I’m ready to get active finally. Planned to sell online and then someone stole one of my images of a life drawing from my FB albums. One of my best drawings. They cloned a gallery website and sold the prints. No idea who it was and only knew because of a Google alert. Devastated. Suspicious of online sales now but it seems to be the way to go. Online galleries will not allow watermarks on artwork. What can be done to avoid fraud? Thank you, Kate.
Online is a shot in the dark. Sometimes you just haul in a scamster. It also takes time and energy. Rather spend the equivalent time and energy on having physical presentations where you are personally selling. After a few enthusiastic clients your sales talk will blossom. This way you keep your paintings available to you until they sell. I'd try markets and pop up events.
I absolutely support your idea about exhibitions and fairs. Maybe you can recommend a few? I tried to find information, but I come across exhibitions with very expensive participation fees..
0:05 "by selling on 3rd party platforms you are giving away your power" Etsy gives you protection against scams and bad customers. When you sell on Etsy the customer buys from Etsy and you as a seller are not on your own. It's like you would have a free power of attorney working at your side in case anything happens. If you have a dispute Etsy works as a mediator. The customer must follow Etsy buyer's policy. If anything happens the seller can report a bad customer experience. If you're on your own all that you don't have. It's easy to get scammed. It's easy for someone not to pay you. It's easy for someone to lie in court against you. When you sell on Etsy the customer from hell has to deal with Etsy. Etsy has the power to deal with such people. You as an artist do not. unless you have a very good attorney. Period. The percentage you pay Etsy for such power of protection against customers from hell is miniscule because a good attorney will be much more expensive to deal with customers from hell. You will get them.
Thank you. I have a successful Etsy shop and there are rarely problems. A global market with, as you say, with protection in place. This video is simply about promoting her embarrassing website, one of those 'How to unlock your potential' American-type template scams giving false hope to talentless amateurs.
@@heraldeventsandfilms5970 Replying directlty to your comment I think she is British, not American hearing her accent. Speaking of America it has the most artists in the world of all types, levels, and talents and the most galleries in the world too.
I am a full-time artist and my smaller works sell there. I invite studio visits too and that that way my large paintings are purchased. Etsy has a simple format for posting work and payments are prompt. The advice here is pathetic and she is NOT working with professional artists but is instead just trying to make money from deluded amateurs. She was probably an unpaid intern in a gallery and made the coffee.@@creacionesdejoyasunicasdea1834
I feel like she doesn't know how Etsy works. While I understand why sellers are leaving, I don't know why she's portraying them as having your stock and taking over completely, you still have your painting in your inventory, do all photographs, all the packing and posting, etc. they just provide a space to sell, like your own website would, but, like you said, with protections!! And I'd have thought that is worth paying a small-ish percentage. As a customer they've helped me get money back a couple of times when things weren't sent and sellers stopped answering or never answered in the first place. I'm glad to hear they protect sellers from horrible customers, too.
Fantastic! Now, please provide detailed, step-by-step guidance on setting up an easy, free e-commerce art gallery where we can receive direct bank payments for all sales, so after following your advice, we should be ready to launch seamlessly.
4:00 True. Third parties may do something where they don't send you traffic. This also happens on social media Facebook, Instagram, RUclips too. You may post great posts that nobody sees. This one is true. - However the same can happen if you have your own website or even art gallery. You may get no traffic and disinterested people.
1:45 Never will you even get 1% profit if you don't sell anything. If you don't already have a group of people you know you can contact that you know can buy you will have 0% profit and only costs. You will run out of money chasing people not interested in your work and you will soon be looking for a job like an unemployed person. Never. Never do this unless you have people you can contact that will buy first. Or unless you have a job that pays you a monthly salary. Many self employed artists DO NOT!
Hi Martha I just downloaded your checklist and had a look through it. Yes, while it does look complicated, I think if anyone is serious about becoming their own gallerist and selling their work, they really need to learn how to do everything you've included on that checklist. It sounds tough, but it's the only way. Thanks again !
Not sure why you're including Saatchi as they are a long established online outlet for proper artists. They have/had traffic that invests in bankable works of art. Your website looks good though and definitely intriguing. My thirty years of experience as an artist shows that finding people who are prepared to pay more than £500 for a work of art is not easy. I'll have to get in touch as you clearly know a lot more about that side of the art industry, I just love having something to paint, don't really care about selling.
For me, Etsy was fine, simple to use, and I didn't begrudge them their cut as I'd hardly expect them to do it for free. I was selling one or two paintings per month and while not enough to give up the " day job " it was lovely to get that unexpected buzz on your phone telling you of a sale. However, since the beginning of this year - 2023 - I haven't sold a single painting, it's really weird, a sudden abrupt stop. If it continues like this for the remainder on the year I'll close down the Etsy gallery altogether.
Thanks for sharing this and honestly this is one of the reasons why artists cannot rely on such platforms. If you are relying on the revenue though a particular platform, and all of a sudden the algorithm changes like it seems like has happened for you, the sales dry up!
I am like that on EBAY NOTHING-- years ago befoe the Chinese took over Ebay I was seling watercolors VERY well. Now 1 view a month???? they are taking over, I am telling you.
The same thing happened to me, I have been on Etsy for 14 years, with ups and downs, but I have been selling, but I no longer get visibility, not even paying for Etsy's internal advertising. I have had my own website since 2000, but it was not so professional, before there were no payment gateways, buyers simply wrote to you and made a transfer, everything was more rudimentary, it was more of a catalog type. Over time I created another website with wordpress and woocommerce now more professional, there I have sold something, from the traffic I have brought from Instagram, and people who have searched for me, who already knew me from Etsy, Now I am moving my wordpress store to Shopify, because I don't trust it at all of the payment gateways that are installed with WordPress, sometimes buyers have reported to me an incident in the payment process. The problem with working with the platforms, apart from the fact that they charge you a commission, is that they give you visibility or take it away as they see fit and also the clients are never yours, you cannot contact them. And besides, in the end you have to provide the traffic. In any case, it is good to be on the platforms until your site generates enough sales to have a healthy economy. Create a solid and broad audience on Instagram to take that traffic wherever you want, which is not easy, I'm on it.
This was perfect timing for me. I was literally just going to sign up for a third party website but this post has helped me understand why I shouldn’t, just need to do the work and create my own website.
My other take on this is that third party websites help mediate bad customers and weed out scammers. When you sign up on a third party platform both the buyer and seller is signing an agreement. If you get a customer from hell they deal with the customer. You can have a peace of mind because they take care of the refunds and chargebacks. It is very hard for an artist to issue refunds and deal with chargebacks. Here's what Etsy does. They will hold your money and pay you later but never ever do you have to worry about things like chargebacks or refunds. Ever. If there is a customer from hell you can report them and Etsy could ban them if you have a bad experience with them. If you're on your own you will have to pay for an attorney and possible court costs and could still lose a case. Another benefit is that you get things like that customers can do things like add your store to their favorites. You can also see who looks at your artwork by looking at the peoples profiles and their favorite stores too. All that for not that much a cut. Negative side is that you might not get much traffic though. But that can also happen if you're on your own too.
I am listening. Although the goal is to take a lot of stress off your shoulders by using galleries, third parties, etc., it’s relieving to me that there is still another way because it actually really stresses me out to try and figure out hoe to use all of those platforms.😅 I am thinking about venturing out here soon to try and make a brand for myself and sell my art. I’ve dabbled a little with my own website but I gave up too soon. Time to roll up the sleeves again!
I agree 100%! Especially with the complete freedom of what you sell. It really is discouraging to have your work flagged/removed/temporarily under review.
I spent a little time in Banking in the US. The second worst business startup is a restaurant. The absolute worst business startup is a for profit art gallery. You should also be aware that, in Europe, secondary sales do generate some additional income for the artists
Thank you, Martha, I like your esteem and passion. I am just about to create my own website and I can tell you it is really hard work if you’re not a techie at all, tiring, frustrating, scary. But I am progressing step-by-step. I also want to create a shop to sell my art. Today I discovered your video, it was in my feed. It just came at the right time for me and confirms all my doubts about selling my art through third parties. Thank you so much, please keep on with his channel. 😊
Thank you for your video and explaination. I have been an artist for many years in the Byzantine art form, and have taught at the University level. I have recently picked up the brush again and now I am getting close to retirement and would like to explore some avenues for me to sell my art work. Always knew that galleries are out for there own profit gain and I do not want to have anything to do with them for the exact reason you spoke about. Thank you.
3:00 I could almost laugh at this one. How long will it take? If you forever will chase disinterested people all over the internet not even begging them to buy the best artwork will not be enough. Chances are nobody will buy your artwork over the internet unless it's from a place they already trust if they do at all. Saatchi Art and Etsy these are names people know and somewhat trust.
#1 - Etsy takes 6.5% transaction fee, plus a 3% + $0.25 payment processing charge. #2 - Silicon Valley Bank Closing. It affected a lot of tech startup companies in USA, ETSY is one of them. We will get more information on March 13.
Thanks Martha! I learned a lot from this video. I am in the process of creating my first collection of digital illustrations and I am already thinking about how I can monetize these works. Watching this video gave me an important insight into the business side of selling art and will help me better decide on which path to take.
I like your advice here. Most people need short time solutions to sort their economy, so one solution might be to sell some art on the third-party sites, and keep your best for when you finally get your own company up and running.
The unfortunate problem is that, many artists do not see success on these sites unless they put a lot of work into them, and then only if they do this, they see results much later. It's more time efficient to put your efforts into your own assets from the get go! Thanks for watching 😊
Thanks for the video. I'm an artist and an e-commerce director with decades of experience. It is straightforward for me to create very professional websites. I also have a fairly large social media following, a big newsletter database etc. My work gets shared widely when I post it. BUT I sell almost nothing online because the people who tend to follow artists are other artists. This is how algorithms work. Finding an audience of art buyers, people who will pay more than Etsy prices for your work is only done via direct networking, ie meeting people in galleries, as far as I can tell. Which is why I'm putting all my efforts into selling in galleries and not online from the new year. If you can show me real examples to prove that my decision is incorrect then I'd sign up to your programme in an instant.
Great insights. Very well presented and articulated. Some thoughts…How to build trust, have solo show and sell high priced art (£50k and above) without representation? Where to find affordable help to refine the artist brand and do effective marketing (social media etc) without doing a degree in marketing and sales or breaking the bank? Thank you 🙏🏻💜
I have had my work on Saatchi for about 4 years without a single sale. They are not interested in promoting unknowns, however good the work. It's just a clique of well known established, some who quite frankly put out mass produced style over substance work at ridiculously big prices. I have given up trying to make it as a Photographer despite the hard graft as a HND student in the 80s. Social media is useless too. At nearly 57 I think the dream is over.
Thanks for sharing your perspective! It's why I recommend selling directly to clients instead of using third party platforms. It's never too late to follow your dreams in becoming a professional photographer, we work with lots of artists your age and above who are building successful businesses around their art practice ☺️
@@evastamfestova1616 i'm on Saatchi for 5 years: 65 artworks, abstract and figurative, on paper and canvas, small pieces and big ones, from 170 euro up to 2000 euro, and.... 0 (zero!) sales.
3:32 This is so true, unfortunately. The recent unexpected closure of Hand Tough Contemporary art gallery in Dublin underscores the uncertainty even the finest galleries face. Galleries are artistic sanctuaries, and it's disheartening when they vanish unexpectedly.
1:00 in other words you have a job now with a guaranteed monthly salary. You can pay your rent. You can pay your bills. You can eat. Even if you don't sell anything. A professional artist relying on sales to do all that does not. You can do what you say. But only with such special conditions. Many artists who see this do not have a salary job because they want to make a living as artists. Many artists want to have an independent status. For artists without a salary job it may be better to stick to third parties where sales on a regualar basis is something essential.
I am a graphic designer and I like to create digital art. I think that using platforms like Etsy has to be another sales channel, not the only one. It is always necessary to have your own sales space, your own online store, your Instagram account, your own gallery, different channels that provide you with a constant flow of customers. It is important to know how to sell yourself as a person because that is key to selling your art.
I appreciate your sentiment. But not everyone is a sales person. Not everyone wants to attempt to learn how to be a sales person. That’s why shops like Etsy exist. That’s why Fine Art America exists. But thank you for putting the information out there. I personally have had some success selling directly from my Facebook timeline. But it doesn’t work all of the time. Building a website isn’t a snap of the fingers either. And you may not have the money to hire someone else to do it. Basically, an artist needs to find what works for them and go with it.
With all of the benefits, you forgot to mention that being true artist is on opposite side of being a commercial manager, business manager, sales director, marketing analyst etc, you name it. Please, do not create a content that will brainwash a lot of artists who just want to make art. Do you know what skills you should nurture to become a good trader? You need years of understanding and educating yourself in business, so you will end up of studying business and not creating art. Why is it so hard to mention that without a dedicated sales expert you will fail.? Most of the people are not even fit for these tasks. Why not going the other way? Unite all the artists through some trade Union, include specialists in selling, start having your galleries, make mobile exhibitions etc, take control on this collectively instead of trying to do all of that by yourself. It is way more expensive to do everything by yourself. This is the law of success.
I absolutely love your comment. It's so innovative. Your model of uniting the artists would give the earning power to the artists, without turning them into business people.
@@sentimentalboxer Exactly. One man orchestra ends up in a ditch. And besides there were in the past successful examples. Mobile exhibitions in Russia ends of 19 th century were a lot of different artists united under the same roof paying some kind of fees, monthly and supporting the general expenses. When you got hundreds it’s easy to hire a sales expert or business manager. It’s just a matter of sparkling a good idea through the masses and that’s it. Is it really expensive to have a good selling website? Why paying Etsy or Saatchi when you can use all the commissions to cover the costs for everybody? And it will sell more because of variety of products. That’s my 5 cents.
to sell directly you would need to advertise which cost big $$$. im no expert, but i think doing both Etsy and independent, be on as many platforms at the start and divert traffic from those pages to your private one, using promotions in the sales description.
Some of us are actually not ABLE to do this side of the business . This is why I no longer do it , once in a while I may do a piece simply for my own pleasure or to help ground me but IF you are equally right AND left brained then this makes perfect sence if you are caoable , I agree
I’ve been on Facebook for 10 years and I’ve sold several paintings over the years, but never enough for my husband to quit his job. It would be wonderful to make enough money to live life comfortably.
I'm going to be teaching artists how to craft a business model for your art business to bring in enough money to support yourself and your husband if that's what you desire. Here's the link if you'd like to learn: marthamayronson.com/aa-application-ev 🤗
Thank you. My question is can you do both and how is it structured? If for example, an art gallery is selling your art for $5000 then you cannot sell your art for $4000 online because you’re under cutting the gallery so how do you overcomer this? Also, why don’t you represent some artists?
It all depends on the contract you have with the gallery. Do they have exclusivity on your work? Are they doing all the promo work for you? That sort of things.
I would love to get to that point. If I had a decent following, a website and direct sales would be the perfect way to go. After 3 years of trying to market myself on twitter, instagram, Facebook, and Tiktok, I've accumulated just 170 followers. Half are probably friends and family. Nobody ever sees my stuff. I draw and paint and upload daily, you'd think some eyes would find me. I think the algorithms hate me, lol.
Hi Martha, and thank you for sharing your expertise! I'm wondering if you could help or advise me. I was a very successful African wildlife and indigenous peoples artist at a flea market here in Johannesburg South Africa, for 20 odd years. Unfortunately flea markets here have a lifespan, and it petered out. My medium is super realism oils on canvas. From the beginning of this year I've decided to solely paint horses, my first love. And being Lebanese, I'm giving preference to Arabians, though I really do love all breeds. I've built up quite a lot of stock, with nowhere to sell. I'm hopeless at social media and only really know how to use my phone. Is there any advice at all you could give me, I'd really appreciate it. Thank you once again. Looking forward to hearing from you.❤😊
Thanks for your kind words! Well done in having great success so far, you clearly have a market for your work it would just be a case of locating your target market online and selling your works to these individuals. I’d recommend applying to my accelerator programme for artists: marthamayronson.com/aa-application-ev 😊
Thank you Martha!! You seem knowledgeable, sincere, honest and you are sweet. I’ve signed and am now following. I hope the best for you and your path, and perhaps I will work with you in the near future. 😊
But aren’t we actually using these middle men for their platform, customer base? Set up a website, but then what? Could you maybe explain how do you actually sell art online (after you have your own site)?
100% agree, same with music industry or any creative expression . It is not wise to give up control to companies that basically do not value what you do and bring to the World . They ALL exploit artists and I refused to PAY some one to exhibit in their pretentious tiny spaces with little foot fall , promotion or advertising . They view us as prey , with their laughable charges PLUS a percentage after their lazy none comminted way of representing our work . I have given pieces away at times to individuals whom have been deeply effected by a piece rather than pay a gallery to sell to some one whom is not really moved by a piece .
I had a professional website for 3 years now, and no one comes to it. I saw Muata Von Kindy on a youtube video called Spectrum Miami 2024. She dosent have a website, but she has a Saatchi profile and only three painting, and 2 are sold for $1,970. How do explain that?
Before that, I want to ask, does the third party platform limit the maximum price for each product sold?, so that we cannot determine how much profit we can make? Why not, if we can determine the desired price, then whatever the price in a third party platform gallery studio, it has to be above the price we want. for example, after knowing what percentage of the product selling price is taken by the platform, a painting we want costs $3000, then we have to fill in a price tag above $3000, for example making the price in the range between $3500 to $6000. What do you think, can this method be applied to every third party platform?
Yes you'd want to feel comfortable with the amount of profit you're getting in either situation but I wouldn't recommend pricing based on profit as it can really hurt your market. Pricing is an incredibly nuanced topic! I teach it in detail: marthamayronson.com/pya if you're interested 🙌
Most ecommerce businesses will do both - direct sales for higher margins, affiliates/partners/marketplaces for the benefit of existing high traffic and sales volume. Most artists will simply not have the time to do all the things required to build a long-term high traffic brand.
There are strategies that an artist can use to carve out more time in the business for these necessary activities, we teach these strategies in our Artist Accelerator programme, however the reality is is that having traffic and an audience is a necessity for any artist in business, it’s unreliable to solely rely on someone else to do this for you throughout your entire art career.
Selling online all by your self turns out to be extremely expensive. Saying that you will get entire money of your sale in your pocket is not true. You will be paying a lot for website domain name to provide checkout facility to international buyers every month and if there is no sale you are paying from your pocket. I have tried this and wasted a lot of money.
I help my clients to think bigger and longterm over the short term 💫 If an artist sells just 1 x £10,000 painting in the year directly to the client with a £273 annual Squarespace subscription as an expense, they pocket £9,727. If they sold that work through a gallery, the artist's profit would be £5,000.
Hello, I wanted you to help me. I am a painter and sculptor. I recently immigrated to Kana. I don't know where I should put my works on display for sale. I put Chi Art and Etsy on the clock, but nothing happened. Should I have a website? Or religion link? What should I do? Please guide me
I notice that some really good representational art artists focus on their branding more than their product. They market through all the platforms and also offer workshops , instructional videos and merch. They sell their art via traditional venues as well from their web site and other platforms. For them , it is a business first. The artists that l like have always attracted me with their art but my long term interest with their branding. As an artist myself l have purchased some streaming , process ,instructional videos which have been beneficial to my growth. Although they are great artists l would hazard to guess that they generate more income in branding as opposed to painting sales.
Maybe for those artists but business first is not sustainable. The artists I work with all know that I advocate for “art first” before anything else, which is why we have an application process before working with me. Being an artist is not about making money, but the artists that come to me and visit this channel wish to make a living doing something they love doing and are passionate about.
Hi Martha, one thing I can’t seem to find a resource for is how to resell original art I’ve bought. I have a few oil paintings that I’ve bought from galleries from distinguished artists but I have to move. I’d like to sell a couple pieces. Is there any place online that is good for that? Thanks!
Hello! We primarily help artists sell their own works directly to clients. If you'd like advice on selling reselling works in the secondary market, then I can advise you on this on a consulting call with me. Send an email to: hello@marthamayronson.com if you'd like to set that up 😊
A lot of people here are in the same boat, we just need to leverage people 'current' attitudes towards a.i. art, and give people the 'creator' experience, ie; videos of artists creating Their artwork, ai cant do that.
You have no idea what your talking about. I know artist how have their own sides for years and havent sold almost anything. The exposure, transaction managment, package mamagment an externally side gives you is invaluable when you start. When you have a brand, sure, go ahead, but not when you are new
There's only one painting I want to sell--in Print form only. I will set my price and not ship out the print until I am paid in full. I just joined "Art Pal". They claim no interference with the sale. The online site is free. I downloaded my painting and am waiting for a response via my email---any criticisms?
She has major experience working with galleries in London, and she talks straight unlike most of these type sites. I've made a living as an artist over 30 yrs and she is exactly the kind of information and consultation I need..
@@ulysse21 Don´t do it. As a spiritist i know you will suffer immensely if you do it. If only people knew what happens they would never think this. Please live a day by day life. even if you think that in your life there isn´t only bad things happenning , pay attention, you will notice that god things happen too. It is not bulshit to appreciate and to thank for the good and accept the worse. Please note one good thing : someone you cares enough about you to comment, and there will be other good things too, remember you accepted this life before incarnating on earth the difficulties are a way for you to learn the lesson you must learn for your evolution, hope you are good now, take good care of you, always.
If you're using Instagram, you have to learn what the algorithm does and does not respond well to. For example, the algorithm favours artists that post consistently over sporadically! I created a course specifically for artists that want to learn how to master Instagram here: www.marthamayronson.com/ifa 🤗
💫Apply to work with me inside the Artist Accelerator here: marthamayronson.com/aa-application-ev
For an artist, it really challenging to be a salesman. I know how to make Paintings but am unaware of how to sell artwork.
Wonderful information
Highly suggest checking out Jaroid Henry! His program changed my life as far as art sales go! You can look up my interview online Andrea Tramutolo
and that is exactly what these businesses prey on
Whenever I finished filming a movie, I felt my job was only half done. Every film had to be nurtured in the marketplace. You can have the greatest movie in the world, but if you don’t get it out there, if people don’t know about it, you have nothing - Arnold Schwarzenegger
An expert once said, although we hv skill in anything but dont have skill in selling, it’s useless 😢
What about using those major online sites to sell your art WHILE you build your own website in the very way you describe? You can always drop the other sites once you get enough recognition via your own site, right? That's the approach I'm considering. I also just sold a major piece on Saachi Art ... and while they do take their considerable cut, ~ through the power of their global exposure I was able to reach a client that was willing to pay $13,700. My cut was still substantial, as I had named a price that included their cut.
Congratulations on the sale! So, and I say, do you think the buyer would pay you such a price directly without guarantees that you would send him the work, collect all the documents, and deliver it safely?
You sold a 13,700 piece off Saatchi? That is amazing. How extensive is your resume to get such a price?
That looks more reasonable. I want to start selling online but it looks too risky to start directly on a personal website. I think that it would be better to feel the market and the audience having my products on these kind of platforms first. And if I can do that for free even better.
I think so too. It is worth starting with platforms that already have customer traffic, while simultaneously creating your own communication and sales platforms. And only after stable traffic on your own resources and the formation of a significant number of regular customers, invest less in third-party platforms. For this, you need to be not only a talented artist, but also an entrepreneur and marketer.
@@irynakobzar2043thank you for sharing your thoughts, it really helped me 🩵💛
3:20 "galleries and third parties don't offer security" First they screen out bad customers. Nobody can buy from a third platform unless they sign a buyer's policy. You are less likely to be scammed and less likely to get customers from hell. If that happens Etsy or Saatchi Art or even galleries deal with them. You can enjoy a peace of mind. However, 3:00 "galleries can close" This is true. They can also move without notice too. Your art may be moved without your permission or knowledge. True.
0:10 "you give away your power and profit" "sell your art directly instead" Never. Not unless you are sure that when you walk away from third parties you have minimum 10 or 20 customers that you know you can contact that you are sure that they will buy. If not here's what can happen. You can soon find yourself in a situation where you will run out of money and you will have to look for a job. Your status will fall from a professional paid artist to an unemployed person looking for work! Do not try this unless you have a number of people you know you can contact that will - buy from you directly - and will buy again later. Because even if they will buy once in order for you to continue to be an artist you must have continuous income from selling your art. Not just once. Not just for Christmas. But continuously. Because the bills will come. Not just once. Not just for Christmas. But continuously. Do not do this unless you have that group of people that you can contact that you know will buy maybe a few times a year. Otherwise you are not going to lose your profit. You are going to lose your business and your profession.
True. You can run an art business, but be sure to diversify. Find other ways to sell your talents.
I hust watched a vid on Printful? Art prints can sell on that
2:40 You may never sell your work and you may forever chase disinterested people in your work. Doing thousands of posts on various social media and your website. Or opening your own gallery to have people visit you to find out where is the rest room or for directions. This while you are self employed and have bills to pay and don't have a salary job. If this happens what are you going to do? Lose your status as a self employed artist and you will do what? Look for a job? No. You work with and through galleries and keep your self employed artist status. This isn't even just about money. It's about your social status too.
Exactly. Make a name for yourself and, when people start searching for YOU and your art, you sell to them directly.
Please, what is the name of your gallery ?
I take advice like this with a grain of salt because it doesn't track with my experience of online selling. The audience I can get from Ebay just isn't available anywhere else. I prefer to just use several platforms and take my chances because running a decent website becomes it's own thing. I am not a web designer. I like to focus on art and then posting it to a platform. Etsy and Ebay work for niches.
You don’t have to be a web designer. I’m not one and I could launch an online shop in a days work. It’s very accessible with ready out of the box templates. Add a learning curve and you could do it within a week, easy.
4:50 Correct. The collectors are gallery's clients. But you cannot leave the galleries unless you have your own collectors, people that you can contact with new work that you know they will from time to time buy. If leave galleries without this you will turn from a self employed artist to an unemployed person looking for work. When you are lucky enough to get a job you will not work as an artist. It will slide down to be a hobby. You will not only not sell anything. You will lose your status as a professional artist.
I had exactly that experience after 15 years as an artist in gallery.
Excellent video and a great help. I’m a contemporary painter, MFA, shows, etc. Then only a few shows while raising a family. Now I’m ready to get active finally. Planned to sell online and then someone stole one of my images of a life drawing from my FB albums. One of my best drawings. They cloned a gallery website and sold the prints. No idea who it was and only knew because of a Google alert. Devastated. Suspicious of online sales now but it seems to be the way to go. Online galleries will not allow watermarks on artwork. What can be done to avoid fraud? Thank you, Kate.
Online is a shot in the dark. Sometimes you just haul in a scamster. It also takes time and energy. Rather spend the equivalent time and energy on having physical presentations where you are personally selling. After a few enthusiastic clients your sales talk will blossom. This way you keep your paintings available to you until they sell. I'd try markets and pop up events.
I absolutely support your idea about exhibitions and fairs. Maybe you can recommend a few? I tried to find information, but I come across exhibitions with very expensive participation fees..
0:05 "by selling on 3rd party platforms you are giving away your power" Etsy gives you protection against scams and bad customers. When you sell on Etsy the customer buys from Etsy and you as a seller are not on your own. It's like you would have a free power of attorney working at your side in case anything happens. If you have a dispute Etsy works as a mediator. The customer must follow Etsy buyer's policy. If anything happens the seller can report a bad customer experience. If you're on your own all that you don't have. It's easy to get scammed. It's easy for someone not to pay you. It's easy for someone to lie in court against you. When you sell on Etsy the customer from hell has to deal with Etsy. Etsy has the power to deal with such people. You as an artist do not. unless you have a very good attorney. Period. The percentage you pay Etsy for such power of protection against customers from hell is miniscule because a good attorney will be much more expensive to deal with customers from hell. You will get them.
Thank you. I have a successful Etsy shop and there are rarely problems. A global market with, as you say, with protection in place. This video is simply about promoting her embarrassing website, one of those 'How to unlock your potential' American-type template scams giving false hope to talentless amateurs.
@@heraldeventsandfilms5970 Replying directlty to your comment I think she is British, not American hearing her accent. Speaking of America it has the most artists in the world of all types, levels, and talents and the most galleries in the world too.
@@heraldeventsandfilms5970 What do you sell in your Etsy shop? How long did it take to get started?
I am a full-time artist and my smaller works sell there. I invite studio visits too and that that way my large paintings are purchased. Etsy has a simple format for posting work and payments are prompt. The advice here is pathetic and she is NOT working with professional artists but is instead just trying to make money from deluded amateurs. She was probably an unpaid intern in a gallery and made the coffee.@@creacionesdejoyasunicasdea1834
I feel like she doesn't know how Etsy works.
While I understand why sellers are leaving, I don't know why she's portraying them as having your stock and taking over completely, you still have your painting in your inventory, do all photographs, all the packing and posting, etc. they just provide a space to sell, like your own website would, but, like you said, with protections!! And I'd have thought that is worth paying a small-ish percentage.
As a customer they've helped me get money back a couple of times when things weren't sent and sellers stopped answering or never answered in the first place. I'm glad to hear they protect sellers from horrible customers, too.
Fantastic! Now, please provide detailed, step-by-step guidance on setting up an easy, free e-commerce art gallery where we can receive direct bank payments for all sales, so after following your advice, we should be ready to launch seamlessly.
4:00 True. Third parties may do something where they don't send you traffic. This also happens on social media Facebook, Instagram, RUclips too. You may post great posts that nobody sees. This one is true. - However the same can happen if you have your own website or even art gallery. You may get no traffic and disinterested people.
5:00 You cannot do all this unless you got some other income or don't need income to live. Make this point at the very beginning of the video.
1:45 Never will you even get 1% profit if you don't sell anything. If you don't already have a group of people you know you can contact that you know can buy you will have 0% profit and only costs. You will run out of money chasing people not interested in your work and you will soon be looking for a job like an unemployed person. Never. Never do this unless you have people you can contact that will buy first. Or unless you have a job that pays you a monthly salary. Many self employed artists DO NOT!
A very good point regarding not knowing who bought your art.
Glad it helped!
Oh.... this is a commercial. I see.
With really bad teleprompter reading.
Thank you for saving me the time
Hi Martha
I just downloaded your checklist and had a look through it. Yes, while it does look complicated, I think if anyone is serious about becoming their own gallerist and selling their work, they really need to learn how to do everything you've included on that checklist. It sounds tough, but it's the only way.
Thanks again !
Precisely, it does take work! And yet it is required 🙌
Not sure why you're including Saatchi as they are a long established online outlet for proper artists.
They have/had traffic that invests in bankable works of art.
Your website looks good though and definitely intriguing.
My thirty years of experience as an artist shows that finding people who are prepared to pay more than £500 for a work of art is not easy. I'll have to get in touch as you clearly know a lot more about that side of the art industry, I just love having something to paint, don't really care about selling.
For me, Etsy was fine, simple to use, and I didn't begrudge them their cut as I'd hardly expect them to do it for free. I was selling one or two paintings per month and while not enough to give up the " day job " it was lovely to get that unexpected buzz on your phone telling you of a sale. However, since the beginning of this year - 2023 - I haven't sold a single painting, it's really weird, a sudden abrupt stop. If it continues like this for the remainder on the year I'll close down the Etsy gallery altogether.
Thanks for sharing this and honestly this is one of the reasons why artists cannot rely on such platforms. If you are relying on the revenue though a particular platform, and all of a sudden the algorithm changes like it seems like has happened for you, the sales dry up!
I am like that on EBAY NOTHING-- years ago befoe the Chinese took over Ebay I was seling watercolors VERY well. Now 1 view a month???? they are taking over, I am telling you.
Ai art is flooded all marketplases😢
The same thing happened to me, I have been on Etsy for 14 years, with ups and downs, but I have been selling, but I no longer get visibility, not even paying for Etsy's internal advertising.
I have had my own website since 2000, but it was not so professional, before there were no payment gateways, buyers simply wrote to you and made a transfer, everything was more rudimentary, it was more of a catalog type. Over time I created another website with wordpress and woocommerce now more professional, there I have sold something, from the traffic I have brought from Instagram, and people who have searched for me, who already knew me from Etsy,
Now I am moving my wordpress store to Shopify, because I don't trust it at all of the payment gateways that are installed with WordPress, sometimes buyers have reported to me an incident in the payment process.
The problem with working with the platforms, apart from the fact that they charge you a commission, is that they give you visibility or take it away as they see fit and also the clients are never yours, you cannot contact them. And besides, in the end you have to provide the traffic. In any case, it is good to be on the platforms until your site generates enough sales to have a healthy economy. Create a solid and broad audience on Instagram to take that traffic wherever you want, which is not easy, I'm on it.
im closed today my artshop......)) AI generators kills original art
This was perfect timing for me. I was literally just going to sign up for a third party website but this post has helped me understand why I shouldn’t, just need to do the work and create my own website.
Precisely. Glad you found it helpful!
My other take on this is that third party websites help mediate bad customers and weed out scammers. When you sign up on a third party platform both the buyer and seller is signing an agreement. If you get a customer from hell they deal with the customer. You can have a peace of mind because they take care of the refunds and chargebacks. It is very hard for an artist to issue refunds and deal with chargebacks. Here's what Etsy does. They will hold your money and pay you later but never ever do you have to worry about things like chargebacks or refunds. Ever. If there is a customer from hell you can report them and Etsy could ban them if you have a bad experience with them. If you're on your own you will have to pay for an attorney and possible court costs and could still lose a case. Another benefit is that you get things like that customers can do things like add your store to their favorites. You can also see who looks at your artwork by looking at the peoples profiles and their favorite stores too. All that for not that much a cut. Negative side is that you might not get much traffic though. But that can also happen if you're on your own too.
Yeah, but who will find your website?
And did it work?
I am listening. Although the goal is to take a lot of stress off your shoulders by using galleries, third parties, etc., it’s relieving to me that there is still another way because it actually really stresses me out to try and figure out hoe to use all of those platforms.😅 I am thinking about venturing out here soon to try and make a brand for myself and sell my art. I’ve dabbled a little with my own website but I gave up too soon. Time to roll up the sleeves again!
Good for you! Get in touch when you're ready to dive in again 🤗 🤗
I agree 100%! Especially with the complete freedom of what you sell. It really is discouraging to have your work flagged/removed/temporarily under review.
Absolutely!
I spent a little time in Banking in the US. The second worst business startup is a restaurant. The absolute worst business startup is a for profit art gallery. You should also be aware that, in Europe, secondary sales do generate some additional income for the artists
Yes it’s not the best business model
I totally agree with you! Artists must have full control over their sales, and they should be able to command the same prices as galleries!
Glad you agree! Thanks for watching!
Thank you, Martha, I like your esteem and passion. I am just about to create my own website and I can tell you it is really hard work if you’re not a techie at all, tiring, frustrating, scary. But I am progressing step-by-step. I also want to create a shop to sell my art. Today I discovered your video, it was in my feed. It just came at the right time for me and confirms all my doubts about selling my art through third parties. Thank you so much, please keep on with his channel. 😊
That's great! Good luck with building your website and thanks for watching and supporting my channel 😊
Thank you for your video and explaination. I have been an artist for many years in the Byzantine art form, and have taught at the University level. I have recently picked up the brush again and now I am getting close to retirement and would like to explore some avenues for me to sell my art work. Always knew that galleries are out for there own profit gain and I do not want to have anything to do with them for the exact reason you spoke about.
Thank you.
3:00 I could almost laugh at this one. How long will it take? If you forever will chase disinterested people all over the internet not even begging them to buy the best artwork will not be enough. Chances are nobody will buy your artwork over the internet unless it's from a place they already trust if they do at all. Saatchi Art and Etsy these are names people know and somewhat trust.
Are you working for Etsy ?
#1 - Etsy takes 6.5% transaction fee, plus a 3% + $0.25 payment processing charge. #2 - Silicon Valley Bank Closing. It affected a lot of tech startup companies in USA, ETSY is one of them. We will get more information on March 13.
Inspiring advice, Martha. Thank you. Saves me the time I would have wasted this weekend writing to galleries. Most of whom will never reply anyway.
Glad it was helpful! 🤗
That's was so radical and wonderful Martha for the general understanding we know about selling art! You're amazing!
Thank you so much!! Glad you found it helpful 😀
Thanks Martha! I learned a lot from this video. I am in the process of creating my first collection of digital illustrations and I am already thinking about how I can monetize these works. Watching this video gave me an important insight into the business side of selling art and will help me better decide on which path to take.
I'm so glad it was helpful! Thanks for watching! 🤗
I like your advice here. Most people need short time solutions to sort their economy, so one solution might be to sell some art on the third-party sites, and keep your best for when you finally get your own company up and running.
The unfortunate problem is that, many artists do not see success on these sites unless they put a lot of work into them, and then only if they do this, they see results much later. It's more time efficient to put your efforts into your own assets from the get go! Thanks for watching 😊
Thanks for the video. I'm an artist and an e-commerce director with decades of experience. It is straightforward for me to create very professional websites. I also have a fairly large social media following, a big newsletter database etc. My work gets shared widely when I post it. BUT I sell almost nothing online because the people who tend to follow artists are other artists. This is how algorithms work. Finding an audience of art buyers, people who will pay more than Etsy prices for your work is only done via direct networking, ie meeting people in galleries, as far as I can tell. Which is why I'm putting all my efforts into selling in galleries and not online from the new year. If you can show me real examples to prove that my decision is incorrect then I'd sign up to your programme in an instant.
I can show you real examples, this is what we specialise in 🤗 send me a DM on Instagram: instagram.com/marthamay/
Soooo how do we market our art? What do we actually do??😊😊
Great insights. Very well presented and articulated.
Some thoughts…How to build trust, have solo show and sell high priced art (£50k and above) without representation?
Where to find affordable help to refine the artist brand and do effective marketing (social media etc) without doing a degree in marketing and sales or breaking the bank? Thank you 🙏🏻💜
We specialise in branding, marketing and selling for artists, we'd love to help - get in touch! 🤗
Thank you so much for sharing your advice and reasons behind your perspective - as an artist, this insight is helpful!
You are so welcome! Thanks so much for watching, it really supports the channel ☺️
I have had my work on Saatchi for about 4 years without a single sale. They are not interested in promoting unknowns, however good the work. It's just a clique of well known established, some who quite frankly put out mass produced style over substance work at ridiculously big prices. I have given up trying to make it as a Photographer despite the hard graft as a HND student in the 80s. Social media is useless too. At nearly 57 I think the dream is over.
Thanks for sharing your perspective! It's why I recommend selling directly to clients instead of using third party platforms. It's never too late to follow your dreams in becoming a professional photographer, we work with lots of artists your age and above who are building successful businesses around their art practice ☺️
OH for 4 year? Thats horrible
Actually almost 5 years now.@@evastamfestova1616
@@evastamfestova1616 i'm on Saatchi for 5 years: 65 artworks, abstract and figurative, on paper and canvas, small pieces and big ones, from 170 euro up to 2000 euro, and.... 0 (zero!) sales.
@@marthamayronson.. Allow me introduce my self. My Name is Didi from Indonesia,, I want get money from my paint. Can you help me, please,!!
you basically said nothing
3:32 This is so true, unfortunately. The recent unexpected closure of Hand Tough Contemporary art gallery in Dublin underscores the uncertainty even the finest galleries face. Galleries are artistic sanctuaries, and it's disheartening when they vanish unexpectedly.
Yes, unfortunately galleries close all the time!
1:00 in other words you have a job now with a guaranteed monthly salary. You can pay your rent. You can pay your bills. You can eat. Even if you don't sell anything. A professional artist relying on sales to do all that does not. You can do what you say. But only with such special conditions. Many artists who see this do not have a salary job because they want to make a living as artists. Many artists want to have an independent status. For artists without a salary job it may be better to stick to third parties where sales on a regualar basis is something essential.
Wow these artists in the comments are rubbed the wrong way about not using Etsy, but everything you said is 100% true.
Glad you agree with my perspective. Thanks for watching!
Directly
Is the key word
Selling through online network
Is an interesting choice
For independent talented artists
💯%
Why not sell on every channel
Absolutely agree, understand the why. Please elaborate in the how
Thanks for watching! Keep following my content, we'll be creating more videos around this in the coming months 🤗
Valuable information, thank you for reminding and supporting!
Thanks for watching, I’m glad you found it helpful! 🤗
I am a graphic designer and I like to create digital art. I think that using platforms like Etsy has to be another sales channel, not the only one. It is always necessary to have your own sales space, your own online store, your Instagram account, your own gallery, different channels that provide you with a constant flow of customers. It is important to know how to sell yourself as a person because that is key to selling your art.
Yes, I 100% agree that it’s important to be able to sell yourself as a person to sell your art 👍
Your confidence is extremely impressive and contagious 😊
Thank you!
I appreciate your sentiment. But not everyone is a sales person. Not everyone wants to attempt to learn how to be a sales person. That’s why shops like Etsy exist. That’s why Fine Art America exists. But thank you for putting the information out there. I personally have had some success selling directly from my Facebook timeline. But it doesn’t work all of the time. Building a website isn’t a snap of the fingers either. And you may not have the money to hire someone else to do it. Basically, an artist needs to find what works for them and go with it.
Yes, I agree. Ultimately each artist gets to choose which way works best for them. Thanks for sharing your perspective and supporting the channel 🙏
the title is 'how to sell art online'... I got nothing on how to sell art online. just some vendors to not sell with (and why)
We have lots of video on selling art online in our playlist here: ruclips.net/p/PLjp6Q5MoXuU2ZUKiz2g_ScGOJqk44g9hb ☺
The reason I sell through Saatchi Art is that they handle shipping. Shipping is a nightmare when you try and do it yourself.
Yes shipping can be complex!
What about a nomadic digital artists selling ink jet prints?since a website must be hooked into printshop ,framer,and delivery!
With all of the benefits, you forgot to mention that being true artist is on opposite side of being a commercial manager, business manager, sales director, marketing analyst etc, you name it. Please, do not create a content that will brainwash a lot of artists who just want to make art. Do you know what skills you should nurture to become a good trader? You need years of understanding and educating yourself in business, so you will end up of studying business and not creating art.
Why is it so hard to mention that without a dedicated sales expert you will fail.? Most of the people are not even fit for these tasks.
Why not going the other way? Unite all the artists through some trade Union, include specialists in selling, start having your galleries, make mobile exhibitions etc, take control on this collectively instead of trying to do all of that by yourself. It is way more expensive to do everything by yourself. This is the law of success.
I absolutely love your comment. It's so innovative. Your model of uniting the artists would give the earning power to the artists, without turning them into business people.
@@sentimentalboxer Exactly. One man orchestra ends up in a ditch. And besides there were in the past successful examples. Mobile exhibitions in Russia ends of 19 th century were a lot of different artists united under the same roof paying some kind of fees, monthly and supporting the general expenses. When you got hundreds it’s easy to hire a sales expert or business manager. It’s just a matter of sparkling a good idea through the masses and that’s it. Is it really expensive to have a good selling website? Why paying Etsy or Saatchi when you can use all the commissions to cover the costs for everybody? And it will sell more because of variety of products. That’s my 5 cents.
@@sentimentalboxer Exactly! Kind of a guild. It will allow true artists to work no matter happenes
Stop selling??? I can't sell anything there...
to sell directly you would need to advertise which cost big $$$. im no expert, but i think doing both Etsy and independent, be on as many platforms at the start and divert traffic from those pages to your private one, using promotions in the sales description.
What about linking the etsy-shop on your website? Until making an own shop? I still use a subdomain for my artist website, because it´s for free
Ideally you want to drive traffic TO your website, and not AWAY from it!
Some of us are actually not ABLE to do this side of the business . This is why I no longer do it , once in a while I may do a piece simply for my own pleasure or to help ground me but IF you are equally right AND left brained then this makes perfect sence if you are caoable , I agree
I’ve been on Facebook for 10 years and I’ve sold several paintings over the years, but never enough for my husband to quit his job. It would be wonderful to make enough money to live life comfortably.
I'm going to be teaching artists how to craft a business model for your art business to bring in enough money to support yourself and your husband if that's what you desire. Here's the link if you'd like to learn: marthamayronson.com/aa-application-ev 🤗
Thank you. My question is can you do both and how is it structured? If for example, an art gallery is selling your art for $5000 then you cannot sell your art for $4000 online because you’re under cutting the gallery so how do you overcomer this? Also, why don’t you represent some artists?
It all depends on the contract you have with the gallery. Do they have exclusivity on your work? Are they doing all the promo work for you? That sort of things.
Yes, you don't want to upset your gallery if you are already working with one! It all depends on the arrangement you have with your gallery.
I walked in the works yestweday it is shocking to see how much canvas papers cost now
I would love to get to that point. If I had a decent following, a website and direct sales would be the perfect way to go. After 3 years of trying to market myself on twitter, instagram, Facebook, and Tiktok, I've accumulated just 170 followers. Half are probably friends and family. Nobody ever sees my stuff. I draw and paint and upload daily, you'd think some eyes would find me. I think the algorithms hate me, lol.
Thank you Martha for unselfish solidarity. 🤗🎨
Any time!
I just sign up want to hear more from you for sure. Thank you for your work Martha.
Wonderful! Thanks for watching!
Hi Martha, and thank you for sharing your expertise!
I'm wondering if you could help or advise me.
I was a very successful African wildlife and indigenous peoples artist at a flea market here in Johannesburg South Africa, for 20 odd years.
Unfortunately flea markets here have a lifespan, and it petered out.
My medium is super realism oils on canvas.
From the beginning of this year I've decided to solely paint horses, my first love. And being Lebanese, I'm giving preference to Arabians, though I really do love all breeds.
I've built up quite a lot of stock, with nowhere to sell.
I'm hopeless at social media and only really know how to use my phone.
Is there any advice at all you could give me, I'd really appreciate it.
Thank you once again.
Looking forward to hearing from you.❤😊
Thanks for your kind words! Well done in having great success so far, you clearly have a market for your work it would just be a case of locating your target market online and selling your works to these individuals. I’d recommend applying to my accelerator programme for artists: marthamayronson.com/aa-application-ev 😊
The worst are consignments at stores, they take 50% and most of the time don't cover theft or damage. I learned that lesson the hard way.
Oh no! At least you will know for next time 🙌
Hi
Is it OK to use Pay Pal?
Thank you for ending my mental dilemma.
Great! 😅
Hallelujah! TY for the info!
Thanks for watching!
Thank you Martha!! You seem knowledgeable, sincere, honest and you are sweet. I’ve signed and am now following. I hope the best for you and your path, and perhaps I will work with you in the near future. 😊
Wonderful! Thanks so much for subscribing and for your support 🤗
But aren’t we actually using these middle men for their platform, customer base? Set up a website, but then what? Could you maybe explain how do you actually sell art online (after you have your own site)?
100% agree, same with music industry or any creative expression .
It is not wise to give up control to companies that basically do not value what you do and bring to the World .
They ALL exploit artists and I refused to PAY some one to exhibit in their pretentious tiny spaces with little foot fall , promotion or advertising .
They view us as prey , with their laughable charges PLUS a percentage after their lazy none comminted way of representing our work .
I have given pieces away at times to individuals whom have been deeply effected by a piece rather than pay a gallery to sell to some one whom is not really moved by a piece .
Tell us where to sell digitally created textured and abstract artwork?
It doesn't matter what medium you work in to sell directly to clients 🤗
Can you please send me few address of gallery who buy art work directly
I had a professional website for 3 years now, and no one comes to it. I saw Muata Von Kindy on a youtube video called Spectrum Miami 2024. She dosent have a website, but she has a Saatchi profile and only three painting, and 2 are sold for $1,970. How do explain that?
You have to actively drive traffic to your website for people to view and buy your art 👍
Before that, I want to ask, does the third party platform limit the maximum price for each product sold?, so that we cannot determine how much profit we can make? Why not, if we can determine the desired price, then whatever the price in a third party platform gallery studio, it has to be above the price we want. for example, after knowing what percentage of the product selling price is taken by the platform, a painting we want costs $3000, then we have to fill in a price tag above $3000, for example making the price in the range between $3500 to $6000. What do you think, can this method be applied to every third party platform?
Yes you'd want to feel comfortable with the amount of profit you're getting in either situation but I wouldn't recommend pricing based on profit as it can really hurt your market. Pricing is an incredibly nuanced topic! I teach it in detail: marthamayronson.com/pya if you're interested 🙌
I sell in art galleries but majority are a monthly outlay plus commission OR 50% commission.
You pay your galleries a monthly outlay? 🤔
@marthamayronson only one of them, but yes.
I really want Etsy to answer back 💯
you're beautiful ♥ thanks for this video!! 🙂❤
Thanks for watching! 🤗
@@marthamayronson ❤❤🥰❤❤❤❤
Most ecommerce businesses will do both - direct sales for higher margins, affiliates/partners/marketplaces for the benefit of existing high traffic and sales volume. Most artists will simply not have the time to do all the things required to build a long-term high traffic brand.
There are strategies that an artist can use to carve out more time in the business for these necessary activities, we teach these strategies in our Artist Accelerator programme, however the reality is is that having traffic and an audience is a necessity for any artist in business, it’s unreliable to solely rely on someone else to do this for you throughout your entire art career.
Selling online all by your self turns out to be extremely expensive. Saying that you will get entire money of your sale in your pocket is not true. You will be paying a lot for website domain name to provide checkout facility to international buyers every month and if there is no sale you are paying from your pocket. I have tried this and wasted a lot of money.
I help my clients to think bigger and longterm over the short term 💫 If an artist sells just 1 x £10,000 painting in the year directly to the client with a £273 annual Squarespace subscription as an expense, they pocket £9,727. If they sold that work through a gallery, the artist's profit would be £5,000.
@@marthamayronson yes, if priced that much then it is possible but for medium stage in art career it can get hard.
Sale price minus materials. Tricky part is how to get seen.
Hello, I wanted you to help me. I am a painter and sculptor. I recently immigrated to Kana. I don't know where I should put my works on display for sale. I put Chi Art and Etsy on the clock, but nothing happened. Should I have a website? Or religion link? What should I do? Please guide me
Yes a website is a good idea as well as focussing on building an audience of your own 🤗
I notice that some really good representational art artists focus on their branding more than their product. They market through all the platforms and also offer workshops , instructional videos and merch. They sell their art via traditional venues as well from their web site and other platforms. For them , it is a business first. The artists that l like have always attracted me with their art but my long term interest with their branding. As an artist myself l have purchased some streaming , process ,instructional videos which have been beneficial to my growth. Although they are great artists l would hazard to guess that they generate more income in branding as opposed to painting sales.
Maybe for those artists but business first is not sustainable. The artists I work with all know that I advocate for “art first” before anything else, which is why we have an application process before working with me.
Being an artist is not about making money, but the artists that come to me and visit this channel wish to make a living doing something they love doing and are passionate about.
Shouldn't the title be "Why sell your art on line"? Somehow I missed the "How to Sell Art Online"😀
We have lots of video on selling art online in our playlist here: ruclips.net/p/PLjp6Q5MoXuU2ZUKiz2g_ScGOJqk44g9hb ☺
You have provided such valuable content …..THANK YOU!!!!
I'm so glad!
Hi Martha, one thing I can’t seem to find a resource for is how to resell original art I’ve bought. I have a few oil paintings that I’ve bought from galleries from distinguished artists but I have to move. I’d like to sell a couple pieces. Is there any place online that is good for that? Thanks!
Hello! We primarily help artists sell their own works directly to clients. If you'd like advice on selling reselling works in the secondary market, then I can advise you on this on a consulting call with me. Send an email to: hello@marthamayronson.com if you'd like to set that up 😊
You are amazing. Thank you so much for such practical advice.
You are so welcome! Thanks for your support 🤗
A lot of people here are in the same boat, we just need to leverage people 'current' attitudes towards a.i. art, and give people the 'creator' experience, ie; videos of artists creating Their artwork, ai cant do that.
I've sold a few drawings and sold a watercolour portrait today on ebay
Nice!
Thank you so much for this information! It is very helpful😊
Glad it was helpful! 😊
Great advice Martha. I like the idea of selling direct.
Glad it was helpful!
But internet advertising also need payment as well as gallery.
If you create traffic streams through SEO and organic marketing, you won't need to pay for ads 😊
Yep no galleries with 40/50% commission, no copyright ripping websites and no social media 👌
Thanks for watching!
You’re so credible. Thank you. Just discovered you.
Welcome to my channel and thanks for watching!
You have no idea what your talking about. I know artist how have their own sides for years and havent sold almost anything. The exposure, transaction managment, package mamagment an externally side gives you is invaluable when you start. When you have a brand, sure, go ahead, but not when you are new
Great tips. Thanks Martha.
True, but how to drive people into my art website??
Be sure to subscribe, we’ll make a video on this 🙌
There's only one painting I want to sell--in Print form only. I will set my price and not ship out the print until I am paid in full. I just joined "Art Pal". They claim no interference with the sale. The online site is free. I downloaded my painting and am waiting for a response via my email---any criticisms?
Why sell a print version when you could sell the original painting?
@@marthamayronson
Love my painting.
She makes a living by selling courses on how to sell art. Def; LOl
World has become fully cynical. I plan seriously for leaving it
She has major experience working with galleries in London, and she talks straight unlike most of these type sites. I've made a living as an artist over 30 yrs and she is exactly the kind of information and consultation I need..
@@ulysse21 Don´t do it. As a spiritist i know you will suffer immensely if you do it. If only people knew what happens they would never think this. Please live a day by day life. even if you think that in your life there isn´t only bad things happenning , pay attention, you will notice that god things happen too. It is not bulshit to appreciate and to thank for the good and accept the worse. Please note one good thing : someone you cares enough about you to comment, and there will be other good things too, remember you accepted this life before incarnating on earth the difficulties are a way for you to learn the lesson you must learn for your evolution, hope you are good now, take good care of you, always.
Yes this sounds liberating. Yet for example on Instagram how to go about the - algorithms?
If you're using Instagram, you have to learn what the algorithm does and does not respond well to. For example, the algorithm favours artists that post consistently over sporadically! I created a course specifically for artists that want to learn how to master Instagram here: www.marthamayronson.com/ifa 🤗