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The trade in car is a 1963 4-window Sedan deVille. In April 1969 I traded in my 1964 ebony black 4-window sedan for a 1966 hardtop Sedan deVille which I still own today. I also own a 1961 6-window series 62 sedan and a 1989 Brougham Sedan. I have been a member of the Cadillac & LaSalle Club since 1984.

I love both but I've had my 52 Plymouth for 17 years and love it in my opinion the Plymouths are still built like the 1940s style. I love the Plymouths big curves better then how the ford was more flat and square but the next year Plymouth went with flatter panels in 53. But I noticed that they didn't mention all of Plymouths safety features like the double wheel cylinders in both front wheels for faster stopping and some other things. I will stick with my Plymouth for my choice but Ford has a better wagon

The 56 Buick was only one of Harley Earl's great designs.

So far pretty much all of theses film strips I ha have seen have been produced by Mopar, so of course they will say their car is better. Buick is the better looking car to me. It it more feminine and graceful looking. Besides the Doge would be priced against an Oldsmobile, the Desoto a Buick.

"Tha Pljmouth scharkskinn...luch at theis colours."

Mopar quality was a problem

They rushed out the 1957 models and they did have problems.

Do us all a favour and NOT colourize the footage - instead ENHANCE the existing BW film - this AI colourization is far from perfected and only ruins the video.

How about all of Christine’s problems

I remember office furniture like that well into the 1970s... blocky wood desks and heavy wood chairs. My grandfather had an ancient typewriter like that until he passed. But that style of telephone was phased out before my time. It is surprising that mid century modern office furniture and decor are not in this training film.

Too bad the 57s were so bad. They gave Chrysler a bad reputation that it never could shake off. The 58s really were better, but not many people were willing to take a chance, plus the sharp recession, meant that only a little over half as many 58s as 57s were sold.

Not mentioned because it hadn't happened yet if this was a pre-launch film, those early air spring setups Ford and GM rolled out for '58 were so unreliable most cars with them were converted to the standard setup under warranty.

Awesome! Love it.... Would love to make a hot rod from one.. Aka daily driver!

Love it 👍

First viewer!

De Soto here preaching "form follows function" as good design. The next year they hired wacky Virgil Exner as their VP of Design and the form follows function concept went out the window at Mopar for almost ten years.

I’d take the Bonnie since they dumped the totally unreliable northstar the year before

For 1958, all Dodge and Plymouth cars, along with DeSoto Firesweep does equipped with 4 headlights as standard and legalized in all 48 Continental States.

Знаете я обожаю Крайслеры 1957-1962 годов . Но автомобили GM по своему красивы как и FORD

My mom's family had a 1957 Nomad new, yellow with a white top. The Chevrolet is considered one of if not the best looking car of the decade.

Thanks for sharing. My mom's family bought a 1957 Chevrolet. They had a Nomad yellow with white top. They didn't have it very long, as there were 6 kids, and another 5 on the way by 1964. It's transmission went bad and my grandfather went to a Cadillac, he bought a 1959 Ranchero for his company.

Thanks for sharing. The reason there aren't many of these around anymore is they all rusted away.

Thanks for sharing

I've always heard that compared to GM and Ford in the 50's and 60's, Mopar always was strong in the powertrain area but a step down in quality of everything else.

Is that George Fennamen speaking in this?

Isn't it universally known that you never mention you have a trade-in until you've settled on a price for the new car?

"what a car to park infront of your girlfriends house" Yeah, it even gets jealous of her too.

Built to last.

I just wanted to say that I love your content. These adds are so much fun. I was born in 1957 so I do remember some of the newer ones. Keep em' coming. Thank You for posting. 👍👍

Thanks, I had not seen this interesting sales training program. Typically the second year styling facelift wasn’t as attractive as the first year cars, but the 1958 Plymouth was an exception. The stylists really cleaned up a fundamentally very good design. As nice looking as these cars were, the popularity of the tail fin era had already started to fade. Sales dropped about 40% from 1957, and the fin style never again achieved a lot of sales success.

Yup, it looks much like the 57, but it was a better car, something I knew even as a kid. Shame though that most people wouldn't spring for the undercoating, even as late as the 70s.

Bring back Plymouth

Christine was a Fury not a Belvedere!

I admit that I have never been a fan of Virgil Exner's Forward look designs. IMO The 58 Plymouth is probably the nicest looking vehicle that he designed. I don't know what happened after that but some of those early '60s mopar's were pretty hideous looking. The full size Dodge was a disaster that couldn't decide how it wanted to look. The Dart wasn't much better. The Plymouth Valiant was OK But anything would look okay sitting next to the monstrosity that was the dodge Dart in the early '60s. I often have a mental picture of Virgil Exner sitting at his desk and telling his helpers "Hey, remember all those weird front ends and rear ends that we considered too ugly and couldn't ever use on anything. So we just tossed them in the warehouse. Go get all that stuff and bring it to me I have some ideas on how we can use it". That's how his designs always seem to me. You could look at the front and it looked really nice and you could look at the rear and it looked pretty nice but when you put them together in one vehicle it was just fugly. I don't know any other way to put it.

IMHO the 58 Plymouth is the best looking car for that period, given a choice btw that and 57 Chevy.

At 2:15 all I could think of is Moochie saying, “Hey you ain’t mad are you?”

Chrysler Corporation did make some quality improvements to their 1958 models after all of the glitches in their 1957 models. However, their former quality reputation was shattered in the public's mind. Despite the Big Three automakers suffering a sales decline in the 1958 Recession, Chrysler Corporation also lost significant market share. Plymouth sales were now even further behind both Chevrolet and Ford. The 1958 Plymouth Fury had incredible styling... but I would have chosen a 1958 Impala for its better quality at that time.

I love those refrigerator-style door handles! 💋

I still have a 1978 ram charger. Bought new. Red 4x4 just like in the ad. 4 spd 360 v8, soft & hard top. 323K. Still going strong!

My Dad bought a 57 Belvedere the year I was born. I'll never forget that "Atomic Frown" speedometer! lol

I really like the rear end on this model...and the one on the car isn't bad either.

Not mentioned of the station wagon was that Chrysler Corp only had one 1957-59 wagon body, so you got the same loadspace in the most basic Plymouth wagon as in the fanciest Chrysler Town & Country.

Note the fit and finish in the close ups!

That old rotary lawnmower is cool!!

I'm sold... I'll take a red one!

guy: Here's my new. Plymouth. Isn't it a beauty? Smarter girl: I was expecting a DeSoto.......Adventuer!

I'm first! What do I win?

In the 1993 imperial styles mine had 2 spare tires. A full size with extra matching hubcap and a donut space mounted against a rail in back of seat. . A feature not available in the towncar series of the same years. And the air suspension was weight & height adjustable. And had flip headights. That stays clean until needed.

I wonder what dealer was the first to start the "additional dealer markup" concept for popular models and on what make and model of car it was. I know back in the mid 80's it existed because I went car shopping with my sister and the Mazda dealers had a huge markip on the 2nd gen 1986 RX7's. She had done her homework on what an RX7 should cost with a fair profit for the dealer and she had the money and was going to make an offer just below sticker price. They wouldn't even consider sticker price and tried to steer her to a 626 or something else they were trying to get rid of. We were frustrated that Mazda advertising had lured us onto the lot assuming sticker price.

Corvairs are Cool Cars and Corvettes are Hot.