HABI Ep2 Clips | Value Proposition with Dr. Pepe Marais | Hosted by Melody Xaba

A good value proposition - and positioning - can make or break a brand. Dr Pepe Marais, the founder of powerhouse ad agency Joe Public, says that their unique positioning as “takeaway advertising” that “menunised” their offering so that clients pay for thinking, not time, was instrumental in getting them through their first year.
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