Hi Chase , can you please tell what the budgets should be for each campaign for such results? For every campaign structure , I believe it cannot be the same budget right?
Start with $5/per ad set to begin with if you have a smaller budget. Then increase spend on ad sets that get multiple purchases in the first 7 days. I'd recommend watching my scaling video on youtube or getting the full budget scaling strategy from my ecommerce accelerator
Yes - helps with frequency & new customer acquisition. You need to make sure to have a dedicated retargeting budget for this to benefit the campaigns though.
You call it interest testing but is it end up your main campaign? Also can you elaborate Creative Testing campaign set up? It is a CBO campaign where every creative gets a different Adset ?
Isnt this structure against everyone saying just to go with advantage + and let the algorythm do it's thing. I thought interest based ads where dead. Also, would be really nice with examples of creatives within the structure. Nice video though!
Yes, when others are all doing the same - doing the opposite can provide insane growth. We have a creative ad template video on my channel I highly recommend checking out!
Great video! At minute 4:50, you are talking about 5x ROAS. But they spend $218 to make $216. So technically isn't this a loss? I am new to FB ads, so forgive me if this is a noobie qn. Thank you.
Not sure where the $216 number is coming from, but if you calculate it out with $218 and 5.4x it’s $1177 with 4 sales. They probably made like around $300 profit when all is said and done so that’s like 2x actual return, still good though
@@joezupko Thanks for responding. So I am getting the $216 from 4 ( total purchases ) x 54.54 (Cost per purchase ) = 216 ( roughly ) . But you are saying they made $1177 . If that's the case, then shouldn't that be a profit of $959? ( $1177 minus $218 ( total ad spend ) ) What am I missing here? Is the "Amount Spend column" for ad spend or customer spend ?
@ well you need to take into account your profit margins on your products. If you’ve got 60% profit margins after shipping, labor, etc then you need to subtract the ad spend. You would need to subtract ad spend from the profits. $1000 in sales at 60% margins = $600 If you had a 4x ROAS then you’d subtract another $250 making it $600 - $250 = $350 profit
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Hi Chase , can you please tell what the budgets should be for each campaign for such results? For every campaign structure , I believe it cannot be the same budget right?
Start with $5/per ad set to begin with if you have a smaller budget. Then increase spend on ad sets that get multiple purchases in the first 7 days. I'd recommend watching my scaling video on youtube or getting the full budget scaling strategy from my ecommerce accelerator
Hi Chase! What are you reccomend.?
Do I need to put my best sale products into one campaign or should i make seperate campaigns for each produkt?
Do you recommend excluding all retargeting audiences in the interest testing adsets?
Yes - helps with frequency & new customer acquisition. You need to make sure to have a dedicated retargeting budget for this to benefit the campaigns though.
How many ad sets in the creative testing campaign? Same 5 adsets as the other campaings or just one broad adset?
Same creatives in the same ad sets - retargeting can have some unique creatives as well - then testing is totally net new creative tests.
@@ChaseChappell where do we insert the net new creatives in the testing campaign? Do we go broad or use the same interests?
You call it interest testing but is it end up your main campaign? Also can you elaborate Creative Testing campaign set up? It is a CBO campaign where every creative gets a different Adset ?
Yes, initially it is an interest test then with the creative test winners you migrate them over.
@ what about creative testing campaign details?
do you know why I cant see my pixel dropdown, I’ve connected everything and looked at everything
Would you set up the same for a service based business or do you recommend a completely different process?
Wondering the same!
is the creative testing campaign audience broad?
Same question
Isnt this structure against everyone saying just to go with advantage + and let the algorythm do it's thing. I thought interest based ads where dead. Also, would be really nice with examples of creatives within the structure. Nice video though!
Yes, when others are all doing the same - doing the opposite can provide insane growth. We have a creative ad template video on my channel I highly recommend checking out!
Great video! At minute 4:50, you are talking about 5x ROAS. But they spend $218 to make $216. So technically isn't this a loss? I am new to FB ads, so forgive me if this is a noobie qn. Thank you.
Not sure where the $216 number is coming from, but if you calculate it out with $218 and 5.4x it’s $1177 with 4 sales.
They probably made like around $300 profit when all is said and done so that’s like 2x actual return, still good though
@@joezupko Thanks for responding. So I am getting the $216 from 4 ( total purchases ) x 54.54 (Cost per purchase ) = 216 ( roughly ) . But you are saying they made $1177 . If that's the case, then shouldn't that be a profit of $959? ( $1177 minus $218 ( total ad spend ) ) What am I missing here? Is the "Amount Spend column" for ad spend or customer spend ?
@ well you need to take into account your profit margins on your products.
If you’ve got 60% profit margins after shipping, labor, etc then you need to subtract the ad spend.
You would need to subtract ad spend from the profits.
$1000 in sales at 60% margins = $600
If you had a 4x ROAS then you’d subtract another $250 making it
$600 - $250 = $350 profit
Thank you 😍
Always!
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Chase is Live! Hello from Switzerland 👋
Bam! Hello!
Well done. 👍
Appreciate it!
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