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How to START Getting PAID Brand Deals and Sponsorships on YouTube (Everything You NEED To Know)
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- Опубликовано: 3 авг 2024
- How to Get Paid Brand Deals and Everything You NEED to Know About How Sponsorships Work on RUclips! This works even if you're a small infuencer.
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TIMESTAMPS
00:00 - Intro
00:45 - Can Small Influencers Get Sponsors?
01:24 - Reaching Out to Brands
05:05 - Attracting Brands to You
09:30 - Negotiating Brand Contracts
13:12 - Creative Juice
14:40 - Invoicing and Getting Paid
17:38 - Communicating Deliverables
19:10 - Having a Media Kit and Package
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ABOUT ROBERTO BLAKE
Roberto Blake is a Creative Entrepreneur, Keynote Speaker, and RUclips Certified Educator. He is the founder of Awesome Creator Academy and host of the Create Something Awesome Today Podcast.
Roberto Blake helps entrepreneurs and social media influencers, through educational videos on RUclips, motivational content on Instagram, and career development advice on LinkedIn, as well as offering 1 on 1 Coaching and a Group Coaching Program.
**Disclaimer: Roberto Blake is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
Disclaimers: all opinions are my own, sponsors are acknowledged. Not financial advice, for entertainment purposes only.
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When do you plan to do a Creative Juice Bank video? Like What features make this valuable for content creators that this is a must have?
A very important video I hope to get to have a sponsorship
I love these types of videos on "How to do RUclips" that go past finding an niche or audience and find this topic very helpful.
I want to know more about the norms of sponsorships or what realistic expectations of crearive control with sponsored content. Like is the time of the sponsorship ad in the video typical negotiable? What is and isn't reasonable stipulations for the brand to put in place? Is it smart to enter a contract that requires to hit a certain view count to get a good pay out or what are some broad and common requirements brands may ask in a contract?
Thanks for making these types of videos Roberto. Happy new year & much love to you my friend ❤-Megan
I'm definitely interested in the answers to those questions as well.
Everything is negotiable if you're willing to walk away. Creating that kind of leverage is really important. NEVER do performance contingency contracts. Like NEVER. The most unreasonable thing is you giving up ownership of the video to them. You can license them usage but you should limit what they can do and for how long and they should have as little say as possible in being able to request you take down the video.
Roberto, you offer so much value to content creators. Thank you and all the best for 2022😁
Hey Roberto, just wanted to give you a huge thanks. I'm actually relatively successful on RUclips right now, but I've been following you for a long while before then, and even though at this point I've mostly fully grasped the game, you're still such a humble and true content creator. For that I truly thank you as the landscape is changing and everyone is chasing money, which just makes the experience for most users worse. Eventually I see this being replaced, for better or worse. Thanks again.
Great information ❤
This is the stuff that most new and medium content creators want to hear. It is also the stuff that larger content creators want to hide. We appreciate the love! Kudos for stepping out of the shadows on this subject. Your followers appreciate you for your advice and transparency.
Lol 😂 it’d be nice if the views reflected that 😅
@@RobertoBlake @Lovers of Animals! is right though. This is the kind of information that is *needed* if someone is really serious about making their RUclips channel a serious business. The reason the views aren't high is because the content is unsexy and executing requires actual work, which sadly, the average viewer isn't going to want to do. That quote about successful people being willing to do what everyone else isn't willing to do comes to mind. Keep up the good work I'm slowly making my way through this playlist and this effort is truly appreciated.
Roberto always the real deal. Great stuff and totally on point as always man!
This is the video I have been looking for 🙌🏻. Great information! Thank you!🙏🏻
The perfect video I needed 👌🏿 can’t wait for the next one
Good deal. Locking down some sponsorships is on my goal list for this year so this content is perfect. Thanks for the good work, brother!
Happy new year Roberto. I am growing into a content creator with all your advice.
Just what I needed! Thanks Roberto!
Yes. I’m most definitely focusing on growing💕I just want you grow and be solid at what I do
Really enjoyed this video and learned a lot. Will be saving for future reference.
Thanks for this Roberto!
Great content as always!
Thank you for this amazing playlist.
Awesome video, Roberto. The influencer marketing rates chart definitely made me realize I was probably about to underprice myself after researching "RUclips influencer tiers" further. I look forward to your video about pricing brand deals.
Wow thank you for tips
Love the anime always grateful for you
Thanks man really appreciate the video! 👍
Thanks big bro for the channel info I greatly appreciate
Great video man! these videos are so inspiring! got monetized on youtube last year ready to go full whack this year! also got my first paid sponsorship last year so all going in the right direction Happy New Year!
Thank you for all your videos, Roberto!
Been following you for years Roberto! Truly every step of the way I follow your guidelines so thank you and I am currently in this position…
Thanks Roberto, this video was full of value for someone like me who has a micro-channel and been publishing for 13 months and drove home the fact that I need to continue to focus on my audience and be patient before getting a brand deal.
Love the content!
I just discovered your channel and I thank you so much for your clear explanations on how to make yourself a fulltime creator. Negotiations and price tags are things I've never been good at and this helps so much. 👏
Great information! Definitely helps a lot
Excited for these videos! We just passed the 1k sub mark so prepping as much as we can with valuable info like this. Thanks Roberto!
Me too!! Congrats!!💃🎉
@@LilCraftyNook 🥳🎉🥂
Thank you for that beautifully detailed advice! Lets me know that I need to spend another good year at least creating value and building my brand so that I don't connect with the tempting-but-unhelpful-to-my-audience deal or the undervaluing-my-work pitfall. :) You're a blessing to us nanoinfluencers, Roberto!
Nice content. Thanks
Great video. Just what I needed . How do I get a talent manager 👀
another amazing video and yessss we all are undercharging .. let change that in 2022
Thanks Roberto! My sub count maybe small, but my viewers are very active and supportive so I feel like even though my growth is slow, I have a good base.
I made the mistake of promoting a product that was sent me for free, and realized the company wasn't legitimate.
I'm very apprehensive of accepting offers now.
After watching this video I think I‘m motivated again..thank you
I just found your channel and I'm loving it.Two questions: 1) Do you recommend sending a rate card with the media kit? And how often do I re-evaluate my rates? I've been looking at them every quarter and evaluating whether to raise rates. 2) How do I value previous work experience in my brand deals? I worked in radio and have been a public speaker and voiceover artist for over 30 years. I feel like my experience should count for something when it comes to putting together a sponsorship package for my RUclips channel. But, I don't know what kind of monetary value to put on it. Thanks so much.
Oh my goodness this video is super helpful. thank you!
What was the most helpful thing you got from the video?
@@RobertoBlake thanks! Really between this video and the one about how to charge for sponsorships set my focus, informed me of stuff I was clueless about, and validated thoughts I was already having. Your advice on considering what you would charge based on deliverables is key. I do freelance video as well and I have specifics that I charge for that. The thing about reputation is so helpful and that the audience is a value add, not the starting point. My audience on YT is pretty small at the moment, but I’m very connected with a lot of people in the community that could both boost the potential sponsoring company as well as my YT subscribers and email list. I think it’s helping me find my niche and I’m excited about that. Thanks again!
Taking notes! Developing my RUclips channel into a business is a goal for me in 2022 😎
Thank you!!!
Best thing I learned, I’m a Nano Creator! This video reinforces that it’s too early to worry about affiliate/sponsor products
Great Presentation
Thank you for posting these great videos. I'm binge watching you and taking note (and telling ppl I'm in class lol) because I want to create content about the history of blacks and Hispanics because I am now just learning so much on my own and I want me children (who are mixed) to know the I heritage along with other kids and even adults. Public school system is marginalizing us so ill take it from here. Lol
This video was very helpful to me! Please excuse my ignorance. I should have browsed your content more before commenting on your community question. I have seen you made a couple of videos about this subject and watched a bunch more on different subjects that you cover on your channel. I will be watching some more in the future! Love your values and your approach on things. 👍🏼
Awesome content as usual! Ty for another great video.
As brand deal questions, the only one that currently comes to mind is:
How much does market (niche) effect pricing, and how do you determine that?
Good question! And yes it drastically does, with a large part of it being about what they have to spend to acquire their customers.
Yes I've already had several companies contact me with products that have absolutely nothing to do with my niche....I have also sent emails to some companies that I haven't heard from, guessing I didn't direct the email to the right person....
I'll be watching as this is important info that I need.... I'll be doing more investigating to find the right person as you said it can make all the difference..... I've heard you talk before about not charging enough but would like to hear more on how to write up a proposal.....Thanks Roberto
Thank You.
Your Izod sweater looks fresh!
Fantastic video
I came here to learn how to invest after listening to a guy on radio talk about the importance of investing and how he made $960,000 in 4 months from $160k, somehow this video has helped shed light on some things, but I'm still confused, I'm a newbie and I'm open to ideas.
Investing in stocks is a good idea, a good trading system would put you through many days of success.
It is possible to produce superior performance provided you do something different from the majority. However most of us tend to pay more
Having monitored my portfolio performance which has made a jaw dropping $470k from just the past two quarters alone, I have learned why experienced traders make enormous returns from the seemingly unknown market.
Interesting. I have a lump sum doing absolutely nothing at all in my bank account, I wanna get something started with it. You seem to be doing excellent for yourself, how do you achieve this?
@@Jody8337 Exactly, the trick is to diversify your investment, don't panic when everyone else is and invest consistently.
thank you very much
I got my first sponsor at around 1.5k subs for free product(automotive niche). Now at over 13k I'm still working with them and many others
I'm not quite there yet, but knowing the information is handy.
I just hit 1k subscribers. This information has come at the perfect time - thank you!
Q: Does the pricing on different social media platforms vary - say a post on IG vs a RUclips video, what would the price difference be?
How do I price it to where I don’t deter the brand from working with me?
It’s different on each platform
This is helpful info for us little guys. Thanks Roberto 👍🏻
Great video like always matey. Not there yet as I am waiting for YT's monetisation email. One question I have, is it possible for a small RUclipsr to get any sponsor deal? My daughter just asked me what am I watching and I said Uncle Roberto. So, I made you even older (lol). Take it easy mate and stay Blessed :o)
What are your thoughts on creating 3 price options in any proposal for a brand deal/sponsorship - I like the idea of giving a brand options so they have something to compare those options to. Instead of comparing me to other creators and how much they charge, they can compare my options. Each option has increasing value that gives them an idea of HOW to work with me vs IF they will work with me (when you only give one price option). You'd rather go to a grocery store with three sizes of Doritos (Single, Regular, Party) and three price options vs. just one size/option.
I'm curious of how brands see the value of partnerships depending on the platform/media. I have heard a few times that some brands seem to be seeing podcast sponsorship as a good value cause listeners tend to have a higher retention rate than some other forms of media. I guess I was just wondering if that was true. Thanks so much for sharing all your sponsorship knowledge!
It’s a very good question
@@RobertoBlake been watching your videos. What's your response to this question?
man, I'm just now realizing how important friendships are, I HAVE NO FRIENDS 🤣
Okay!
Nice video, Roberto! Gave me a decent overview about this topic as a new RUclipsr. Is it possible to make brand-deals if you cannot make invoices? I don't have a permantent residency and I have a travel channel.
You can use PayPal invoices but consider setting up a virtual office to be able to have an address when necessary you can do this with UPS.
@@RobertoBlake Thank you Roberto!
by any chance would you be able to make a video on your relationship with Space Station Integration? I think that's a good idea for a future video
Possibly in a video about sponsorships.
I’ve had a few brands reach out just not for brand deals. Taking notes 📝
Let me know what you think!
@@RobertoBlake I didn’t think reaching out would work at my level in the automotive community. I’ll give it a try all they can say is no. Seem like anytime I mention monetary gain they shy away.
Happy Nye
See you just touched upon a great point at 12:46 there is people in my hip hop reacts niche that have 2 million subscribers but charge $400 so it throws me off in trying to evaluate myself and what I should try to charge for
I am a bit of skeptic, but know a lot of aspects about BTC.
I've never seen a video on the invoice process. do they pay first after, is there a half deposit and how can I make sure that they are going to pay?
Funny how after a day of watching your video a brand reaches out to me. 🤣
You should do a video on starting a podcast and how you get paid from it
That’s the issue for me. I would like to reach out to companies for help/sponsorship but have no idea on how to go about it.
when will the media kits be dropped on the program for brand deals
We are working on 2 versions so that they are easier to edit
Do you have contract templates in your brand deal starter kit?
I feel a little bit like I'm hijacking the comments section by asking this, but the whole matter of brand deals has raised this question in my mind. Is it reasonable to think that a good, full-time living (say 3-5k per month) can be made as a full-time RUclipsr even without brand deals? So through affiliate marketing, some type of product, courses, coaching, whatever, but is a real living possible without the brand deals? As always, Roberto, thank you so much for the insightful, valuable content you produce that we can consume 100% free. Very awesome! -Cara
How do you weed out scam sponsors do you have any examples please?
Hey bro, our channel is at 14k we've had messages from brands but currently we are unsure if we can trust them as sometimes people use fake emails to hack creators account.
We would love a video on how to identify if a brand deal is real or not thank you. ☺️
I’m working on a video about brand deals scams
Seconded on this! Lately I have received heaps of "offers" which are clearly scams. They're so annoying. 😭
❤
👏🏽
any leads for a talent manager? I get
so many sponsorship opportunities in my email but cant decipher whats real or not :/
Spacestation Integrations
Woooowwww who would have thought about leveraging your email list to earn more revenue
Can you get bad repercussions from brands that decide to do something you don't agree with in the future? What is the best way to go about it if it ever does happen for them making a bad decision?
I feel like RUclips is the most difficult platform for finding brand collaborations compared to Instagram and now TikTok. Anyone else feeling / frustrated by this?
Hey bro! so I have 150k subs.....but no brand deals. The thing is i blew up with shorts. So i dont have a niche, because i just try to make entertaining content. no real hard category. Have any advice for me?
Without exaggeration what is your most honest pitch on what you can bring to the table for a brand that would be with it to them for the money you’d want to earn?
If you can’t honestly answer that…
Then it means you haven’t built a brand and audience that makes you a candidate for brand deals just because you’ve gained subscribers …
In which case you have to consider if you can change that, build another Channel that is easier to monetize … or consider other monetization methods that fit the brand you’ve built …
Im not sure if you can answer this, but this video seems like a good enough place as any to ask about this. SAG-AFTRA has introduced an influencer contract as part of their union representation. Is I don't know that unionizing is something influencers need or even want, but i was curious if you had an opinion on it.
I’m against the traditionalist trying to impose their way of doing things on a space we built without their permission…
@@RobertoBlake That's fair, I see where you're coming from.
❤🔥❤🔥❤🔥❤🔥❤🔥❤🔥❤
Roberto, how does RUclips acts in these situations? If you sponsor a product or company… does RUclips gets a piece of the cake? Do they charge you or something for making good deals with other companies?
Thank you.
RUclips gets nothing on this scenario
19:00 RAID Shadow Legends
Hey Roberto check out timestamp 15:23
Already edited on backend of RUclips and it will process out later. Thanks!
It's enlightening to see a bit of the bts process. I zone out often during filming so I'll try snapping my fingers next time 😁👍🏾
Brands offer me free product and I always say no. Funny enough, they then start offering money to try to keep me on the hook.
😭😭😭😭