Can one person lead both sales and marketing?

Most small businesses begin as founder-led, and sales-driven. So it makes sense that they will have a sales manager and team before they define their market fit and are ready to accelerate their go-to-market strategy. But when that time comes, many SMBs make the mistake of "tucking marketing under sales".
A better path: Fractional CMO leadership. Bring the wisdom of true executive marketing leadership to your table, as a 𝘱𝘦𝘦𝘳 to your head of sales, but on a part-time basis. Most businesses will not need a full time CMO until they are $100M+ in annual revenue. But all growing businesses benefit from the wisdom of a proven marketing leader - building a strong, strategic, and sales-aligned marketing capability (and avoiding costly pitfalls along the way!).
Learn more by visiting our website at authenticbrand.com