Anthony Joshua - Forever is made now
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- Опубликовано: 30 сен 2024
- Fight or fade - the choice defines us. When the bell rings, destiny is not just made, it's seized. In an innovative collab with Anthony Joshua we used the power of AI to encapsulate AJ’s mindset as he approaches his upcoming fight.
It just seems weird that Wes Walker ("director") claims this is AI generated, but I can see footage filmed by another true Director named Gustav Johansson and there is not even mentioned in the credits on Wes Walker's post, and then when Gustav ask for his credit the answer was "maybe I should credit AI", total A-hole with zero morals. Be aware of "directors" like this.
Hey ,where can I see Gustav Johansson's work?
@@i.mehboobrahman just google it
@@i.mehboobrahman I was looking for it and found it on vimeo only
Original Footage (from prior Under Armour Commercials)
Production Company: new-land
Director: Gustav Johansson
DP: Andre Chemetoff
Production Company: Iconoclast Germany
Director: Maik Schuster
DP: Joao de Botelho
Total grifter. Like 5 seconds of smudgy paralaxes seem to be generated in Runway, the rest is old footage and CG animation of a model they already had. AI seems to be just an intellectual property washing machine either way and a way to cut down costs to deliver so-so product.
Original Footage (from prior Under Armour Commercials)
Production Company: new-land
Director: Gustav Johansson
DP: Andre Chemetoff
Production Company: Iconoclast Germany
Director: Maik Schuster
DP: Joao de Botelho
Booooooo to this. Under Armour makes enough money to pay humans for their creativity in the production process. This is just capitalistic greed. Imagine ever industry replacing their output with AI in order to save money... nobody will have money to buy your silly little products. Bye Bye Under Armour, you were cool until you weren't
😂
I find this exact thing mind-boggling. These capitalists seem to get a raging hard on everytime a new tech comes out promising to save costs and cut jobs. I wonder if every business manages to save cost a vast majority of people will be out of jobs. How are they going to do business if no one has any money to buy !
Besides I don't like the idea of sitting in front a machine to make a film. I like how films actually physically bring people together!
I wonder why no one is making a tech that will replace actual physical sports. AI in sports anyone ? No need of players.
Dat pseudo inspiring stuff 🥱
Under Armour just shamelessly spitting in the face of the entire creative industry.
Good. People in the creative industry are the most cringe narcissists on the planet. They think being good at art means they're more important than others and that their opinions mean more. They thought they were irreplaceable and acted like it. But reality is a bitch.
don't worry they wiil find something else to do
makes life easier for the rest of us, you creative types are losing
@@tramarthomas6105 you microsoft office 9-5r's lost a long time ago 🤷♂
By taking old footage, reusing it, and saying it was AI.
This is trash.
Don't forget to credit the past work that was used. The only good thing here is that the lawsuit can be billed to under armour who has money lol
That’s if you can find the past work, most of the time you can’t find the same identical work that matches what the AI made.
@@KEYTV13 Not when they use purposly the work of another director to train the AI. You know you can train for example Stable Difffusion to use only the pics you provide. So if you provide the whole works of some one, it's not anymore just an AI creation, it's complettly base on ONE director/artist work. Big difference.
Here it's on purpose. it's not like you ask to create an image in MidJourney randomly just by asking the content.
@@fabienl4979 Oooooooh, that makes a lot more sense. Thank you for educating me.
Lazy and soulless work..
How tf is this soulless, it's a sick ad, just cuz you know now its made from Ai imagine you didn’t know 😂
@@dimitryanyanwu7681for the ai algorithm to work, you need to take footage from actually talented creators. So basically the creator's art is stolen and is being used to harm other creator's. So yes, it is soulless "art".
@@jlopez4889 what is this schrodinger's cat argument lol. So its soulless only when you know its done by AI? Otherwise its not?
@@jamesjaymes6835 "Soulless" in the sense that it's unconcerned for crediting the original director of the footage used with the A.I.
@@jlopez4889 1. The art is not stolen. Under Armour has the rights to repurpose the footage.
2. A human who grew up in a cave could not create just anything either. They need to be trained as well. A human needs exposure to ideas in order to create something like that other work.
It’s hilarious to think that people believe that this whole ad is made with AI 😂. This clearly has a LOT of cgi and animation work. Sure there might be some AI blended in (including the voice over)- but there are no AI tools right now out there that can make a complete video like this with AI.
The director admitted this was AI trained by shots from other known directors. He admitted it following a backlash and had to issue a restatement.
@@JohannFlies mother fucker shoulder never call himself a director again
The famous backlash from artists than suddenly understand their shaitty mountain landscape made in Photoshop is obsolete "how dare you to develop art trough technology??? What about my sci fi landscape indistinguishable from other 28284828448 ???what about my likes and my little crew praising my non existing value as an "artist" ??? You are telling me I'm not a Reddit sensation anymore ???????" That's immorallllllllll"
Not yet,,,,, but soon
Garbage
I have a silly question.
When all businesses get automated, who will buy their products when no one has a job? 😅
My dream is that not only will all the content be automated, but the consumption will be too, then humans can simply throw the phones into a latrine and enjoy their lives free of this entire desperate chasm of misery.
Well won’t be buying Under Armor ever again #boycott
Everyone is going to do this
@@tylerisse5120 untalented people and boring companies are doing this
I will no longer purchase Under Armour after seeing they can't hire a crew to make their commercials
lmao you can't stop what is coming buddy.
@@doctorv9336 you don't have to participate in it tho
You gonna be butt naked by the end of the decade lmao😂😂😂
@doctorv9336 of course you can't. But you don't have to support early adopters either.
This is pure trash!
I’m here to watch this ad. I don’t care how mad people are. That ad is FIRE
It is, that’s what’s scary.
this is just an ai filer on existing footage actually directed by a human that wasnt given any credit for it .
So when will you care? Will you finally be mad when everyone's jobs get completely replaced by AI? I'll never understand people like you, you'd take this GARBAGE over actual creativity and skill because "it's fire". Sad.
it's just a cartoon, chill
This is what I don't understand. People saying this ad is fire. It's so not. It's colorless, generic, derrivitive, uninspired and boring. How can you possibly see it any other way???
All I learned from this is I no longer buy under armor products.
Ai expansion is real, it’s coming. I’m going to speak with my wallet while it still has value.
Lol sure you won’t
These AI images aint it - swing and a miss.
meh #boycott
YUCK, AI instead of human creativity is an immediate NO from me.
90% of that wasnt ai
And in a few years, if not months, it will be impossible to tell the difference anyway.
Quality is quality and once you cannot know the difference it will be too late to make these kind of anachronistic statements.
God rest
I'm rocking with it.
Ai only pulls from things humans created. So technically this is from human creativity.
Hate on it all you want but you can’t say it’s not a nice ad
What a dog 💩 advert 🤣🤣 the fact @underarmour released this as a genuine advert shows how their company is clearly failing to make enough money to make real advertising anymore.
But robots don't wear clothes. - AB in Borneo
And this is why people like me working on sets, have no work because you guys wanna AI all of this. Very sad
Very sad but very cheap for a convincing result
adapt or disappear
@@almaner8655Your are not even in the industry at all whatsoever. Adapt? Understand the creativity behind the camera, then we can talk. So disappear and do that.
@@bklydesignI mean that’s truly what the game is about right now. But you screw the creators. The only people who is making and saving money are the head bosses.
Wether they’re using Ai or not in this case is completely irrelevant for someone that works on sets. This is a VFX heavy film, which means most of it has gone through post production pipelines. The set work is minimal.
An Ai generated commercial that could have been made by a production house hiring creatives, artist, animators, set designers, writers, actors, make up artists, stylists, camera operators, editors....this list goes on. The creative industry is made of humans who do their work with a sense of passion, meaning and pride. Why the hell are we letting this happen? Under Armour should be ashamed!
They probably use chinese children to make their products instead of skilled tailors
If the creative agency can't compete then is it technology's fault or the agency's?
@@Pyrrho_ client picks cheaper agency, of course. But what if there's no AI. He would still be doing a commercial just for bigger money. It's client's responsibility to choose agency hiring people or AI.
@@mariuszsienko It's the client's responsibility to find the best product for their money.
Nobody cares about your opinion on Ai at the end of the day. The truth is this was made in a fraction of the time that it takes to do these commercials, they didn't have to pay a lot of people to be on set, nobody had to wear any crazy sensors on their body. Work was processed and pushed forward. This is creativity in the making, the guy who made this designed all these effects and when they should happen. There's a lot of technical aspect to this, linear math is a must -- most "Creatives" can't even do that, they just get weeded out.
It's natural selection, hate it or love it, it's here. As someone who did Macromedia Flash 4 action scripting at 13 years old and I'm almost 40, I am blessed to be in this time of life. Ai is a tool we utilize, if you can't use it, it's your own problem -- don't blame others, blame yourself. You could put the artwork in front and push forward your own imagery / creative process, but can you do it is the question?
Ai will become oversaturated, just like anything, there will be a top 10%, and a top 1%. Learn that this is where the world is going, and there will only be more versions of Ai to generate from. I currently have 13 different workflows that all create videos based on images that I've either gathered from designers or put together myself. These workflows weren't gifted, it's actual work to understand these nodes in ComfyUI.
Who wants pancakes? Love you Ai!!
awfull
Not gonna lie. I think it's pretty awful, AI or not.
Only half of this was made by AI and that only includes the speech, transitions and a few animations. The rest was made by people. This is politics. Telling people they are replaceable so they don't fight for their rights before they finally are
There is no way this is ai generated they’re just slapping on ai on it to create controversy and we fell for it.
Yeah I think they just threw in the word AI, I don't think there's much AI use here
It's A.I generated. The parts that look filmed were filmed but the A.I took those pieces of filmed footage and blended it into the rendered CGI (which is part of the controversy).
Worst product ever bought three trainers totalling 260 and all were absolute shit and had poor quality
I'll Never ever going to buy this rubbish again
I bought under armour shoes and they lasted me 6 years of constant abuse from running, I am gonna buy more of their products haha
welp I was going to buy a pair of new shoes from you guys but I guess off to the nike store I go. Please stop using AI
can't stop the future
Do you think Nikes is gonna say nah we good we’ll pass on AI?
@@almaner8655 lol
Nike sold worthless NFTs …no company is moral in the web3 age
@@almaner8655 Climate Change ;) or potential WW3 which honestly I guess I'm using more plastic than ever before lol
End of days. Yahawah is going to send his son Yahawahshi to crack that sky open and put the real Israelites back in their home to create heaven on earth and put these wicked billionaires in chains
Acts 10:34-38 (KJV)
[34]Then Peter opened his mouth, and said, Of a truth I perceive that *_God is no respecter of persons:_*
*_[35]But in every nation he that feareth him, and worketh righteousness, is accepted with him._*
[36]The word which God sent unto the children of Israel, preaching peace by Jesus Christ: (he is Lord of all:)
[37]That word, I say, ye know, which was published throughout all Judaea, and began from Galilee, after the baptism which John preached;
[38]How God anointed Jesus of Nazareth with the Holy Ghost and with power: who went about doing good, and healing all that were oppressed of the devil; for God was with him.
I'd be butthurt too if AI took my job. I'm so fortunate that AI can't fix a flooded toilet. 130 an hour too, didn't go to college either.
Pre fabricated plumbing is actually being researched so I recommend you learn some auto repair work as well
Really dumb voice, ad does nothing for me, too much going on visually
Sure bud
absolut garbage
Guys, it don't matter how many people complain, at the end, it's a bottom line game. If it's cheaper to produce, they'll do it.
What is wrong here is the lack of credit to the original filming. That's a question of morality.
But on quality, this ad is good. And my money is on Under Armour continuing with this.
Under Armour Is a joke
😂😂😂😂😂
Just a cartoon
AI trash
Original Footage (from prior Under Armour Commercials)
Production Company: new-land
Director: Gustav Johansson
DP: Andre Chemetoff
Production Company: Iconoclast Germany
Director: Maik Schuster
DP: Joao de Botelho
The ad is fire! Even if its from AI.
Yeah but I don't think this is AI. Cartain aspects might have used AI but I don't think it's AI for the most part.
Faxx
All you people that didn’t complain when n the 90s over photoshop, vay, illustrator, poser, maya or any other simulating software- don’t whine now that it’s all put together and can make commercials….this was inevitable.
Stop it photoshop illustrator etc are not remotely the same. Those are creative tools that made Jobs easier that still required input and micro managing in every direction of the project versus a.i that requires nothing more than a few typed words
@@straightshooter9908 I disagree. AI is also a tool and part of the logical progression of software.
Any auto features on Adobe, Autodesk, etc did the same thing - simulating colored pencil, sepia photography, water colors or artistic styles … all with the stroke of a key.
Architectural renderings that look like hyper realistic photography or illustrations do the same. Jobs were lost in that era. We never hired an architectural illustrator at my firm past 1995. And those softwares allowed smaller offices to compete at a higher level with their output.
You just don’t want to accept it because when all put together, you think this is something different...
It isn’t. This is nothing more than the frog boiling in water analogy…. You weren’t paying attention to the heat for the last 20 years….
This is amazing.
THIS was stupid af. Sorry. I know it'll get better. It was just a mishmash of... things.
Looks better than dei ads
This is bad. This is gonna be real bad.
AI generated = Stolen from the original artists that the model was trained on.
Made from scratch = Stolen from original artists that the brain was inspired by.
Impresionante y magnífico.👌
El gran valor de la tecnología.📈
O te adaptas y aprendes a apalancarte de ellas, o lloras como niño y dejas que el mundo te pase.
🦍🧙♂️🧘♂️🧙♂️🦍
Yeah, it’s all cool until it’s not and half the jobs are filled by AI.
La mayoria del promo no es IA, es material real reusado y recoloreado
This shit fye 😂
Bruh...
None of your thoughts or bleating matters. AI gonna be taking more and more and its gonna be getting better and better.
We'll be doing the robot work and robots be making the art lol.
Hopefully it doesnt take too much struggling to figure out how to tax the life and soul from AI proceeds and set up UBI.
Not Cool. How can someone use someone else's work and claim to be a director???
This is Fire!
Sick ad, love it 👍
🔥🔥🔥
00:42 Balrog
💀
Adapt to the tech or surrender yourself to be replaced by someone else.
Someone else? Don't you mean something else?
I prefer this over those diluted TikTok creator ads.
Having a job in "the fun industry" is a very fortunate privilege. Anyone who has been able to make an actual sustainable living doing something fun for their work but is concerned about losing their job to A.I. should be incredibly thankful they ever even had a segment of their life working in the fun industry. Not very many people can say they do something creative and fun for work every day.
A.I is a powerful tool. Whoever doesnt accept it as a TOOL to upgrade, he is going to stay behind. Good luck to all haters. It's like people are selling bows and then the gun appears. You cant keep selling bows.
if every single thing in this video or even 80% of the things in this video are purely AI generated, artists are fucked. Because this ad is undeniably fire.
Unfortunately, machines will always be better than humans. It’s part of society whatever you get into make sure it’s gonna last.
I really like the UA Anthony Joshua ad and I think that the multiple creatives complaining do not accept that art, just like the world, also evolves and adapts with technology for the creation and also for the preferences of the consumers of art. When Lawrence of Arabia was released in 1962 after three years of prepping, filming and production with thousands of creatives and extras, it was an epic of epic costs and human effort. Any movie studio doing the same movie today would employ an army of CGI/AI professionals to make as much of the movie as possible and add the real humans and creatives needed as required. The number of humans needed would be 10 times less than the original. Such a ratio is not going away. It is no longer possible for a movie studio to decide to add hundreds of millions of dollars to a production for the reasons of NOT using AI techniques. Creatives will have to work out how to evolve with the times because there will be fewer jobs for creatives. It is unfortunate, but this is reality.
1. Not all ai is "stolen art" it depends on the specific program that is used. There are many many free assets that some ai programs are trained on. But frankly i dont belive that it really what worries people, after all it is a simple matter of copyright and it wouldnt make so much noise if it was just that. No the real reason people are upset is because they fear for their jobs. And even if ai was trained in the most ethical way possible they would still be against it.
2. While i can somewhat sympathize with artists who fear for their jobs, it is undenyble that ai is the future when it comes to visual art- it can do impressive things really fast. It is just more efficent.
I find it really funny and entitled that some artist demand to be payed for their creativity despite ai straight up being a more effective "asset".
The commercial is amazing but the fact that it’s AI is unsettling to be kind. Creatives are in trouble.
It's not 100% AI. The production apparently did take less people than a normal AD production though.
Creatives aren’t in trouble A.I can only put together pictures and data that already exists in the internet still can’t beat a creative on something new ... if anything it can help a creative get even more inspired feeding the imagination I say this as a creative myself it feeds my
Vision I’ll always come up with new things that do not exist yet in the net can always improve but ya we can’t compete with what’s already there …. But A.I won’t be able to take away from from say game artists … they tried to make an A.I game with our gamer makers and it failed miserably apparently didn’t make sense what so even try …. Showing that artists are going to be valuable going forward and will be one of the jobs to stick around sadly I’m not interested in that kind of art but being a creative will be big
Businesses are just going to be more efficient they’re just going to cut out all the filler and keep the best of the best same with jobs most people will lose out because robots and a.I will take over a lot like my old security job i left and chose a new career I see security being taken over by ex military and ex cops no more new security guards fresh out of high school asking for job with no security backgrounds what so ever they’ll need people who know the job and are good at it I had a good resume but No military or cop background .. later when the surveillance gets really good and when they launch the drones it’s over for a random employee they’re going to cut out the filler like me but only the best of the best with any job will stay … it’s gonna be about smaller groups it won’t make sense to have an army of employees and huge payrolls that’s over it’s ancient and gives no benefits to the business finically now they’ll all make more money on the back end it ducks but it’s the future and we just have to adapt
Its almost as if the advert’s narration is speaking to the haters in the comment section 🤔
To all haters; As much as its true that they used AI to generate images for this ad (mostly the images in the quick cuts parts) AI had nothing to do with the actual direction of this work, believe me. As of now, ai only generates images/video from prompts, theres still a lot of room that needs to be filled by human talent in order to achieve something like this. The editing, compositing, 3D modeling, sound design, etc. THE COHERENCE in the narrative, the direction of the message, the creation of the concept in the first place, these are purely human capacities. Theres no AI capable of outputing something like this. Could AI do all of these in the near future? Maybe. But at least this one piece, is undoubtedly created by humas for humans.
I hear this a lot, but mostly from hacks
So some humans worked on this piece? It undoubtedly was less than if they didn't use AI. That's what efficiency and lower labor costs means, less workers. The question is for those workers that were displaced, where do they go if their job is taken by AI? Are we just supposed to have massive unemployment and those that have jobs have to pay higher taxes to support these displaced workers? Surely AI companies aren't on their own going to pay higher taxes to fund this unemployed people, it will fall on the rest of us. I remember the Great recession. I had a job. It still wasn't a great time and because of the great recession, my home town of Detroit was pushed into bankruptcy. Like other's jobs and economic success affect everyone. So there's no hating, just simple economics.
This looks BEAUTIFUL. AI is truly the future. Imagine how much time and money this has saved. "2 clicks" and a work of art was created!
Thank god the multi millionaire companies are saving money whilst the little people once again are getting f’ed over by them. It’s wild how we’re in an economic crisis and there’s people like you supporting peoples jobs getting replaced by robots. If this keeps going on, it’ll be your job next.
Yes! Just 2 clicks, and nobody has jobs anymore! Yay!!! Truly the future!!!
looks incredible. cant wait for the next level of human creativity being unlocked with AI.
Nice work 🔥🔥🔥
It doesn’t matter how it is made. People here are complaining like it is really easy to make Ai driven films like this, but it’s not. This is a new level, one of the best Clips using AI I’ve seen so far. Great Work 🔥🔥🔥
Definitely not AI, bits and pieces here but the majority is definitely not AI, can't imagine how people are being fulled by this
This ad was INSANELY GOOD!!
not gonna lie, this ad is impressive coming from AI. we went from weird facial expressions to breathtaking ads.
Absolutely incredible trailer
So cool!!! Definitely want to set the precedent of crediting the (Human-generated) source material, but I love that you guys are pushing forward into the future with AI. Great ad
Glad to see it 🙌