AI Recipes, Critical Thinking, and the Imperfect Human - with Kami Huyse

Is AI the greatest gift ever for lazy people? I've often said that if you want to find a better way to do something, ask a lazy person. Laziness, as it turns out, is a virtue. Lazy people want to find the most efficient way to get through a task. No wonder they're taking to AI like fish to water.
In this episode of The Trending Communicator, host Dan Nestle connects with Kami Huyse, CEO of Zoetica. A self-described "lazy entrepreneur," Kami has nonetheless blazed new trails in AI adoption and implementation and is a recognized PR industry thought leader, speaker, and author. Dan and Kami explore the transformative impact of AI on the PR and marketing industries, emphasizing the importance of ethical considerations and critical thinking.
Their discussion highlights the necessity of asking better questions, experimenting strategically, and maintaining a human-centric approach to AI. They also delve into AI's ethical challenges, stressing the need for transparency and responsible use.
It's anything but a lazy conversation - it's a must-listen for professionals looking to navigate the evolving landscape of AI in communications.
Listen in and hear about....
The importance of an entrepreneurial mindset while embracing AI AI "recipes" that can help you advance from a "home cook" prompter to a true AI "chef" How prompting skills may become obsolete as AI integration in software increases The necessity of critical thinking, curiosity, and a strategic mindset for effective AI interaction The importance of ethics and transparency when we use AI How AI can assist in content creation while maintaining a brand's unique voice and style Practical insights on leveraging AI for community building and social media strategy Notable Quotes
On Being a Lazy Entrepreneur: - "I call myself a lazy entrepreneur in a sense, because what I've always done is I look at a problem that's in front of me, and I try to figure out a way to do it more efficiently and different." - Kami Huyse [00:03:33 → 00:03:45] On the Evolution of Social Media and AI: - "I've always been a forward-leaning person, and we did some of the first social media campaigns for big, big brands that you would know. So we did those social media campaigns early because we look at solving problems with current technology. And to me, AI is just an extension of that." - Kami Huyse [00:05:00 → 00:05:20] On the Importance of Asking Better Questions: - "We need to start to think about how to elevate those conversations. What do we need to, what questions do we need to be asking? We need to ask better questions. That's where the training comes in." - Kami Huyse [00:12:00 → 00:12:10] On the Role of Imperfection in Human Creativity: - "How do we have a pattern interrupt? I'll tell you how you throw in the imperfect human. That's how you tell imperfect stories. You talk about being a lazy entrepreneur. These are pattern interrupts that AI won't come up with on its own." - Kami Huyse [00:30:00 → 00:30:15]
On the Future of AI and Human Interaction: - "We need to think about what can we bring to the table that is like a spice of human while understanding fully the AI and using it fully. So not throwing the baby out the bathwater, as we always said, but using the AI for what it's good for and throwing in your own spice." - Kami Huyse [00:30:30 → 00:30:50] On the Ethical Use of AI: - "AI isn't inherently evil, but the people who wield it are maybe so there's people that wield the AI. Here's the problem with AI in general. It's just like our society. Like, we talk about, you know, racism and bias and, you know, sexism and terrible things. Here's what AI does. It takes all of the knowledge of the world, and it boils it down and it repeats it back to you." - Kami Huyse [00:59:41 → 01:00:10] On the Role of Communicators in Ethical AI: - "We as PR communicators should be the ombudsman for our organizations. We should bring our point of view to protect the people that we represent as PR people. And the people we represent are our audience, are our customers, our stakeholders." - Kami Huyse [01:06:25 → 01:06:45]
Resources and Links
Dan Nestle
The Trending Communicator | Website Daniel Nestle | LinkedIn Dan Nestle | Twitter Kami Huyse
Kami's Flowpage: Links to social media, resources, and more Zoetica Media, Digital Agency | Website Books Mentioned
The Most Amazing Marketing Book Ever: More than 350 inspiring ideas!, by Mark Schaefer and Friends (Including Kami and Dan) Co-Intelligence: Living and Working with AI, by Ethan Mollick
Timestamped summary for this episode (as generated by ChatGPT)
The origin of ideas (00:00:00)
Dan discusses his excitement for new ideas and tech, including the concept of creating custom GPT.
The traits of successful idea execution (00:01:02)
Dan outlines the traits and qualities required for successful idea execution, such as discipline,...