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This is an obvious cash grab🙄 she doesn’t even wear makeup and has literally said out of her mouth on her podcast that she is NOT a “makeup girly.” But y’all go ahead and feel like y’all “rich enough” to throw your money in the trash🤷🏿‍♀️

The bonnet is 1000% the reason that woman was stopped and it is understandable. If you look up the videos of organized thefts at lululemon of which there have been many in recent years it is always a group of young black kids wears sweats/casual clothes and bonnets that are doing it. Then they sell the stuff online at a discount. So she for sure was profiled based on that.

girl i love ur vibe! like your voice is perfect for commentary and the video is really well delivered! I was on autoplay and I thought I was listening to a big commentary channel but its a crime you only have 532 subs, crazy but Ill make it 533 ❤

I like Lululemon leggings, so u just buy them second hand from consignment stores or online at ThedUp. No need for me to overspend at an unethical brand. ,

I could tell from the commercials when this company first came out that they were not for us! If you buy from there, you are truly a fool!

I remember reading about how the old lululemon ceo was racist, discriminatory, and size phobic (wouldn’t stock anything past a 10/12 at some points). You can still find the evidence about him being against bigger sizes, but they got the evidence of racism/discrimination pretty much scrubbed. Anyway I see black peoples buying lulu the same way as when they buy skims: people trying to buy acceptance from groups of people that snicker, take the money, and actively discriminate/play in black people’s faces behind the scenes.

I’ll stick to Old Navy Active Wear…it’s similar to what Lulu sells and much cheaper

Peeps, please don't let the bonnet (a separate issue) distract from the primary issue of discrimination. I saw so many videos from the Civil Rights Movement of black people marching in their Sunday best and back then and in present day we still see stereotypes. Other demographics have their version of bummy-I've seen them shopping in pjs- but I'm not seeing similar stories about stores turning on them. I tried to word this in a way where I hope that my comment reaches you.

I remember when she accused paige of stealing from her. She said Paiges husband knew how to hack because of his job. I remember that being when a lot of comments started to turn or become skeptical? Even if it was just people saying "it doesn't work that way." That was when I unsubscribed. It just left a really bad taste in my mouth

Great video! I saw your comment on DD. New sub here

you look so glowy and cute!

I love my Lululemon and Athletica.

5th Ave in a bonnet is just wild

We gotta stop calling Lulu “athleisure”. It’s not. It’s activewear. They do make some work clothing that fits better on athletic bodies though. And they have actual athletes who represent their brand just like Nike does. And they offer discounts to fitness professionals and host fitness classes at some stores. Also chip saying the brand isn’t everyone was referring to the plus sizes. Lulu started selling plus sizes around 2020-2021. Previous to that they only went up to a size 10/12 in most items. And barely that. But they’ve had diverse models as far as race since i can remember as I’ve been wearing Lulu since highschool. But also racial discrimination happens everywhere. I love my local Lulu but I’ve been in malls where every store disrespects me and thinks I’m lesser because I’m black. It really depends where you go. Not the brand.

No offense but this is old stale news. Meaning it’s always been here. From Tommy Hilfiger to Chanel most medium to luxury labels did not only not cater to black people/ poor people/ anyone not white. I’m not here to judge anyone buy what you want, just get the experience you want out the product or service. If you don’t like how they see you or treat you. Shop where companies care about what you think

Im buying it! Love Jayda and her business acumen❤! Great breakdown.

Yes, I've been wanting someone to talk about this! The CEO is a racist piece of trash.

Shopping in a bonnet? I couldn’t imagine doing that. Maybe because I live across the pond idk

Women in general are drawn to exclusive things.

New FAVORITE channel 🤍

For the people that have an issue with her products where was this criticism for Kylie Jenner? She literally was selling lip kits by false advertising with her fake lips and no one batted an eye.🤷🏽‍♀️😂

It should have been $80. Ngl.

I can guarantee you that there were women who wasn’t in her target audience who still gathered up the money to pay for her lip kit. There are so many people who don’t have money who still splurge and that’s why they stay broke.

Who is taking makeup advice from Jayda? She's a pretty girl, but I don't think of her when it comes to makeup. Like her makeup is cool, but average. Same with her fashion, but that's just me.🤷🏾‍♀️

9:01 over analyzing for sure! People be too bored starting stuff I notice how much mfs really think they all psychologists 😂

I feel the same as others. I don’t think it’s fair to get mad at her for selling her product for $60 when if you got the same thing from Hailey Bieber Rhode line, it would most likely be $60 as well. Not everyone is her target audience and that’s okay. Jayda is selling this product for girls who can afford it. If you can’t, there’s always Ulta that sell make up at a more affordable price point and both are okay. I feel like black people can be very belittling but turn around and want to be treated a certain way. Let Jayda get in her Rhode bag.

Regardless of her price, it’s her lip kit and she can sell it for however much as she pleases like you stated. It’s simple, either you’re gonna buy it or not. In all of her business ventures, she has always sold out. People are downing it because it’s her, that’s it.

Jayda is and has always been delusional 😂

i just feel like Angel is honestly a random choice to have a podcast she is not much of a conversationalist & u can tell sbd gave them notes she be reading off, to her & she just reading the notes then adding her own lil commentary like “ok period 💁‍♀️” but mean? nahh i like her

I just don’t understand the uproar. $60 for THREE lip products is standard 😭

No one complaints about Red Lobster prices and they aren't the cheapest for seafood. Her price is her price. There are dupes out, whatever you can afford or willing to buy stick to that. If it's not in your price range, try to find products that are. ❤

It's to much

Supporting black business is fine but understand you're only helping one black person get rich, and this person has no obligation to do a single thing for the black community, which is the among the poorest in the nation. It feels a little tone deaf but she's a rich woman and that's kinda their specialty. I'm surprised she's not marketing to white women who are new to the darker lip liner/lighter gloss combo that we've been rocking for years. That being said, a $75 lip kit (after shipping and taxes) is more of a special occasion splurge than a luxury, even to a working class gal like me.

Her target audience and actual audience are two different things. Majority of her fans are regular working class people. Kylie was able to market to middle class people because that was already her audience to begin with. Same with Kenya Moore

I love how you dug into this topic ! Great video :)

Some non black people actually GET OFF to our rage. Stop feeding them our energy. People will pay more brands to exclude certain people. Starve them, then copy them and market to each other.

But high-class people ain't looking at jayda damn wayda for the latest beauty trends tho. Her audience is working class people and she has excluded them. If she sold the product at half the price she'd probably make twice as much money.

@9:21 The gloved hand holding really rubs me the wrong way

As a brand strategist pricing energetics is my FAVVV topic. Jayda *needs* to price her products the way she does. If she didn't her brand would lack alignment.

It really is overpriced, but it’s like the Kylie lip kit situation. It’s the experience, the quality, the packaging, the It factor! I mainly support artsy brands that I see myself gravitating towards. Having a product center you is a lot of hard work & dedication. I will definitely splurge & try it out. But for me personally whos always in fashion & beauty world. It’s going to be a challenge to commodify it. But Fenty Beauty, Lys & Pat mcgraft are in the same range or cheaper with good formulas. I buy every price range even 50$ for tom ford lip gloss. But to do well in beauty you have to connect on a personal level & demo it. & do a test run in whatever pop up store or beauty store.

Beautiful video and amazing analysis of the mean girl influencer pipeline

Jackie has always been in this for herself while using black issues to gain support to benefit her financially. She’s no different from the entertainment industry using black artists to build their platforms and then completely abandoning them once they hit their desired success. Look at what happened with all the black sitcoms in the 90’s. She jumps on whatever the hot button issues are.

I stopped watching Jackie when she shifted away from makeup tutorials and into stuff way outside my budget. I was glad to see her move on up. I honestly don't care about her being a mean girl but Im just a casual viewer, not a super fan. I enjoyed your video essay. Well done! Criticism balanced with praise, a clear trajectory, and an inspiring mesage at the end. Keep up the good work!

I was included in the blocking spree back in the day😂 Sis has always been block-happy

Jackie has become so lighter and became and and rude

I’m not a Jackie fan anymore but I find it funny how people are calling her a mean girl now that it’s directed to her followers but was okay with it when she bullied brands, their founders, and clowned their products instead of justing doing a review. Jackie bullied brands to carry darker shades but never consistently supported black own brands that already carried those very shades. Also what is the issue with her doing luxury videos? People should be able to evolve and it without it be an “issue”.

What happened, simple. Blown up ego. She thinks she has "made it" leads to her accountability. I was never a fan of hers to start, now I know my instinct was right. True colors start to show as she began to grown

Ur so pretty. This video was so well put

Great video 👍