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Great introduction to lead scoring! Understanding lead scoring is definitely a must for any company looking for strong growth.
Great info and delivery, thank you. Nice job!
I find your video really helpful. Thanks!
Very well explained!
how do you track their website engagement behavior with Google Analytics? would you have to create custom utm parameters for every prospect?
We tried scoring as you described with points could never get it right . They on average had low conversions. It wasn’t until we changed it to be more black and white: if this happens and this criteria is met route it. if not don’t.
Great introduction to lead scoring! Understanding lead scoring is definitely a must for any company looking for strong growth.
Great info and delivery, thank you. Nice job!
I find your video really helpful. Thanks!
Very well explained!
how do you track their website engagement behavior with Google Analytics? would you have to create custom utm parameters for every prospect?
We tried scoring as you described with points could never get it right . They on average had low conversions. It wasn’t until we changed it to be more black and white: if this happens and this criteria is met route it. if not don’t.