Deep Dive into Sponsored Display Ads

00:00 Deep Dive into Sponsored Display Ads
00:15 sponsor display ads how we can utilize them and what do they really do
00:30 Sponsor display ad structure
00:47 1st bidding type - VCPM
01:28 bidding types should be tested and see which one is working better for you
01:37 In running a Sponsored Display Ads you need to have an image or a video
02:10 2 type of targeting
02:35 1st type: contextual - we are targeting the products or product groups
02:39 2nd type: Audience targeting
03:21 Select Sponsored Display Ads
03:30 Type in campaign name
03:56 Having a structure is the best practice
04:04 Type in your daily budget
04:22 Type in your ad group name
04:36 Choose a bidding type
04:46 1- Optimize for reach - VCPM or
05:22 2- Optimize for page Wizards or optimize for convergence
06:16 Choose an ad formats
07:17 Video is new to Sponsored Display Ads
07:28 Select the product
07:46 Select targeting type
08:18 Choose contextual targeting
09:34 Starting with category targeting
09:53 Target a brand
10:10 Choosing a competitor’s product
10:21 Don't forget that the bidding type will change depending on the bidding strategy that you choose
11:13 Search your own categories
11:17 You can target individual products or enter a list of ASIN’s
12:39 3 different major headlines- Amazon audience, views remarketing and purchases remarketing
13:25 Amazon audiences - we can actually target people who are looking for specific products
16:15 Views remarketing - retarget the people who actually viewed our product
17:33 Purchases remarketing - targeting people who purchased our product before
19:09 Setting up the video
19:33 If you put a headline, product image doesn’t show
20:23 The videos that are working for sponsor brand now might not work for sponsor display
20:37 Making sure you have met the required specifications of the video
21:33 We highly recommend adding a headline
22:11 Summary
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[@rankers5309]

Really insightful

[@hasembasaran3808]

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[@MyAmazonGuy]

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[@FunnyVideos-mw3pz]

How many products we should target ?

[@MyAmazonGuy]

It is recommended to launch three private label products on Amazon. For every three products launched, typically one will do exceptionally well, the second will break even, and the third will fall flat on its face. This is a good ratio even for an Amazon professional.
ruclips.net/video/w2YV1AUN064/видео.html

[@FunnyVideos-mw3pz]

@@MyAmazonGuy I meant in the product targeting when we are adding asins for other competitors. How many ASIN we should target?